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Ulta Beauty, Inc. is projected to rise to $597.02 by 2027, a +27% move from its current price of $468.32. ULTA is currently trading below its 50-day average (a bearish sign). Technical indicators currently lean buy.
A data-driven summary — not financial advice. See the full breakdown below.
Live market data via Yahoo Finance · updated 7/11/2026
| Period | Min | Prediction | Max | Change |
|---|---|---|---|---|
| Jul 13 | $460.30 | $468.52 | $476.89 | +0.04% |
| Jul 14 | $457.13 | $468.72 | $480.60 | +0.08% |
| Jul 15 | $454.76 | $468.91 | $483.52 | +0.13% |
| Jul 16 | $452.79 | $469.11 | $486.02 | +0.17% |
| Jul 17 | $451.10 | $469.31 | $488.26 | +0.21% |
| Jul 18 | $449.59 | $469.51 | $490.32 | +0.25% |
| Jul 19 | $448.22 | $469.71 | $492.23 | +0.30% |
| Period | Min | Prediction | Max | Change |
|---|---|---|---|---|
| Week 1 | $448.22 | $469.71 | $492.23 | +0.30% |
| Week 2 | $440.91 | $471.10 | $503.36 | +0.59% |
| Week 3 | $435.68 | $472.50 | $512.43 | +0.89% |
| Week 4 | $431.52 | $473.90 | $520.44 | +1.19% |
| Week 5 | $428.04 | $475.30 | $527.78 | +1.49% |
| Week 6 | $425.04 | $476.71 | $534.67 | +1.79% |
| Week 7 | $422.40 | $478.13 | $541.20 | +2.09% |
Short-term targets derived from the forecast trend and recent volatility. Highly uncertain — not financial advice.
Ulta Beauty, Inc. operates as a specialty beauty retailer in the United States, Mexico, and Kuwait. The company offers branded and private label beauty products, including cosmetics, fragrance, haircare, skincare, bath and body products, professional hair products, and salon styling tools through its Ulta Beauty stores, shop-in-shops, Ulta.com website, and its mobile applications.
It also provides wellness products. The company is categorized in the Consumer Cyclical sector. The company was incorporated in 1990 and is based in Bolingbrook, Illinois. It was formerly known as ULTA Salon, Cosmetics & Fragrance, Inc.
and changed its name to Ulta Beauty, Inc. in January 2017.
Ulta Beauty, Inc. (ULTA) currently trades at $461.33 and has a market cap of $19.83B. It is ranked 609 among publicly traded companies by market cap. The current price sits within a 30-day range of $405.55 to $524.78 and sits near its key moving averages.
The 50-day simple moving average is $496.48 and the 200-day simple moving average is $561.27. Support is at $450.75 and resistance at $520.15. The long-run price outlook is bullish, with forecasted averages rising across the years and culminating in a $2,561.60 average in 2050, reflecting an overall upside trend.
A major floor 12.3% below — a decisive break under it would weaken the trend.
The nearest floor, 3.8% below — buyers have tended to step in here.
The nearest ceiling, 11.1% above — a clean break opens room to run.
A major ceiling 42.8% above — clearing it would confirm fresh momentum.
Key ULTA support and resistance from recent price action — levels where the trend has historically paused or reversed. Percentages are the distance from the current price.
A snapshot of ULTA market posture derived from its technical indicators and recent volatility. Higher trend and alignment lean bullish; higher risk means larger swings.
Technical Analysis
Indicators computed on daily closing prices.
