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Under Armour, Inc. is projected to rise to $7.50 by 2027, a +14% move from its current price of $6.61. UA is currently trading above its 50-day average (a bullish sign). Technical indicators currently lean strong buy.
A data-driven summary — not financial advice. See the full breakdown below.
Live market data via Yahoo Finance · updated 7/13/2026
| Period | Min | Prediction | Max | Change |
|---|---|---|---|---|
| Jul 14 | $6.46 | $6.61 | $6.77 | +0.03% |
| Jul 15 | $6.39 | $6.61 | $6.84 | +0.05% |
| Jul 16 | $6.35 | $6.62 | $6.90 | +0.08% |
| Jul 17 | $6.31 | $6.62 | $6.94 | +0.11% |
| Jul 18 | $6.27 | $6.62 | $6.98 | +0.14% |
| Jul 19 | $6.24 | $6.62 | $7.02 | +0.16% |
| Jul 20 | $6.22 | $6.62 | $7.05 | +0.19% |
| Period | Min | Prediction | Max | Change |
|---|---|---|---|---|
| Week 1 | $6.22 | $6.62 | $7.05 | +0.19% |
| Week 2 | $6.07 | $6.64 | $7.26 | +0.38% |
| Week 3 | $5.96 | $6.65 | $7.42 | +0.57% |
| Week 4 | $5.87 | $6.66 | $7.56 | +0.77% |
| Week 5 | $5.79 | $6.67 | $7.69 | +0.96% |
| Week 6 | $5.73 | $6.69 | $7.81 | +1.15% |
| Week 7 | $5.67 | $6.70 | $7.92 | +1.34% |
Short-term targets derived from the forecast trend and recent volatility. Highly uncertain — not financial advice.
Under Armour, Inc. is a consumer cyclical company that designs, develops, markets, and distributes performance apparel, footwear, and accessories for men, women, and youth. It offers its apparel in compression, fitted, and loose fit types and provides footwear for running, training, basketball, cleated sports, recovery, and outdoor uses, as well as casual wear.
The company also supplies accessories such as gloves, bags, headwear, and socks, and markets products under brands including UNDER ARMOUR, ARMOUR, HEATGEAR, COLDGEAR, HOVR, UA, PROTECT THIS HOUSE, I WILL, ARMOUR FLEECE, and ARMOUR BRA. Under Armour sells through wholesale channels and directly to consumers via its own brand and e-commerce sites, operating across the United States, Canada, Europe, the Middle East, Africa, the Asia-Pacific, and Latin America. The company was incorporated in 1996 and is headquartered in Baltimore, Maryland.
Battling the broader consumer cyclical sector, the brand remains a prominent name in athleticwear and related gear.
Under Armour (UA) trades as a consumer cyclical stock with a current price of $6.39 and a market cap of $2.72B, ranking 1839 by market capitalization. The stock’s price outlook blends near-term stability with a longer horizon of forecasted upside, as shown by year-by-year targets that rise from 2026 onward.
A major floor 27.1% below — a decisive break under it would weaken the trend.
The nearest floor, 20.1% below — buyers have tended to step in here.
Price is pressing into resistance (0.5% away) — a breakout level to watch.
A major ceiling 14.0% above — clearing it would confirm fresh momentum.
Key UA support and resistance from recent price action — levels where the trend has historically paused or reversed. Percentages are the distance from the current price.
A snapshot of UA market posture derived from its technical indicators and recent volatility. Higher trend and alignment lean bullish; higher risk means larger swings.
Technical Analysis
Indicators computed on daily closing prices.
