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WPP plc is projected to rise to $18.96 by 2027, a +9% move from its current price of $17.34. WPP is currently trading below its 50-day average (a bearish sign). Technical indicators currently lean strong sell.
A data-driven summary — not financial advice. See the full breakdown below.
Live market data via Yahoo Finance · updated 7/11/2026
| Period | Min | Prediction | Max | Change |
|---|---|---|---|---|
| Jul 12 | $16.84 | $17.34 | $17.84 | -0.03% |
| Jul 13 | $16.64 | $17.33 | $18.06 | -0.05% |
| Jul 14 | $16.48 | $17.33 | $18.22 | -0.08% |
| Jul 15 | $16.35 | $17.32 | $18.35 | -0.10% |
| Jul 16 | $16.23 | $17.32 | $18.48 | -0.13% |
| Jul 17 | $16.13 | $17.31 | $18.59 | -0.15% |
| Jul 18 | $16.03 | $17.31 | $18.69 | -0.18% |
| Period | Min | Prediction | Max | Change |
|---|---|---|---|---|
| Week 1 | $16.03 | $17.31 | $18.69 | -0.18% |
| Week 2 | $15.50 | $17.28 | $19.25 | -0.36% |
| Week 3 | $15.10 | $17.25 | $19.69 | -0.54% |
| Week 4 | $14.77 | $17.22 | $20.07 | -0.72% |
| Week 5 | $14.48 | $17.18 | $20.39 | -0.90% |
| Week 6 | $14.22 | $17.15 | $20.69 | -1.08% |
| Week 7 | $13.98 | $17.12 | $20.97 | -1.26% |
Short-term targets derived from the forecast trend and recent volatility. Highly uncertain — not financial advice.
WPP plc is a creative transformation company that provides communications, experience, commerce, and technology services across a wide regional footprint that includes North America, the United Kingdom, Western Continental Europe, the Asia Pacific, Latin America, Africa, the Middle East, and Central and Eastern Europe. The company operates through three segments: Global Integrated Agencies, Public Relations, and Specialist Agencies, and offers services such as marketing strategy, creative ideation, production, commerce, influencer marketing, social media management, and technology implementation, as well as media strategy, planning, buying and activation, commerce media, data analytics, and consulting, and finally media management, public affairs, reputation and crisis management, social media management, and strategic advisory services. WPP also provides brand consulting, brand identity, product and service design, and corporate and brand publication services.
WPP plc was founded in 1985 and is based in London, the United Kingdom.
WPP plc trades at $17.81 and has a market capitalization of $3.84B, ranking 1590 by market cap. The current price sits within a near-term technical range, with a neutral sentiment backdrop. The asset is positioned for a measured forward path, with a mix of near-term consolidation and longer-run upside potential reflected in the multi-year forecast.
A major floor 19.2% below — a decisive break under it would weaken the trend.
The nearest floor, 10.7% below — buyers have tended to step in here.
The nearest ceiling, 10.8% above — a clean break opens room to run.
A major ceiling 23.7% above — clearing it would confirm fresh momentum.
Key WPP support and resistance from recent price action — levels where the trend has historically paused or reversed. Percentages are the distance from the current price.
A snapshot of WPP market posture derived from its technical indicators and recent volatility. Higher trend and alignment lean bullish; higher risk means larger swings.
Technical Analysis
Indicators computed on daily closing prices.