| Period | SMA | Action | EMA | Action |
|---|---|---|---|---|
| MA 5 | $458.16 | Buy | $461.48 | Buy |
| MA 10 | $460.55 | Buy | $461.60 | Buy |
| MA 20 | $464.03 | Buy | $466.24 | Buy |
| MA 50 | $487.00 | Sell | $488.17 | Sell |
| MA 100 | $535.33 | Sell | $517.20 | Sell |
| MA 200 | $559.58 | Sell | $528.42 | Sell |
| Name | Value | Action |
|---|---|---|
| RSI (14) | 49.23 | Neutral |
| Stoch RSI (14) | 75.73 | Neutral |
| CCI (20) | 37.97 | Neutral |
| Williams %R (14) | -51.37 | Info |
| MACD (12,26,9) | 1.73 | Buy |
| ROC (12) | 2.15 | Buy |
| Bollinger %B (20,2) | 0.62 | Neutral |
| Stochastic %K (14) | 48.63 | Neutral |
| TRIX (15) | -0.29 | Sell |
| Awesome (5,34) | -17.13 | Sell |
| Ultimate (7,14,28) | 64.91 | Neutral |
| Momentum (10) | -16.32 | Sell |
| Aroon Osc (25) | 24.00 | Buy |
| Hull MA (9) | 460.26 | Buy |
| ADX (14) | 16.44 | Neutral |
| ATR (14) | 7.98 | Info |
The near-term picture is neutral, with RSI(14) at 40. The stock trades below the 50-day SMA of $496.48 and the 200-day SMA of $561.27, signaling modest softness against longer-term trends. The 30-day range is $405.55 to $524.78, and the immediate support and resistance are at $450.75 and $520.15 respectively, suggesting a bounded trading range in the near term.
The stock carries an annualized volatility of 40%.
| Year | Min | Avg | Max | ROI | Sentiment |
|---|---|---|---|---|---|
| $450.75 | $468.32 | $652.25 | 0% | Neutral | |
| $488.94 | $597.02 | $762.17 | +27% | Bullish | |
| $536.31 | $667.15 | $874.73 | +42% | Bullish | |
| $539.33 | $681.27 | $912.25 | +45% | Bullish | |
| $542.40 | $694.39 | $946.57 | +48% | Bullish | |
| $592.71 | $768.07 | $1,063.55 | +64% | Bullish | |
| $624.36 | $818.22 | $1,149.12 | +75% | Bullish | |
| $709.55 | $939.66 | $1,336.74 | +101% | Bullish | |
| $784.84 | $1,049.69 | $1,511.12 | +124% | Bullish | |
| $789.99 | $1,066.58 | $1,552.52 | +128% | Bullish | |
| $1,077.30 | $1,517.03 | $2,314.07 | +224% | Bullish | |
| $1,729.12 | $2,611.40 | $4,269.90 | +458% | Bullish |
Current year — the forecast is anchored to the live price, so ROI shows 0%.
| Month | Min | Avg | Max | Change |
|---|---|---|---|---|
| July 2026 | $450.75 | $468.32 | $562.78 | +0.00% |
| August 2026 | $416.87 | $488.04 | $583.76 | +4.21% |
| September 2026 | $413.79 | $486.74 | $586.73 | -0.27% |
| October 2026 | $416.94 | $492.46 | $597.52 | +1.17% |
| November 2026 | $435.23 | $515.83 | $629.33 | +4.75% |
| December 2026 | $447.35 | $531.91 | $652.25 | +3.12% |
Click any year to see its month-by-month ULTA forecast. Min / Avg / Max are a bear / base / bull scenario; ROI is the projected move from the current price. Change is the month-over-month move in the average. Estimates, not guarantees.
Expect ULTA to range from $450.75 to $652.25 through 2026. The $468.32 average target implies a 0% move from current prices. A consolidation phase looks the most probable path here.
The ULTA price prediction for 2027 points to an average of $597.02 (low $488.94, high $762.17) — a potential gain of +27% on today's $468.32. Momentum favours further upside here.
In 2028, ULTA is projected to trade between $536.31 and $874.73, averaging $667.15 — a potential gain of +42% from today's $468.32. That is up +12% on the projected 2027 average. Buyers look set to stay in control over this stretch.
Ulta Beauty, Inc.'s 2029 outlook centres on $681.27, within a $539.33 to $912.25 range. That is up +2% on the projected 2028 average. That marks a +45% change versus current levels. Momentum favours further upside here.
By 2030, ULTA could reach as high as $946.57, with a base case around $694.39 and support toward $542.40 — roughly +48% from $468.32. Buyers look set to stay in control over this stretch.
Expect ULTA to range from $592.71 to $1,063.55 through 2031. The $768.07 average target implies a +64% move from current prices. That is up +11% on the projected 2030 average. Momentum favours further upside here.
The ULTA price prediction for 2032 points to an average of $818.22 (low $624.36, high $1,149.12) — a potential gain of +75% on today's $468.32. Buyers look set to stay in control over this stretch.
In 2033, ULTA is projected to trade between $709.55 and $1,336.74, averaging $939.66 — a potential gain of +101% from today's $468.32. That is up +15% on the projected 2032 average. Momentum favours further upside here.
