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The Boston Beer Company, Inc. is projected to rise to $186.38 by 2027, a +5% move from its current price of $176.79. SAM is currently trading below its 50-day average (a bearish sign). Technical indicators currently lean strong sell.
A data-driven summary — not financial advice. See the full breakdown below.
Live market data via Yahoo Finance · updated 7/13/2026
| Period | Min | Prediction | Max | Change |
|---|---|---|---|---|
| Jul 14 | $172.99 | $176.88 | $180.85 | +0.05% |
| Jul 15 | $171.49 | $176.96 | $182.62 | +0.10% |
| Jul 16 | $170.36 | $177.05 | $184.00 | +0.15% |
| Jul 17 | $169.43 | $177.14 | $185.19 | +0.20% |
| Jul 18 | $168.63 | $177.22 | $186.26 | +0.25% |
| Jul 19 | $167.91 | $177.31 | $187.23 | +0.29% |
| Jul 20 | $167.26 | $177.40 | $188.14 | +0.34% |
| Period | Min | Prediction | Max | Change |
|---|---|---|---|---|
| Week 1 | $167.26 | $177.40 | $188.14 | +0.34% |
| Week 2 | $163.80 | $178.01 | $193.45 | +0.69% |
| Week 3 | $161.32 | $178.62 | $197.77 | +1.03% |
| Week 4 | $159.34 | $179.23 | $201.61 | +1.38% |
| Week 5 | $157.68 | $179.85 | $205.13 | +1.73% |
| Week 6 | $156.25 | $180.46 | $208.43 | +2.08% |
| Week 7 | $154.98 | $181.08 | $211.58 | +2.43% |
Short-term targets derived from the forecast trend and recent volatility. Highly uncertain — not financial advice.
The Boston Beer Company, Inc. produces and sells alcohol beverages primarily in the United States. Its flagship beer is Samuel Adams Boston Lager. The company offers various beers, hard ciders, spirits based ready to drink beverages, distilled spirits, flavored malt beverages, and hard seltzers under the Samuel Adams, Twisted Tea, Truly, Angry Orchard, Dogfish Head, and Sun Cruiser brand names.
The company markets and sells its products to a network wholesaler in the United States, as well as wholesalers, importers, or other agencies that in turn sell to retailers, such as grocery stores, club stores, convenience stores, liquor stores, bars, restaurants, stadiums, and other traditional and e-commerce retail outlets. It sells its products in Canada, Mexico, and internationally.
The Boston Beer Company, Inc. was founded in 1984 and is based in Boston, Massachusetts.
The Boston Beer Company, Inc. (SAM) is a consumer defensive stock with a current price of $177.03 and a market capitalization of $1.84B. It is ranked 2111 by market size.
The stock carries a relatively high level of volatility, with an annualized volatilityPct of 50.0. The 30-day technical picture provides a near-term context for price action with a 30-day range from $150.66 to $208.02 and a sentiment of NEUTRAL.
Forecasts for 2026 show a 2026 avg price of $177.03 with a min of $161.08 and a max of $237.85, and a neutral sentiment, indicating the near-term price path aligns with today’s level. Looking further out, the long-run outlook suggests meaningful upside through 2030 and beyond, with multi-year averages and max values increasing substantially from 2030 onward (e.g., 2030 avg $231.92; 2040 avg $443.19; 2050 avg $892.21).
A major floor 17.5% below — a decisive break under it would weaken the trend.
The nearest floor, 8.9% below — buyers have tended to step in here.
The nearest ceiling, 8.5% above — a clean break opens room to run.
A major ceiling 47.1% above — clearing it would confirm fresh momentum.
Key SAM support and resistance from recent price action — levels where the trend has historically paused or reversed. Percentages are the distance from the current price.
A snapshot of SAM market posture derived from its technical indicators and recent volatility. Higher trend and alignment lean bullish; higher risk means larger swings.
