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Rush Enterprises, Inc. is projected to rise to $105.02 by 2027, a +46% move from its current price of $72.12. RUSHA is currently trading above its 50-day average (a bullish sign). Technical indicators currently lean strong buy.
A data-driven summary — not financial advice. See the full breakdown below.
Live market data via Yahoo Finance · updated 5/28/2026
| Period | Min | Prediction | Max | Change |
|---|---|---|---|---|
| May 29 | $71.07 | $72.17 | $73.28 | +0.06% |
| May 30 | $70.66 | $72.21 | $73.79 | +0.13% |
| May 31 | $70.37 | $72.26 | $74.20 | +0.19% |
| Jun 1 | $70.12 | $72.30 | $74.55 | +0.25% |
| Jun 2 | $69.91 | $72.35 | $74.87 | +0.32% |
| Jun 3 | $69.73 | $72.40 | $75.16 | +0.38% |
| Jun 4 | $69.56 | $72.44 | $75.44 | +0.45% |
| Period | Min | Prediction | Max | Change |
|---|---|---|---|---|
| Week 1 | $69.56 | $72.44 | $75.44 | +0.45% |
| Week 2 | $68.71 | $72.76 | $77.06 | +0.89% |
| Week 3 | $68.13 | $73.09 | $78.40 | +1.34% |
| Week 4 | $67.70 | $73.41 | $79.61 | +1.79% |
| Week 5 | $67.35 | $73.74 | $80.73 | +2.25% |
| Week 6 | $67.07 | $74.07 | $81.80 | +2.70% |
| Week 7 | $66.83 | $74.40 | $82.82 | +3.16% |
Short-term targets derived from the forecast trend and recent volatility. Highly uncertain — not financial advice.
Rush Enterprises, Inc., through its subsidiaries, operates as an integrated retailer of commercial vehicles and related services in the United States and Canada. The company operates a network of commercial vehicle dealerships under the Rush Truck Centers name and primarily sells commercial vehicles manufactured by Peterbilt, International, Hino, Ford, Isuzu, IC Bus, Blue Bird, Blue Arc and Battle Motors.
The company also engages in the retail sale of new and used commercial vehicles, aftermarket parts, as well as service and repair, financing, leasing and rental services; and offers property and casualty insurance, including collision and liability insurance on commercial vehicles, cargo insurance, and credit life insurance products. It serves regional and national fleets, local and state governments, corporations, and owner-operators. Rush Enterprises, Inc.
was incorporated in 1965 and is headquartered in New Braunfels, Texas.
Rush Enterprises, Inc. trades as a consumer cyclical stock with current price $68.89 and a market cap of $5.35B. It ranks 1298 in market capitalization among publicly traded companies.
The 30-day outlook shows the stock’s average price for 2026 at $68.89, with a high near $98.61 and a low near $54.09 in the implied range. The forecast later accelerates, with bullish sentiment continuing into 2027 and beyond, signaling substantial upside through the next decades.
In the multi-year horizon, the average price climbs from $100.22 in 2027 to $887.31 by 2050, with the implied max reaching $1,452.00 in 2050 and a notable rise in earlier years. The projections depict a strong long-term uptrend, albeit with inherent uncertainty and variability over time.
A major floor 14.7% below — a decisive break under it would weaken the trend.
The nearest floor, 4.9% below — buyers have tended to step in here.
The nearest ceiling, 5.7% above — a clean break opens room to run.
A major ceiling 10.8% above — clearing it would confirm fresh momentum.
Key RUSHA support and resistance from recent price action — levels where the trend has historically paused or reversed. Percentages are the distance from the current price.
A snapshot of RUSHA market posture derived from its technical indicators and recent volatility. Higher trend and alignment lean bullish; higher risk means larger swings.
Technical Analysis
Indicators computed on daily closing prices.
