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Wayfair Inc. is projected to rise to $116.84 by 2027, a +31% move from its current price of $89.23. W is currently trading above its 50-day average (a bullish sign). Technical indicators currently lean strong buy.
A data-driven summary — not financial advice. See the full breakdown below.
Live market data via Yahoo Finance · updated 7/12/2026
| Period | Min | Prediction | Max | Change |
|---|---|---|---|---|
| Jul 14 | $86.17 | $89.31 | $92.55 | +0.09% |
| Jul 15 | $84.98 | $89.38 | $94.01 | +0.17% |
| Jul 16 | $84.09 | $89.46 | $95.17 | +0.26% |
| Jul 17 | $83.37 | $89.54 | $96.17 | +0.35% |
| Jul 18 | $82.74 | $89.62 | $97.07 | +0.43% |
| Jul 19 | $82.18 | $89.69 | $97.89 | +0.52% |
| Jul 20 | $81.68 | $89.77 | $98.67 | +0.60% |
| Period | Min | Prediction | Max | Change |
|---|---|---|---|---|
| Week 1 | $81.68 | $89.77 | $98.67 | +0.60% |
| Week 2 | $79.01 | $90.31 | $103.23 | +1.21% |
| Week 3 | $77.14 | $90.86 | $107.02 | +1.83% |
| Week 4 | $75.67 | $91.41 | $110.42 | +2.44% |
| Week 5 | $74.44 | $91.96 | $113.60 | +3.06% |
| Week 6 | $73.40 | $92.52 | $116.61 | +3.68% |
| Week 7 | $72.49 | $93.08 | $119.51 | +4.31% |
Short-term targets derived from the forecast trend and recent volatility. Highly uncertain — not financial advice.
Wayfair Inc. engages in the e-commerce business in the United States and internationally. It provides online selections of furniture, décor, housewares, and home improvement products through its sites comprising Wayfair, Joss & Main, AllModern, Birch Lane, Perigold, and Wayfair Professional.
The company offers its products under the Three Posts and Mercury Row brands.
Wayfair Inc. was founded in 2002 and is headquartered in Boston, Massachusetts.
Wayfair Inc. (W) is trading at $92.79. Its market cap stands at $12.25B and it ranks 808.
The near-term technical picture is bullish, with RSI14 at 70. Key moving averages are SMA50 at $72.20 and SMA200 at $86.72. The stock shows resistance at $92.79 and support at $57.40. The 30-day price range spans from $69.84 to $123.27, reflecting recent volatility.
The forecast series outlines a path higher over time. For 2026 the min, avg, and max are $57.40, $92.79, and $145.72 respectively with ROI 0 and sentiment NEUTRAL. In subsequent years the outlook turns more bullish, with 2027 avg $116.64 and 2028 avg $153.59, continuing to rise to 2030 avg $221.63, 2040 avg $509.26, and 2050 avg $1,451.93, all with positive sentiment and increasing ROIs.
A major floor 37.8% below — a decisive break under it would weaken the trend.
The nearest floor, 24.7% below — buyers have tended to step in here.
The nearest ceiling, 7.2% above — a clean break opens room to run.
A major ceiling 26.1% above — clearing it would confirm fresh momentum.
Key W support and resistance from recent price action — levels where the trend has historically paused or reversed. Percentages are the distance from the current price.
A snapshot of W market posture derived from its technical indicators and recent volatility. Higher trend and alignment lean bullish; higher risk means larger swings.
