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The E.W. Scripps Company is projected to rise to $3.86 by 2027, a +28% move from its current price of $3.02. SSP is currently trading below its 50-day average (a bearish sign). Technical indicators currently lean strong sell.
A data-driven summary — not financial advice. See the full breakdown below.
Live market data via Yahoo Finance · updated 7/12/2026
| Period | Min | Prediction | Max | Change |
|---|---|---|---|---|
| Jul 14 | $2.90 | $3.02 | $3.15 | +0.02% |
| Jul 15 | $2.85 | $3.02 | $3.20 | +0.03% |
| Jul 16 | $2.81 | $3.02 | $3.24 | +0.05% |
| Jul 17 | $2.78 | $3.02 | $3.28 | +0.06% |
| Jul 18 | $2.76 | $3.02 | $3.31 | +0.08% |
| Jul 19 | $2.73 | $3.02 | $3.34 | +0.09% |
| Jul 20 | $2.71 | $3.02 | $3.37 | +0.11% |
| Period | Min | Prediction | Max | Change |
|---|---|---|---|---|
| Week 1 | $2.71 | $3.02 | $3.37 | +0.11% |
| Week 2 | $2.60 | $3.03 | $3.53 | +0.21% |
| Week 3 | $2.51 | $3.03 | $3.66 | +0.32% |
| Week 4 | $2.44 | $3.03 | $3.77 | +0.43% |
| Week 5 | $2.38 | $3.04 | $3.87 | +0.53% |
| Week 6 | $2.33 | $3.04 | $3.97 | +0.64% |
| Week 7 | $2.28 | $3.04 | $4.06 | +0.75% |
Short-term targets derived from the forecast trend and recent volatility. Highly uncertain — not financial advice.
The E.W. Scripps Company (SSP) is a U.S. media enterprise with a portfolio of local television stations, national news, and entertainment networks. It operates through Local Media and Scripps Networks segments, engaging in production of over-the-air news, information, sports, and entertainment content across broadcast, digital, mobile, social, and over-the-top platforms, and providing core and political advertising services.
Its Scripps Networks segment operates national news outlets Scripps News and Court TV, as well as entertainment brands under ION, Bounce, Grit, ION Mystery, ION Plus, and Laff through over-the-air broadcast, cable/satellite, connected TV, and/or digital distribution. The company also operates the Scripps National Spelling Bee, an educational program.
The E.W. Scripps Company was founded in 1878 and is headquartered in Cincinnati, Ohio.
SSP is currently trading at $2.89 per share, and its market capitalization stands at $264.55M. It is ranked 3619 by market cap in its sector. The price outlook in the near term is complemented by a 2026 forecast that aligns with the current price, while long-term projections imply meaningful upside leading to substantially higher averages by 2050.
Forecasts show rising averages across years, with the 2027 average at $3.67 and the 2050 average at $13.95, corresponding to sizable long-run ROI. The projected ROI grows from 0% in 2026 to well into double digits in subsequent years, ending at 382.7% by 2050 in the bullish scenario.
A major floor 28.3% below — a decisive break under it would weaken the trend.
The nearest floor, 12.3% below — buyers have tended to step in here.
The nearest ceiling, 17.9% above — a clean break opens room to run.
A major ceiling 70.9% above — clearing it would confirm fresh momentum.
Key SSP support and resistance from recent price action — levels where the trend has historically paused or reversed. Percentages are the distance from the current price.
A snapshot of SSP market posture derived from its technical indicators and recent volatility. Higher trend and alignment lean bullish; higher risk means larger swings.