| Period | SMA | Action | EMA | Action |
|---|---|---|---|---|
| MA 5 | $17.63 | Sell | $17.61 | Sell |
| MA 10 | $16.88 | Buy | $17.34 | Buy |
| MA 20 | $17.44 | Sell | $17.40 | Sell |
| MA 50 | $17.94 | Sell | $17.66 | Sell |
| MA 100 | $17.47 | Sell | $18.23 | Sell |
| MA 200 | $19.46 | Sell | $20.90 | Sell |
| Name | Value | Action |
|---|---|---|
| RSI (14) | 57.46 | Neutral |
| Stoch RSI (14) | 100.00 | Sell |
| CCI (20) | 75.35 | Neutral |
| Williams %R (14) | 0.00 | Info |
| MACD (12,26,9) | 0.16 | Buy |
| ROC (12) | 9.15 | Buy |
| Bollinger %B (20,2) | 0.75 | Neutral |
| Stochastic %K (14) | 100.00 | Sell |
| TRIX (15) | -0.28 | Sell |
| Awesome (5,34) | -0.23 | Sell |
| Ultimate (7,14,28) | 70.73 | Sell |
| Momentum (10) | 1.88 | Buy |
| Aroon Osc (25) | -44.00 | Sell |
| Hull MA (9) | 18.02 | Sell |
| ADX (14) | 14.03 | Neutral |
| ATR (14) | 0.51 | Info |
Technically, sentiment is NEUTRAL with RSI(14) at 50. The 50-day simple moving average sits at $17.93, while the 200-day simple moving average is at $19.57. Immediate support is pegged at $15.49 and resistance at $19.21, framing a 30-day price range of $14.91 to $21.27.
| Year | Min | Avg | Max | ROI | Sentiment |
|---|---|---|---|---|---|
| $15.11 | $17.34 | $20.95 | 0% | Neutral | |
| $15.01 | $18.96 | $25.38 | +9% | Neutral | |
| $14.40 | $18.74 | $26.09 | +8% | Neutral | |
| $14.96 | $19.95 | $28.64 | +15% | Neutral | |
| $17.29 | $23.57 | $34.70 | +36% | Bullish | |
| $20.30 | $28.23 | $42.50 | +63% | Bullish | |
| $22.49 | $31.87 | $48.93 | +84% | Bullish | |
| $22.31 | $32.16 | $50.28 | +85% | Bullish | |
| $22.43 | $32.89 | $52.27 | +90% | Bullish | |
| $23.52 | $35.04 | $56.55 | +102% | Bullish | |
| $34.40 | $55.09 | $94.83 | +218% | Bullish | |
| $59.28 | $107.65 | $203.46 | +521% | Bullish |
Current year — the forecast is anchored to the live price, so ROI shows 0%.
| Month | Min | Avg | Max | Change |
|---|---|---|---|---|
| July 2026 | $15.11 | $17.34 | $20.60 | +0.00% |
| August 2026 | $14.21 | $16.80 | $20.42 | -3.12% |
| September 2026 | $14.22 | $16.94 | $20.83 | +0.82% |
| October 2026 | $14.30 | $17.15 | $21.30 | +1.24% |
| November 2026 | $13.89 | $16.74 | $20.97 | -2.36% |
| December 2026 | $13.70 | $16.60 | $20.95 | -0.84% |
Click any year to see its month-by-month WPP forecast. Min / Avg / Max are a bear / base / bull scenario; ROI is the projected move from the current price. Change is the month-over-month move in the average. Estimates, not guarantees.
The WPP price prediction for 2026 points to an average of $17.34 (low $15.11, high $20.95) — a potential gain of 0% on today's $17.34. Price action looks broadly range-bound.
In 2027, WPP is projected to trade between $15.01 and $25.38, averaging $18.96 — a potential gain of +9% from today's $17.34. That is up +9% on the projected 2026 average. A consolidation phase looks the most probable path here.
WPP plc's 2028 outlook centres on $18.74, within a $14.40 to $26.09 range. That is -1% versus the projected 2027 average. That marks a +8% change versus current levels. Price action looks broadly range-bound.
By 2029, WPP could reach as high as $28.64, with a base case around $19.95 and support toward $14.96 — roughly +15% from $17.34. A consolidation phase looks the most probable path here.
Expect WPP to range from $17.29 to $34.70 through 2030. The $23.57 average target implies a +36% move from current prices. That is up +18% on the projected 2029 average. Momentum favours further upside here.
The WPP price prediction for 2031 points to an average of $28.23 (low $20.30, high $42.50) — a potential gain of +63% on today's $17.34. Buyers look set to stay in control over this stretch.
In 2032, WPP is projected to trade between $22.49 and $48.93, averaging $31.87 — a potential gain of +84% from today's $17.34. That is up +13% on the projected 2031 average. Momentum favours further upside here.