| Period | SMA | Action | EMA | Action |
|---|---|---|---|---|
| MA 5 | $70.11 | Buy | $70.46 | Buy |
| MA 10 | $69.73 | Buy | $70.33 | Buy |
| MA 20 | $70.92 | Buy | $70.64 | Buy |
| MA 50 | $69.81 | Buy | $69.91 | Buy |
| MA 100 | $67.92 | Buy | $67.22 | Buy |
| MA 200 | $60.86 | Buy | $63.05 | Buy |
| Name | Value | Action |
|---|---|---|
| RSI (14) | 55.57 | Neutral |
| Stoch RSI (14) | 100.00 | Sell |
| CCI (20) | 61.39 | Neutral |
| Williams %R (14) | -9.51 | Info |
| MACD (12,26,9) | -0.10 | Sell |
| ROC (12) | -0.26 | Sell |
| Bollinger %B (20,2) | 0.70 | Neutral |
| Stochastic %K (14) | 90.49 | Sell |
| TRIX (15) | -0.03 | Sell |
| Awesome (5,34) | -1.65 | Sell |
| Ultimate (7,14,28) | 67.47 | Neutral |
| Momentum (10) | 0.12 | Buy |
| Aroon Osc (25) | -64.00 | Sell |
| Hull MA (9) | 70.48 | Buy |
| ADX (14) | 13.44 | Neutral |
| ATR (14) | 1.02 | Info |
The 30-day technical picture is bullish. RSI(14) is 40, with the near-term moving averages showing SMA50 at $69.44 and SMA200 at $60.70.
Support is noted at $68.60 and resistance at $76.20, placing the 30-day range between $62.47 and $75.97. Annualized volatility stands at 30%, underscoring heightened price movements within the period.
| Year | Min | Avg | Max | ROI | Sentiment |
|---|---|---|---|---|---|
| $54.09 | $72.12 | $103.31 | 0% | Neutral | |
| $85.79 | $105.02 | $134.56 | +46% | Bullish | |
| $104.09 | $129.74 | $170.58 | +80% | Bullish | |
| $113.13 | $143.14 | $192.12 | +98% | Bullish | |
| $122.50 | $157.07 | $214.54 | +118% | Bullish | |
| $140.95 | $182.91 | $253.73 | +154% | Bullish | |
| $144.66 | $189.82 | $267.02 | +163% | Bullish | |
| $164.90 | $218.64 | $311.50 | +203% | Bullish | |
| $208.22 | $278.81 | $401.92 | +287% | Bullish | |
| $222.35 | $300.53 | $438.01 | +317% | Bullish | |
| $321.02 | $452.47 | $690.89 | +527% | Bullish | |
| $641.94 | $970.24 | $1,587.57 | +12.5x | Bullish |
Current year — the forecast is anchored to the live price, so ROI shows 0%.
| Month | Min | Avg | Max | Change |
|---|---|---|---|---|
| May 2026 | $54.09 | $72.12 | $84.39 | +0.00% |
| June 2026 | $63.32 | $73.87 | $87.84 | +2.42% |
| July 2026 | $65.13 | $76.42 | $91.73 | +3.45% |
| August 2026 | $64.82 | $76.40 | $92.38 | -0.03% |
| September 2026 | $64.90 | $76.78 | $93.39 | +0.50% |
| October 2026 | $67.65 | $80.30 | $98.20 | +4.59% |
| November 2026 | $69.76 | $83.05 | $102.04 | +3.43% |
| December 2026 | $70.11 | $83.71 | $103.31 | +0.79% |
Click any year to see its month-by-month RUSHA forecast. Min / Avg / Max are a bear / base / bull scenario; ROI is the projected move from the current price. Change is the month-over-month move in the average. Estimates, not guarantees.
By 2026, RUSHA could reach as high as $103.31, with a base case around $72.12 and support toward $54.09 — roughly 0% from $72.12. Price action looks broadly range-bound.
Expect RUSHA to range from $85.79 to $134.56 through 2027. The $105.02 average target implies a +46% move from current prices. That is up +46% on the projected 2026 average. Buyers look set to stay in control over this stretch.
The RUSHA price prediction for 2028 points to an average of $129.74 (low $104.09, high $170.58) — a potential gain of +80% on today's $72.12. Momentum favours further upside here.
In 2029, RUSHA is projected to trade between $113.13 and $192.12, averaging $143.14 — a potential gain of +98% from today's $72.12. That is up +10% on the projected 2028 average. Buyers look set to stay in control over this stretch.
Rush Enterprises, Inc.'s 2030 outlook centres on $157.07, within a $122.50 to $214.54 range. That is up +10% on the projected 2029 average. That marks a +118% change versus current levels. Momentum favours further upside here.
By 2031, RUSHA could reach as high as $253.73, with a base case around $182.91 and support toward $140.95 — roughly +154% from $72.12. Buyers look set to stay in control over this stretch.
Expect RUSHA to range from $144.66 to $267.02 through 2032. The $189.82 average target implies a +163% move from current prices. That is up +4% on the projected 2031 average. Momentum favours further upside here.
