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The Southern Company is projected to rise to $121.93 by 2027, a +28% move from its current price of $95.61. SO is currently trading above its 50-day average (a bullish sign). Technical indicators currently lean buy.
A data-driven summary — not financial advice. See the full breakdown below.
Live market data via Yahoo Finance · updated 7/12/2026
| Period | Min | Prediction | Max | Change |
|---|---|---|---|---|
| Jul 13 | $94.64 | $95.65 | $96.68 | +0.05% |
| Jul 14 | $94.26 | $95.70 | $97.16 | +0.09% |
| Jul 15 | $93.99 | $95.74 | $97.53 | +0.14% |
| Jul 16 | $93.76 | $95.79 | $97.86 | +0.19% |
| Jul 17 | $93.57 | $95.83 | $98.15 | +0.23% |
| Jul 18 | $93.40 | $95.88 | $98.42 | +0.28% |
| Jul 19 | $93.25 | $95.92 | $98.68 | +0.33% |
| Period | Min | Prediction | Max | Change |
|---|---|---|---|---|
| Week 1 | $93.25 | $95.92 | $98.68 | +0.33% |
| Week 2 | $92.46 | $96.24 | $100.17 | +0.65% |
| Week 3 | $91.93 | $96.55 | $101.40 | +0.98% |
| Week 4 | $91.54 | $96.87 | $102.51 | +1.31% |
| Week 5 | $91.22 | $97.18 | $103.53 | +1.65% |
| Week 6 | $90.97 | $97.50 | $104.50 | +1.98% |
| Week 7 | $90.76 | $97.82 | $105.42 | +2.31% |
Short-term targets derived from the forecast trend and recent volatility. Highly uncertain — not financial advice.
The Southern Company, through its subsidiaries, engages in the sale of electricity. It offers electric service to retail customers and wholesale customers, and energy-related products and services to natural gas choice markets. The company develops, constructs, acquires, owns, operates, and manages power generation assets, as well as battery energy storage projects; sells electricity at market-based rates in the wholesale market; and deploys microgrids for commercial, industrial, governmental, and utility customers.
In addition, the company is involved in the distribution of natural gas in Illinois, Georgia, Virginia, and Tennessee; distributes energy and resilience solutions; and invests in telecommunications. The Southern Company was incorporated in 1945 and is headquartered in Atlanta, Georgia.
The Southern Company (SO) is a utilities sector stock. It trades at $93.43 per share and has a market capitalization of $105.32B, ranking 135 by market cap.
The forecast outlines a path of upside over the horizon, with 2026 averaging $93.43 and 0% ROI (neutral sentiment), followed by rising averages and bullish sentiment in later years. The 2050 forecast shows an average price of $744.32 with a 696.7% ROI, indicating substantial potential upside from current levels.
A major floor 10.8% below — a decisive break under it would weaken the trend.
The nearest floor, 6.9% below — buyers have tended to step in here.
Price is pressing into resistance (2.5% away) — a breakout level to watch.
A major ceiling 7.9% above — clearing it would confirm fresh momentum.
Key SO support and resistance from recent price action — levels where the trend has historically paused or reversed. Percentages are the distance from the current price.
A snapshot of SO market posture derived from its technical indicators and recent volatility. Higher trend and alignment lean bullish; higher risk means larger swings.
Technical Analysis
Indicators computed on daily closing prices.
