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Rush Enterprises, Inc. is projected to rise to $94.97 by 2027, a +43% move from its current price of $66.58. RUSHB is currently trading below its 50-day average (a bearish sign). Technical indicators currently lean sell.
A data-driven summary — not financial advice. See the full breakdown below.
Live market data via Yahoo Finance · updated 5/28/2026
| Period | Min | Prediction | Max | Change |
|---|---|---|---|---|
| May 29 | $65.46 | $66.59 | $67.74 | +0.02% |
| May 30 | $65.02 | $66.61 | $68.23 | +0.04% |
| May 31 | $64.68 | $66.62 | $68.62 | +0.06% |
| Jun 1 | $64.39 | $66.63 | $68.95 | +0.08% |
| Jun 2 | $64.15 | $66.64 | $69.24 | +0.09% |
| Jun 3 | $63.92 | $66.66 | $69.50 | +0.11% |
| Jun 4 | $63.72 | $66.67 | $69.75 | +0.13% |
| Period | Min | Prediction | Max | Change |
|---|---|---|---|---|
| Week 1 | $63.72 | $66.67 | $69.75 | +0.13% |
| Week 2 | $62.62 | $66.76 | $71.16 | +0.26% |
| Week 3 | $61.81 | $66.84 | $72.29 | +0.40% |
| Week 4 | $61.15 | $66.93 | $73.26 | +0.53% |
| Week 5 | $60.58 | $67.02 | $74.15 | +0.66% |
| Week 6 | $60.08 | $67.11 | $74.96 | +0.79% |
| Week 7 | $59.63 | $67.20 | $75.73 | +0.93% |
Short-term targets derived from the forecast trend and recent volatility. Highly uncertain — not financial advice.
Rush Enterprises, Inc., through its subsidiaries, operates as an integrated retailer of commercial vehicles and related services in the United States and Canada. The company operates a network of commercial vehicle dealerships under the Rush Truck Centers name. Its Rush Truck Centers primarily sell commercial vehicles manufactured by Peterbilt, International, Hino, Ford, Isuzu, IC Bus, Blue Bird, Blue Arc and Battle Motors.
The company also engages in the retail sale of new and used commercial vehicles, and aftermarket parts, as well as provision of service and repair, financing, and leasing and rental services; and offers property and casualty insurance, including collision and liability insurance on commercial vehicles, cargo insurance, and credit life insurance products. In addition, it provides equipment installation and repair, parts installation, and paint and body repair services; new vehicle pre-delivery inspection, truck modification, and natural gas fuel system installation services, body, chassis upfitting, and component installation services; parts and collision repair; CNG fuel systems; and vehicle telematics products, as well as sells new and used trailers, and tires for commercial vehicles. The company serves regional and national fleets, local and state governments, corporations, and owner-operators.
Rush Enterprises, Inc. was incorporated in 1965 and is headquartered in New Braunfels, Texas.
Rush Enterprises, Inc. (RUSHB) trades at a current price of $64.38 and has a market capitalization of $5B, with a rank of 1340. The near-term forecast shows a flat start in 2026 with an average price of $64.38 and ROI 0, followed by bullish growth in subsequent years.
The forecast highlights stronger upside in the long run, with the 2030 average at $127.05 and a max of $173.57, the 2040 average at $369.70 and a max of $564.56, and the 2050 average at $689.00 with a max of $1,127.48. ROIs advance from 97.3 in 2030 to 970.2 in 2050, all with bullish sentiment.
A major floor 17.6% below — a decisive break under it would weaken the trend.
The nearest floor, 4.3% below — buyers have tended to step in here.
The nearest ceiling, 17.8% above — a clean break opens room to run.
A major ceiling 26.7% above — clearing it would confirm fresh momentum.
Key RUSHB support and resistance from recent price action — levels where the trend has historically paused or reversed. Percentages are the distance from the current price.
A snapshot of RUSHB market posture derived from its technical indicators and recent volatility. Higher trend and alignment lean bullish; higher risk means larger swings.
