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The Boston Beer Company, Inc. is projected to rise to $203.06 by 2027, a +11% move from its current price of $183.45. SAM is currently trading below its 50-day average (a bearish sign). Technical indicators currently lean strong sell.
A data-driven summary — not financial advice. See the full breakdown below.
Live market data via Yahoo Finance · updated 5/28/2026
| Period | Min | Prediction | Max | Change |
|---|---|---|---|---|
| May 29 | $179.66 | $183.54 | $187.51 | +0.05% |
| May 30 | $178.16 | $183.64 | $189.28 | +0.10% |
| May 31 | $177.05 | $183.73 | $190.67 | +0.15% |
| Jun 1 | $176.13 | $183.83 | $191.87 | +0.21% |
| Jun 2 | $175.33 | $183.92 | $192.94 | +0.26% |
| Jun 3 | $174.62 | $184.02 | $193.92 | +0.31% |
| Jun 4 | $173.98 | $184.11 | $194.84 | +0.36% |
| Period | Min | Prediction | Max | Change |
|---|---|---|---|---|
| Week 1 | $173.98 | $184.11 | $194.84 | +0.36% |
| Week 2 | $170.56 | $184.78 | $200.18 | +0.72% |
| Week 3 | $168.12 | $185.45 | $204.55 | +1.09% |
| Week 4 | $166.19 | $186.12 | $208.43 | +1.45% |
| Week 5 | $164.58 | $186.79 | $212.00 | +1.82% |
| Week 6 | $163.19 | $187.46 | $215.35 | +2.19% |
| Week 7 | $161.97 | $188.14 | $218.54 | +2.56% |
Short-term targets derived from the forecast trend and recent volatility. Highly uncertain — not financial advice.
The Boston Beer Company, Inc. is a producer of alcohol beverages primarily in the United States. Its flagship beer is Samuel Adams Boston Lager, and its portfolio includes beers, hard ciders, spirits based ready to drink beverages, distilled spirits, flavored malt beverages, and hard seltzers under the Samuel Adams, Twisted Tea, Truly, Angry Orchard, Dogfish Head, and Sun Cruiser brand names.
The company markets and sells its products to a network of wholesalers in the United States, as well as wholesalers, importers, or other agencies that in turn sell to retailers such as grocery stores, club stores, convenience stores, liquor stores, bars, restaurants, stadiums, and other traditional and e-commerce retail outlets. It sells its products in Canada, Mexico, and internationally.
The Boston Beer Company, Inc. was founded in 1984 and is based in Boston, Massachusetts. It is categorized as Consumer Defensive.
The Boston Beer Company, Inc. (SAM) is the stock, categorized in the Consumer Defensive sector. It carries the SAM ticker and trades in the market as a consumer-focused beer and beverage producer.
The current price is $190.10, and the market capitalization is $1.98B. The stock is ranked 2008 by market measures.
The near-term forecast begins with 2026, where the average price is $190.10 and the price range spans from $173.18 to $255.48, with a neutral sentiment and 0% ROI. The forecast then shows a path of rising averages: 2027 avg $213.38, 2028 avg $225.32, 2029 avg $248.74, and 2030 avg $282.57 with a 48.6% ROI and bullish sentiment. The longer horizon continues to 2040 with avg $559.54 and 194.3% ROI, and to 2050 with avg $1,154.45 and 507.3% ROI.
A major floor 31.6% below — a decisive break under it would weaken the trend.
The nearest floor, 5.6% below — buyers have tended to step in here.
The nearest ceiling, 36.2% above — a clean break opens room to run.
A major ceiling 52.0% above — clearing it would confirm fresh momentum.
Key SAM support and resistance from recent price action — levels where the trend has historically paused or reversed. Percentages are the distance from the current price.
A snapshot of SAM market posture derived from its technical indicators and recent volatility. Higher trend and alignment lean bullish; higher risk means larger swings.
