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The Simply Good Foods Company is projected to rise to $15.00 by 2027, a +15% move from its current price of $12.77. SMPL is currently trading above its 50-day average (a bullish sign). Technical indicators currently lean sell.
A data-driven summary — not financial advice. See the full breakdown below.
Live market data via Yahoo Finance · updated 7/12/2026
| Period | Min | Prediction | Max | Change |
|---|---|---|---|---|
| Jul 13 | $12.47 | $12.78 | $13.10 | +0.08% |
| Jul 14 | $12.35 | $12.79 | $13.24 | +0.16% |
| Jul 15 | $12.27 | $12.80 | $13.35 | +0.24% |
| Jul 16 | $12.20 | $12.81 | $13.45 | +0.31% |
| Jul 17 | $12.14 | $12.82 | $13.54 | +0.39% |
| Jul 18 | $12.08 | $12.83 | $13.62 | +0.47% |
| Jul 19 | $12.04 | $12.84 | $13.70 | +0.55% |
| Period | Min | Prediction | Max | Change |
|---|---|---|---|---|
| Week 1 | $12.04 | $12.84 | $13.70 | +0.55% |
| Week 2 | $11.78 | $12.91 | $14.15 | +1.10% |
| Week 3 | $11.60 | $12.98 | $14.52 | +1.66% |
| Week 4 | $11.47 | $13.05 | $14.86 | +2.22% |
| Week 5 | $11.36 | $13.13 | $15.17 | +2.78% |
| Week 6 | $11.26 | $13.20 | $15.47 | +3.35% |
| Week 7 | $11.18 | $13.27 | $15.75 | +3.91% |
Short-term targets derived from the forecast trend and recent volatility. Highly uncertain — not financial advice.
The Simply Good Foods Company is a consumer-packaged food and beverage company that engages in the development, marketing, and sale of snacks and meal replacements, and other products in North America and internationally.
The company offers protein bars, ready-to-drink beverages and shakes, sweet and salty snacks, cookies, muffins, protein chips and crackers, protein powders, and recipes under the Quest, Atkins, and OWYN brand names.
It also provides confectionery products, such as peanut butter cups, brownies, caramel candy bites, chocolatey coated peanut candies, and caramel candy bars. In addition, the company licenses certain products that contain its brands and logos; and distributes its products to various retail channels, such as mass merchandise, grocery and drug stores, club and convenience stores, gas stations, and other channels. It also sells its products through e-commerce channels, including questnutrition.com, atkins.com, liveowyn.com, amazon.com and others.
The company was incorporated in 2017 and is headquartered in Denver, Colorado.
The Simply Good Foods Company (SMPL) operates in the consumer defensive sector and carries a market cap of $1.27B, with a rank of 2320.
Its current price is $13.73, reflecting where the stock sits in its market position today.
The price outlook is guided by a year-by-year forecast that projects a long-run upside, including a 2026 average of $13.73 and a 2050 average of $74.27 with a max of $132.21, signaling meaningful upside over time. The forecast also shows a sequence of bullish sentiment from 2028 onward, culminating in strong longer-term momentum.
A major floor 19.2% below — a decisive break under it would weaken the trend.
The nearest floor, 10.6% below — buyers have tended to step in here.
The nearest ceiling, 7.5% above — a clean break opens room to run.
A major ceiling 28.3% above — clearing it would confirm fresh momentum.
Key SMPL support and resistance from recent price action — levels where the trend has historically paused or reversed. Percentages are the distance from the current price.
A snapshot of SMPL market posture derived from its technical indicators and recent volatility. Higher trend and alignment lean bullish; higher risk means larger swings.
