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Ulta Beauty, Inc. is projected to rise to $678.68 by 2027, a +34% move from its current price of $507.35. ULTA is currently trading below its 50-day average (a bearish sign). Technical indicators currently lean strong sell.
A data-driven summary — not financial advice. See the full breakdown below.
Live market data via Yahoo Finance · updated 5/28/2026
| Period | Min | Prediction | Max | Change |
|---|---|---|---|---|
| May 29 | $499.96 | $507.61 | $515.38 | +0.05% |
| May 30 | $497.08 | $507.87 | $518.89 | +0.10% |
| May 31 | $494.94 | $508.13 | $521.67 | +0.15% |
| Jun 1 | $493.19 | $508.39 | $524.06 | +0.21% |
| Jun 2 | $491.67 | $508.65 | $526.22 | +0.26% |
| Jun 3 | $490.33 | $508.91 | $528.19 | +0.31% |
| Jun 4 | $489.13 | $509.17 | $530.04 | +0.36% |
| Period | Min | Prediction | Max | Change |
|---|---|---|---|---|
| Week 1 | $489.13 | $509.17 | $530.04 | +0.36% |
| Week 2 | $482.78 | $511.00 | $540.87 | +0.72% |
| Week 3 | $478.37 | $512.84 | $549.79 | +1.08% |
| Week 4 | $474.95 | $514.68 | $557.73 | +1.44% |
| Week 5 | $472.16 | $516.53 | $565.07 | +1.81% |
| Week 6 | $469.81 | $518.39 | $571.98 | +2.18% |
| Week 7 | $467.80 | $520.25 | $578.58 | +2.54% |
Short-term targets derived from the forecast trend and recent volatility. Highly uncertain — not financial advice.
Ulta Beauty, Inc. operates as a specialty beauty retailer in the United States, Mexico, and Kuwait. The company offers branded and private label beauty products, including cosmetics, fragrance, haircare, skincare, bath and body products, professional hair products, and salon styling tools through its Ulta Beauty stores, shop-in-shops, Ulta.com website, and its mobile applications.
It also provides wellness products. The company was formerly known as ULTA Salon, Cosmetics & Fragrance, Inc. and changed its name to Ulta Beauty, Inc. in January 2017. Ulta Beauty, Inc.
was incorporated in 1990 and is based in Bolingbrook, Illinois.
Ulta Beauty, Inc. trades as a consumer cyclical stock. The current price is $515.04 per share, and the company has a market cap of $22.53B. It is ranked 541 by market capitalization among its peers.
A major floor 15.7% below — a decisive break under it would weaken the trend.
The nearest floor, 5.4% below — buyers have tended to step in here.
The nearest ceiling, 12.8% above — a clean break opens room to run.
A major ceiling 39.3% above — clearing it would confirm fresh momentum.
Key ULTA support and resistance from recent price action — levels where the trend has historically paused or reversed. Percentages are the distance from the current price.
A snapshot of ULTA market posture derived from its technical indicators and recent volatility. Higher trend and alignment lean bullish; higher risk means larger swings.
Technical Analysis
Indicators computed on daily closing prices.
| Period | SMA | Action | EMA | Action |
|---|---|---|---|---|
| MA 5 | $507.12 | Buy | $506.88 | Buy |
| MA 10 | $498.17 | Buy | $505.79 | Buy |
| MA 20 | $511.62 | Sell | $512.33 | Sell |
| MA 50 | $525.92 | Sell | $536.75 | Sell |
| MA 100 | $593.66 | Sell | $556.98 | Sell |
| MA 200 | $567.24 | Sell | $548.97 | Sell |
| Name | Value | Action |
|---|---|---|
| RSI (14) | 44.92 | Neutral |
| Stoch RSI (14) | 80.99 | Sell |
| CCI (20) | -19.13 | Neutral |
| Williams %R (14) | -41.11 | Info |
| MACD (12,26,9) | 2.33 | Buy |
| ROC (12) | -2.73 | Sell |
| Bollinger %B (20,2) | 0.44 | Neutral |
| Stochastic %K (14) | 58.89 | Neutral |
| TRIX (15) | -0.34 | Sell |
| Awesome (5,34) | -18.89 | Sell |
| Ultimate (7,14,28) | 51.78 | Neutral |
| Momentum (10) | 2.15 | Buy |
| Aroon Osc (25) | -76.00 | Sell |
| Hull MA (9) | 518.39 | Sell |
| ADX (14) | 20.84 | Sell |
| ATR (14) | 8.08 | Info |
The near-term picture shows a neutral stance with RSI14 at 50. The stock’s price sits near its 50-day and 200-day moving averages, with a SMA50 of $526.50 and a SMA200 of $567.15. Support is marked at $479.87 and resistance at $572.24, with a 30-day range from $464.37 to $571.24.