Technical Analysis
Indicators computed on daily closing prices.
| Period | SMA | Action | EMA | Action |
|---|---|---|---|---|
| MA 5 | $3.07 | Sell | $3.02 | Sell |
| MA 10 | $3.01 | Buy | $3.01 | Buy |
| MA 20 | $2.92 | Buy | $3.04 | Sell |
| MA 50 | $3.44 | Sell | $3.32 | Sell |
| MA 100 | $3.74 | Sell | $3.48 | Sell |
| MA 200 | $3.37 | Sell | $3.33 | Sell |
| Name | Value | Action |
|---|---|---|
| RSI (14) | 46.92 | Neutral |
| Stoch RSI (14) | 81.99 | Sell |
| CCI (20) | 50.32 | Neutral |
| Williams %R (14) | -26.00 | Info |
| MACD (12,26,9) | 0.05 | Buy |
| ROC (12) | 6.71 | Buy |
| Bollinger %B (20,2) | 0.66 | Neutral |
| Stochastic %K (14) | 74.00 | Neutral |
| TRIX (15) | -0.69 | Sell |
| Awesome (5,34) | -0.05 | Sell |
| Ultimate (7,14,28) | 61.04 | Neutral |
| Momentum (10) | 0.37 | Buy |
| Aroon Osc (25) | -60.00 | Sell |
| Hull MA (9) | 3.05 | Sell |
| ADX (14) | 19.72 | Neutral |
| ATR (14) | 0.11 | Info |
30-day technical picture: sentiment is NEUTRAL with RSI14 at 40. The 50-day simple moving average is $3.47 and the 200-day simple moving average is $3.37. Price momentum sits between support and resistance, with support at $2.65 and resistance at $3.56.
The 30-day price range spans from $2.20 to $3.79, reflecting a relatively tight trading window. The current share price remains near the lower end of this range, indicating modest near-term downside risk.
| Year | Min | Avg | Max | ROI | Sentiment |
|---|---|---|---|---|---|
| $2.65 | $3.02 | $4.04 | 0% | Neutral | |
| $2.93 | $3.86 | $5.45 | +28% | Bullish | |
| $2.65 | $3.65 | $5.44 | +21% | Bullish | |
| $2.70 | $3.86 | $5.98 | +28% | Bullish | |
| $2.65 | $3.92 | $6.29 | +30% | Bullish | |
| $2.55 | $3.88 | $6.41 | +29% | Bullish | |
| $2.94 | $4.61 | $7.81 | +53% | Bullish | |
| $3.33 | $5.38 | $9.32 | +78% | Bullish | |
| $3.75 | $6.22 | $11.00 | +106% | Bullish | |
| $4.01 | $6.81 | $12.28 | +125% | Bullish | |
| $4.73 | $9.07 | $17.75 | +200% | Bullish | |
| $7.36 | $16.36 | $35.90 | +442% | Bullish |
Current year — the forecast is anchored to the live price, so ROI shows 0%.
| Month | Min | Avg | Max | Change |
|---|---|---|---|---|
| July 2026 | $2.65 | $3.02 | $3.59 | +0.00% |
| August 2026 | $2.45 | $2.94 | $3.64 | -2.75% |
| September 2026 | $2.53 | $3.06 | $3.85 | +4.27% |
| October 2026 | $2.53 | $3.09 | $3.94 | +0.95% |
| November 2026 | $2.45 | $3.01 | $3.88 | -2.70% |
| December 2026 | $2.50 | $3.10 | $4.04 | +3.06% |
Click any year to see its month-by-month SSP forecast. Min / Avg / Max are a bear / base / bull scenario; ROI is the projected move from the current price. Change is the month-over-month move in the average. Estimates, not guarantees.
The SSP price prediction for 2026 points to an average of $3.02 (low $2.65, high $4.04) — a potential gain of 0% on today's $3.02. A consolidation phase looks the most probable path here.
In 2027, SSP is projected to trade between $2.93 and $5.45, averaging $3.86 — a potential gain of +28% from today's $3.02. That is up +28% on the projected 2026 average. Momentum favours further upside here.
The E.W. Scripps Company's 2028 outlook centres on $3.65, within a $2.65 to $5.44 range. That is -5% versus the projected 2027 average. That marks a +21% change versus current levels. Buyers look set to stay in control over this stretch.
By 2029, SSP could reach as high as $5.98, with a base case around $3.86 and support toward $2.70 — roughly +28% from $3.02. Momentum favours further upside here.
Expect SSP to range from $2.65 to $6.29 through 2030. The $3.92 average target implies a +30% move from current prices. That is up +2% on the projected 2029 average. Buyers look set to stay in control over this stretch.