Technical Analysis
Indicators computed on daily closing prices.
| Period | SMA | Action | EMA | Action |
|---|---|---|---|---|
| MA 5 | $12.95 | Sell | $12.96 | Sell |
| MA 10 | $13.15 | Sell | $12.96 | Sell |
| MA 20 | $12.77 | Sell | $12.78 | Sell |
| MA 50 | $12.31 | Buy | $12.76 | Buy |
| MA 100 | $13.37 | Sell | $13.96 | Sell |
| MA 200 | $16.96 | Sell | $17.36 | Sell |
| Name | Value | Action |
|---|---|---|
| RSI (14) | 51.02 | Neutral |
| Stoch RSI (14) | 27.81 | Neutral |
| CCI (20) | -0.36 | Neutral |
| Williams %R (14) | -51.34 | Info |
| MACD (12,26,9) | -0.01 | Sell |
| ROC (12) | 5.02 | Buy |
| Bollinger %B (20,2) | 0.50 | Neutral |
| Stochastic %K (14) | 48.66 | Neutral |
| TRIX (15) | 0.31 | Buy |
| Awesome (5,34) | 0.57 | Buy |
| Ultimate (7,14,28) | 44.79 | Neutral |
| Momentum (10) | 0.48 | Buy |
| Aroon Osc (25) | 80.00 | Buy |
| Hull MA (9) | 12.80 | Sell |
| ADX (14) | 12.77 | Neutral |
| ATR (14) | 0.30 | Info |
The 30-day technical picture is bullish, with RSI14 at 70 and a nearby upside bias.
SMA50 is $12.32 and SMA200 is $17.30, placing near-term momentum between the short-term moving average and a longer-term trend line. Support is at $11.18 and resistance at $13.73, providing a defined trading range.
The thirty-day range spans from $11.68 to $16.15, indicating a relatively tight window for near-term moves while the momentum remains positive.
| Year | Min | Avg | Max | ROI | Sentiment |
|---|---|---|---|---|---|
| $10.44 | $13.01 | $18.22 | 0% | Neutral | |
| $12.06 | $15.00 | $19.68 | +15% | Neutral | |
| $12.88 | $16.43 | $22.28 | +26% | Bullish | |
| $12.87 | $16.75 | $23.32 | +29% | Bullish | |
| $13.26 | $17.58 | $25.03 | +35% | Bullish | |
| $14.40 | $19.40 | $28.17 | +49% | Bullish | |
| $16.17 | $22.12 | $32.68 | +70% | Bullish | |
| $18.45 | $25.60 | $38.42 | +97% | Bullish | |
| $19.11 | $26.88 | $40.94 | +107% | Bullish | |
| $18.98 | $27.03 | $41.74 | +108% | Bullish | |
| $26.46 | $39.95 | $65.30 | +207% | Bullish | |
| $40.72 | $67.87 | $120.61 | +422% | Bullish |
Current year — the forecast is anchored to the live price, so ROI shows 0%.
| Month | Min | Avg | Max | Change |
|---|---|---|---|---|
| July 2026 | $10.44 | $13.01 | $15.81 | +1.88% |
| August 2026 | $11.65 | $13.72 | $16.56 | +5.45% |
| September 2026 | $11.58 | $13.72 | $16.72 | -0.02% |
| October 2026 | $11.66 | $13.89 | $17.07 | +1.26% |
| November 2026 | $12.07 | $14.44 | $17.88 | +4.00% |
| December 2026 | $12.17 | $14.62 | $18.22 | +1.24% |
Click any year to see its month-by-month SMPL forecast. Min / Avg / Max are a bear / base / bull scenario; ROI is the projected move from the current price. Change is the month-over-month move in the average. Estimates, not guarantees.
The Simply Good Foods Company's 2026 outlook centres on $13.01, within a $10.44 to $18.22 range. That marks a 0% change versus current levels. A consolidation phase looks the most probable path here.
By 2027, SMPL could reach as high as $19.68, with a base case around $15.00 and support toward $12.06 — roughly +15% from $12.77. Price action looks broadly range-bound.
Expect SMPL to range from $12.88 to $22.28 through 2028. The $16.43 average target implies a +26% move from current prices. That is up +9% on the projected 2027 average. Buyers look set to stay in control over this stretch.
The SMPL price prediction for 2029 points to an average of $16.75 (low $12.87, high $23.32) — a potential gain of +29% on today's $12.77. Momentum favours further upside here.
In 2030, SMPL is projected to trade between $13.26 and $25.03, averaging $17.58 — a potential gain of +35% from today's $12.77. That is up +5% on the projected 2029 average. Buyers look set to stay in control over this stretch.
The Simply Good Foods Company's 2031 outlook centres on $19.40, within a $14.40 to $28.17 range. That is up +10% on the projected 2030 average. That marks a +49% change versus current levels. Momentum favours further upside here.
