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Upbound Group, Inc. is projected to rise to $25.10 by 2027, a +33% move from its current price of $18.89. UPBD is currently trading above its 50-day average (a bullish sign). Technical indicators currently lean buy.
A data-driven summary — not financial advice. See the full breakdown below.
Live market data via Yahoo Finance · updated 5/28/2026
| Period | Min | Prediction | Max | Change |
|---|---|---|---|---|
| May 29 | $18.52 | $18.89 | $19.27 | +0.01% |
| May 30 | $18.37 | $18.90 | $19.43 | +0.03% |
| May 31 | $18.26 | $18.90 | $19.56 | +0.04% |
| Jun 1 | $18.16 | $18.90 | $19.67 | +0.05% |
| Jun 2 | $18.08 | $18.90 | $19.76 | +0.07% |
| Jun 3 | $18.01 | $18.91 | $19.85 | +0.08% |
| Jun 4 | $17.94 | $18.91 | $19.93 | +0.10% |
| Period | Min | Prediction | Max | Change |
|---|---|---|---|---|
| Week 1 | $17.94 | $18.91 | $19.93 | +0.10% |
| Week 2 | $17.57 | $18.93 | $20.39 | +0.19% |
| Week 3 | $17.30 | $18.94 | $20.75 | +0.29% |
| Week 4 | $17.07 | $18.96 | $21.06 | +0.38% |
| Week 5 | $16.88 | $18.98 | $21.35 | +0.48% |
| Week 6 | $16.70 | $19.00 | $21.61 | +0.58% |
| Week 7 | $16.55 | $19.02 | $21.85 | +0.67% |
Short-term targets derived from the forecast trend and recent volatility. Highly uncertain — not financial advice.
Upbound Group, Inc. is a technology and data-driven company that provides financial solutions in the United States, Puerto Rico, and Mexico. It operates through four segments: Acima, Rent-A-Center, Brigit, and Mexico.
The company also provides furniture, including mattresses, tires, consumer electronics, appliances, tools, handbags, computers, and accessories. It offers merchandise on an installment sales basis; and the lease-to-own transaction to consumers who do not qualify for traditional financing, the lease-to-own transaction through staffed or unstaffed kiosks located in third-party retailer's locations, and other virtual options. Further, the company provides various financial health products and tools through mobile and web applications.
It operates retail installment sales stores under the Get It Now and Home Choice names; lease-to-own and franchising location under the Rent-A-Centre and RimTyme trade names; and company-owned stores, franchise stores, and e-commerce platform through rentacenter.com, getitnowstores.com, and homechoicestores.com. The company was formerly known as Rent-A-Center, Inc. and changed its name to Upbound Group, Inc.
in February 2023. Upbound Group, Inc. was incorporated in 1986 and is based in Plano, Texas.
Upbound Group, Inc. (UPBD) is a technology and data-driven financial solutions company. The current price is $17.84. It carries a market capitalization of $1.04B and is ranked 2517 by market cap and visibility.
The overall price outlook is informed by a forecast that shows a near-term neutral stance in 2026 with a 2026 avg of $17.84 and a max of $23.68, followed by a bullish trajectory in the years that follow. The 30-day technical context shows a range from $15.77 to $20.18, with SMA50 at $18.40 and SMA200 at $20.26. Support sits at $17.07 and resistance at $19.96, with an annualized volatility of 40.
The forecast projects a path of growth across 2027 through 2050, with notable increases in average price and multiple upside scenarios, culminating in very high potential returns by 2050.
A major floor 16.6% below — a decisive break under it would weaken the trend.
The nearest floor, 9.6% below — buyers have tended to step in here.
The nearest ceiling, 5.7% above — a clean break opens room to run.
A major ceiling 20.6% above — clearing it would confirm fresh momentum.
Key UPBD support and resistance from recent price action — levels where the trend has historically paused or reversed. Percentages are the distance from the current price.
A snapshot of UPBD market posture derived from its technical indicators and recent volatility. Higher trend and alignment lean bullish; higher risk means larger swings.