Technical Analysis
Indicators computed on daily closing prices.
| Period | SMA | Action | EMA | Action |
|---|---|---|---|---|
| MA 5 | $184.93 | Sell | $183.65 | Sell |
| MA 10 | $180.46 | Buy | $185.42 | Sell |
| MA 20 | $194.14 | Sell | $194.62 | Sell |
| MA 50 | $220.72 | Sell | $210.96 | Sell |
| MA 100 | $222.49 | Sell | $216.65 | Sell |
| MA 200 | $216.73 | Sell | $220.55 | Sell |
| Name | Value | Action |
|---|---|---|
| RSI (14) | 35.15 | Neutral |
| Stoch RSI (14) | 85.48 | Sell |
| CCI (20) | -46.06 | Neutral |
| Williams %R (14) | -65.57 | Info |
| MACD (12,26,9) | 0.90 | Buy |
| ROC (12) | -7.04 | Sell |
| Bollinger %B (20,2) | 0.36 | Neutral |
| Stochastic %K (14) | 34.43 | Neutral |
| TRIX (15) | -0.93 | Sell |
| Awesome (5,34) | -30.00 | Sell |
| Ultimate (7,14,28) | 50.26 | Neutral |
| Momentum (10) | 1.63 | Buy |
| Aroon Osc (25) | -68.00 | Sell |
| Hull MA (9) | 187.65 | Sell |
| ADX (14) | 35.64 | Sell |
| ATR (14) | 4.38 | Info |
Near-term technical picture shows a neutral stance. RSI(14) is 40, indicating modest momentum.
Key moving averages place the stock near the mid-to-high teens in relative terms: SMA50 at $222.55 and SMA200 at $217.09.
Support sits at $173.18 and resistance at $249.90. The 30-day range spans from $165.96 to $217.75, highlighting recent trading volatility within a relatively tight band.
| Year | Min | Avg | Max | ROI | Sentiment |
|---|---|---|---|---|---|
| $173.18 | $183.45 | $245.14 | 0% | Neutral | |
| $164.43 | $203.06 | $263.53 | +11% | Neutral | |
| $169.68 | $213.95 | $285.79 | +17% | Neutral | |
| $180.94 | $232.12 | $317.27 | +27% | Bullish | |
| $201.54 | $262.52 | $365.90 | +43% | Bullish | |
| $229.00 | $302.46 | $428.89 | +65% | Bullish | |
| $238.93 | $319.67 | $460.36 | +74% | Bullish | |
| $245.64 | $332.63 | $485.83 | +81% | Bullish | |
| $248.18 | $339.93 | $503.01 | +85% | Bullish | |
| $250.78 | $347.25 | $520.13 | +89% | Bullish | |
| $348.45 | $506.69 | $798.90 | +176% | Bullish | |
| $652.88 | $1,030.82 | $1,753.31 | +462% | Bullish |
Current year — the forecast is anchored to the live price, so ROI shows 0%.
| Month | Min | Avg | Max | Change |
|---|---|---|---|---|
| May 2026 | $173.18 | $183.45 | $215.79 | +0.00% |
| June 2026 | $163.36 | $190.96 | $227.84 | +4.09% |
| July 2026 | $163.42 | $192.27 | $231.87 | +0.69% |
| August 2026 | $163.21 | $193.02 | $234.68 | +0.39% |
| September 2026 | $167.30 | $198.69 | $243.20 | +2.94% |
| October 2026 | $168.76 | $201.21 | $247.77 | +1.26% |
| November 2026 | $164.98 | $197.37 | $244.35 | -1.90% |
| December 2026 | $164.15 | $197.02 | $245.14 | -0.18% |
Click any year to see its month-by-month SAM forecast. Min / Avg / Max are a bear / base / bull scenario; ROI is the projected move from the current price. Change is the month-over-month move in the average. Estimates, not guarantees.
The SAM price prediction for 2026 points to an average of $183.45 (low $173.18, high $245.14) — a potential gain of 0% on today's $183.45. Price action looks broadly range-bound.
In 2027, SAM is projected to trade between $164.43 and $263.53, averaging $203.06 — a potential gain of +11% from today's $183.45. That is up +11% on the projected 2026 average. A consolidation phase looks the most probable path here.
The Boston Beer Company, Inc.'s 2028 outlook centres on $213.95, within a $169.68 to $285.79 range. That is up +5% on the projected 2027 average. That marks a +17% change versus current levels. Price action looks broadly range-bound.