The SSP price prediction for 2031 points to an average of $3.88 (low $2.55, high $6.41) — a potential gain of +29% on today's $3.02. Momentum favours further upside here.
In 2032, SSP is projected to trade between $2.94 and $7.81, averaging $4.61 — a potential gain of +53% from today's $3.02. That is up +19% on the projected 2031 average. Buyers look set to stay in control over this stretch.
The E.W. Scripps Company's 2033 outlook centres on $5.38, within a $3.33 to $9.32 range. That is up +17% on the projected 2032 average. That marks a +78% change versus current levels. Momentum favours further upside here.
By 2034, SSP could reach as high as $11.00, with a base case around $6.22 and support toward $3.75 — roughly +106% from $3.02. Buyers look set to stay in control over this stretch.
Expect SSP to range from $4.01 to $12.28 through 2035. The $6.81 average target implies a +125% move from current prices. That is up +10% on the projected 2034 average. Momentum favours further upside here.
The SSP price prediction for 2040 points to an average of $9.07 (low $4.73, high $17.75) — a potential gain of +200% on today's $3.02. Buyers look set to stay in control over this stretch.
In 2050, SSP is projected to trade between $7.36 and $35.90, averaging $16.36 — a potential gain of +442% from today's $3.02. That is up +80% on the projected 2040 average. Momentum favours further upside here.
Investing $1,000 in SSP today (≈ 331.125828 SSP) could be worth
$5,416.48
+$4,416.48 (+442%) by 2050 · US Dollar
Based on the average projected SSP price of $16.36 in 2050.
Based on the base (average) forecast scenario. FX rates are indicative. Estimates only — not financial advice.
See what a past investment in SSPwould be worth at today's price.
$1,000 invested in SSP on Jul 10, 2025 (≈ 320.481901 SSP) would be worth
$967.86
-$32.14 (-3.2%) today · 0.97× · US Dollar
Based on a SSP entry price of $3.12 vs. today's $3.02.
| Invested | Entry price | Value today | Return |
|---|---|---|---|
| 1 week ago | $3.12 | $967.95 | -3.2% |
| 1 month ago | $3.09 | $977.35 | -2.3% |
| 3 months ago | $4.11 | $734.79 | -26.5% |
| 6 months ago | $3.65 | $827.4 | -17.3% |
| 1 year ago | $3.12 | $967.86 | -3.2% |
| All time (5.0y) ago | $14.56 | $207.36 | -79.3% |
Past performance from historical market data — it does not predict future results. FX rates are indicative. Not financial advice.
Enter a price to see how it sits against our SSP forecast.
Our base-case forecast reaches $6.00 around 2034.
Implied market cap at $6.00: $477.65M
The multi-year projection shows a bullish drift beginning in 2027, with the 2027 average price at $3.67 and ROI of 27.1%. The forecast then threads higher toward the 2030 average of $3.62 with ROI 25.4%, followed by continued growth through 2032 ($4.12; ROI 42.5%) and 2033 ($4.74; ROI 63.8%). By 2034 the average is $5.50 (ROI 90.5%), and by 2035 it reaches $6.06 (ROI 109.7%).
Looking further out, 2040 shows an average of $7.69 with ROI 166.1%, and by 2050 the average climbs to $13.95 with ROI 382.7%. The bullish sentiment strengthens over time, reflecting a sustained upward trajectory in the forecasts. These are estimates, not guarantees, and actual results will depend on market factors and other risks.
Tap a question to reveal the answer.
In 2030, the forecast shows an average price of $3.62, with a min of $2.45 and a max of $5.82; ROI 25.4%; sentiment bullish.
Long-term forecasts show bullish potential, with the average price rising to $13.95 by 2050 and ROI of 382.7%. Near-term projections begin at an average of $2.89 in 2026 with ROI of 0%.
Yes. The max forecast for 2035 is $10.96, which surpasses $10, indicating a possible penetration of that level in the projection horizon.
Current price is $2.89 and market cap is $264.55M.
The 30-day picture is NEUTRAL with RSI14 at 40. The SMA50 is $3.47, SMA200 is $3.37, support is at $2.65, and resistance at $3.56. The 30-day range is $2.20 to $3.79 and annualized volatility is 80%.
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