| Period | SMA | Action | EMA | Action |
|---|---|---|---|---|
| MA 5 | $6.52 | Buy | $6.48 | Buy |
| MA 10 | $6.37 | Buy | $6.35 | Buy |
| MA 20 | $6.07 | Buy | $6.14 | Buy |
| MA 50 | $5.75 | Buy | $5.93 | Buy |
| MA 100 | $6.06 | Buy | $5.86 | Buy |
| MA 200 | $5.50 | Buy | $5.81 | Buy |
| Name | Value | Action |
|---|---|---|
| RSI (14) | 64.58 | Neutral |
| Stoch RSI (14) | 74.96 | Neutral |
| CCI (20) | 115.55 | Buy |
| Williams %R (14) | -2.91 | Info |
| MACD (12,26,9) | 0.05 | Buy |
| ROC (12) | 17.83 | Buy |
| Bollinger %B (20,2) | 0.89 | Neutral |
| Stochastic %K (14) | 97.09 | Sell |
| TRIX (15) | 0.49 | Buy |
| Awesome (5,34) | 0.69 | Buy |
| Ultimate (7,14,28) | 67.58 | Neutral |
| Momentum (10) | 0.72 | Buy |
| Aroon Osc (25) | 84.00 | Buy |
| Hull MA (9) | 6.52 | Buy |
| ADX (14) | 19.25 | Neutral |
| ATR (14) | 0.15 | Info |
Technically, the near-term picture is bullish, with RSI(14) at 70 signaling upside momentum. The stock trades with a 50-day simple moving average of $5.72 and a 200-day simple moving average of $5.45, suggesting a constructive trend. Support is at $5.02 while resistance is at $6.39, and the 30-day price range runs from $5.40 to $7.56.
| Year | Min | Avg | Max | ROI | Sentiment |
|---|---|---|---|---|---|
| $4.90 | $6.61 | $8.81 | 0% | Neutral | |
| $6.04 | $7.50 | $9.81 | +14% | Neutral | |
| $6.66 | $8.47 | $11.44 | +28% | Bullish | |
| $8.36 | $10.84 | $15.04 | +64% | Bullish | |
| $9.03 | $11.92 | $16.90 | +80% | Bullish | |
| $9.61 | $12.89 | $18.62 | +95% | Bullish | |
| $10.01 | $13.63 | $20.04 | +106% | Bullish | |
| $9.86 | $13.61 | $20.31 | +106% | Bullish | |
| $11.53 | $16.13 | $24.42 | +144% | Bullish | |
| $13.39 | $18.96 | $29.11 | +187% | Bullish | |
| $17.01 | $25.50 | $41.39 | +286% | Bullish | |
| $32.58 | $53.72 | $94.69 | +713% | Bullish |
Current year — the forecast is anchored to the live price, so ROI shows 0%.
| Month | Min | Avg | Max | Change |
|---|---|---|---|---|
| July 2026 | $4.90 | $6.61 | $7.99 | +0.00% |
| August 2026 | $5.83 | $6.85 | $8.26 | +3.70% |
| September 2026 | $5.73 | $6.78 | $8.25 | -1.14% |
| October 2026 | $5.75 | $6.84 | $8.40 | +0.97% |
| November 2026 | $5.92 | $7.08 | $8.75 | +3.47% |
| December 2026 | $5.91 | $7.09 | $8.81 | +0.12% |
Click any year to see its month-by-month UA forecast. Min / Avg / Max are a bear / base / bull scenario; ROI is the projected move from the current price. Change is the month-over-month move in the average. Estimates, not guarantees.
Expect UA to range from $4.90 to $8.81 through 2026. The $6.61 average target implies a 0% move from current prices. A consolidation phase looks the most probable path here.
The UA price prediction for 2027 points to an average of $7.50 (low $6.04, high $9.81) — a potential gain of +14% on today's $6.61. Price action looks broadly range-bound.
In 2028, UA is projected to trade between $6.66 and $11.44, averaging $8.47 — a potential gain of +28% from today's $6.61. That is up +13% on the projected 2027 average. Buyers look set to stay in control over this stretch.
Under Armour, Inc.'s 2029 outlook centres on $10.84, within a $8.36 to $15.04 range. That is up +28% on the projected 2028 average. That marks a +64% change versus current levels. Momentum favours further upside here.
By 2030, UA could reach as high as $16.90, with a base case around $11.92 and support toward $9.03 — roughly +80% from $6.61. Buyers look set to stay in control over this stretch.
Expect UA to range from $9.61 to $18.62 through 2031. The $12.89 average target implies a +95% move from current prices. That is up +8% on the projected 2030 average. Momentum favours further upside here.
The UA price prediction for 2032 points to an average of $13.63 (low $10.01, high $20.04) — a potential gain of +106% on today's $6.61. Buyers look set to stay in control over this stretch.
In 2033, UA is projected to trade between $9.86 and $20.31, averaging $13.61 — a potential gain of +106% from today's $6.61. That is 0% versus the projected 2032 average. Momentum favours further upside here.
