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The Simply Good Foods Company is projected to rise to $13.36 by 2027, a +14% move from its current price of $11.69. SMPL is currently trading below its 50-day average (a bearish sign). Technical indicators currently lean strong sell.
A data-driven summary — not financial advice. See the full breakdown below.
Live market data via Yahoo Finance · updated 5/28/2026
| Period | Min | Prediction | Max | Change |
|---|---|---|---|---|
| May 29 | $11.41 | $11.70 | $11.99 | +0.06% |
| May 30 | $11.30 | $11.70 | $12.12 | +0.12% |
| May 31 | $11.22 | $11.71 | $12.22 | +0.18% |
| Jun 1 | $11.15 | $11.72 | $12.31 | +0.24% |
| Jun 2 | $11.09 | $11.72 | $12.39 | +0.30% |
| Jun 3 | $11.04 | $11.73 | $12.46 | +0.36% |
| Jun 4 | $11.00 | $11.74 | $12.53 | +0.42% |
| Period | Min | Prediction | Max | Change |
|---|---|---|---|---|
| Week 1 | $11.00 | $11.74 | $12.53 | +0.42% |
| Week 2 | $10.75 | $11.79 | $12.93 | +0.84% |
| Week 3 | $10.57 | $11.84 | $13.26 | +1.26% |
| Week 4 | $10.43 | $11.89 | $13.55 | +1.68% |
| Week 5 | $10.31 | $11.94 | $13.81 | +2.11% |
| Week 6 | $10.21 | $11.99 | $14.07 | +2.53% |
| Week 7 | $10.13 | $12.04 | $14.31 | +2.96% |
Short-term targets derived from the forecast trend and recent volatility. Highly uncertain — not financial advice.
The Simply Good Foods Company is a consumer-packaged food and beverage company that engages in the development, marketing, and sale of snacks and meal replacements, and other products in North America and internationally.
The company offers product lines under Quest, Atkins, and OWYN, including protein bars, ready-to-drink beverages and shakes, sweet and salty snacks, cookies, muffins, protein chips and crackers, protein powders, and recipes.
It also provides confectionery products and licenses certain products that contain its brands; it distributes its products to various retail channels and through e-commerce channels, including questnutrition.com, atkins.com, liveowyn.com, amazon.com and others. The company was incorporated in 2017 and is headquartered in Denver, Colorado.
The Simply Good Foods Company (SMPL) trades as a consumer defensive stock with a current price of $11.86 and a market capitalization of $1.1B. It holds a rank of 2470 in market capitalization among listed assets.
Forecasts show the average price by year, starting at $11.86 in 2026, rising to $13.59 in 2027, $14.33 in 2028, and $14.54 in 2030, with notable upside continuing to $28.50 in 2040 and $45.58 in 2050. The corresponding ROIs are 0% in 2026, 14.6% in 2027, 20.8% in 2028, 22.6% in 2030, 140.3% in 2040, and 284.3% in 2050.
Overall, the long-run outlook signals a bullish trajectory with meaningful upside into the 2040s and 2050s, albeit with the inherent uncertainty of any forecast and the potential for volatility along the way.
A major floor 17.8% below — a decisive break under it would weaken the trend.
The nearest floor, 4.4% below — buyers have tended to step in here.
The nearest ceiling, 18.0% above — a clean break opens room to run.
A major ceiling 81.2% above — clearing it would confirm fresh momentum.
Key SMPL support and resistance from recent price action — levels where the trend has historically paused or reversed. Percentages are the distance from the current price.
A snapshot of SMPL market posture derived from its technical indicators and recent volatility. Higher trend and alignment lean bullish; higher risk means larger swings.
