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The Southern Company is projected to rise to $119.90 by 2027, a +28% move from its current price of $93.74. SO is currently trading below its 50-day average (a bearish sign). Technical indicators currently lean sell.
A data-driven summary — not financial advice. See the full breakdown below.
Live market data via Yahoo Finance · updated 5/28/2026
| Period | Min | Prediction | Max | Change |
|---|---|---|---|---|
| May 29 | $92.98 | $93.77 | $94.56 | +0.03% |
| May 30 | $92.69 | $93.80 | $94.93 | +0.06% |
| May 31 | $92.47 | $93.83 | $95.21 | +0.09% |
| Jun 1 | $92.29 | $93.86 | $95.46 | +0.13% |
| Jun 2 | $92.13 | $93.89 | $95.68 | +0.16% |
| Jun 3 | $92.00 | $93.92 | $95.88 | +0.19% |
| Jun 4 | $91.87 | $93.95 | $96.07 | +0.22% |
| Period | Min | Prediction | Max | Change |
|---|---|---|---|---|
| Week 1 | $91.87 | $93.95 | $96.07 | +0.22% |
| Week 2 | $91.23 | $94.15 | $97.17 | +0.44% |
| Week 3 | $90.78 | $94.36 | $98.08 | +0.66% |
| Week 4 | $90.44 | $94.57 | $98.89 | +0.88% |
| Week 5 | $90.16 | $94.78 | $99.63 | +1.11% |
| Week 6 | $89.93 | $94.99 | $100.33 | +1.33% |
| Week 7 | $89.73 | $95.20 | $100.99 | +1.55% |
Short-term targets derived from the forecast trend and recent volatility. Highly uncertain — not financial advice.
The Southern Company (SO) is a Utilities company that engages in the sale of electricity. It offers electric service to retail customers and wholesale customers; and energy-related products and services to natural gas choice markets.
It also develops, constructs, acquires, owns, operates, and manages power generation assets, as well as battery energy storage projects; sells electricity at market-based rates in the wholesale market; and deploys microgrids for commercial, industrial, governmental, and utility customers.
The company is involved in the distribution of natural gas in Illinois, Georgia, Virginia, and Tennessee; distributes energy and resilience solutions; and invests in telecommunications. The Southern Company was incorporated in 1945 and is headquartered in Atlanta, Georgia. It is categorized in Utilities.
The Southern Company (SO) is a Utilities sector company. It is currently trading at $94.55.
Its market capitalization is $106.59B and it ranks 144 by market cap.
Forecasts imply a bullish longer-term outlook, with average prices rising from $94.55 in 2026 to $157.06 in 2030, $424.13 in 2040, and $801.72 in 2050. The maximum foreseen prices extend to $214.58 in 2030, $647.69 in 2040, and $1,311.93 in 2050, with ROIs climbing from 0% in 2026 to 66.1% in 2030, 348.6% in 2040, and 747.9% in 2050. The sentiment remains BULLISH across the forecast horizon.
A major floor 6.6% below — a decisive break under it would weaken the trend.
Price is testing support right now (2.1% away) — a key level to hold.
The nearest ceiling, 3.2% above — a clean break opens room to run.
A major ceiling 5.7% above — clearing it would confirm fresh momentum.
Key SO support and resistance from recent price action — levels where the trend has historically paused or reversed. Percentages are the distance from the current price.
A snapshot of SO market posture derived from its technical indicators and recent volatility. Higher trend and alignment lean bullish; higher risk means larger swings.