Technical Analysis
Indicators computed on daily closing prices.
| Period | SMA | Action | EMA | Action |
|---|---|---|---|---|
| MA 5 | $65.46 | Buy | $65.56 | Buy |
| MA 10 | $64.88 | Buy | $65.70 | Buy |
| MA 20 | $66.85 | Sell | $66.79 | Sell |
| MA 50 | $67.87 | Sell | $66.99 | Sell |
| MA 100 | $64.63 | Buy | $64.86 | Buy |
| MA 200 | $60.23 | Buy | $61.59 | Buy |
| Name | Value | Action |
|---|---|---|
| RSI (14) | 47.91 | Neutral |
| Stoch RSI (14) | 100.00 | Sell |
| CCI (20) | -8.83 | Neutral |
| Williams %R (14) | -41.15 | Info |
| MACD (12,26,9) | -0.11 | Sell |
| ROC (12) | -2.92 | Sell |
| Bollinger %B (20,2) | 0.47 | Neutral |
| Stochastic %K (14) | 58.85 | Neutral |
| TRIX (15) | -0.25 | Sell |
| Awesome (5,34) | -4.35 | Sell |
| Ultimate (7,14,28) | 59.24 | Neutral |
| Momentum (10) | 0.64 | Buy |
| Aroon Osc (25) | -64.00 | Sell |
| Hull MA (9) | 65.73 | Buy |
| ADX (14) | 21.71 | Sell |
| ATR (14) | 1.11 | Info |
The 30-day technical picture is bullish. RSI14 sits at 40, while the 50-day simple moving average stands at $67.63 and the 200-day simple moving average at $60.12. Immediate support is seen at $63.72 and resistance at $78.46.
The 30-day range runs from $57.36 to $72.26, indicating the stock has traded within a relatively tight band around the current price as momentum shifts. Annualized volatility is indicated at 30%, reflecting notable price variability over the period.
| Year | Min | Avg | Max | ROI | Sentiment |
|---|---|---|---|---|---|
| $55.04 | $66.58 | $93.31 | 0% | Neutral | |
| $77.58 | $94.97 | $121.68 | +43% | Bullish | |
| $86.46 | $107.76 | $141.68 | +62% | Bullish | |
| $94.66 | $119.78 | $160.76 | +80% | Bullish | |
| $104.29 | $133.72 | $182.64 | +101% | Bullish | |
| $111.02 | $144.07 | $199.85 | +116% | Bullish | |
| $131.22 | $172.19 | $242.21 | +159% | Bullish | |
| $155.73 | $206.48 | $294.17 | +210% | Bullish | |
| $171.09 | $229.09 | $330.24 | +244% | Bullish | |
| $183.17 | $247.58 | $360.84 | +272% | Bullish | |
| $282.75 | $398.53 | $608.52 | +499% | Bullish | |
| $498.79 | $753.88 | $1,233.55 | +10.3x | Bullish |
Current year — the forecast is anchored to the live price, so ROI shows 0%.
| Month | Min | Avg | Max | Change |
|---|---|---|---|---|
| May 2026 | $55.04 | $66.58 | $77.72 | +0.00% |
| June 2026 | $56.43 | $65.83 | $78.29 | -1.12% |
| July 2026 | $57.73 | $67.73 | $81.31 | +2.89% |
| August 2026 | $59.00 | $69.53 | $84.08 | +2.65% |
| September 2026 | $58.77 | $69.52 | $84.56 | -0.02% |
| October 2026 | $59.89 | $71.08 | $86.93 | +2.25% |
| November 2026 | $62.47 | $74.37 | $91.38 | +4.62% |
| December 2026 | $63.32 | $75.61 | $93.31 | +1.66% |
Click any year to see its month-by-month RUSHB forecast. Min / Avg / Max are a bear / base / bull scenario; ROI is the projected move from the current price. Change is the month-over-month move in the average. Estimates, not guarantees.
Expect RUSHB to range from $55.04 to $93.31 through 2026. The $66.58 average target implies a 0% move from current prices. A consolidation phase looks the most probable path here.
The RUSHB price prediction for 2027 points to an average of $94.97 (low $77.58, high $121.68) — a potential gain of +43% on today's $66.58. Momentum favours further upside here.
In 2028, RUSHB is projected to trade between $86.46 and $141.68, averaging $107.76 — a potential gain of +62% from today's $66.58. That is up +13% on the projected 2027 average. Buyers look set to stay in control over this stretch.
Rush Enterprises, Inc.'s 2029 outlook centres on $119.78, within a $94.66 to $160.76 range. That is up +11% on the projected 2028 average. That marks a +80% change versus current levels. Momentum favours further upside here.
By 2030, RUSHB could reach as high as $182.64, with a base case around $133.72 and support toward $104.29 — roughly +101% from $66.58. Buyers look set to stay in control over this stretch.