By 2032, SMPL could reach as high as $32.68, with a base case around $22.12 and support toward $16.17 — roughly +70% from $12.77. Buyers look set to stay in control over this stretch.
Expect SMPL to range from $18.45 to $38.42 through 2033. The $25.60 average target implies a +97% move from current prices. That is up +16% on the projected 2032 average. Momentum favours further upside here.
The SMPL price prediction for 2034 points to an average of $26.88 (low $19.11, high $40.94) — a potential gain of +107% on today's $12.77. Buyers look set to stay in control over this stretch.
In 2035, SMPL is projected to trade between $18.98 and $41.74, averaging $27.03 — a potential gain of +108% from today's $12.77. That is up +1% on the projected 2034 average. Momentum favours further upside here.
The Simply Good Foods Company's 2040 outlook centres on $39.95, within a $26.46 to $65.30 range. That is up +48% on the projected 2035 average. That marks a +207% change versus current levels. Buyers look set to stay in control over this stretch.
By 2050, SMPL could reach as high as $120.61, with a base case around $67.87 and support toward $40.72 — roughly +422% from $12.77. Momentum favours further upside here.
Investing $1,000 in SMPL today (≈ 78.308536 SMPL) could be worth
$5,314.57
+$4,314.57 (+431%) by 2050 · US Dollar
Based on the average projected SMPL price of $67.87 in 2050.
Based on the base (average) forecast scenario. FX rates are indicative. Estimates only — not financial advice.
See what a past investment in SMPLwould be worth at today's price.
$1,000 invested in SMPL on Jul 10, 2025 (≈ 30.950169 SMPL) would be worth
$395.23
-$604.77 (-60.5%) today · 0.40× · US Dollar
Based on a SMPL entry price of $32.31 vs. today's $12.77.
| Invested | Entry price | Value today | Return |
|---|---|---|---|
| 1 week ago | $13.73 | $930.08 | -7.0% |
| 1 month ago | $12.61 | $1,012.69 | +1.3% |
| 3 months ago | $10.44 | $1,223.18 | +22.3% |
| 6 months ago | $20.66 | $618.1 | -38.2% |
| 1 year ago | $32.31 | $395.23 | -60.5% |
| All time (5.0y) ago | $36.79 | $347.11 | -65.3% |
Past performance from historical market data — it does not predict future results. FX rates are indicative. Not financial advice.
Enter a price to see how it sits against our SMPL forecast.
Our base-case forecast reaches $26.00 around 2034.
Implied market cap at $26.00: $2.3B
The multi-year forecast shows a bullish trajectory across the extended horizon, with the average price rising from $13.73 in 2026 to $74.27 by 2050. The 2026 forecast is neutral with an average of $13.73 and a min of $10.44 and max of $19.22, setting a baseline before stronger upside unfolds in subsequent years.
Key milestones include 2030 with an average of $18.84 and a max of $26.86, delivering a 37.2 ROI under a bullish longer-term framework. The 2040 forecast climbs to an average of $44.09 with a max of $72.17 and a 221.1 ROI, supported by a bullish sentiment continuing through 2050, which shows an average of $74.27 and a max of $132.21 with a 440.9 ROI.
Across 2028–2050 the sentiment shifts to BULLISH, signaling sustained upside potential, though these projections are estimates and not guarantees. The figures illustrate potential growth paths and are subject to market conditions and execution risk.
Tap a question to reveal the answer.
2030 forecast: min $14.20, avg $18.84, max $26.86, ROI 37.2, sentiment BULLISH.
The forecast shows a shift to BULLISH sentiment in later years, with an average price of $18.84 in 2030, $44.09 by 2040, and $74.27 by 2050, and ROI rising to 37.2, 221.1, and 440.9 respectively.
Yes. The 2050 forecast lists a max of $132.21, with an average of $74.27 and a min of $44.46, yielding ROI 440.9 and a bullish outlook.
Thirty-day range is $11.68 to $16.15, with RSI 70, SMA50 $12.32, SMA200 $17.30, support $11.18 and resistance $13.73.
The 2026 forecast shows min $10.44, avg $13.73, max $19.22, with ROI 0 and sentiment NEUTRAL.
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