By 2029, SAM could reach as high as $317.27, with a base case around $232.12 and support toward $180.94 — roughly +27% from $183.45. Buyers look set to stay in control over this stretch.
Expect SAM to range from $201.54 to $365.90 through 2030. The $262.52 average target implies a +43% move from current prices. That is up +13% on the projected 2029 average. Momentum favours further upside here.
The SAM price prediction for 2031 points to an average of $302.46 (low $229.00, high $428.89) — a potential gain of +65% on today's $183.45. Buyers look set to stay in control over this stretch.
In 2032, SAM is projected to trade between $238.93 and $460.36, averaging $319.67 — a potential gain of +74% from today's $183.45. That is up +6% on the projected 2031 average. Momentum favours further upside here.
The Boston Beer Company, Inc.'s 2033 outlook centres on $332.63, within a $245.64 to $485.83 range. That is up +4% on the projected 2032 average. That marks a +81% change versus current levels. Buyers look set to stay in control over this stretch.
By 2034, SAM could reach as high as $503.01, with a base case around $339.93 and support toward $248.18 — roughly +85% from $183.45. Momentum favours further upside here.
Expect SAM to range from $250.78 to $520.13 through 2035. The $347.25 average target implies a +89% move from current prices. That is up +2% on the projected 2034 average. Buyers look set to stay in control over this stretch.
The SAM price prediction for 2040 points to an average of $506.69 (low $348.45, high $798.90) — a potential gain of +176% on today's $183.45. Momentum favours further upside here.
In 2050, SAM is projected to trade between $652.88 and $1,753.31, averaging $1,030.82 — a potential gain of +462% from today's $183.45. That is up +103% on the projected 2040 average. Buyers look set to stay in control over this stretch.
Investing $1,000 in SAM today (≈ 5.451077 SAM) could be worth
$5,619.06
+$4,619.06 (+462%) by 2050 · US Dollar
Based on the average projected SAM price of $1,030.82 in 2050.
Based on the base (average) forecast scenario. FX rates are indicative. Estimates only — not financial advice.
See what a past investment in SAMwould be worth at today's price.
$1,000 invested in SAM on May 27, 2025 (≈ 4.243942 SAM) would be worth
$778.55
-$221.45 (-22.1%) today · 0.78× · US Dollar
Based on a SAM entry price of $235.63 vs. today's $183.45.
| Invested | Entry price | Value today | Return |
|---|---|---|---|
| 1 week ago | $183.44 | $1,000.05 | +0.0% |
| 1 month ago | $240.15 | $763.9 | -23.6% |
| 3 months ago | $225.58 | $813.24 | -18.7% |
| 6 months ago | $194.8 | $941.74 | -5.8% |
| 1 year ago | $235.63 | $778.55 | -22.1% |
| All time (5.0y) ago | $1,063.01 | $172.58 | -82.7% |
Past performance from historical market data — it does not predict future results. FX rates are indicative. Not financial advice.
Enter a price to see how it sits against our SAM forecast.
Our base-case forecast reaches $370.00 around 2040.
Implied market cap at $370.00: $3.09B
The multi-year forecast shows a bullish trajectory starting in the late 2020s and extending through 2050. In 2029 the average price is $248.74 with a 30.9% ROI and a bullish tone, and by 2030 the average rises to $282.57 with a 48.6% ROI, signaling continued strength into the next decade.
By 2040 the average is projected at $559.54 with a 194.3% ROI, reinforcing a strong longer-term upside. The 2050 forecast envisions an average price of $1,154.45 and a 507.3% ROI, with bullish sentiment continuing to dominate the horizon.
Tap a question to reveal the answer.
In 2030, the forecast shows avg $282.57, min $217.96, max $391.48, ROI 48.6%, sentiment BULLISH.
The forecast shows bullish sentiment from 2029 onward, with 2030 avg $282.57 and ROI 48.6%, 2040 avg $559.54 and ROI 194.3%, and 2050 avg $1,154.45 with ROI 507.3%.
The forecast includes a 2050 average of $1,154.45 and a 2050 max of $1,940.49, with ROI 507.3% and bullish sentiment.
For 2026, min $173.18, avg $190.10, max $255.48, sentiment NEUTRAL.
Current price $190.10; market cap $1.98B; rank 2008.
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