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Sally Beauty Holdings, Inc. is projected to rise to $17.24 by 2027, a +30% move from its current price of $13.26. SBH is currently trading below its 50-day average (a bearish sign). Technical indicators currently lean sell.
A data-driven summary — not financial advice. See the full breakdown below.
Live market data via Yahoo Finance · updated 5/28/2026
| Period | Min | Prediction | Max | Change |
|---|---|---|---|---|
| May 29 | $12.96 | $13.27 | $13.59 | +0.07% |
| May 30 | $12.84 | $13.28 | $13.74 | +0.15% |
| May 31 | $12.75 | $13.29 | $13.85 | +0.22% |
| Jun 1 | $12.68 | $13.30 | $13.95 | +0.29% |
| Jun 2 | $12.62 | $13.31 | $14.04 | +0.37% |
| Jun 3 | $12.56 | $13.32 | $14.12 | +0.44% |
| Jun 4 | $12.51 | $13.33 | $14.20 | +0.52% |
| Period | Min | Prediction | Max | Change |
|---|---|---|---|---|
| Week 1 | $12.51 | $13.33 | $14.20 | +0.52% |
| Week 2 | $12.25 | $13.40 | $14.65 | +1.03% |
| Week 3 | $12.07 | $13.47 | $15.02 | +1.55% |
| Week 4 | $11.93 | $13.54 | $15.36 | +2.08% |
| Week 5 | $11.81 | $13.61 | $15.67 | +2.60% |
| Week 6 | $11.71 | $13.68 | $15.97 | +3.13% |
| Week 7 | $11.63 | $13.75 | $16.25 | +3.67% |
Short-term targets derived from the forecast trend and recent volatility. Highly uncertain — not financial advice.
Sally Beauty Holdings, Inc. is a specialty retailer and distributor of professional beauty supplies. The company operates through two segments, Sally Beauty Supply and Beauty Systems Group.
The Sally Beauty Supply segment offers beauty products, including hair color and care products, skin and nail care products, styling tools, and other beauty products for retail customers, salons, and salon professionals. This segment also provides products under Wella and L'Oreal brands, as well as Clairol, OPI, Wahl, and BaByliss Pro.
The Beauty Systems Group segment offers professional beauty products, such as hair color and care products, skin and nail care products, styling tools, and other beauty items directly to salons, and licensed beauty professionals, and salon professionals through its professional-only stores, e-commerce platforms, and sales force, as well as through franchised stores under the Armstrong McCall store name. This segment also sells products under Paul Mitchell and Wella brands, including Matrix, Schwarzkopf, Kenra, Goldwell, Joico, Amika, and Moroccanoil. In addition, it operates company-operated stores, salon business consultants, digital platforms and franchised units in the United States, Puerto Rico, Canada, Mexico, Chile, the United Kingdom, Ireland, Belgium, France, the Netherlands, and Germany.
Further, the company distributes its products through full-service/exclusive distributors and open-line distributors. Sally Beauty Holdings, Inc. was founded in 1964 and is headquartered in Plano, Texas.
Sally Beauty Holdings, Inc. is a consumer cyclicals name with current price of $12.61 and a market capitalization of $1.2B. It holds a global rank of 2390 by market value. The stock is characterized by a bearish near-term technical picture, yet the company sits within the consumer cyclical sector and maintains a broad distribution network across two key segments.
The current price and market position are complemented by a detailed forecast that shows a neutral stance in 2026 (min $11.82, avg $12.61, max $18.10; ROI 0; sentiment NEUTRAL) and a bullish trajectory from 2027 onward, with progressively higher expected prices and ROIs through 2050 (e.g., 2050 avg $79.23, max $139.16; ROI 528.3; sentiment BULLISH). These projections imply meaningful long-term upside despite a muted near-term setup.
A major floor 24.0% below — a decisive break under it would weaken the trend.
The nearest floor, 10.9% below — buyers have tended to step in here.
The nearest ceiling, 14.3% above — a clean break opens room to run.
A major ceiling 28.2% above — clearing it would confirm fresh momentum.
Key SBH support and resistance from recent price action — levels where the trend has historically paused or reversed. Percentages are the distance from the current price.
A snapshot of SBH market posture derived from its technical indicators and recent volatility. Higher trend and alignment lean bullish; higher risk means larger swings.