Technical Analysis
Indicators computed on daily closing prices.
| Period | SMA | Action | EMA | Action |
|---|---|---|---|---|
| MA 5 | $18.01 | Buy | $18.15 | Buy |
| MA 10 | $17.62 | Buy | $17.99 | Buy |
| MA 20 | $18.19 | Buy | $18.14 | Buy |
| MA 50 | $18.42 | Buy | $18.54 | Buy |
| MA 100 | $19.11 | Sell | $19.02 | Sell |
| MA 200 | $20.23 | Sell | $20.30 | Sell |
| Name | Value | Action |
|---|---|---|
| RSI (14) | 57.11 | Neutral |
| Stoch RSI (14) | 100.00 | Sell |
| CCI (20) | 68.34 | Neutral |
| Williams %R (14) | 0.00 | Info |
| MACD (12,26,9) | 0.09 | Buy |
| ROC (12) | 0.59 | Buy |
| Bollinger %B (20,2) | 0.73 | Neutral |
| Stochastic %K (14) | 100.00 | Sell |
| TRIX (15) | -0.25 | Sell |
| Awesome (5,34) | -0.62 | Sell |
| Ultimate (7,14,28) | 73.78 | Sell |
| Momentum (10) | 0.93 | Buy |
| Aroon Osc (25) | -76.00 | Sell |
| Hull MA (9) | 18.41 | Buy |
| ADX (14) | 14.80 | Neutral |
| ATR (14) | 0.34 | Info |
The 30-day technical picture is currently bearish in sentiment, with RSI14 at 50. The price action sits below the SMA200 and near the SMA50, hinting at a mixed near-term trend. The 30-day range spans from $15.77 to $20.18, indicating limited upside room in the near term.
If buyers defend $17.07, there is a potential for a move toward the $19.96 resistance; a break above that level would need confirmation given current momentum.
| Year | Min | Avg | Max | ROI | Sentiment |
|---|---|---|---|---|---|
| $17.07 | $18.89 | $25.16 | 0% | Neutral | |
| $20.43 | $25.10 | $32.32 | +33% | Bullish | |
| $22.37 | $28.01 | $37.06 | +48% | Bullish | |
| $22.88 | $29.11 | $39.35 | +54% | Bullish | |
| $25.00 | $32.25 | $44.41 | +71% | Bullish | |
| $24.38 | $31.85 | $44.58 | +69% | Bullish | |
| $25.91 | $34.26 | $48.65 | +81% | Bullish | |
| $32.56 | $43.53 | $62.64 | +130% | Bullish | |
| $33.94 | $45.86 | $66.81 | +143% | Bullish | |
| $34.82 | $47.51 | $70.01 | +152% | Bullish | |
| $48.34 | $68.98 | $106.69 | +265% | Bullish | |
| $78.32 | $120.42 | $200.15 | +538% | Bullish |
Current year — the forecast is anchored to the live price, so ROI shows 0%.
| Month | Min | Avg | Max | Change |
|---|---|---|---|---|
| May 2026 | $17.07 | $18.89 | $22.15 | +0.00% |
| June 2026 | $16.52 | $19.28 | $22.96 | +2.09% |
| July 2026 | $16.28 | $19.13 | $23.00 | -0.81% |
| August 2026 | $16.08 | $18.98 | $23.00 | -0.79% |
| September 2026 | $16.57 | $19.63 | $23.94 | +3.46% |
| October 2026 | $17.01 | $20.22 | $24.80 | +3.00% |
| November 2026 | $16.86 | $20.11 | $24.78 | -0.56% |
| December 2026 | $16.99 | $20.32 | $25.16 | +1.05% |
Click any year to see its month-by-month UPBD forecast. Min / Avg / Max are a bear / base / bull scenario; ROI is the projected move from the current price. Change is the month-over-month move in the average. Estimates, not guarantees.
Upbound Group, Inc.'s 2026 outlook centres on $18.89, within a $17.07 to $25.16 range. That marks a 0% change versus current levels. Price action looks broadly range-bound.
By 2027, UPBD could reach as high as $32.32, with a base case around $25.10 and support toward $20.43 — roughly +33% from $18.89. Buyers look set to stay in control over this stretch.
Expect UPBD to range from $22.37 to $37.06 through 2028. The $28.01 average target implies a +48% move from current prices. That is up +12% on the projected 2027 average. Momentum favours further upside here.
The UPBD price prediction for 2029 points to an average of $29.11 (low $22.88, high $39.35) — a potential gain of +54% on today's $18.89. Buyers look set to stay in control over this stretch.
In 2030, UPBD is projected to trade between $25.00 and $44.41, averaging $32.25 — a potential gain of +71% from today's $18.89. That is up +11% on the projected 2029 average. Momentum favours further upside here.
