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Wayfair Inc. is projected to rise to $74.59 by 2027, a +2% move from its current price of $73.16. W is currently trading above its 50-day average (a bullish sign). Technical indicators currently lean buy.
A data-driven summary — not financial advice. See the full breakdown below.
Live market data via Yahoo Finance · updated 5/28/2026
| Period | Min | Prediction | Max | Change |
|---|---|---|---|---|
| May 29 | $70.38 | $73.19 | $76.11 | +0.04% |
| May 30 | $69.28 | $73.22 | $77.38 | +0.08% |
| May 31 | $68.45 | $73.24 | $78.38 | +0.11% |
| Jun 1 | $67.76 | $73.27 | $79.23 | +0.15% |
| Jun 2 | $67.16 | $73.30 | $80.00 | +0.19% |
| Jun 3 | $66.63 | $73.33 | $80.70 | +0.23% |
| Jun 4 | $66.14 | $73.35 | $81.35 | +0.27% |
| Period | Min | Prediction | Max | Change |
|---|---|---|---|---|
| Week 1 | $66.14 | $73.35 | $81.35 | +0.27% |
| Week 2 | $63.54 | $73.55 | $85.14 | +0.53% |
| Week 3 | $61.65 | $73.75 | $88.22 | +0.80% |
| Week 4 | $60.12 | $73.94 | $90.94 | +1.07% |
| Week 5 | $58.83 | $74.14 | $93.44 | +1.34% |
| Week 6 | $57.69 | $74.34 | $95.78 | +1.61% |
| Week 7 | $56.69 | $74.53 | $98.00 | +1.88% |
Short-term targets derived from the forecast trend and recent volatility. Highly uncertain — not financial advice.
Wayfair Inc. (W) operates as a consumer cyclical e-commerce company offering online selections of furniture, décor, housewares, and home improvement products through sites including Wayfair, Joss & Main, AllModern, Birch Lane, Perigold, and Wayfair Professional.
These offerings are marketed under the Three Posts and Mercury Row brands and serve customers in the United States and internationally.
Wayfair was founded in 2002 and is headquartered in Boston, Massachusetts.
Wayfair Inc. (W) is trading at $71.92, with a market capitalization of $9.49B and a rank of 962.
The 2026 forecast shows an average price of $71.92, a low of $57.40, and a high of $101.59, with a sentiment of NEUTRAL.
From 2027 onward, the forecast envisions rising averages and upside potential, with 2027 average $73.23 (min $55.41, max $103.90, ROI 1.8, sentiment NEUTRAL) and 2028 average $87.27 (min $63.32, max $130.06, ROI 21.4, sentiment BULLISH). The horizon extends to 2050 with average $398.01 and max $866.02, ROI 453.4, and sentiment BULLISH.
A major floor 36.2% below — a decisive break under it would weaken the trend.
The nearest floor, 21.5% below — buyers have tended to step in here.
The nearest ceiling, 11.2% above — a clean break opens room to run.
A major ceiling 57.2% above — clearing it would confirm fresh momentum.
Key W support and resistance from recent price action — levels where the trend has historically paused or reversed. Percentages are the distance from the current price.
A snapshot of W market posture derived from its technical indicators and recent volatility. Higher trend and alignment lean bullish; higher risk means larger swings.
Technical Analysis
Indicators computed on daily closing prices.