Technical Analysis
Indicators computed on daily closing prices.
| Period | SMA | Action | EMA | Action |
|---|---|---|---|---|
| MA 5 | $11.55 | Buy | $11.59 | Buy |
| MA 10 | $11.52 | Buy | $11.66 | Buy |
| MA 20 | $12.06 | Sell | $11.94 | Sell |
| MA 50 | $12.82 | Sell | $13.03 | Sell |
| MA 100 | $15.35 | Sell | $15.10 | Sell |
| MA 200 | $19.32 | Sell | $19.05 | Sell |
| Name | Value | Action |
|---|---|---|
| RSI (14) | 44.00 | Neutral |
| Stoch RSI (14) | 94.88 | Sell |
| CCI (20) | -36.38 | Neutral |
| Williams %R (14) | -59.52 | Info |
| MACD (12,26,9) | 0.04 | Buy |
| ROC (12) | -4.65 | Sell |
| Bollinger %B (20,2) | 0.38 | Neutral |
| Stochastic %K (14) | 40.48 | Neutral |
| TRIX (15) | -0.50 | Sell |
| Awesome (5,34) | -0.56 | Sell |
| Ultimate (7,14,28) | 48.52 | Neutral |
| Momentum (10) | 0.35 | Buy |
| Aroon Osc (25) | -64.00 | Sell |
| Hull MA (9) | 11.65 | Buy |
| ADX (14) | 21.47 | Sell |
| ATR (14) | 0.31 | Info |
The 30-day technical picture is Neutral. The RSI(14) sits at 40, signaling little momentum in either direction.
Moving-average guidance shows the SMA50 at $12.96 and the SMA200 at $19.50, indicating a potential drift toward longer-term resistance as price patterns develop.
Support is identified at $11.11 and resistance at $13.79, with the stock trading within a 30-day range from $10.10 to $13.92. Annualized volatility is high at 50%, underscoring the potential for sharp swings.
| Year | Min | Avg | Max | ROI | Sentiment |
|---|---|---|---|---|---|
| $10.44 | $11.69 | $16.20 | 0% | Neutral | |
| $10.70 | $13.36 | $17.63 | +14% | Neutral | |
| $11.06 | $14.16 | $19.29 | +21% | Bullish | |
| $10.52 | $13.74 | $19.22 | +18% | Neutral | |
| $10.74 | $14.28 | $20.41 | +22% | Bullish | |
| $11.17 | $15.09 | $22.00 | +29% | Bullish | |
| $12.10 | $16.61 | $24.64 | +42% | Bullish | |
| $14.29 | $19.90 | $29.98 | +70% | Bullish | |
| $14.19 | $20.03 | $30.62 | +71% | Bullish | |
| $13.47 | $19.26 | $29.86 | +65% | Bullish | |
| $18.46 | $27.98 | $45.91 | +139% | Bullish | |
| $26.50 | $44.40 | $79.22 | +280% | Bullish |
Current year — the forecast is anchored to the live price, so ROI shows 0%.
| Month | Min | Avg | Max | Change |
|---|---|---|---|---|
| May 2026 | $10.44 | $11.69 | $13.74 | +0.00% |
| June 2026 | $10.36 | $12.14 | $14.54 | +3.83% |
| July 2026 | $10.45 | $12.34 | $14.97 | +1.69% |
| August 2026 | $10.36 | $12.30 | $15.06 | -0.32% |
| September 2026 | $10.60 | $12.65 | $15.61 | +2.82% |
| October 2026 | $10.91 | $13.08 | $16.26 | +3.42% |
| November 2026 | $10.79 | $12.99 | $16.24 | -0.70% |
| December 2026 | $10.66 | $12.89 | $16.20 | -0.82% |
Click any year to see its month-by-month SMPL forecast. Min / Avg / Max are a bear / base / bull scenario; ROI is the projected move from the current price. Change is the month-over-month move in the average. Estimates, not guarantees.
The Simply Good Foods Company's 2026 outlook centres on $11.69, within a $10.44 to $16.20 range. That marks a 0% change versus current levels. A consolidation phase looks the most probable path here.
By 2027, SMPL could reach as high as $17.63, with a base case around $13.36 and support toward $10.70 — roughly +14% from $11.69. Price action looks broadly range-bound.
Expect SMPL to range from $11.06 to $19.29 through 2028. The $14.16 average target implies a +21% move from current prices. That is up +6% on the projected 2027 average. Buyers look set to stay in control over this stretch.
The SMPL price prediction for 2029 points to an average of $13.74 (low $10.52, high $19.22) — a potential gain of +18% on today's $11.69. Price action looks broadly range-bound.
