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Upbound Group, Inc. is projected to rise to $28.60 by 2027, a +35% move from its current price of $21.16. UPBD is currently trading above its 50-day average (a bullish sign). Technical indicators currently lean strong buy.
A data-driven summary — not financial advice. See the full breakdown below.
Live market data via Yahoo Finance · updated 7/12/2026
| Period | Min | Prediction | Max | Change |
|---|---|---|---|---|
| Jul 13 | $20.65 | $21.16 | $21.69 | +0.01% |
| Jul 14 | $20.44 | $21.16 | $21.91 | +0.02% |
| Jul 15 | $20.28 | $21.16 | $22.09 | +0.02% |
| Jul 16 | $20.15 | $21.17 | $22.24 | +0.03% |
| Jul 17 | $20.03 | $21.17 | $22.37 | +0.04% |
| Jul 18 | $19.93 | $21.17 | $22.49 | +0.05% |
| Jul 19 | $19.83 | $21.17 | $22.60 | +0.05% |
| Period | Min | Prediction | Max | Change |
|---|---|---|---|---|
| Week 1 | $19.83 | $21.17 | $22.60 | +0.05% |
| Week 2 | $19.32 | $21.18 | $23.23 | +0.11% |
| Week 3 | $18.93 | $21.19 | $23.73 | +0.16% |
| Week 4 | $18.61 | $21.21 | $24.16 | +0.22% |
| Week 5 | $18.34 | $21.22 | $24.55 | +0.27% |
| Week 6 | $18.09 | $21.23 | $24.91 | +0.33% |
| Week 7 | $17.87 | $21.24 | $25.25 | +0.38% |
Short-term targets derived from the forecast trend and recent volatility. Highly uncertain — not financial advice.
Upbound Group, Inc. is a technology and data-driven company that provides financial solutions in the United States, Puerto Rico, and Mexico. It operates through four segments: Acima, Rent-A-Center, Brigit, and Mexico.
It offers merchandise on an installment sales basis and the lease-to-own transaction to consumers who do not qualify for traditional financing, including lease-to-own transactions through staffed or unstaffed kiosks located in third-party retailer locations, and other virtual options.
The company also provides various financial health products and tools through mobile and web applications. It operates retail installment sales stores under the Get It Now and Home Choice names; lease-to-own and franchising locations under the Rent-A-Center and RimTyme trade names; and company-owned stores, franchise stores, and an e-commerce platform through rentacenter.com, getitnowstores.com, and homechoicestores.com. It was formerly known as Rent-A-Center, Inc.
and changed its name to Upbound Group, Inc. in February 2023. Upbound Group, Inc. was incorporated in 1986 and is based in Plano, Texas.
Upbound Group, Inc. (UPBD) is a technology-driven financial solutions company with a market presence that includes the United States, Puerto Rico, and Mexico. Its current price is $21.22 and its market cap is $1.24B, with a rank of 2405.
The asset’s near-term outlook is defined by a neutral to bullish sequence in the forecast, beginning with an average price of $21.22 in 2026 and rising in the following years, reaching a 2050 average of $143.57 with substantial upside potential (max $254.24 in 2050) and a long-run bullish sentiment through 2030–2050.
Forecast details show a year-by-year path where the 2026 average is $21.22 and later years trend higher (e.g., 2027 $28.28, 2030 $36.83, 2040 $84.96, 2050 $143.57), with corresponding max values and ROI figures (e.g., 2030 ROI 73.5, 2040 ROI 300.4, 2050 ROI 576.6) and sentiment labeled as BULLISH for most years after 2026.
A major floor 23.5% below — a decisive break under it would weaken the trend.
The nearest floor, 17.5% below — buyers have tended to step in here.
Price is pressing into resistance (0.3% away) — a breakout level to watch.
A major ceiling 12.0% above — clearing it would confirm fresh momentum.
Key UPBD support and resistance from recent price action — levels where the trend has historically paused or reversed. Percentages are the distance from the current price.
A snapshot of UPBD market posture derived from its technical indicators and recent volatility. Higher trend and alignment lean bullish; higher risk means larger swings.