Technical Analysis
Indicators computed on daily closing prices.
| Period | SMA | Action | EMA | Action |
|---|---|---|---|---|
| MA 5 | $90.54 | Sell | $90.35 | Sell |
| MA 10 | $92.48 | Sell | $90.44 | Sell |
| MA 20 | $88.63 | Buy | $87.45 | Buy |
| MA 50 | $75.42 | Buy | $81.19 | Buy |
| MA 100 | $75.90 | Buy | $80.29 | Buy |
| MA 200 | $87.00 | Buy | $79.26 | Buy |
| Name | Value | Action |
|---|---|---|
| RSI (14) | 56.02 | Neutral |
| Stoch RSI (14) | 14.28 | Buy |
| CCI (20) | 8.09 | Neutral |
| Williams %R (14) | -59.37 | Info |
| MACD (12,26,9) | -0.84 | Sell |
| ROC (12) | 5.16 | Buy |
| Bollinger %B (20,2) | 0.53 | Neutral |
| Stochastic %K (14) | 40.63 | Neutral |
| TRIX (15) | 1.05 | Buy |
| Awesome (5,34) | 9.41 | Buy |
| Ultimate (7,14,28) | 46.16 | Neutral |
| Momentum (10) | -4.29 | Sell |
| Aroon Osc (25) | 56.00 | Buy |
| Hull MA (9) | 88.16 | Buy |
| ADX (14) | 25.07 | Buy |
| ATR (14) | 2.53 | Info |
The 30-day range is $69.84 to $123.27. RSI14 sits at 70, and the sentiment is BULLISH.
The current price of $92.79 sits between the SMA50 of $72.20 and SMA200 of $86.72, indicating a constructive near-term setup. Support is at $57.40, with resistance at $92.79, suggesting a clear near-term zone to monitor.
Overall, the short-term technicals point to continued upside potential within the established range, consistent with a bullish posture for the near term.
| Year | Min | Avg | Max | ROI | Sentiment |
|---|---|---|---|---|---|
| $57.40 | $89.23 | $133.19 | 0% | Neutral | |
| $90.36 | $116.84 | $161.34 | +31% | Bullish | |
| $109.72 | $147.33 | $213.09 | +65% | Bullish | |
| $143.33 | $198.63 | $297.80 | +123% | Bullish | |
| $153.07 | $218.17 | $337.07 | +145% | Bullish | |
| $162.87 | $238.22 | $377.77 | +167% | Bullish | |
| $169.55 | $254.06 | $412.39 | +185% | Bullish | |
| $171.76 | $263.32 | $436.49 | +195% | Bullish | |
| $200.83 | $314.68 | $531.76 | +253% | Bullish | |
| $239.37 | $383.06 | $658.95 | +329% | Bullish | |
| $297.50 | $524.66 | $971.94 | +488% | Bullish | |
| $700.09 | $1,470.65 | $3,030.24 | +15.5x | Bullish |
Current year — the forecast is anchored to the live price, so ROI shows 0%.
| Month | Min | Avg | Max | Change |
|---|---|---|---|---|
| July 2026 | $57.40 | $89.23 | $105.94 | +0.00% |
| August 2026 | $77.04 | $91.67 | $112.56 | +2.74% |
| September 2026 | $80.36 | $96.52 | $120.22 | +5.29% |
| October 2026 | $79.80 | $96.61 | $121.80 | +0.10% |
| November 2026 | $80.30 | $97.88 | $124.64 | +1.31% |
| December 2026 | $84.48 | $103.63 | $133.19 | +5.87% |
Click any year to see its month-by-month W forecast. Min / Avg / Max are a bear / base / bull scenario; ROI is the projected move from the current price. Change is the month-over-month move in the average. Estimates, not guarantees.
Expect W to range from $57.40 to $133.19 through 2026. The $89.23 average target implies a 0% move from current prices. Price action looks broadly range-bound.
The W price prediction for 2027 points to an average of $116.84 (low $90.36, high $161.34) — a potential gain of +31% on today's $89.23. Buyers look set to stay in control over this stretch.
In 2028, W is projected to trade between $109.72 and $213.09, averaging $147.33 — a potential gain of +65% from today's $89.23. That is up +26% on the projected 2027 average. Momentum favours further upside here.
Wayfair Inc.'s 2029 outlook centres on $198.63, within a $143.33 to $297.80 range. That is up +35% on the projected 2028 average. That marks a +123% change versus current levels. Buyers look set to stay in control over this stretch.
By 2030, W could reach as high as $337.07, with a base case around $218.17 and support toward $153.07 — roughly +145% from $89.23. Momentum favours further upside here.