Technical Analysis
Indicators computed on daily closing prices.
| Period | SMA | Action | EMA | Action |
|---|---|---|---|---|
| MA 5 | $94.05 | Sell | $93.96 | Sell |
| MA 10 | $93.75 | Sell | $93.88 | Sell |
| MA 20 | $94.03 | Sell | $93.98 | Sell |
| MA 50 | $94.81 | Sell | $94.20 | Sell |
| MA 100 | $93.32 | Buy | $93.63 | Buy |
| MA 200 | $92.61 | Buy | $92.52 | Buy |
| Name | Value | Action |
|---|---|---|
| RSI (14) | 48.02 | Neutral |
| Stoch RSI (14) | 71.54 | Neutral |
| CCI (20) | -19.10 | Neutral |
| Williams %R (14) | -29.45 | Info |
| MACD (12,26,9) | 0.12 | Buy |
| ROC (12) | 2.11 | Buy |
| Bollinger %B (20,2) | 0.45 | Neutral |
| Stochastic %K (14) | 70.55 | Neutral |
| TRIX (15) | -0.06 | Sell |
| Awesome (5,34) | -0.19 | Sell |
| Ultimate (7,14,28) | 58.83 | Neutral |
| Momentum (10) | 0.27 | Buy |
| Aroon Osc (25) | -20.00 | Sell |
| Hull MA (9) | 94.33 | Sell |
| ADX (14) | 9.43 | Neutral |
| ATR (14) | 0.71 | Info |
Technical picture for the next 30 days is bullish. The sentiment is BULLISH and the RSI(14) is 50. The 50-day simple moving average is $95.00 and the 200-day simple moving average is $92.63.
Key levels are: support at $91.80 and resistance at $96.71. The 30-day price range runs from $89.18 to $100.25. The annualized volatility is 20%.
| Year | Min | Avg | Max | ROI | Sentiment |
|---|---|---|---|---|---|
| $86.27 | $93.74 | $132.07 | 0% | Neutral | |
| $97.95 | $119.90 | $153.63 | +28% | Bullish | |
| $110.54 | $137.78 | $181.15 | +47% | Bullish | |
| $113.90 | $144.11 | $193.42 | +54% | Bullish | |
| $119.57 | $153.31 | $209.40 | +64% | Bullish | |
| $136.93 | $177.69 | $246.48 | +90% | Bullish | |
| $147.46 | $193.49 | $272.18 | +106% | Bullish | |
| $170.31 | $225.81 | $321.71 | +141% | Bullish | |
| $194.01 | $259.78 | $374.49 | +177% | Bullish | |
| $201.11 | $271.83 | $396.19 | +190% | Bullish | |
| $288.75 | $407.00 | $621.45 | +334% | Bullish | |
| $509.19 | $769.59 | $1,259.26 | +721% | Bullish |
Current year — the forecast is anchored to the live price, so ROI shows 0%.
| Month | Min | Avg | Max | Change |
|---|---|---|---|---|
| May 2026 | $86.27 | $93.74 | $109.58 | +0.00% |
| June 2026 | $80.32 | $93.70 | $111.43 | -0.04% |
| July 2026 | $82.22 | $96.47 | $115.80 | +2.95% |
| August 2026 | $83.68 | $98.63 | $119.26 | +2.24% |
| September 2026 | $83.11 | $98.31 | $119.58 | -0.32% |
| October 2026 | $84.39 | $100.17 | $122.50 | +1.89% |
| November 2026 | $87.88 | $104.63 | $128.55 | +4.45% |
| December 2026 | $89.63 | $107.01 | $132.07 | +2.28% |
Click any year to see its month-by-month SO forecast. Min / Avg / Max are a bear / base / bull scenario; ROI is the projected move from the current price. Change is the month-over-month move in the average. Estimates, not guarantees.
The SO price prediction for 2026 points to an average of $93.74 (low $86.27, high $132.07) — a potential gain of 0% on today's $93.74. A consolidation phase looks the most probable path here.
In 2027, SO is projected to trade between $97.95 and $153.63, averaging $119.90 — a potential gain of +28% from today's $93.74. That is up +28% on the projected 2026 average. Momentum favours further upside here.
The Southern Company's 2028 outlook centres on $137.78, within a $110.54 to $181.15 range. That is up +15% on the projected 2027 average. That marks a +47% change versus current levels. Buyers look set to stay in control over this stretch.
By 2029, SO could reach as high as $193.42, with a base case around $144.11 and support toward $113.90 — roughly +54% from $93.74. Momentum favours further upside here.