Upbound Group, Inc.'s 2031 outlook centres on $31.85, within a $24.38 to $44.58 range. That is -1% versus the projected 2030 average. That marks a +69% change versus current levels. Buyers look set to stay in control over this stretch.
By 2032, UPBD could reach as high as $48.65, with a base case around $34.26 and support toward $25.91 — roughly +81% from $18.89. Momentum favours further upside here.
Expect UPBD to range from $32.56 to $62.64 through 2033. The $43.53 average target implies a +130% move from current prices. That is up +27% on the projected 2032 average. Buyers look set to stay in control over this stretch.
The UPBD price prediction for 2034 points to an average of $45.86 (low $33.94, high $66.81) — a potential gain of +143% on today's $18.89. Momentum favours further upside here.
In 2035, UPBD is projected to trade between $34.82 and $70.01, averaging $47.51 — a potential gain of +152% from today's $18.89. That is up +4% on the projected 2034 average. Buyers look set to stay in control over this stretch.
Upbound Group, Inc.'s 2040 outlook centres on $68.98, within a $48.34 to $106.69 range. That is up +45% on the projected 2035 average. That marks a +265% change versus current levels. Momentum favours further upside here.
By 2050, UPBD could reach as high as $200.15, with a base case around $120.42 and support toward $78.32 — roughly +538% from $18.89. Buyers look set to stay in control over this stretch.
Investing $1,000 in UPBD today (≈ 52.938062 UPBD) could be worth
$6,375.04
+$5,375.04 (+538%) by 2050 · US Dollar
Based on the average projected UPBD price of $120.42 in 2050.
Based on the base (average) forecast scenario. FX rates are indicative. Estimates only — not financial advice.
See what a past investment in UPBDwould be worth at today's price.
$1,000 invested in UPBD on May 27, 2025 (≈ 43.122034 UPBD) would be worth
$814.58
-$185.42 (-18.5%) today · 0.81× · US Dollar
Based on a UPBD entry price of $23.19 vs. today's $18.89.
| Invested | Entry price | Value today | Return |
|---|---|---|---|
| 1 week ago | $17.51 | $1,078.81 | +7.9% |
| 1 month ago | $19.17 | $985.39 | -1.5% |
| 3 months ago | $22.03 | $857.47 | -14.3% |
| 6 months ago | $17.92 | $1,054.13 | +5.4% |
| 1 year ago | $23.19 | $814.58 | -18.5% |
| All time (5.0y) ago | $63.48 | $297.57 | -70.2% |
Past performance from historical market data — it does not predict future results. FX rates are indicative. Not financial advice.
Enter a price to see how it sits against our UPBD forecast.
Our base-case forecast reaches $38.00 around 2033.
Implied market cap at $38.00: $2.22B
The year-by-year forecast shows a neutral stance for 2026 with min $17.07, avg $17.84, max $23.68 and ROI of 0. From 2027 onward the outlook turns bullish, with 2027 avg $23.39, 2028 avg $25.99, 2029 avg $27.05, and 2030 avg $29.66, with ROIs of 31.1, 45.7, 51.6, and 66.2 respectively. Later years continue the bullish trend, as 2031 avg $29.05, 2032 avg $31.31, and 2033-2035 seeing higher averages up to $43.00 with rising ROIs (62.9, 75.5, 121.7, 132, 141.1).
By 2040 the forecast shows an avg of $61.47 with a min of $43.60 and a max of $93.86, ROI 244.5. The 2050 forecast is the most expansive, with min $70.68, avg $106.84, max $174.83 and ROI 498.9, all labeled bullish. These projections imply substantial upside from current levels but remain estimates and subject to risk and market conditions.
Tap a question to reveal the answer.
The 2030 forecast shows an avg price of $29.66 with a min of $23.13 and a max of $40.52, and an ROI of 66.2, with sentiment Bullish.
The forecast path turns bullish from 2027 onward, with rising averages and higher max values through 2050 (e.g., 2040 avg $61.47 and 2050 avg $106.84 with a max of $174.83). However, 2026 is neutral and near-term conditions include bearish sentiment, so these are estimates and not guarantees.
Yes. The 2050 max forecast is $174.83, and the 2040 max is $93.86, so reaching and exceeding $100 is included in the later-year upside scenario.
Current price is $17.84 and market cap is $1.04B.
The 30-day picture shows BEARISH sentiment with RSI14 at 50, SMA50 at $18.40, SMA200 at $20.26, a 30-day range of $15.77 to $20.18, support at $17.07 and resistance at $19.96, and an annualized volatility of 40.
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