Under Armour, Inc. (UAA) Price Prediction 2026–2050

Under Armour, Inc., together with its subsidiaries, engages designs, developing, marketing, and distributing performance apparel, footwear, and accessories for men, women, and youth. The company provides its apparel in compression, fitted, and loose fit types. It also offers footwear products for running, training, basketball, cleated sports, recovery, and outdoor applications, as well as for casual use.

In addition, the company provides accessories, which include gloves, bags, headwear, and socks.

These products are offered under brands including UNDER ARMOUR, ARMOUR, HEATGEAR, COLDGEAR, HOVR, UA, PROTECT THIS HOUSE, I WILL, ARMOUR FLEECE, and ARMOUR BRA. The company sells its products through wholesale channels, including national and regional sporting goods chains, independent and specialty retailers, department store chains, mono-branded Under Armour retail stores, institutional athletic departments, and leagues and teams, as well as independent distributors; and directly to consumers through its own brand and factory house retail stores and e-commerce websites. It operates in the United States, Canada, Europe, the Middle East, Africa, the Asia-Pacific, and Latin America.

The company was incorporated in 1996 and is headquartered in Baltimore, Maryland.

Under Armour, Inc. (symbol: UAA) is a consumer cyclical company. The current price is $6.58 and the market cap is $2.81B. The stock is ranked 1810 by market capitalization.

The near-term price outlook is neutral in 2026, with an average forecast price of $6.58, suggesting flat movement around the current level. The forecast then shows a path to higher prices later in the decade, with a bullish sentiment indicated from the 2029 period onward.

Over the long run, the forecast envisions meaningful upside: the 2030 average is $10.46 with a bullish outlook and an ROI of 58.9%; the 2040 average is $19.34 with an ROI of 193.9%; and the 2050 average is $44.04 with an ROI of 569.4%, signaling sustained upside but involving substantial uncertainty.

The multi-year forecast shows upside potential through the 2030s and beyond. In 2030, the average price is forecast at $10.46 with an ROI of 58.9% and a bullish sentiment. By 2040, the average is projected to be $19.34 with an ROI of 193.9% and a bullish stance continues.

In 2050, the average forecast reaches $44.04 with an ROI of 569.4% and a bullish sentiment remains in place.

These figures point to a sustained positive trajectory across the longer horizon, though they are estimates rather than guarantees. The forecast includes a wide potential range (min to max) in earlier years, and overall volatility is substantial, reflecting the 50% annualized volatility. Investors should weigh the potential upside against the inherent uncertainty captured by these projections.