The RUSHA price prediction for 2033 points to an average of $218.64 (low $164.90, high $311.50) — a potential gain of +203% on today's $72.12. Buyers look set to stay in control over this stretch.
In 2034, RUSHA is projected to trade between $208.22 and $401.92, averaging $278.81 — a potential gain of +287% from today's $72.12. That is up +28% on the projected 2033 average. Momentum favours further upside here.
Rush Enterprises, Inc.'s 2035 outlook centres on $300.53, within a $222.35 to $438.01 range. That is up +8% on the projected 2034 average. That marks a +317% change versus current levels. Buyers look set to stay in control over this stretch.
By 2040, RUSHA could reach as high as $690.89, with a base case around $452.47 and support toward $321.02 — roughly +527% from $72.12. Momentum favours further upside here.
Expect RUSHA to range from $641.94 to $1,587.57 through 2050. The $970.24 average target implies a +12.5x move from current prices. That is up +114% on the projected 2040 average. Buyers look set to stay in control over this stretch.
Investing $1,000 in RUSHA today (≈ 13.865779 RUSHA) could be worth
$13,453.12
+$12,453.12 (+1245%) by 2050 · US Dollar
Based on the average projected RUSHA price of $970.24 in 2050.
Based on the base (average) forecast scenario. FX rates are indicative. Estimates only — not financial advice.
See what a past investment in RUSHAwould be worth at today's price.
$1,000 invested in RUSHA on May 27, 2025 (≈ 19.96805 RUSHA) would be worth
$1,440.1
+$440.1 (+44.0%) today · 1.44× · US Dollar
Based on a RUSHA entry price of $50.08 vs. today's $72.12.
| Invested | Entry price | Value today | Return |
|---|---|---|---|
| 1 week ago | $69.95 | $1,031.02 | +3.1% |
| 1 month ago | $76.2 | $946.46 | -5.4% |
| 3 months ago | $71.65 | $1,006.56 | +0.7% |
| 6 months ago | $52.06 | $1,385.32 | +38.5% |
| 1 year ago | $50.08 | $1,440.1 | +44.0% |
| All time (5.0y) ago | $32.67 | $2,207.76 | +120.8% |
Past performance from historical market data — it does not predict future results. FX rates are indicative. Not financial advice.
Enter a price to see how it sits against our RUSHA forecast.
Our base-case forecast reaches $140.00 around 2029.
Implied market cap at $140.00: $8.54B
The multi-year forecast shows a path of rising prices beginning after 2026. The 2027 average is $100.22 with a max of $128.47 and a min of $81.85, indicating a 45.5% projected ROI and a bullish sentiment.
The trend continues upward through 2028 ($122.30 avg, $98.10 min, $160.85 max; 77.5% ROI) and 2029 ($134.82 avg, $106.53 min, $180.99 max; 95.7% ROI). By 2030 the average is $148.38 with a min of $115.70 and a max of $202.71 (115.4% ROI), and 2031 shows $170.85 avg, $131.64 min, $237.05 max (148% ROI).
Beyond, 2032 yields $176.79 avg, 2033 $204.37 avg, 2034 $258.96 avg, and 2035 $278.27 avg, with substantial upside to the max values ($248.73 in 2032, $291.21 in 2033, $373.37 in 2034, and $405.63 in 2035; all bullish). The horizon extends to 2040 with $415.18 avg and $634.01 max (502.7% ROI), and to 2050 with $887.31 avg and $1,452.00 max (1188% ROI), reflecting a strong long-term bullish pathway; these figures come with typical investment uncertainty.
Tap a question to reveal the answer.
The 2030 forecast shows an average price of $148.38, with a minimum of $115.70 and a maximum of $202.71, and an ROI of 115.4%; sentiment is bullish.
The forecast shows bullish sentiment from 2027 onward, with rising average prices and increasing ROI through 2050 (e.g., 2027 avg $100.22, 2028 avg $122.30, 2030 avg $148.38, 2050 avg $887.31 and max $1,452.00). These are estimates, not guarantees.
Yes. The 2030 max is $202.71 and the 2035 max is $405.63, indicating the forecast allows for values above $200 by 2030 and beyond, depending on market conditions.
The current price is $68.89 and the market cap is $5.35B.
RSI(14) is 40 with SMA50 at $69.44 and SMA200 at $60.70. Support is at $68.60 and resistance at $76.20, with a 30-day range from $62.47 to $75.97 and annualized volatility of 30%.
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