Expect W to range from $162.87 to $377.77 through 2031. The $238.22 average target implies a +167% move from current prices. That is up +9% on the projected 2030 average. Buyers look set to stay in control over this stretch.
The W price prediction for 2032 points to an average of $254.06 (low $169.55, high $412.39) — a potential gain of +185% on today's $89.23. Momentum favours further upside here.
In 2033, W is projected to trade between $171.76 and $436.49, averaging $263.32 — a potential gain of +195% from today's $89.23. That is up +4% on the projected 2032 average. Buyers look set to stay in control over this stretch.
Wayfair Inc.'s 2034 outlook centres on $314.68, within a $200.83 to $531.76 range. That is up +20% on the projected 2033 average. That marks a +253% change versus current levels. Momentum favours further upside here.
By 2035, W could reach as high as $658.95, with a base case around $383.06 and support toward $239.37 — roughly +329% from $89.23. Buyers look set to stay in control over this stretch.
Expect W to range from $297.50 to $971.94 through 2040. The $524.66 average target implies a +488% move from current prices. That is up +37% on the projected 2035 average. Momentum favours further upside here.
The W price prediction for 2050 points to an average of $1,470.65 (low $700.09, high $3,030.24) — a potential gain of +15.5x on today's $89.23. Buyers look set to stay in control over this stretch.
Investing $1,000 in W today (≈ 11.206993 W) could be worth
$16,481.54
+$15,481.54 (+1548%) by 2050 · US Dollar
Based on the average projected W price of $1,470.65 in 2050.
Based on the base (average) forecast scenario. FX rates are indicative. Estimates only — not financial advice.
See what a past investment in Wwould be worth at today's price.
$1,000 invested in W on Jul 10, 2025 (≈ 16.99813 W) would be worth
$1,516.74
+$516.74 (+51.7%) today · 1.52× · US Dollar
Based on a W entry price of $58.83 vs. today's $89.23.
| Invested | Entry price | Value today | Return |
|---|---|---|---|
| 1 week ago | $94.5 | $944.23 | -5.6% |
| 1 month ago | $68.67 | $1,299.4 | +29.9% |
| 3 months ago | $71.68 | $1,244.84 | +24.5% |
| 6 months ago | $114.84 | $776.99 | -22.3% |
| 1 year ago | $58.83 | $1,516.74 | +51.7% |
| All time (5.0y) ago | $280.48 | $318.13 | -68.2% |
Past performance from historical market data — it does not predict future results. FX rates are indicative. Not financial advice.
Enter a price to see how it sits against our W forecast.
Our base-case forecast reaches $180.00 around 2029.
Implied market cap at $180.00: $19.98B
In the multi-year forecast, the 2030 average price is $221.63 with an ROI of 138.8 and a bullish sentiment. The data show substantial expansion beyond 2030, with the 2040 average at $509.26, a min of $256.59, a max of $1,016.93, and an ROI of 448.8, all labeled bullish. By 2050 the forecast envisions an average of $1,451.93, a min of $653.37, a max of $3,263.22, and an ROI of 1464.8, again with bullish sentiment.
These are estimates, not guarantees, and actual results may differ due to market conditions. The long-term outlook shows strong upside potential, but investors should consider the inherent uncertainty in year-by-year forecasts.
Tap a question to reveal the answer.
The forecast for 2030 shows an avg of $221.63 with an ROI of 138.8 and a min of $147.54 and a max of $360.56, with a bullish sentiment.
The forecast indicates bullish sentiment from 2027 onward, with 2027 avg $116.64, 2028 avg $153.59, 2029 avg $213.38, and 2030 avg $221.63 (ROI rising to 25.7, 65.5, 130, and 138.8 respectively), while 2026 is neutral.
Yes. The forecast shows a max of $335.45 in 2029 and $360.56 in 2030, with further upside in 2031 (max $406.92), indicating that prices above $300 are possible in the forecast horizon.
Current price is $92.79 and market cap is $12.25B. Wayfair ranks 808 in market capitalization.
The 30-day range is $69.84 to $123.27.
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