| Period | SMA | Action | EMA | Action |
|---|---|---|---|---|
| MA 5 | $68.64 | Buy | $68.93 | Buy |
| MA 10 | $64.01 | Buy | $66.59 | Buy |
| MA 20 | $64.56 | Buy | $66.67 | Buy |
| MA 50 | $71.13 | Buy | $71.28 | Buy |
| MA 100 | $82.48 | Sell | $77.15 | Sell |
| MA 200 | $86.79 | Sell | $77.81 | Sell |
| Name | Value | Action |
|---|---|---|
| RSI (14) | 59.15 | Neutral |
| Stoch RSI (14) | 100.00 | Sell |
| CCI (20) | 163.11 | Buy |
| Williams %R (14) | 0.00 | Info |
| MACD (12,26,9) | 1.63 | Buy |
| ROC (12) | 10.41 | Buy |
| Bollinger %B (20,2) | 0.98 | Neutral |
| Stochastic %K (14) | 100.00 | Sell |
| TRIX (15) | -0.60 | Sell |
| Awesome (5,34) | -0.94 | Sell |
| Ultimate (7,14,28) | 75.75 | Sell |
| Momentum (10) | 12.67 | Buy |
| Aroon Osc (25) | -76.00 | Sell |
| Hull MA (9) | 72.90 | Buy |
| ADX (14) | 19.78 | Neutral |
| ATR (14) | 2.34 | Info |
The 30-day technical picture is BULLISH, with RSI (14) at 60.
The 50-day simple moving average sits at $71.25, while the 200-day SMA is at $86.78, placing the current price just above the SMA50 and below the longer-term trend line.
Support is at $57.40 and resistance at $81.33, with a 30-day price range of $55.18 to $93.74.
| Year | Min | Avg | Max | ROI | Sentiment |
|---|---|---|---|---|---|
| $57.40 | $73.16 | $103.08 | 0% | Neutral | |
| $56.68 | $74.59 | $105.30 | +2% | Neutral | |
| $64.61 | $88.57 | $131.19 | +21% | Bullish | |
| $79.66 | $113.05 | $173.87 | +55% | Bullish | |
| $78.69 | $115.21 | $182.87 | +57% | Bullish | |
| $80.82 | $121.76 | $198.65 | +66% | Bullish | |
| $77.26 | $119.59 | $199.94 | +63% | Bullish | |
| $71.96 | $114.28 | $195.35 | +56% | Bullish | |
| $81.28 | $132.30 | $230.77 | +81% | Bullish | |
| $83.09 | $138.50 | $246.17 | +89% | Bullish | |
| $101.67 | $189.38 | $363.88 | +159% | Bullish | |
| $181.11 | $402.47 | $864.67 | +450% | Bullish |
Current year — the forecast is anchored to the live price, so ROI shows 0%.
| Month | Min | Avg | Max | Change |
|---|---|---|---|---|
| May 2026 | $57.40 | $73.16 | $85.86 | +0.00% |
| June 2026 | $60.68 | $71.94 | $87.81 | -1.67% |
| July 2026 | $63.11 | $75.74 | $94.21 | +5.28% |
| August 2026 | $63.63 | $77.09 | $97.29 | +1.78% |
| September 2026 | $62.03 | $75.75 | $96.73 | -1.74% |
| October 2026 | $63.51 | $78.13 | $100.84 | +3.15% |
| November 2026 | $65.50 | $81.09 | $105.63 | +3.79% |
| December 2026 | $62.97 | $78.45 | $103.08 | -3.26% |
Click any year to see its month-by-month W forecast. Min / Avg / Max are a bear / base / bull scenario; ROI is the projected move from the current price. Change is the month-over-month move in the average. Estimates, not guarantees.
Expect W to range from $57.40 to $103.08 through 2026. The $73.16 average target implies a 0% move from current prices. Price action looks broadly range-bound.
The W price prediction for 2027 points to an average of $74.59 (low $56.68, high $105.30) — a potential gain of +2% on today's $73.16. A consolidation phase looks the most probable path here.
In 2028, W is projected to trade between $64.61 and $131.19, averaging $88.57 — a potential gain of +21% from today's $73.16. That is up +19% on the projected 2027 average. Momentum favours further upside here.
Wayfair Inc.'s 2029 outlook centres on $113.05, within a $79.66 to $173.87 range. That is up +28% on the projected 2028 average. That marks a +55% change versus current levels. Buyers look set to stay in control over this stretch.
By 2030, W could reach as high as $182.87, with a base case around $115.21 and support toward $78.69 — roughly +57% from $73.16. Momentum favours further upside here.