Technical Analysis
Indicators computed on daily closing prices.
| Period | SMA | Action | EMA | Action |
|---|---|---|---|---|
| MA 5 | $20.47 | Buy | $20.56 | Buy |
| MA 10 | $20.55 | Buy | $20.31 | Buy |
| MA 20 | $19.64 | Buy | $19.85 | Buy |
| MA 50 | $18.86 | Buy | $19.26 | Buy |
| MA 100 | $19.07 | Buy | $19.21 | Buy |
| MA 200 | $19.37 | Buy | $20.06 | Buy |
| Name | Value | Action |
|---|---|---|
| RSI (14) | 61.92 | Neutral |
| Stoch RSI (14) | 65.76 | Neutral |
| CCI (20) | 109.04 | Buy |
| Williams %R (14) | -2.07 | Info |
| MACD (12,26,9) | 0.08 | Buy |
| ROC (12) | 13.22 | Buy |
| Bollinger %B (20,2) | 0.86 | Neutral |
| Stochastic %K (14) | 97.93 | Sell |
| TRIX (15) | 0.38 | Buy |
| Awesome (5,34) | 1.30 | Buy |
| Ultimate (7,14,28) | 56.51 | Neutral |
| Momentum (10) | 1.32 | Buy |
| Aroon Osc (25) | 32.00 | Buy |
| Hull MA (9) | 20.36 | Buy |
| ADX (14) | 15.90 | Neutral |
| ATR (14) | 0.50 | Info |
The 30-day technical picture is bullish. RSI14 is 70, with the 50-day simple moving average at $18.74 and the 200-day simple moving average at $19.58. Support is at $17.07 and resistance at $21.22.
The thirty-day range spans from $18.09 to $24.89, with annualized volatility listed at 50%.
| Year | Min | Avg | Max | ROI | Sentiment |
|---|---|---|---|---|---|
| $17.07 | $21.16 | $28.64 | 0% | Neutral | |
| $22.97 | $28.60 | $37.54 | +35% | Bullish | |
| $25.87 | $33.03 | $44.84 | +56% | Bullish | |
| $26.58 | $34.64 | $48.30 | +64% | Bullish | |
| $28.47 | $37.77 | $53.86 | +79% | Bullish | |
| $28.92 | $39.02 | $56.74 | +84% | Bullish | |
| $30.81 | $42.20 | $62.46 | +99% | Bullish | |
| $37.06 | $51.50 | $77.45 | +143% | Bullish | |
| $41.26 | $58.13 | $88.71 | +175% | Bullish | |
| $43.26 | $61.74 | $95.51 | +192% | Bullish | |
| $60.35 | $91.34 | $149.66 | +332% | Bullish | |
| $94.11 | $157.43 | $280.55 | +644% | Bullish |
Current year — the forecast is anchored to the live price, so ROI shows 0%.
| Month | Min | Avg | Max | Change |
|---|---|---|---|---|
| July 2026 | $17.07 | $21.16 | $25.55 | +0.00% |
| August 2026 | $18.42 | $21.69 | $26.17 | +2.49% |
| September 2026 | $17.99 | $21.31 | $25.98 | -1.73% |
| October 2026 | $18.23 | $21.71 | $26.69 | +1.87% |
| November 2026 | $19.00 | $22.74 | $28.15 | +4.73% |
| December 2026 | $19.12 | $22.98 | $28.64 | +1.06% |
Click any year to see its month-by-month UPBD forecast. Min / Avg / Max are a bear / base / bull scenario; ROI is the projected move from the current price. Change is the month-over-month move in the average. Estimates, not guarantees.
Upbound Group, Inc.'s 2026 outlook centres on $21.16, within a $17.07 to $28.64 range. That marks a 0% change versus current levels. Price action looks broadly range-bound.
By 2027, UPBD could reach as high as $37.54, with a base case around $28.60 and support toward $22.97 — roughly +35% from $21.16. Buyers look set to stay in control over this stretch.
Expect UPBD to range from $25.87 to $44.84 through 2028. The $33.03 average target implies a +56% move from current prices. That is up +15% on the projected 2027 average. Momentum favours further upside here.
The UPBD price prediction for 2029 points to an average of $34.64 (low $26.58, high $48.30) — a potential gain of +64% on today's $21.16. Buyers look set to stay in control over this stretch.
In 2030, UPBD is projected to trade between $28.47 and $53.86, averaging $37.77 — a potential gain of +79% from today's $21.16. That is up +9% on the projected 2029 average. Momentum favours further upside here.
Upbound Group, Inc.'s 2031 outlook centres on $39.02, within a $28.92 to $56.74 range. That is up +3% on the projected 2030 average. That marks a +84% change versus current levels. Buyers look set to stay in control over this stretch.