| Period | SMA | Action | EMA | Action |
|---|---|---|---|---|
| MA 5 | $96.09 | Sell | $95.93 | Sell |
| MA 10 | $96.32 | Sell | $95.88 | Sell |
| MA 20 | $95.21 | Buy | $95.30 | Buy |
| MA 50 | $94.04 | Buy | $94.53 | Buy |
| MA 100 | $94.86 | Buy | $93.96 | Buy |
| MA 200 | $92.81 | Buy | $92.95 | Buy |
| Name | Value | Action |
|---|---|---|
| RSI (14) | 52.28 | Neutral |
| Stoch RSI (14) | 11.10 | Buy |
| CCI (20) | 21.35 | Neutral |
| Williams %R (14) | -52.09 | Info |
| MACD (12,26,9) | -0.02 | Sell |
| ROC (12) | 0.72 | Buy |
| Bollinger %B (20,2) | 0.57 | Neutral |
| Stochastic %K (14) | 47.91 | Neutral |
| TRIX (15) | 0.12 | Buy |
| Awesome (5,34) | 2.03 | Buy |
| Ultimate (7,14,28) | 52.97 | Neutral |
| Momentum (10) | -0.30 | Sell |
| Aroon Osc (25) | 80.00 | Buy |
| Hull MA (9) | 95.82 | Sell |
| ADX (14) | 12.04 | Neutral |
| ATR (14) | 1.03 | Info |
The near-term technical picture is bullish.
RSI(14) is 50, with the 50-day simple moving average at $93.56 and the 200-day simple moving average at $92.52. The visible support is at $89.03 and resistance at $94.55. The 30-day trading range runs from a low of $87.64 to a high of $99.60.
| Year | Min | Avg | Max | ROI | Sentiment |
|---|---|---|---|---|---|
| $86.27 | $95.61 | $127.80 | 0% | Neutral | |
| $99.87 | $121.93 | $155.65 | +28% | Bullish | |
| $109.16 | $135.79 | $178.03 | +42% | Bullish | |
| $112.47 | $142.06 | $190.21 | +49% | Bullish | |
| $120.52 | $154.29 | $210.31 | +61% | Bullish | |
| $129.44 | $167.73 | $232.25 | +75% | Bullish | |
| $142.59 | $186.86 | $262.42 | +95% | Bullish | |
| $169.05 | $223.87 | $318.46 | +134% | Bullish | |
| $180.59 | $241.52 | $347.68 | +153% | Bullish | |
| $193.80 | $261.65 | $380.85 | +174% | Bullish | |
| $267.91 | $377.25 | $575.45 | +295% | Bullish | |
| $475.68 | $718.39 | $1,174.62 | +651% | Bullish |
Current year — the forecast is anchored to the live price, so ROI shows 0%.
| Month | Min | Avg | Max | Change |
|---|---|---|---|---|
| July 2026 | $86.27 | $95.61 | $112.63 | +0.00% |
| August 2026 | $82.65 | $96.74 | $115.68 | +1.18% |
| September 2026 | $84.82 | $99.76 | $120.23 | +3.12% |
| October 2026 | $84.90 | $100.27 | $121.63 | +0.50% |
| November 2026 | $84.73 | $100.42 | $122.49 | +0.15% |
| December 2026 | $87.67 | $104.24 | $127.80 | +3.80% |
Click any year to see its month-by-month SO forecast. Min / Avg / Max are a bear / base / bull scenario; ROI is the projected move from the current price. Change is the month-over-month move in the average. Estimates, not guarantees.
The SO price prediction for 2026 points to an average of $95.61 (low $86.27, high $127.80) — a potential gain of 0% on today's $95.61. A consolidation phase looks the most probable path here.
In 2027, SO is projected to trade between $99.87 and $155.65, averaging $121.93 — a potential gain of +28% from today's $95.61. That is up +28% on the projected 2026 average. Momentum favours further upside here.
The Southern Company's 2028 outlook centres on $135.79, within a $109.16 to $178.03 range. That is up +11% on the projected 2027 average. That marks a +42% change versus current levels. Buyers look set to stay in control over this stretch.
By 2029, SO could reach as high as $190.21, with a base case around $142.06 and support toward $112.47 — roughly +49% from $95.61. Momentum favours further upside here.
Expect SO to range from $120.52 to $210.31 through 2030. The $154.29 average target implies a +61% move from current prices. That is up +9% on the projected 2029 average. Buyers look set to stay in control over this stretch.
The SO price prediction for 2031 points to an average of $167.73 (low $129.44, high $232.25) — a potential gain of +75% on today's $95.61. Momentum favours further upside here.