Expect W to range from $80.82 to $198.65 through 2031. The $121.76 average target implies a +66% move from current prices. That is up +6% on the projected 2030 average. Buyers look set to stay in control over this stretch.
The W price prediction for 2032 points to an average of $119.59 (low $77.26, high $199.94) — a potential gain of +63% on today's $73.16. Momentum favours further upside here.
In 2033, W is projected to trade between $71.96 and $195.35, averaging $114.28 — a potential gain of +56% from today's $73.16. That is -4% versus the projected 2032 average. Buyers look set to stay in control over this stretch.
Wayfair Inc.'s 2034 outlook centres on $132.30, within a $81.28 to $230.77 range. That is up +16% on the projected 2033 average. That marks a +81% change versus current levels. Momentum favours further upside here.
By 2035, W could reach as high as $246.17, with a base case around $138.50 and support toward $83.09 — roughly +89% from $73.16. Buyers look set to stay in control over this stretch.
Expect W to range from $101.67 to $363.88 through 2040. The $189.38 average target implies a +159% move from current prices. That is up +37% on the projected 2035 average. Momentum favours further upside here.
The W price prediction for 2050 points to an average of $402.47 (low $181.11, high $864.67) — a potential gain of +450% on today's $73.16. Buyers look set to stay in control over this stretch.
Investing $1,000 in W today (≈ 13.668671 W) could be worth
$5,501.22
+$4,501.22 (+450%) by 2050 · US Dollar
Based on the average projected W price of $402.47 in 2050.
Based on the base (average) forecast scenario. FX rates are indicative. Estimates only — not financial advice.
See what a past investment in Wwould be worth at today's price.
$1,000 invested in W on May 27, 2025 (≈ 24.366471 W) would be worth
$1,782.65
+$782.65 (+78.3%) today · 1.78× · US Dollar
Based on a W entry price of $41.04 vs. today's $73.16.
| Invested | Entry price | Value today | Return |
|---|---|---|---|
| 1 week ago | $64.72 | $1,130.41 | +13.0% |
| 1 month ago | $75.77 | $965.55 | -3.4% |
| 3 months ago | $78.97 | $926.43 | -7.4% |
| 6 months ago | $110.8 | $660.29 | -34.0% |
| 1 year ago | $41.04 | $1,782.65 | +78.3% |
| All time (5.0y) ago | $318 | $230.06 | -77.0% |
Past performance from historical market data — it does not predict future results. FX rates are indicative. Not financial advice.
Enter a price to see how it sits against our W forecast.
Our base-case forecast reaches $150.00 around 2040.
Implied market cap at $150.00: $16.65B
Across the multi-year forecast, the average price climbs from 2026 at $71.92 to 2027 at $73.23, then to 2028 at $87.27 and 2029 at $111.76, proceeding to 2030 at $113.91 and 2031 at $120.23. The path continues with 2032 at $117.75, 2033 at $112.44, 2034 at $130.35, 2035 at $136.29, 2040 at $186.74, and 2050 at $398.01.
ROI progresses from 1.8% in 2027 to 21.4% in 2028, 55.4% in 2029, 58.4% in 2030, 67.2% in 2031, 63.7% in 2032, 56.3% in 2033, 81.2% in 2034, 89.5% in 2035, 159.7% in 2040, and 453.4% in 2050, with sentiment turning BULLISH from 2028 onward.
Tap a question to reveal the answer.
2030 avg $113.91, min $77.21, max $182.17; ROI 58.4%; sentiment BULLISH.
Forecasts show bullish sentiment from 2028 onward with ROI rising to 453.4% by 2050; 2026 is NEUTRAL; these are estimates and not financial advice.
Yes. The forecast max reaches $229.49 in 2034 and $244.58 in 2035, with earlier peaks like $198.55 in 2032; these are not guarantees.
Current price $71.92; market cap $9.49B.
RSI14 60; sentiment BULLISH; SMA50 $71.25; SMA200 $86.78; support $57.40; resistance $81.33; 30-day range $55.18-$93.74.
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