By 2032, UPBD could reach as high as $62.46, with a base case around $42.20 and support toward $30.81 — roughly +99% from $21.16. Momentum favours further upside here.
Expect UPBD to range from $37.06 to $77.45 through 2033. The $51.50 average target implies a +143% move from current prices. That is up +22% on the projected 2032 average. Buyers look set to stay in control over this stretch.
The UPBD price prediction for 2034 points to an average of $58.13 (low $41.26, high $88.71) — a potential gain of +175% on today's $21.16. Momentum favours further upside here.
In 2035, UPBD is projected to trade between $43.26 and $95.51, averaging $61.74 — a potential gain of +192% from today's $21.16. That is up +6% on the projected 2034 average. Buyers look set to stay in control over this stretch.
Upbound Group, Inc.'s 2040 outlook centres on $91.34, within a $60.35 to $149.66 range. That is up +48% on the projected 2035 average. That marks a +332% change versus current levels. Momentum favours further upside here.
By 2050, UPBD could reach as high as $280.55, with a base case around $157.43 and support toward $94.11 — roughly +644% from $21.16. Buyers look set to stay in control over this stretch.
Investing $1,000 in UPBD today (≈ 47.258979 UPBD) could be worth
$7,439.84
+$6,439.84 (+644%) by 2050 · US Dollar
Based on the average projected UPBD price of $157.43 in 2050.
Based on the base (average) forecast scenario. FX rates are indicative. Estimates only — not financial advice.
See what a past investment in UPBDwould be worth at today's price.
$1,000 invested in UPBD on Jul 10, 2025 (≈ 37.257824 UPBD) would be worth
$788.38
-$211.62 (-21.2%) today · 0.79× · US Dollar
Based on a UPBD entry price of $26.84 vs. today's $21.16.
| Invested | Entry price | Value today | Return |
|---|---|---|---|
| 1 week ago | $19.89 | $1,063.85 | +6.4% |
| 1 month ago | $18.08 | $1,170.35 | +17.0% |
| 3 months ago | $18.39 | $1,150.63 | +15.1% |
| 6 months ago | $19.21 | $1,101.51 | +10.2% |
| 1 year ago | $26.84 | $788.38 | -21.2% |
| All time (5.0y) ago | $52.02 | $406.77 | -59.3% |
Past performance from historical market data — it does not predict future results. FX rates are indicative. Not financial advice.
Enter a price to see how it sits against our UPBD forecast.
Our base-case forecast reaches $42.00 around 2032.
Implied market cap at $42.00: $2.45B
The multi-year forecast shows a clear, upward path in average price from $21.22 in 2026 to $36.83 in 2030 and then to $143.57 by 2050. The forecast includes a progression of bullish sentiment from 2027 onward, with year-by-year average prices of $28.28 (2027), $32.57 (2028), $33.52 (2029), $36.83 (2030), $37.74 (2031), $39.88 (2032), $49.51 (2033), $55.34 (2034), $57.50 (2035), $84.96 (2040), and $143.57 (2050).
ROI figures rise from 0 in 2026 to 33.3 in 2027, 53.5 in 2028, 58 in 2029, 73.5 in 2030, 77.9 in 2031, 87.9 in 2032, 133.3 in 2033, 160.8 in 2034, 170.9 in 2035, 300.4 in 2040, and 576.6 in 2050, with the sentiment labeled BULLISH in most later years. These are estimates and carry uncertainty; they indicate a potential long-run upside but are not guarantees of future results.
Tap a question to reveal the answer.
Avg $36.83, with a min of $27.82 and a max of $52.36. The forecast also shows an ROI of 73.5 and a BULLISH sentiment for 2030.
The forecast shows a bullish sentiment from 2027 onward and rising average prices, with ROI reaching 33.3 (2027), 53.5 (2028), 58 (2029), up to 576.6 (2050). These are estimates and not guarantees.
The forecasted average price reaches $143.57 by 2050, with $84.96 in 2040. While the data implies the possibility of exceeding $100 within the forecast horizon, the exact year when $100 is reached is not specified.
Current price: $21.22. Market cap: $1.24B.
Sentiment: BULLISH. RSI14: 70. SMA50: $18.74. SMA200: $19.58. Support: $17.07. Resistance: $21.22. Thirty-day range: $18.09 to $24.89. Annualized volatility: 50%.
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