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Sally Beauty Holdings, Inc. is projected to rise to $19.23 by 2027, a +26% move from its current price of $15.29. SBH is currently trading above its 50-day average (a bullish sign). Technical indicators currently lean strong buy.
A data-driven summary — not financial advice. See the full breakdown below.
Live market data via Yahoo Finance · updated 7/12/2026
| Period | Min | Prediction | Max | Change |
|---|---|---|---|---|
| Jul 13 | $14.94 | $15.30 | $15.67 | +0.07% |
| Jul 14 | $14.81 | $15.31 | $15.83 | +0.15% |
| Jul 15 | $14.71 | $15.32 | $15.97 | +0.22% |
| Jul 16 | $14.62 | $15.33 | $16.08 | +0.29% |
| Jul 17 | $14.55 | $15.35 | $16.18 | +0.36% |
| Jul 18 | $14.49 | $15.36 | $16.27 | +0.44% |
| Jul 19 | $14.43 | $15.37 | $16.36 | +0.51% |
| Period | Min | Prediction | Max | Change |
|---|---|---|---|---|
| Week 1 | $14.43 | $15.37 | $16.36 | +0.51% |
| Week 2 | $14.14 | $15.45 | $16.88 | +1.02% |
| Week 3 | $13.93 | $15.53 | $17.31 | +1.54% |
| Week 4 | $13.77 | $15.60 | $17.69 | +2.06% |
| Week 5 | $13.63 | $15.68 | $18.04 | +2.58% |
| Week 6 | $13.52 | $15.76 | $18.38 | +3.10% |
| Week 7 | $13.42 | $15.85 | $18.70 | +3.63% |
Short-term targets derived from the forecast trend and recent volatility. Highly uncertain — not financial advice.
Sally Beauty Holdings, Inc. operates as a specialty retailer and distributor of professional beauty supplies. The company operates through two segments, Sally Beauty Supply and Beauty Systems Group.
This segment offers beauty products for retail customers, salons, and salon professionals, including brands such as Wella, L'Oreal, Clairol, OPI, Wahl, and BaByliss Pro. Sally Beauty Holdings, Inc. was founded in 1964 and is headquartered in Plano, Texas.
Sally Beauty Holdings, Inc. (SBH) is a specialty beauty retailer and distributor. It currently trades at $14.70 per share and has a market cap of $1.4B. The stock ranks 2315 in market capitalization.
A major floor 28.9% below — a decisive break under it would weaken the trend.
The nearest floor, 21.6% below — buyers have tended to step in here.
Price is pressing into resistance (0.0% away) — a breakout level to watch.
A major ceiling 14.4% above — clearing it would confirm fresh momentum.
Key SBH support and resistance from recent price action — levels where the trend has historically paused or reversed. Percentages are the distance from the current price.
A snapshot of SBH market posture derived from its technical indicators and recent volatility. Higher trend and alignment lean bullish; higher risk means larger swings.
Technical Analysis
Indicators computed on daily closing prices.
| Period | SMA | Action | EMA | Action |
|---|---|---|---|---|
| MA 5 | $14.56 | Buy | $14.70 | Buy |
| MA 10 | $14.40 | Buy | $14.42 | Buy |
| MA 20 | $14.01 | Buy | $14.05 | Buy |
| MA 50 | $13.34 | Buy | $13.75 | Buy |
| MA 100 | $13.97 | Buy | $13.90 | Buy |
| MA 200 | $14.64 | Buy | $13.81 | Buy |
| Name | Value | Action |
|---|---|---|
| RSI (14) | 67.98 | Neutral |
| Stoch RSI (14) | 100.00 | Sell |
| CCI (20) | 193.57 | Buy |
| Williams %R (14) | 0.00 | Info |
| MACD (12,26,9) | 0.10 | Buy |
| ROC (12) | 14.79 | Buy |
| Bollinger %B (20,2) | 1.09 | Sell |
| Stochastic %K (14) | 100.00 | Sell |
| TRIX (15) | 0.36 | Buy |
| Awesome (5,34) | 1.09 | Buy |
| Ultimate (7,14,28) | 80.02 | Sell |
| Momentum (10) | 1.15 | Buy |
| Aroon Osc (25) | 96.00 | Buy |
| Hull MA (9) | 14.80 | Buy |
| ADX (14) | 16.98 | Neutral |
| ATR (14) | 0.30 | Info |
The sentiment is BULLISH and the RSI(14) sits at 60. The stock’s near-term moving averages are the SMA50 at $13.33 and the SMA200 at $14.64. Immediate support is at $11.98 and resistance at $14.70.
| Year | Min | Avg | Max | ROI | Sentiment |
|---|---|---|---|---|---|
| $11.82 | $15.29 | $21.66 | 0% | Neutral | |
| $15.50 | $19.23 | $25.12 | +26% | Bullish | |
| $17.41 | $22.12 | $29.86 | +45% | Bullish | |
| $17.82 | $23.10 | $32.00 | +51% | Bullish | |
| $17.41 | $22.96 | $32.49 | +50% | Bullish | |
| $20.86 | $27.94 | $40.31 | +83% | Bullish | |
| $24.37 | $33.13 | $48.61 | +117% | Bullish | |
| $26.02 | $35.87 | $53.44 | +135% | Bullish | |
| $28.05 | $39.17 | $59.20 | +156% | Bullish | |
| $27.91 | $39.46 | $60.44 | +158% | Bullish | |
| $42.14 | $62.98 | $102.00 | +312% | Bullish | |
| $75.34 | $123.78 | $217.53 | +710% | Bullish |
Current year — the forecast is anchored to the live price, so ROI shows 0%.
| Month | Min | Avg | Max | Change |
|---|---|---|---|---|
| July 2026 | $11.82 | $15.29 | $18.78 | +0.00% |
| August 2026 | $13.93 | $16.38 | $19.74 | +7.16% |
| September 2026 | $13.81 | $16.34 | $19.88 | -0.27% |
| October 2026 | $13.91 | $16.54 | $20.29 | +1.23% |
| November 2026 | $14.38 | $17.18 | $21.22 | +3.87% |
| December 2026 | $14.53 | $17.42 | $21.66 | +1.41% |
Click any year to see its month-by-month SBH forecast. Min / Avg / Max are a bear / base / bull scenario; ROI is the projected move from the current price. Change is the month-over-month move in the average. Estimates, not guarantees.
