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Rush Enterprises, Inc. is projected to rise to $111.62 by 2027, a +47% move from its current price of $75.80. RUSHB is currently trading above its 50-day average (a bullish sign). Technical indicators currently lean strong buy.
A data-driven summary — not financial advice. See the full breakdown below.
Live market data via Yahoo Finance · updated 7/12/2026
| Period | Min | Prediction | Max | Change |
|---|---|---|---|---|
| Jul 14 | $74.60 | $75.83 | $77.09 | +0.04% |
| Jul 15 | $74.13 | $75.87 | $77.64 | +0.09% |
| Jul 16 | $73.77 | $75.90 | $78.08 | +0.13% |
| Jul 17 | $73.48 | $75.93 | $78.46 | +0.17% |
| Jul 18 | $73.23 | $75.96 | $78.80 | +0.22% |
| Jul 19 | $73.01 | $76.00 | $79.11 | +0.26% |
| Jul 20 | $72.80 | $76.03 | $79.40 | +0.30% |
| Period | Min | Prediction | Max | Change |
|---|---|---|---|---|
| Week 1 | $72.80 | $76.03 | $79.40 | +0.30% |
| Week 2 | $71.72 | $76.26 | $81.08 | +0.60% |
| Week 3 | $70.96 | $76.49 | $82.45 | +0.91% |
| Week 4 | $70.35 | $76.72 | $83.67 | +1.21% |
| Week 5 | $69.84 | $76.95 | $84.78 | +1.52% |
| Week 6 | $69.41 | $77.18 | $85.83 | +1.82% |
| Week 7 | $69.03 | $77.41 | $86.82 | +2.13% |
Short-term targets derived from the forecast trend and recent volatility. Highly uncertain — not financial advice.
Rush Enterprises, Inc. is an integrated retailer of commercial vehicles and related services operating in the United States and Canada. The company runs a network of Rush Truck Centers that primarily sell commercial vehicles manufactured by Peterbilt, International, Hino, Ford, Isuzu, IC Bus, Blue Bird, Blue Arc and Battle Motors.
It engages in the retail sale of new and used commercial vehicles, aftermarket parts, and provides service and repair, financing, leasing and rental services; and offers insurance on commercial vehicles, including collision and liability insurance, cargo insurance, and credit life insurance products. It also provides equipment installation and repair, parts installation, and paint and body repair services; new vehicle pre-delivery inspection, truck modification, and natural gas fuel system installation services, body, chassis upfitting, and component installation services; parts and collision repair; CNG fuel systems; and vehicle telematics products, as well as sells new and used trailers, and tires for commercial vehicles. Rush Enterprises serves regional and national fleets, local and state governments, corporations, and owner-operators.
Rush Enterprises, Inc. was incorporated in 1965 and is headquartered in New Braunfels, Texas.
Rush Enterprises, Inc. (RUSHB) is trading at $76.01 with a market capitalization of $5.91B and a market rank of 1248.
Near term outlook shows a 2026 average price of $76.01 with a min of $55.04 and a max of $105.97, and an ROI of 0% with a Neutral sentiment.
Looking further out, the forecast projects substantial upside: 2027 average $112.25 (max $143.49, ROI 47.7, sentiment Bullish); 2028 average $124.21 (max $163.01, ROI 63.4, sentiment Bullish); 2029 average $144.40 (max $193.52, ROI 90, sentiment Bullish); 2030 average $164.10 (max $223.85, ROI 115.9, sentiment Bullish).
Beyond 2030, the path remains bullish with 2031 average $174.78 (max $242.17, ROI 129.9); 2032 average $217.97 (max $306.29, ROI 186.8); 2033 average $260.04 (max $370.11, ROI 242.1); 2034 average $286.39 (max $412.48, ROI 276.8); 2035 average $323.90 (max $471.68, ROI 326.1). The long-horizon forecast reaches 2040 average $522.46 (max $797.22, ROI 587.4) and 2050 average $1,044.19 (max $1,707.78, ROI 1273.8), with sentiment remaining Bullish.
A major floor 22.5% below — a decisive break under it would weaken the trend.
The nearest floor, 15.2% below — buyers have tended to step in here.
Price is pressing into resistance (2.8% away) — a breakout level to watch.
A major ceiling 13.9% above — clearing it would confirm fresh momentum.
Key RUSHB support and resistance from recent price action — levels where the trend has historically paused or reversed. Percentages are the distance from the current price.
A snapshot of RUSHB market posture derived from its technical indicators and recent volatility. Higher trend and alignment lean bullish; higher risk means larger swings.