Ulta Beauty, Inc.'s 2034 outlook centres on $1,049.69, within a $784.84 to $1,511.12 range. That is up +12% on the projected 2033 average. That marks a +124% change versus current levels. Buyers look set to stay in control over this stretch.
By 2035, ULTA could reach as high as $1,552.52, with a base case around $1,066.58 and support toward $789.99 — roughly +128% from $468.32. Momentum favours further upside here.
Expect ULTA to range from $1,077.30 to $2,314.07 through 2040. The $1,517.03 average target implies a +224% move from current prices. That is up +42% on the projected 2035 average. Buyers look set to stay in control over this stretch.
The ULTA price prediction for 2050 points to an average of $2,611.40 (low $1,729.12, high $4,269.90) — a potential gain of +458% on today's $468.32. Momentum favours further upside here.
Investing $1,000 in ULTA today (≈ 2.135292 ULTA) could be worth
$5,576.09
+$4,576.09 (+458%) by 2050 · US Dollar
Based on the average projected ULTA price of $2,611.4 in 2050.
Based on the base (average) forecast scenario. FX rates are indicative. Estimates only — not financial advice.
See what a past investment in ULTAwould be worth at today's price.
$1,000 invested in ULTA on Jul 10, 2025 (≈ 2.100223 ULTA) would be worth
$983.58
-$16.42 (-1.6%) today · 0.98× · US Dollar
Based on a ULTA entry price of $476.14 vs. today's $468.32.
| Invested | Entry price | Value today | Return |
|---|---|---|---|
| 1 week ago | $461.33 | $1,015.15 | +1.5% |
| 1 month ago | $470.75 | $994.84 | -0.5% |
| 3 months ago | $520.38 | $899.96 | -10.0% |
| 6 months ago | $661.49 | $707.98 | -29.2% |
| 1 year ago | $476.14 | $983.58 | -1.6% |
| All time (5.0y) ago | $339.31 | $1,380.21 | +38.0% |
Past performance from historical market data — it does not predict future results. FX rates are indicative. Not financial advice.
Enter a price to see how it sits against our ULTA forecast.
Our base-case forecast reaches $940.00 around 2034.
Implied market cap at $940.00: $40.41B
The multi-year forecast shows a bullish trajectory beginning in 2027. The 2026 forecast lists a min of $450.75, an avg of $461.33, and a max of $645.25 with ROI 0 and sentiment NEUTRAL. In 2027 the avg rises to $588.20 with a max of $753.88 and ROI 27.5, sentiment BULLISH.
The 2028 forecast has an avg of $658.43 and a max of $867.38 with ROI 42.7, while 2029 shows an avg of $669.32 and a max of $901.04 with ROI 45.1. The 2030 forecast lists an avg of $683.64, min $531.60, max $937.39, ROI 48.2, sentiment BULLISH. Through 2031-2035, the averages advance to $758.96 (2031), $802.25 (2032), $924.69 (2033), $1,038.46 (2034), and $1,043.50 (2035) with corresponding max values up to $1,324.83 and ROIs up to 126.2, all with a BULLISH sentiment.
The longer horizon shows 2040 with an avg of $1,494.87 and a max of $2,301.07 (ROI 224) and 2050 with an avg of $2,561.60 and a max of $4,234.56 (ROI 455.3), both with a BULLISH sentiment. These figures are estimates and subject to market risk.
Tap a question to reveal the answer.
The forecasted 2030 average price is $683.64, with a min of $531.60 and a max of $937.39. The ROI is 48.2% and the sentiment is BULLISH.
Forecasts show a bullish sentiment from 2027 onward with a rising average price to $683.64 by 2030 and up to $2,561.60 by 2050, yielding a maximum ROI of 455.3%. Note that 2026 carries neutral sentiment and a 0% ROI.
Yes. The max forecasted price reaches $1,324.83 in 2033 and exceeds $1,000, with higher maxima of $1,506.14 in 2034, $2,301.07 in 2040, and $4,234.56 in 2050.
The 2026 forecast shows a min of $450.75, an average of $461.33, and a max of $645.25, with ROI 0 and sentiment NEUTRAL.
Long-term projections show bullish sentiment with an average of $1,494.87 in 2040 and $2,561.60 in 2050, and ROIs of 224% and 455.3%, respectively.
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