In 2032, SO is projected to trade between $142.59 and $262.42, averaging $186.86 — a potential gain of +95% from today's $95.61. That is up +11% on the projected 2031 average. Buyers look set to stay in control over this stretch.
The Southern Company's 2033 outlook centres on $223.87, within a $169.05 to $318.46 range. That is up +20% on the projected 2032 average. That marks a +134% change versus current levels. Momentum favours further upside here.
By 2034, SO could reach as high as $347.68, with a base case around $241.52 and support toward $180.59 — roughly +153% from $95.61. Buyers look set to stay in control over this stretch.
Expect SO to range from $193.80 to $380.85 through 2035. The $261.65 average target implies a +174% move from current prices. That is up +8% on the projected 2034 average. Momentum favours further upside here.
The SO price prediction for 2040 points to an average of $377.25 (low $267.91, high $575.45) — a potential gain of +295% on today's $95.61. Buyers look set to stay in control over this stretch.
In 2050, SO is projected to trade between $475.68 and $1,174.62, averaging $718.39 — a potential gain of +651% from today's $95.61. That is up +90% on the projected 2040 average. Momentum favours further upside here.
Investing $1,000 in SO today (≈ 10.459157 SO) could be worth
$7,513.72
+$6,513.72 (+651%) by 2050 · US Dollar
Based on the average projected SO price of $718.39 in 2050.
Based on the base (average) forecast scenario. FX rates are indicative. Estimates only — not financial advice.
See what a past investment in SOwould be worth at today's price.
$1,000 invested in SO on Jul 10, 2025 (≈ 10.72271 SO) would be worth
$1,025.2
+$25.2 (+2.5%) today · 1.03× · US Dollar
Based on a SO entry price of $93.26 vs. today's $95.61.
| Invested | Entry price | Value today | Return |
|---|---|---|---|
| 1 week ago | $97.98 | $975.81 | -2.4% |
| 1 month ago | $94.02 | $1,016.91 | +1.7% |
| 3 months ago | $97.15 | $984.15 | -1.6% |
| 6 months ago | $86.74 | $1,102.26 | +10.2% |
| 1 year ago | $93.26 | $1,025.2 | +2.5% |
| All time (5.0y) ago | $61.34 | $1,558.69 | +55.9% |
Past performance from historical market data — it does not predict future results. FX rates are indicative. Not financial advice.
Enter a price to see how it sits against our SO forecast.
Our base-case forecast reaches $190.00 around 2033.
Implied market cap at $190.00: $214.19B
The multi-year forecast is bullish, with the 2026 average price at $93.43 and a 0% ROI (neutral sentiment).
From 2027 onward, averages rise: 2027 $119.24 (27.6%), 2028 $134.38 (43.8%), 2029 $142.44 (52.5%), and 2030 $151.65 (62.3%), with sentiment remaining bullish. By 2031–2035 the averages extend to $169.55 (81.5%), $189.96 (103.3%), $222.17 (137.8%), $246.03 (163.3%), and $266.72 (185.5%).
Looking further, 2040 is projected at $386.62 (313.8%), and 2050 at $744.32 (696.7%), both with bullish sentiment. These are estimates, not guarantees, and depend on market conditions and other factors.
Tap a question to reveal the answer.
The 2030 forecast lists an average price of $151.65, a min of $118.39, a max of $206.90, and a ROI of 62.3%, with bullish sentiment.
The forecast shows bullish sentiment in 2027 through 2050 with rising average prices and positive ROIs (e.g., 27.6% in 2027 up to 696.7% by 2050). The 2026 figure is neutral with a 0% ROI.
Yes. The 2030 average price is $151.65, indicating the forecasted path includes levels around $150.
The 30-day picture is bullish. RSI(14) is 50, SMA50 is $93.56, SMA200 is $92.52, with support at $89.03 and resistance at $94.55. The 30-day range is $87.64–$99.60.
Current price is $93.43 and market cap is $105.32B. The stock is ranked 135.
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