By 2026, SBH could reach as high as $21.66, with a base case around $15.29 and support toward $11.82 — roughly 0% from $15.29. Price action looks broadly range-bound.
Expect SBH to range from $15.50 to $25.12 through 2027. The $19.23 average target implies a +26% move from current prices. That is up +26% on the projected 2026 average. Buyers look set to stay in control over this stretch.
The SBH price prediction for 2028 points to an average of $22.12 (low $17.41, high $29.86) — a potential gain of +45% on today's $15.29. Momentum favours further upside here.
In 2029, SBH is projected to trade between $17.82 and $32.00, averaging $23.10 — a potential gain of +51% from today's $15.29. That is up +4% on the projected 2028 average. Buyers look set to stay in control over this stretch.
Sally Beauty Holdings, Inc.'s 2030 outlook centres on $22.96, within a $17.41 to $32.49 range. That is -1% versus the projected 2029 average. That marks a +50% change versus current levels. Momentum favours further upside here.
By 2031, SBH could reach as high as $40.31, with a base case around $27.94 and support toward $20.86 — roughly +83% from $15.29. Buyers look set to stay in control over this stretch.
Expect SBH to range from $24.37 to $48.61 through 2032. The $33.13 average target implies a +117% move from current prices. That is up +19% on the projected 2031 average. Momentum favours further upside here.
The SBH price prediction for 2033 points to an average of $35.87 (low $26.02, high $53.44) — a potential gain of +135% on today's $15.29. Buyers look set to stay in control over this stretch.
In 2034, SBH is projected to trade between $28.05 and $59.20, averaging $39.17 — a potential gain of +156% from today's $15.29. That is up +9% on the projected 2033 average. Momentum favours further upside here.
Sally Beauty Holdings, Inc.'s 2035 outlook centres on $39.46, within a $27.91 to $60.44 range. That is up +1% on the projected 2034 average. That marks a +158% change versus current levels. Buyers look set to stay in control over this stretch.
By 2040, SBH could reach as high as $102.00, with a base case around $62.98 and support toward $42.14 — roughly +312% from $15.29. Momentum favours further upside here.
Expect SBH to range from $75.34 to $217.53 through 2050. The $123.78 average target implies a +710% move from current prices. That is up +97% on the projected 2040 average. Buyers look set to stay in control over this stretch.
Investing $1,000 in SBH today (≈ 65.402224 SBH) could be worth
$8,095.67
+$7,095.67 (+710%) by 2050 · US Dollar
Based on the average projected SBH price of $123.78 in 2050.
Based on the base (average) forecast scenario. FX rates are indicative. Estimates only — not financial advice.
See what a past investment in SBHwould be worth at today's price.
$1,000 invested in SBH on Jul 10, 2025 (≈ 100 SBH) would be worth
$1,529
+$529 (+52.9%) today · 1.53× · US Dollar
Based on a SBH entry price of $10 vs. today's $15.29.
| Invested | Entry price | Value today | Return |
|---|---|---|---|
| 1 week ago | $14.14 | $1,081.33 | +8.1% |
| 1 month ago | $13.08 | $1,168.96 | +16.9% |
| 3 months ago | $13.77 | $1,110.38 | +11.0% |
| 6 months ago | $15.71 | $973.27 | -2.7% |
| 1 year ago | $10 | $1,529 | +52.9% |
| All time (5.0y) ago | $21.1 | $724.64 | -27.5% |
Past performance from historical market data — it does not predict future results. FX rates are indicative. Not financial advice.
Enter a price to see how it sits against our SBH forecast.
Our base-case forecast reaches $31.00 around 2032.
Implied market cap at $31.00: $2.96B
The multi-year forecast shows a bullish trajectory from 2027 onward, with 2026 listed as NEUTRAL (min $11.82, avg $14.70, max $20.70, ROI 0). By 2030 the avg is $21.69 with a max of $30.56 and a 47.6% ROI, remaining bullish. The path extends to 2040 with an avg of $57.81 and a max of $92.88 (ROI 293.3), and to 2050 with an avg of $111.99 and a max of $194.95 (ROI 661.8).
All later years show bullish sentiment, with substantial upside in the later horizon. These are estimates, not guarantees.
Tap a question to reveal the answer.
2030 forecast: avg $21.69; min $16.52; max $30.56; ROI 47.6%; sentiment BULLISH.
Forecasts show a sequence of bullish years starting 2027, with 2030 avg $21.69 and 2040 avg $57.81 (ROI 293.3) and 2050 avg $111.99 (ROI 661.8). 2026 is neutral with avg $14.70 and ROI 0%.
The 2032 max is $44.94 and the 2033 max is $49.38; the 2034 max is $54.66, so the price could exceed $50 by 2034.
Current price is $14.70 per share and market cap is $1.4B.
In 2040 the avg price is $57.81, with a max of $92.88 and a 293.3% ROI; sentiment is BULLISH.
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