Technical Analysis
Indicators computed on daily closing prices.
| Period | SMA | Action | EMA | Action |
|---|---|---|---|---|
| MA 5 | $75.93 | Sell | $75.66 | Buy |
| MA 10 | $75.79 | Buy | $75.27 | Buy |
| MA 20 | $73.96 | Buy | $73.83 | Buy |
| MA 50 | $69.61 | Buy | $71.01 | Buy |
| MA 100 | $68.00 | Buy | $68.13 | Buy |
| MA 200 | $62.25 | Buy | $64.23 | Buy |
| Name | Value | Action |
|---|---|---|
| RSI (14) | 60.27 | Neutral |
| Stoch RSI (14) | 17.66 | Buy |
| CCI (20) | 58.79 | Neutral |
| Williams %R (14) | -35.56 | Info |
| MACD (12,26,9) | -0.07 | Sell |
| ROC (12) | 5.37 | Buy |
| Bollinger %B (20,2) | 0.70 | Neutral |
| Stochastic %K (14) | 64.44 | Neutral |
| TRIX (15) | 0.43 | Buy |
| Awesome (5,34) | 5.19 | Buy |
| Ultimate (7,14,28) | 53.47 | Neutral |
| Momentum (10) | -0.21 | Sell |
| Aroon Osc (25) | 84.00 | Buy |
| Hull MA (9) | 75.47 | Buy |
| ADX (14) | 25.08 | Buy |
| ATR (14) | 1.07 | Info |
The 30-day technical picture is bullish. RSI(14) is 70, with the 50-day moving average at $69.39 and the 200-day moving average at $61.38.
Support is noted at $63.72 and resistance at $76.01, framing a 30-day price range from $67.96 to $85.02.
The stock displays notable volatility, with an annualized volatility of 30% in the period observed.
| Year | Min | Avg | Max | ROI | Sentiment |
|---|---|---|---|---|---|
| $55.04 | $75.80 | $102.63 | 0% | Neutral | |
| $91.42 | $111.62 | $142.49 | +47% | Bullish | |
| $97.81 | $121.66 | $159.51 | +61% | Bullish | |
| $110.67 | $139.78 | $187.17 | +84% | Bullish | |
| $125.61 | $160.80 | $219.19 | +112% | Bullish | |
| $130.78 | $169.46 | $234.64 | +124% | Bullish | |
| $159.08 | $208.47 | $292.76 | +175% | Bullish | |
| $189.68 | $251.18 | $357.32 | +231% | Bullish | |
| $205.51 | $274.85 | $395.66 | +263% | Bullish | |
| $229.34 | $309.62 | $450.68 | +308% | Bullish | |
| $354.20 | $498.76 | $760.79 | +558% | Bullish | |
| $644.62 | $973.52 | $1,591.78 | +11.8x | Bullish |
Current year — the forecast is anchored to the live price, so ROI shows 0%.
| Month | Min | Avg | Max | Change |
|---|---|---|---|---|
| July 2026 | $55.04 | $75.80 | $88.79 | +0.00% |
| August 2026 | $64.99 | $76.07 | $90.96 | +0.35% |
| September 2026 | $67.03 | $78.83 | $95.01 | +3.64% |
| October 2026 | $67.49 | $79.70 | $96.69 | +1.10% |
| November 2026 | $67.70 | $80.23 | $97.87 | +0.66% |
| December 2026 | $70.41 | $83.71 | $102.63 | +4.34% |
Click any year to see its month-by-month RUSHB forecast. Min / Avg / Max are a bear / base / bull scenario; ROI is the projected move from the current price. Change is the month-over-month move in the average. Estimates, not guarantees.
Expect RUSHB to range from $55.04 to $102.63 through 2026. The $75.80 average target implies a 0% move from current prices. A consolidation phase looks the most probable path here.
The RUSHB price prediction for 2027 points to an average of $111.62 (low $91.42, high $142.49) — a potential gain of +47% on today's $75.80. Momentum favours further upside here.
In 2028, RUSHB is projected to trade between $97.81 and $159.51, averaging $121.66 — a potential gain of +61% from today's $75.80. That is up +9% on the projected 2027 average. Buyers look set to stay in control over this stretch.
Rush Enterprises, Inc.'s 2029 outlook centres on $139.78, within a $110.67 to $187.17 range. That is up +15% on the projected 2028 average. That marks a +84% change versus current levels. Momentum favours further upside here.
By 2030, RUSHB could reach as high as $219.19, with a base case around $160.80 and support toward $125.61 — roughly +112% from $75.80. Buyers look set to stay in control over this stretch.