Expect RUSHB to range from $111.02 to $199.85 through 2031. The $144.07 average target implies a +116% move from current prices. That is up +8% on the projected 2030 average. Momentum favours further upside here.
The RUSHB price prediction for 2032 points to an average of $172.19 (low $131.22, high $242.21) — a potential gain of +159% on today's $66.58. Buyers look set to stay in control over this stretch.
In 2033, RUSHB is projected to trade between $155.73 and $294.17, averaging $206.48 — a potential gain of +210% from today's $66.58. That is up +20% on the projected 2032 average. Momentum favours further upside here.
Rush Enterprises, Inc.'s 2034 outlook centres on $229.09, within a $171.09 to $330.24 range. That is up +11% on the projected 2033 average. That marks a +244% change versus current levels. Buyers look set to stay in control over this stretch.
By 2035, RUSHB could reach as high as $360.84, with a base case around $247.58 and support toward $183.17 — roughly +272% from $66.58. Momentum favours further upside here.
Expect RUSHB to range from $282.75 to $608.52 through 2040. The $398.53 average target implies a +499% move from current prices. That is up +61% on the projected 2035 average. Buyers look set to stay in control over this stretch.
The RUSHB price prediction for 2050 points to an average of $753.88 (low $498.79, high $1,233.55) — a potential gain of +10.3x on today's $66.58. Momentum favours further upside here.
Investing $1,000 in RUSHB today (≈ 15.019525 RUSHB) could be worth
$11,322.9
+$10,322.9 (+1032%) by 2050 · US Dollar
Based on the average projected RUSHB price of $753.88 in 2050.
Based on the base (average) forecast scenario. FX rates are indicative. Estimates only — not financial advice.
See what a past investment in RUSHBwould be worth at today's price.
$1,000 invested in RUSHB on May 27, 2025 (≈ 18.775817 RUSHB) would be worth
$1,250.09
+$250.09 (+25.0%) today · 1.25× · US Dollar
Based on a RUSHB entry price of $53.26 vs. today's $66.58.
| Invested | Entry price | Value today | Return |
|---|---|---|---|
| 1 week ago | $65.53 | $1,016.02 | +1.6% |
| 1 month ago | $78.46 | $848.59 | -15.1% |
| 3 months ago | $66.37 | $1,003.16 | +0.3% |
| 6 months ago | $53.37 | $1,247.52 | +24.8% |
| 1 year ago | $53.26 | $1,250.09 | +25.0% |
| All time (5.0y) ago | $29.33 | $2,269.77 | +127.0% |
Past performance from historical market data — it does not predict future results. FX rates are indicative. Not financial advice.
Enter a price to see how it sits against our RUSHB forecast.
Our base-case forecast reaches $130.00 around 2030.
Implied market cap at $130.00: $2.17B
The multi-year forecast shows bullish sentiment across 2027 onward, with 2026 deemed neutral. By 2027 the average is $91.23 with ROI 41.7, rising further in 2028 to an average of $103.52 (ROI 60.8) and 2029 to $113.70 (ROI 76.6). In 2030 the average climbs to $127.05 (ROI 97.3), with continued upside through 2031 at $136.44 (ROI 111.9), 2032 at $161.30 (ROI 150.6), 2033 at $194.61 (ROI 202.3), 2034 at $215.08 (ROI 234.1), and 2035 at $230.04 (ROI 257.3).
Longer-range forecasts show substantial upside: 2040 the average is $369.70 (ROI 474.2), and 2050 the average is $689.00 (ROI 970.2), both with bullish sentiment. These figures represent estimates, not guarantees, and multiple factors can influence actual performance over extended horizons.
Tap a question to reveal the answer.
2026 min $99.07, avg $127.05, max $173.57; ROI 97.3; sentiment BULLISH.
Forecasts show bullish sentiment from 2027 onward, with 2027 avg $91.23 (ROI 41.7) and rising to 2030 avg $127.05 (ROI 97.3), 2040 avg $369.70 (ROI 474.2), and 2050 avg $689.00 (ROI 970.2). 2026 is neutral with avg $64.38 (ROI 0).
Yes—the 2030 max is $173.57, with a 2030 min of $99.07 and an average of $127.05.
Current price is $64.38 and market cap is $5B.
2040 min $262.26, avg $369.70, max $564.56; ROI 474.2; sentiment BULLISH.
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