Technical Analysis
Indicators computed on daily closing prices.
| Period | SMA | Action | EMA | Action |
|---|---|---|---|---|
| MA 5 | $12.73 | Buy | $12.77 | Buy |
| MA 10 | $12.35 | Buy | $12.71 | Buy |
| MA 20 | $13.01 | Buy | $12.98 | Buy |
| MA 50 | $13.63 | Sell | $13.63 | Sell |
| MA 100 | $14.61 | Sell | $14.08 | Sell |
| MA 200 | $14.72 | Sell | $13.88 | Sell |
| Name | Value | Action |
|---|---|---|
| RSI (14) | 51.23 | Neutral |
| Stoch RSI (14) | 100.00 | Sell |
| CCI (20) | 22.80 | Neutral |
| Williams %R (14) | -34.84 | Info |
| MACD (12,26,9) | 0.07 | Buy |
| ROC (12) | -5.49 | Sell |
| Bollinger %B (20,2) | 0.58 | Neutral |
| Stochastic %K (14) | 65.16 | Neutral |
| TRIX (15) | -0.48 | Sell |
| Awesome (5,34) | -0.86 | Sell |
| Ultimate (7,14,28) | 70.24 | Sell |
| Momentum (10) | 0.76 | Buy |
| Aroon Osc (25) | -76.00 | Sell |
| Hull MA (9) | 13.00 | Buy |
| ADX (14) | 17.59 | Neutral |
| ATR (14) | 0.30 | Info |
The 30-day technical picture is Bearish with RSI(14) at 40. The stock trades below both the 50-day and 200-day simple moving averages, with the SMA50 at $13.69 and the SMA200 at $14.70. This setup aligns with the negative near-term tone.
The 30-day range spans from a low of $10.79 to a high of $14.73. Key near-term levels include a support at $11.82 and a resistance at $15.16. Annualized volatility sits around 50%, underscoring notable price swings and risk in the near term.
| Year | Min | Avg | Max | ROI | Sentiment |
|---|---|---|---|---|---|
| $11.82 | $13.26 | $18.99 | 0% | Neutral | |
| $13.84 | $17.24 | $22.65 | +30% | Bullish | |
| $14.21 | $18.13 | $24.59 | +37% | Bullish | |
| $14.30 | $18.60 | $25.88 | +40% | Bullish | |
| $14.59 | $19.30 | $27.43 | +46% | Bullish | |
| $16.55 | $22.24 | $32.21 | +68% | Bullish | |
| $18.89 | $25.77 | $37.96 | +94% | Bullish | |
| $20.39 | $28.19 | $42.17 | +113% | Bullish | |
| $21.46 | $30.06 | $45.61 | +127% | Bullish | |
| $21.15 | $30.01 | $46.13 | +126% | Bullish | |
| $30.51 | $45.78 | $74.42 | +245% | Bullish | |
| $53.27 | $87.95 | $155.14 | +563% | Bullish |
Current year — the forecast is anchored to the live price, so ROI shows 0%.
| Month | Min | Avg | Max | Change |
|---|---|---|---|---|
| May 2026 | $11.82 | $13.26 | $15.63 | +0.00% |
| June 2026 | $11.94 | $13.99 | $16.74 | +5.49% |
| July 2026 | $12.02 | $14.18 | $17.17 | +1.36% |
| August 2026 | $11.89 | $14.11 | $17.24 | -0.52% |
| September 2026 | $12.17 | $14.51 | $17.87 | +2.86% |
| October 2026 | $12.50 | $14.97 | $18.56 | +3.17% |
| November 2026 | $12.44 | $14.95 | $18.65 | -0.11% |
| December 2026 | $12.55 | $15.15 | $18.99 | +1.29% |
Click any year to see its month-by-month SBH forecast. Min / Avg / Max are a bear / base / bull scenario; ROI is the projected move from the current price. Change is the month-over-month move in the average. Estimates, not guarantees.
By 2026, SBH could reach as high as $18.99, with a base case around $13.26 and support toward $11.82 — roughly 0% from $13.26. Price action looks broadly range-bound.
Expect SBH to range from $13.84 to $22.65 through 2027. The $17.24 average target implies a +30% move from current prices. That is up +30% on the projected 2026 average. Buyers look set to stay in control over this stretch.
The SBH price prediction for 2028 points to an average of $18.13 (low $14.21, high $24.59) — a potential gain of +37% on today's $13.26. Momentum favours further upside here.
In 2029, SBH is projected to trade between $14.30 and $25.88, averaging $18.60 — a potential gain of +40% from today's $13.26. That is up +3% on the projected 2028 average. Buyers look set to stay in control over this stretch.
Sally Beauty Holdings, Inc.'s 2030 outlook centres on $19.30, within a $14.59 to $27.43 range. That is up +4% on the projected 2029 average. That marks a +46% change versus current levels. Momentum favours further upside here.