In 2030, SMPL is projected to trade between $10.74 and $20.41, averaging $14.28 — a potential gain of +22% from today's $11.69. That is up +4% on the projected 2029 average. Buyers look set to stay in control over this stretch.
The Simply Good Foods Company's 2031 outlook centres on $15.09, within a $11.17 to $22.00 range. That is up +6% on the projected 2030 average. That marks a +29% change versus current levels. Momentum favours further upside here.
By 2032, SMPL could reach as high as $24.64, with a base case around $16.61 and support toward $12.10 — roughly +42% from $11.69. Buyers look set to stay in control over this stretch.
Expect SMPL to range from $14.29 to $29.98 through 2033. The $19.90 average target implies a +70% move from current prices. That is up +20% on the projected 2032 average. Momentum favours further upside here.
The SMPL price prediction for 2034 points to an average of $20.03 (low $14.19, high $30.62) — a potential gain of +71% on today's $11.69. Buyers look set to stay in control over this stretch.
In 2035, SMPL is projected to trade between $13.47 and $29.86, averaging $19.26 — a potential gain of +65% from today's $11.69. That is -4% versus the projected 2034 average. Momentum favours further upside here.
The Simply Good Foods Company's 2040 outlook centres on $27.98, within a $18.46 to $45.91 range. That is up +45% on the projected 2035 average. That marks a +139% change versus current levels. Buyers look set to stay in control over this stretch.
By 2050, SMPL could reach as high as $79.22, with a base case around $44.40 and support toward $26.50 — roughly +280% from $11.69. Momentum favours further upside here.
Investing $1,000 in SMPL today (≈ 85.543199 SMPL) could be worth
$3,798.25
+$2,798.25 (+280%) by 2050 · US Dollar
Based on the average projected SMPL price of $44.4 in 2050.
Based on the base (average) forecast scenario. FX rates are indicative. Estimates only — not financial advice.
See what a past investment in SMPLwould be worth at today's price.
$1,000 invested in SMPL on May 27, 2025 (≈ 28.653294 SMPL) would be worth
$334.96
-$665.04 (-66.5%) today · 0.33× · US Dollar
Based on a SMPL entry price of $34.9 vs. today's $11.69.
| Invested | Entry price | Value today | Return |
|---|---|---|---|
| 1 week ago | $11.18 | $1,045.62 | +4.6% |
| 1 month ago | $13.34 | $876.31 | -12.4% |
| 3 months ago | $17.05 | $685.63 | -31.4% |
| 6 months ago | $19.68 | $594 | -40.6% |
| 1 year ago | $34.9 | $334.96 | -66.5% |
| All time (5.0y) ago | $34.46 | $339.23 | -66.1% |
Past performance from historical market data — it does not predict future results. FX rates are indicative. Not financial advice.
Enter a price to see how it sits against our SMPL forecast.
Our base-case forecast reaches $23.00 around 2040.
Implied market cap at $23.00: $2.08B
The multi-year forecast points to a bullish trajectory after a flat near-term start, with sentiment shifting to bullish in several later years. The 2027 forecast shows an average price of $13.59 with a 14.6% ROI, followed by a 2028 average of $14.33 and a 20.8% ROI, and a 2030 average of $14.54 with a 22.6% ROI.
By 2040 the forecast envisions an average price of $28.50 and a 140.3% ROI, and by 2050 an average of $45.58 with a 284.3% ROI. The path includes higher annualized upside through 2031–2035, with continuing bullish sentiment into 2040 and 2050.
These are estimates, not guarantees. Realized results depend on market conditions, company performance, and broader economic factors, and prices can move unpredictably given the projected volatility.
Tap a question to reveal the answer.
Avg $14.54; min $10.95; max $20.73; ROI 22.6%; sentiment BULLISH.
Forecasts show a long-term bullish path, with 2050 avg $45.58 and ROI 284.3%, though near-term 2026 forecasts show a 0% ROI and an avg of $11.86.
Yes—the 2030 max is $20.73; the 2033 max is $30.47; the 2040 max is $46.56; the 2050 max is $80.91.
Forecasts are estimates and not guarantees. The numbers include an annualized volatility of 50% and varying year-by-year ROIs.
Current price $11.86; Market cap $1.1B.
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