| Year | Min | Avg | Max | ROI | Sentiment |
|---|---|---|---|---|---|
| $479.87 | $507.35 | $728.85 | 0% | Neutral | |
| $554.43 | $678.68 | $869.59 | +34% | Bullish | |
| $593.45 | $739.70 | $972.54 | +46% | Bullish | |
| $607.22 | $768.32 | $1,031.18 | +51% | Bullish | |
| $637.30 | $817.13 | $1,116.11 | +61% | Bullish | |
| $685.22 | $889.19 | $1,233.45 | +75% | Bullish | |
| $730.49 | $958.55 | $1,348.36 | +89% | Bullish | |
| $864.89 | $1,146.77 | $1,633.79 | +126% | Bullish | |
| $941.78 | $1,261.06 | $1,817.89 | +149% | Bullish | |
| $913.47 | $1,234.66 | $1,799.48 | +143% | Bullish | |
| $1,309.73 | $1,846.05 | $2,818.74 | +264% | Bullish | |
| $2,186.02 | $3,303.98 | $5,406.21 | +551% | Bullish |
Current year — the forecast is anchored to the live price, so ROI shows 0%.
| Month | Min | Avg | Max | Change |
|---|---|---|---|---|
| May 2026 | $479.87 | $507.35 | $594.59 | +0.00% |
| June 2026 | $448.78 | $523.53 | $622.57 | +3.19% |
| July 2026 | $453.11 | $531.62 | $638.17 | +1.55% |
| August 2026 | $450.23 | $530.63 | $641.62 | -0.19% |
| September 2026 | $463.04 | $547.74 | $666.25 | +3.23% |
| October 2026 | $484.37 | $574.94 | $703.10 | +4.96% |
| November 2026 | $490.59 | $584.06 | $717.62 | +1.59% |
| December 2026 | $494.64 | $590.57 | $728.85 | +1.11% |
Click any year to see its month-by-month ULTA forecast. Min / Avg / Max are a bear / base / bull scenario; ROI is the projected move from the current price. Change is the month-over-month move in the average. Estimates, not guarantees.
Expect ULTA to range from $479.87 to $728.85 through 2026. The $507.35 average target implies a 0% move from current prices. A consolidation phase looks the most probable path here.
The ULTA price prediction for 2027 points to an average of $678.68 (low $554.43, high $869.59) — a potential gain of +34% on today's $507.35. Momentum favours further upside here.
In 2028, ULTA is projected to trade between $593.45 and $972.54, averaging $739.70 — a potential gain of +46% from today's $507.35. That is up +9% on the projected 2027 average. Buyers look set to stay in control over this stretch.
Ulta Beauty, Inc.'s 2029 outlook centres on $768.32, within a $607.22 to $1,031.18 range. That is up +4% on the projected 2028 average. That marks a +51% change versus current levels. Momentum favours further upside here.
By 2030, ULTA could reach as high as $1,116.11, with a base case around $817.13 and support toward $637.30 — roughly +61% from $507.35. Buyers look set to stay in control over this stretch.
Expect ULTA to range from $685.22 to $1,233.45 through 2031. The $889.19 average target implies a +75% move from current prices. That is up +9% on the projected 2030 average. Momentum favours further upside here.