By 2031, SBH could reach as high as $32.21, with a base case around $22.24 and support toward $16.55 — roughly +68% from $13.26. Buyers look set to stay in control over this stretch.
Expect SBH to range from $18.89 to $37.96 through 2032. The $25.77 average target implies a +94% move from current prices. That is up +16% on the projected 2031 average. Momentum favours further upside here.
The SBH price prediction for 2033 points to an average of $28.19 (low $20.39, high $42.17) — a potential gain of +113% on today's $13.26. Buyers look set to stay in control over this stretch.
In 2034, SBH is projected to trade between $21.46 and $45.61, averaging $30.06 — a potential gain of +127% from today's $13.26. That is up +7% on the projected 2033 average. Momentum favours further upside here.
Sally Beauty Holdings, Inc.'s 2035 outlook centres on $30.01, within a $21.15 to $46.13 range. That is 0% versus the projected 2034 average. That marks a +126% change versus current levels. Buyers look set to stay in control over this stretch.
By 2040, SBH could reach as high as $74.42, with a base case around $45.78 and support toward $30.51 — roughly +245% from $13.26. Momentum favours further upside here.
Expect SBH to range from $53.27 to $155.14 through 2050. The $87.95 average target implies a +563% move from current prices. That is up +92% on the projected 2040 average. Buyers look set to stay in control over this stretch.
Investing $1,000 in SBH today (≈ 75.414781 SBH) could be worth
$6,632.5
+$5,632.5 (+563%) by 2050 · US Dollar
Based on the average projected SBH price of $87.95 in 2050.
Based on the base (average) forecast scenario. FX rates are indicative. Estimates only — not financial advice.
See what a past investment in SBHwould be worth at today's price.
$1,000 invested in SBH on May 27, 2025 (≈ 112.233447 SBH) would be worth
$1,488.22
+$488.22 (+48.8%) today · 1.49× · US Dollar
Based on a SBH entry price of $8.91 vs. today's $13.26.
| Invested | Entry price | Value today | Return |
|---|---|---|---|
| 1 week ago | $12.58 | $1,054.05 | +5.4% |
| 1 month ago | $14.25 | $930.53 | -6.9% |
| 3 months ago | $16.6 | $798.8 | -20.1% |
| 6 months ago | $15.86 | $836.07 | -16.4% |
| 1 year ago | $8.91 | $1,488.22 | +48.8% |
| All time (5.0y) ago | $22.44 | $590.91 | -40.9% |
Past performance from historical market data — it does not predict future results. FX rates are indicative. Not financial advice.
Enter a price to see how it sits against our SBH forecast.
Our base-case forecast reaches $27.00 around 2033.
Implied market cap at $27.00: $2.58B
The multi-year forecast shows a clear bullish path after the 2026 neutral year. The 2027 forecast calls for an average price of $16.34 with a rising trajectory through 2035, reaching an average of $27.64 in 2035 and extending to $41.33 by 2040. The model projects continued upside into 2050, with an average of $79.23 and a max of $139.16, yielding an ROI of 528.3% in 2050.
In between, the forecast highlights sizable year-over-year gains: 2027 avg $16.34 (ROI 29.6), 2028 avg $16.93 (ROI 34.3), 2029 avg $17.47 (ROI 38.6), 2030 avg $18.05 (ROI 43.2), 2031 avg $20.49 (ROI 62.5), 2032 avg $23.82 (ROI 88.9), 2033 avg $25.94 (ROI 105.7), 2034 avg $27.52 (ROI 118.2), and 2035 avg $27.64 (ROI 119.2).
These figures point to substantial long-term upside, but like all forecasts they are estimates and not guarantees. The near-term bearish tilt and volatility underscore that risks exist even as the longer horizon shows stronger fundamentals in the forecast.
Tap a question to reveal the answer.
2030 forecast: min $13.67, avg $18.05, max $25.60; ROI 43.2%; sentiment BULLISH.
The forecast shows bullish sentiment from 2027 onward with rising averages (e.g., 2027 avg $16.34; 2031 avg $20.49; 2050 avg $79.23) and ROIs up to 528.3%. The 2026 forecast is Neutral, indicating mixed near-term risk.
Yes. The 2050 forecast max is $139.16, indicating the possibility of exceeding $100 in the long term.
Current price is $12.61 and market capitalization is $1.2B.
Bearish sentiment with RSI(14) at 40. SMA50 is $13.69 and SMA200 is $14.70. The 30-day range is $10.79 to $14.73, with support at $11.82 and resistance at $15.16.
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