Technical Analysis
Indicators computed on daily closing prices.
| Period | SMA | Action | EMA | Action |
|---|---|---|---|---|
| MA 5 | $178.58 | Sell | $178.00 | Sell |
| MA 10 | $180.55 | Sell | $178.98 | Sell |
| MA 20 | $179.96 | Sell | $179.57 | Sell |
| MA 50 | $183.62 | Sell | $187.76 | Sell |
| MA 100 | $209.15 | Sell | $198.86 | Sell |
| MA 200 | $210.19 | Sell | $209.24 | Sell |
| Name | Value | Action |
|---|---|---|
| RSI (14) | 46.23 | Neutral |
| Stoch RSI (14) | 13.02 | Buy |
| CCI (20) | -70.59 | Neutral |
| Williams %R (14) | -88.65 | Info |
| MACD (12,26,9) | 0.26 | Buy |
| ROC (12) | -2.12 | Sell |
| Bollinger %B (20,2) | 0.31 | Neutral |
| Stochastic %K (14) | 11.35 | Buy |
| TRIX (15) | -0.11 | Sell |
| Awesome (5,34) | 0.95 | Buy |
| Ultimate (7,14,28) | 49.85 | Neutral |
| Momentum (10) | -3.42 | Sell |
| Aroon Osc (25) | 60.00 | Buy |
| Hull MA (9) | 176.73 | Buy |
| ADX (14) | 13.15 | Neutral |
| ATR (14) | 4.11 | Info |
30-day technical snapshot:
- Sentiment: NEUTRAL
- RSI(14): 50
- SMA50: $192.41
- SMA200: $211.63
- Support: $161.08
- Resistance: $191.87
- 30-day range: $150.66 to $208.02
Interpretation: Momentum appears balanced with prices hovering around the mid-point of the recent range. The price currently sits near the vicinity of the 30-day band, with key levels at support and resistance guiding near-term moves.
| Year | Min | Avg | Max | ROI | Sentiment |
|---|---|---|---|---|---|
| $161.08 | $176.79 | $237.44 | 0% | Neutral | |
| $150.95 | $186.38 | $241.80 | +5% | Neutral | |
| $162.16 | $204.73 | $273.95 | +16% | Neutral | |
| $168.17 | $216.25 | $296.50 | +22% | Bullish | |
| $180.78 | $236.26 | $330.66 | +34% | Bullish | |
| $214.47 | $284.41 | $405.28 | +61% | Bullish | |
| $217.40 | $292.25 | $423.25 | +65% | Bullish | |
| $221.84 | $302.02 | $443.88 | +71% | Bullish | |
| $233.53 | $321.79 | $479.39 | +82% | Bullish | |
| $226.21 | $315.30 | $475.68 | +78% | Bullish | |
| $312.98 | $459.30 | $730.76 | +160% | Bullish | |
| $586.70 | $939.05 | $1,615.63 | +431% | Bullish |
Current year — the forecast is anchored to the live price, so ROI shows 0%.
| Month | Min | Avg | Max | Change |
|---|---|---|---|---|
| July 2026 | $161.08 | $176.79 | $214.72 | +0.00% |
| August 2026 | $157.85 | $185.33 | $222.73 | +4.83% |
| September 2026 | $156.55 | $184.86 | $224.23 | -0.25% |
| October 2026 | $158.58 | $188.18 | $230.03 | +1.79% |
| November 2026 | $162.26 | $193.34 | $237.87 | +2.74% |
| December 2026 | $160.38 | $191.84 | $237.44 | -0.77% |
Click any year to see its month-by-month SAM forecast. Min / Avg / Max are a bear / base / bull scenario; ROI is the projected move from the current price. Change is the month-over-month move in the average. Estimates, not guarantees.
The SAM price prediction for 2026 points to an average of $176.79 (low $161.08, high $237.44) — a potential gain of 0% on today's $176.79. Price action looks broadly range-bound.
In 2027, SAM is projected to trade between $150.95 and $241.80, averaging $186.38 — a potential gain of +5% from today's $176.79. That is up +5% on the projected 2026 average. A consolidation phase looks the most probable path here.
The Boston Beer Company, Inc.'s 2028 outlook centres on $204.73, within a $162.16 to $273.95 range. That is up +10% on the projected 2027 average. That marks a +16% change versus current levels. Price action looks broadly range-bound.
By 2029, SAM could reach as high as $296.50, with a base case around $216.25 and support toward $168.17 — roughly +22% from $176.79. Buyers look set to stay in control over this stretch.
Expect SAM to range from $180.78 to $330.66 through 2030. The $236.26 average target implies a +34% move from current prices. That is up +9% on the projected 2029 average. Momentum favours further upside here.
The SAM price prediction for 2031 points to an average of $284.41 (low $214.47, high $405.28) — a potential gain of +61% on today's $176.79. Buyers look set to stay in control over this stretch.