WPP plc's 2033 outlook centres on $32.16, within a $22.31 to $50.28 range. That is up +1% on the projected 2032 average. That marks a +85% change versus current levels. Buyers look set to stay in control over this stretch.
By 2034, WPP could reach as high as $52.27, with a base case around $32.89 and support toward $22.43 — roughly +90% from $17.34. Momentum favours further upside here.
Expect WPP to range from $23.52 to $56.55 through 2035. The $35.04 average target implies a +102% move from current prices. That is up +7% on the projected 2034 average. Buyers look set to stay in control over this stretch.
The WPP price prediction for 2040 points to an average of $55.09 (low $34.40, high $94.83) — a potential gain of +218% on today's $17.34. Momentum favours further upside here.
In 2050, WPP is projected to trade between $59.28 and $203.46, averaging $107.65 — a potential gain of +521% from today's $17.34. That is up +95% on the projected 2040 average. Buyers look set to stay in control over this stretch.
Investing $1,000 in WPP today (≈ 57.670127 WPP) could be worth
$6,208.32
+$5,208.32 (+521%) by 2050 · US Dollar
Based on the average projected WPP price of $107.65 in 2050.
Based on the base (average) forecast scenario. FX rates are indicative. Estimates only — not financial advice.
See what a past investment in WPPwould be worth at today's price.
$1,000 invested in WPP on Jul 10, 2025 (≈ 34.118049 WPP) would be worth
$591.61
-$408.39 (-40.8%) today · 0.59× · US Dollar
Based on a WPP entry price of $29.31 vs. today's $17.34.
| Invested | Entry price | Value today | Return |
|---|---|---|---|
| 1 week ago | $16.53 | $1,049 | +4.9% |
| 1 month ago | $18.32 | $946.51 | -5.3% |
| 3 months ago | $16.74 | $1,035.84 | +3.6% |
| 6 months ago | $22.1 | $784.62 | -21.5% |
| 1 year ago | $29.31 | $591.61 | -40.8% |
| All time (5.0y) ago | $67.17 | $258.15 | -74.2% |
Past performance from historical market data — it does not predict future results. FX rates are indicative. Not financial advice.
Enter a price to see how it sits against our WPP forecast.
Our base-case forecast reaches $35.00 around 2035.
Implied market cap at $35.00: $7.55B
The multi-year forecast shows a gradual start with 2026 averaging $17.81 and a flat path through 2029, followed by a clear upward trajectory from 2030 onward. In 2030 the average is projected at $22.89 with a 28.5 return, and the outlook remains bullish through the decade, with 2031 averaging $26.90 and 2032 $30.32, then 2033 $30.57, 2034 $31.04, and 2035 $33.03 as the path strengthens to $50.13 in 2040 (average) with an 181.5 ROI, and $95.45 in 2050 with a 435.9 ROI. Max projections rise even more, reaching $33.21 in 2030, $39.86 in 2031, $45.78 in 2032, $46.95 in 2033, $48.42 in 2034, and $52.29 in 2035, with peak upside extending to $84.37 in 2040 and $175.62 in 2050.
These figures point to a bullish longer-term horizon, though the notes emphasize that these are estimates rather than guarantees and are subject to market uncertainty and volatility.
Tap a question to reveal the answer.
2030 avg $22.89; min $17.00; max $33.21; ROI 28.5; sentiment BULLISH.
Near term is NEUTRAL with 2026–2029 averages around $17.81 to $19.81 and ROI values of 0, 7.9, 5.3, and 11.2 respectively, while the longer horizon shows bullish momentum from 2030 onward; these are estimates, not guarantees.
Yes. The forecast max values reach $39.86 in 2031, $45.78 in 2032, $46.95 in 2033, $48.42 in 2034, and $52.29 in 2035, indicating the potential to exceed $40 in the 2030s; the 2040 max is $84.37 and the 2050 max is $175.62.
2026 avg $17.81; 2027 avg $19.21; 2028 avg $18.76; 2029 avg $19.81; sentiment NEUTRAL.
Current price $17.81; market cap $3.84B; rank 1590.
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