Under Armour, Inc.'s 2034 outlook centres on $16.13, within a $11.53 to $24.42 range. That is up +19% on the projected 2033 average. That marks a +144% change versus current levels. Buyers look set to stay in control over this stretch.
By 2035, UA could reach as high as $29.11, with a base case around $18.96 and support toward $13.39 — roughly +187% from $6.61. Momentum favours further upside here.
Expect UA to range from $17.01 to $41.39 through 2040. The $25.50 average target implies a +286% move from current prices. That is up +34% on the projected 2035 average. Buyers look set to stay in control over this stretch.
The UA price prediction for 2050 points to an average of $53.72 (low $32.58, high $94.69) — a potential gain of +713% on today's $6.61. Momentum favours further upside here.
Investing $1,000 in UA today (≈ 151.28593 UA) could be worth
$8,127.59
+$7,127.59 (+713%) by 2050 · US Dollar
Based on the average projected UA price of $53.72 in 2050.
Based on the base (average) forecast scenario. FX rates are indicative. Estimates only — not financial advice.
See what a past investment in UAwould be worth at today's price.
$1,000 invested in UA on Jul 10, 2025 (≈ 150.375938 UA) would be worth
$993.98
-$6.02 (-0.6%) today · 0.99× · US Dollar
Based on a UA entry price of $6.65 vs. today's $6.61.
| Invested | Entry price | Value today | Return |
|---|---|---|---|
| 1 week ago | $6.48 | $1,020.06 | +2.0% |
| 1 month ago | $5.53 | $1,195.3 | +19.5% |
| 3 months ago | $6 | $1,101.67 | +10.2% |
| 6 months ago | $5.4 | $1,224.07 | +22.4% |
| 1 year ago | $6.65 | $993.98 | -0.6% |
| All time (5.0y) ago | $18.13 | $364.59 | -63.5% |
Past performance from historical market data — it does not predict future results. FX rates are indicative. Not financial advice.
Enter a price to see how it sits against our UA forecast.
Our base-case forecast reaches $13.00 around 2032.
Implied market cap at $13.00: $2.64B
The multi-year forecast shows a rising path in average price from 2026 through 2050. In 2026, the average is forecast at $6.39 with a min of $4.90 and a max of $8.40, and a neutral sentiment. By 2027, the average climbs to $7.01 (min $5.61, max $9.25) with a projected ROI of 9.7 and neutral sentiment.
The trajectory strengthens with 2028 at $7.72 (min $6.02, max $10.53) and a 20.8 ROI, then 2029 at $9.69 (min $7.40, max $13.59) with a 51.6 ROI and bullish tone. By 2030, the forecast shows an average of $10.70 (min $8.02, max $15.36) and a 67.5 ROI, still bullish. The long-range outlook continues to improve: 2031 avg $11.33 (min $8.35, max $16.59), 2032 avg $11.69 (min $8.48, max $17.42), 2033 avg $11.68 (min $8.35, max $17.70), 2034 avg $13.59 (min $9.57, max $20.90) with a 112.7 ROI, and 2035 avg $15.65 (min $10.88, max $24.42) at a 145 ROI.
The forecast accelerates substantially in the 2040s and beyond, with 2040 average $20.61 (min $13.48, max $34.09) and a 222.5 ROI, and 2050 average $41.87 (min $24.67, max $75.46) at a 555.3 ROI, all bullish. These figures illustrate a steady upward drift over time, though they come with the usual uncertainties inherent in long-horizon forecasts.
Tap a question to reveal the answer.
The 2030 forecast shows an average of $10.70 with a min of $8.02 and a max of $15.36, and a bullish sentiment, for an ROI of 67.5.
Forecasts show a shift to bullish sentiment from 2028 onward, with the average price rising to $20.61 by 2040 and to $41.87 by 2050, and ROI figures climbing to 222.5 in 2040 and 555.3 in 2050, though 2026 remains neutral with an average of $6.39.
Yes. The 2040 forecast lists an average of $20.61, with a max of $34.09, indicating potential upside by that year.
The current price is $6.39. The RSI(14) is 70, the SMA50 is $5.72, the SMA200 is $5.45, there is support at $5.02 and resistance at $6.39, and the 30-day range is $5.40 to $7.56.
The 2050 forecast shows an average of $41.87 with a min of $24.67 and a max of $75.46, and a bullish sentiment, with an ROI of 555.3.
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