Expect SO to range from $119.57 to $209.40 through 2030. The $153.31 average target implies a +64% move from current prices. That is up +6% on the projected 2029 average. Buyers look set to stay in control over this stretch.
The SO price prediction for 2031 points to an average of $177.69 (low $136.93, high $246.48) — a potential gain of +90% on today's $93.74. Momentum favours further upside here.
In 2032, SO is projected to trade between $147.46 and $272.18, averaging $193.49 — a potential gain of +106% from today's $93.74. That is up +9% on the projected 2031 average. Buyers look set to stay in control over this stretch.
The Southern Company's 2033 outlook centres on $225.81, within a $170.31 to $321.71 range. That is up +17% on the projected 2032 average. That marks a +141% change versus current levels. Momentum favours further upside here.
By 2034, SO could reach as high as $374.49, with a base case around $259.78 and support toward $194.01 — roughly +177% from $93.74. Buyers look set to stay in control over this stretch.
Expect SO to range from $201.11 to $396.19 through 2035. The $271.83 average target implies a +190% move from current prices. That is up +5% on the projected 2034 average. Momentum favours further upside here.
The SO price prediction for 2040 points to an average of $407.00 (low $288.75, high $621.45) — a potential gain of +334% on today's $93.74. Buyers look set to stay in control over this stretch.
In 2050, SO is projected to trade between $509.19 and $1,259.26, averaging $769.59 — a potential gain of +721% from today's $93.74. That is up +89% on the projected 2040 average. Momentum favours further upside here.
Investing $1,000 in SO today (≈ 10.667805 SO) could be worth
$8,209.85
+$7,209.85 (+721%) by 2050 · US Dollar
Based on the average projected SO price of $769.59 in 2050.
Based on the base (average) forecast scenario. FX rates are indicative. Estimates only — not financial advice.
See what a past investment in SOwould be worth at today's price.
$1,000 invested in SO on May 27, 2025 (≈ 11.120997 SO) would be worth
$1,042.48
+$42.48 (+4.2%) today · 1.04× · US Dollar
Based on a SO entry price of $89.92 vs. today's $93.74.
| Invested | Entry price | Value today | Return |
|---|---|---|---|
| 1 week ago | $93.62 | $1,001.28 | +0.1% |
| 1 month ago | $93.77 | $999.68 | -0.0% |
| 3 months ago | $96.35 | $972.91 | -2.7% |
| 6 months ago | $91.12 | $1,028.75 | +2.9% |
| 1 year ago | $89.92 | $1,042.48 | +4.2% |
| All time (5.0y) ago | $63.43 | $1,477.85 | +47.8% |
Past performance from historical market data — it does not predict future results. FX rates are indicative. Not financial advice.
Enter a price to see how it sits against our SO forecast.
Our base-case forecast reaches $190.00 around 2032.
Implied market cap at $190.00: $214.19B
2030: avg $157.06; min $122.48; max $214.58; ROI 66.1; sentiment BULLISH. The forecast shows continued upside through the decade with a rising average and high-end targets.
2040: avg $424.13; min $300.88; max $647.69; ROI 348.6; sentiment BULLISH. This year marks a substantial increase in expected value and a strong long-term trajectory.
2050: avg $801.72; min $530.39; max $1,311.93; ROI 747.9; sentiment BULLISH. The long-range outlook remains distinctly bullish with very large potential upside by mid-century.
These figures are estimates and not guarantees; they reflect modeled expectations for price movement and should be considered in the context of uncertainty and other risk factors.
Tap a question to reveal the answer.
2030 avg $157.06; min $122.48; max $214.58; ROI 66.1%; sentiment BULLISH.
The forecast shows bullish sentiment across 2027–2050, with rising averages and ROIs—e.g., 2027 avg $121.74 and ROI 28.8%, up to 2050 avg $801.72 and ROI 747.9%. These are estimates, not guarantees.
Yes. The 2040 max is $647.69, which exceeds $600 (the 2050 max is $1,311.93).
Low $89.18; High $100.25.
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