The ULTA price prediction for 2032 points to an average of $958.55 (low $730.49, high $1,348.36) — a potential gain of +89% on today's $507.35. Buyers look set to stay in control over this stretch.
In 2033, ULTA is projected to trade between $864.89 and $1,633.79, averaging $1,146.77 — a potential gain of +126% from today's $507.35. That is up +20% on the projected 2032 average. Momentum favours further upside here.
Ulta Beauty, Inc.'s 2034 outlook centres on $1,261.06, within a $941.78 to $1,817.89 range. That is up +10% on the projected 2033 average. That marks a +149% change versus current levels. Buyers look set to stay in control over this stretch.
By 2035, ULTA could reach as high as $1,799.48, with a base case around $1,234.66 and support toward $913.47 — roughly +143% from $507.35. Momentum favours further upside here.
Expect ULTA to range from $1,309.73 to $2,818.74 through 2040. The $1,846.05 average target implies a +264% move from current prices. That is up +50% on the projected 2035 average. Buyers look set to stay in control over this stretch.
The ULTA price prediction for 2050 points to an average of $3,303.98 (low $2,186.02, high $5,406.21) — a potential gain of +551% on today's $507.35. Momentum favours further upside here.
Investing $1,000 in ULTA today (≈ 1.971026 ULTA) could be worth
$6,512.24
+$5,512.24 (+551%) by 2050 · US Dollar
Based on the average projected ULTA price of $3,303.98 in 2050.
Based on the base (average) forecast scenario. FX rates are indicative. Estimates only — not financial advice.
See what a past investment in ULTAwould be worth at today's price.
$1,000 invested in ULTA on May 27, 2025 (≈ 2.373549 ULTA) would be worth
$1,204.22
+$204.22 (+20.4%) today · 1.20× · US Dollar
Based on a ULTA entry price of $421.31 vs. today's $507.35.
| Invested | Entry price | Value today | Return |
|---|---|---|---|
| 1 week ago | $493.12 | $1,028.86 | +2.9% |
| 1 month ago | $539.66 | $940.13 | -6.0% |
| 3 months ago | $695.63 | $729.34 | -27.1% |
| 6 months ago | $538.83 | $941.58 | -5.8% |
| 1 year ago | $421.31 | $1,204.22 | +20.4% |
| All time (5.0y) ago | $343.18 | $1,478.38 | +47.8% |
Past performance from historical market data — it does not predict future results. FX rates are indicative. Not financial advice.
Enter a price to see how it sits against our ULTA forecast.
Our base-case forecast reaches $1,000.00 around 2033.
Implied market cap at $1,000.00: $43.56B
The multi-year forecast is bullish from 2027 onward, with rising averages and ROIs. In 2026 the avg is $515.04 (min $479.87, max $745.69) and the sentiment is Neutral. From 2027 to 2035 the forecast shows strong upside, culminating in 2030 with an avg of $840.24 and ROI 63.1, 2040 with an avg of $1,908.30 and ROI 270.5, and 2050 with an avg of $3,460.85 and ROI 572.
The max prices in these years extend to $1,147.94 (2030), $2,914.15 (2040), and $5,663.38 (2050), with ongoing bullish sentiment. While these are estimates and not guarantees, the outlook points to significant longer-term appreciation along with rising risk and volatility.
Tap a question to reveal the answer.
Avg $840.24; min $655.21; max $1,147.94; ROI 63.1; sentiment BULLISH.
The forecast shows bullish sentiment from 2027 through 2050 with rising averages and ROIs (e.g., 2027 avg $693.82, ROI 34.7%; 2028 avg $751.84, ROI 46%; 2029 avg $789.44, ROI 53.3%), while 2026 is Neutral.
Yes. The 2050 max forecast is $5,663.38, with 2040 avg $1,908.30 and 2050 avg $3,460.85, indicating that $2,000 is within the projected range.
Current price: $515.04. Market cap: $22.53B. Rank: 541.
Sentiment: NEUTRAL; RSI14: 50; SMA50: $526.50; SMA200: $567.15; Support: $479.87; Resistance: $572.24; 30-day range: $464.37 to $571.24.
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