In 2032, SAM is projected to trade between $217.40 and $423.25, averaging $292.25 — a potential gain of +65% from today's $176.79. That is up +3% on the projected 2031 average. Momentum favours further upside here.
The Boston Beer Company, Inc.'s 2033 outlook centres on $302.02, within a $221.84 to $443.88 range. That is up +3% on the projected 2032 average. That marks a +71% change versus current levels. Buyers look set to stay in control over this stretch.
By 2034, SAM could reach as high as $479.39, with a base case around $321.79 and support toward $233.53 — roughly +82% from $176.79. Momentum favours further upside here.
Expect SAM to range from $226.21 to $475.68 through 2035. The $315.30 average target implies a +78% move from current prices. That is -2% versus the projected 2034 average. Buyers look set to stay in control over this stretch.
The SAM price prediction for 2040 points to an average of $459.30 (low $312.98, high $730.76) — a potential gain of +160% on today's $176.79. Momentum favours further upside here.
In 2050, SAM is projected to trade between $586.70 and $1,615.63, averaging $939.05 — a potential gain of +431% from today's $176.79. That is up +104% on the projected 2040 average. Buyers look set to stay in control over this stretch.
Investing $1,000 in SAM today (≈ 5.656429 SAM) could be worth
$5,311.68
+$4,311.68 (+431%) by 2050 · US Dollar
Based on the average projected SAM price of $939.05 in 2050.
Based on the base (average) forecast scenario. FX rates are indicative. Estimates only — not financial advice.
See what a past investment in SAMwould be worth at today's price.
$1,000 invested in SAM on Jul 10, 2025 (≈ 5.058937 SAM) would be worth
$894.37
-$105.63 (-10.6%) today · 0.89× · US Dollar
Based on a SAM entry price of $197.67 vs. today's $176.79.
| Invested | Entry price | Value today | Return |
|---|---|---|---|
| 1 week ago | $183.62 | $962.8 | -3.7% |
| 1 month ago | $176.85 | $999.66 | -0.0% |
| 3 months ago | $257.21 | $687.34 | -31.3% |
| 6 months ago | $208.86 | $846.45 | -15.4% |
| 1 year ago | $197.67 | $894.37 | -10.6% |
| All time (5.0y) ago | $919.55 | $192.26 | -80.8% |
Past performance from historical market data — it does not predict future results. FX rates are indicative. Not financial advice.
Enter a price to see how it sits against our SAM forecast.
Our base-case forecast reaches $350.00 around 2040.
Implied market cap at $350.00: $2.92B
The multi-year forecast paints a bullish arc beginning in the 2030s and extending to 2050 and beyond. In 2030, the avg price is projected at $231.92 with a min of $174.92 and a max of $330.41, and an ROI of 31, with a bullish sentiment. By 2040, the avg is projected at $443.19, with a min of $293.48 and a max of $724.60, and an ROI of 150.3, again bullish.
By 2050, the avg is $892.21 with a min of $535.24 and a max of $1,585.79, and an ROI of 404, continuing the bullish stance.
Across the forecast horizon, the data show a clear upside trajectory from the 2026 base toward substantial higher prices by mid-century. The long-run outlook is framed by bullish sentiment in later years, but the estimates come with uncertainty and are not guarantees. The asset’s volatility remains a factor to consider when weighing the potential returns implied by the forecast.
Tap a question to reveal the answer.
2030 forecast shows an avg price of $231.92, with a min of $174.92 and a max of $330.41, and an ROI of 31. It is an estimate, not a guarantee.
The forecast depicts a bullish path from 2030 onward with an avg price rising through 2030 to 2050, and ROI values of 31 (2030), 150.3 (2040), and 404 (2050). Near-term signals in 2026 show an avg of $177.03 and neutral sentiment, and the asset carries a notable volatility (annualizedVolatilityPct 50). These are estimates, not guarantees, and risks remain.
The forecast max by 2050 is $1,585.79, with an avg of $892.21, indicating the potential to exceed $1,000 based on the provided projections.
Current price is $177.03 and market cap is $1.84B.
RSI(14) is 50, with a 30-day range of $150.66 to $208.02. The SMA50 is $192.41 and SMA200 is $211.63, with near-term support at $161.08 and resistance at $191.87; sentiment shown is NEUTRAL.
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