Expect RUSHB to range from $130.78 to $234.64 through 2031. The $169.46 average target implies a +124% move from current prices. That is up +5% on the projected 2030 average. Momentum favours further upside here.
The RUSHB price prediction for 2032 points to an average of $208.47 (low $159.08, high $292.76) — a potential gain of +175% on today's $75.80. Buyers look set to stay in control over this stretch.
In 2033, RUSHB is projected to trade between $189.68 and $357.32, averaging $251.18 — a potential gain of +231% from today's $75.80. That is up +20% on the projected 2032 average. Momentum favours further upside here.
Rush Enterprises, Inc.'s 2034 outlook centres on $274.85, within a $205.51 to $395.66 range. That is up +9% on the projected 2033 average. That marks a +263% change versus current levels. Buyers look set to stay in control over this stretch.
By 2035, RUSHB could reach as high as $450.68, with a base case around $309.62 and support toward $229.34 — roughly +308% from $75.80. Momentum favours further upside here.
Expect RUSHB to range from $354.20 to $760.79 through 2040. The $498.76 average target implies a +558% move from current prices. That is up +61% on the projected 2035 average. Buyers look set to stay in control over this stretch.
The RUSHB price prediction for 2050 points to an average of $973.52 (low $644.62, high $1,591.78) — a potential gain of +11.8x on today's $75.80. Momentum favours further upside here.
Investing $1,000 in RUSHB today (≈ 13.192612 RUSHB) could be worth
$12,843.27
+$11,843.27 (+1184%) by 2050 · US Dollar
Based on the average projected RUSHB price of $973.52 in 2050.
Based on the base (average) forecast scenario. FX rates are indicative. Estimates only — not financial advice.
See what a past investment in RUSHBwould be worth at today's price.
$1,000 invested in RUSHB on Jul 10, 2025 (≈ 18.031014 RUSHB) would be worth
$1,366.75
+$366.75 (+36.7%) today · 1.37× · US Dollar
Based on a RUSHB entry price of $55.46 vs. today's $75.8.
| Invested | Entry price | Value today | Return |
|---|---|---|---|
| 1 week ago | $75.08 | $1,009.59 | +1.0% |
| 1 month ago | $70.16 | $1,080.39 | +8.0% |
| 3 months ago | $71.81 | $1,055.56 | +5.6% |
| 6 months ago | $56.93 | $1,331.46 | +33.1% |
| 1 year ago | $55.46 | $1,366.75 | +36.7% |
| All time (5.0y) ago | $26.18 | $2,895.34 | +189.5% |
Past performance from historical market data — it does not predict future results. FX rates are indicative. Not financial advice.
Enter a price to see how it sits against our RUSHB forecast.
Our base-case forecast reaches $150.00 around 2030.
Implied market cap at $150.00: $2.51B
The multi-year forecast shows a clear bullish trajectory after 2026, with a steady rise in the expected price as shown by the average (Avg) values and the implied upside. From 2027 through 2035, the averages rise from $112.25 to $323.90 and the ROIs climb from 47.7% to 326.1%, underscoring growing upside potential over the near-to-mid term. The forecast then accelerates further, with 2040 average $522.46 and ROI 587.4%, and 2050 average $1,044.19 with ROI 1273.8%, signaling substantial long-run upside if conditions unfold as projected.
The year 2026 shows a neutral tone with min $55.04, avg $76.01, max $105.97 and ROI 0, providing a starting point for the longer bullish journey. These are estimates and not guarantees, and actual results will depend on market dynamics, demand for commercial vehicles, and related services.
Risks include the inherent uncertainty of long-horizon forecasts; the numbers reflect modeled expectations and may vary with economic cycles, fleet activity, and regulatory changes. While the outlook carries meaningful upside, investors should consider the range of possible outcomes and the timing of these moves when assessing exposure to Rush Enterprises, Inc.
Tap a question to reveal the answer.
Avg $164.10; min $128.12; max $223.85; ROI 115.9%; sentiment bullish.
The forecast shows bullish sentiment in the long term with substantial upside: 2027 avg $112.25, 2030 avg $164.10 and 2050 avg $1,044.19, with ROIs from 0% in 2026 to 1273.8% in 2050.
Yes. The forecast shows 2026 max $105.97 and later years with higher highs, including 2027 max $143.49, 2030 max $223.85, and 2050 max $1,707.78.
Current price $76.01; Market cap $5.91B.
RSI(14) is 70; SMA(50) is $69.39; SMA(200) is $61.38; support is $63.72; resistance is $76.01; the 30-day range is $67.96 to $85.02; annualized volatility is 30%.
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