Loading…
Rush Enterprises, Inc. is projected to rise to $101.44 by 2027, a +36% move from its current price of $74.42. RUSHA is currently trading above its 50-day average (a bullish sign). Technical indicators currently lean strong buy.
A data-driven summary — not financial advice. See the full breakdown below.
Live market data via Yahoo Finance · updated 7/11/2026
| Period | Min | Prediction | Max | Change |
|---|---|---|---|---|
| Jul 12 | $73.31 | $74.46 | $75.63 | +0.06% |
| Jul 13 | $72.88 | $74.51 | $76.17 | +0.12% |
| Jul 14 | $72.57 | $74.55 | $76.59 | +0.19% |
| Jul 15 | $72.31 | $74.60 | $76.96 | +0.25% |
| Jul 16 | $72.09 | $74.64 | $77.29 | +0.31% |
| Jul 17 | $71.90 | $74.69 | $77.59 | +0.37% |
| Jul 18 | $71.72 | $74.74 | $77.88 | +0.43% |
| Period | Min | Prediction | Max | Change |
|---|---|---|---|---|
| Week 1 | $71.72 | $74.74 | $77.88 | +0.43% |
| Week 2 | $70.81 | $75.06 | $79.56 | +0.87% |
| Week 3 | $70.19 | $75.38 | $80.96 | +1.30% |
| Week 4 | $69.72 | $75.71 | $82.21 | +1.74% |
| Week 5 | $69.35 | $76.04 | $83.37 | +2.18% |
| Week 6 | $69.04 | $76.37 | $84.47 | +2.62% |
| Week 7 | $68.78 | $76.70 | $85.53 | +3.07% |
Short-term targets derived from the forecast trend and recent volatility. Highly uncertain — not financial advice.
Rush Enterprises, Inc. operates as an integrated retailer of commercial vehicles and related services in the United States and Canada. The company runs a network of commercial vehicle dealerships under the Rush Truck Centers name, and Rush Truck Centers primarily sell commercial vehicles manufactured by Peterbilt, International, Hino, Ford, Isuzu, IC Bus, Blue Bird, Blue Arc and Battle Motors.
The company also engages in the retail sale of new and used commercial vehicles, aftermarket parts, and offers service and repair, financing, leasing and rental services; and provides property and casualty insurance, including collision and liability insurance on commercial vehicles, cargo insurance, and credit life insurance products.
In addition, Rush Enterprises provides equipment installation and repair, parts installation, paint and body repair services; pre-delivery inspection and upfits, CNG fuel systems, and telematics products, as well as sells new and used trailers and tires for commercial vehicles. The company serves regional and national fleets, local and state governments, corporations, and owner-operators. Rush Enterprises, Inc.
was incorporated in 1965 and is headquartered in New Braunfels, Texas.
Rush Enterprises, Inc. (RUSHA) is a consumer cyclical stock with a current price of $70.11 and a market capitalization of $5.45B. It is ranked 1304 in the market cap universe.
The current price sits within a longer forecast path that envisions upside through the coming years. The forecasted averages show substantial growth later in the sequence, with 2030 averaging $133.34 and 2040 averaging $336.46, rising further to an average of $714.62 by 2050. This implies a bullish long-run trajectory from today’s level.
A major floor 17.2% below — a decisive break under it would weaken the trend.
The nearest floor, 11.1% below — buyers have tended to step in here.
Price is pressing into resistance (1.4% away) — a breakout level to watch.
A major ceiling 9.8% above — clearing it would confirm fresh momentum.
Key RUSHA support and resistance from recent price action — levels where the trend has historically paused or reversed. Percentages are the distance from the current price.
A snapshot of RUSHA market posture derived from its technical indicators and recent volatility. Higher trend and alignment lean bullish; higher risk means larger swings.
Technical Analysis
Indicators computed on daily closing prices.
| Period | SMA | Action | EMA | Action |
|---|---|---|---|---|
| MA 5 | $73.72 | Buy | $73.92 | Buy |
| MA 10 | $73.19 | Buy | $73.16 | Buy |
| MA 20 | $71.76 | Buy | $72.11 | Buy |
| MA 50 | $70.63 | Buy | $70.81 | Buy |
| MA 100 | $69.85 | Buy | $68.84 | Buy |
| MA 200 | $62.84 | Buy | $65.02 | Buy |
| Name | Value | Action |
|---|---|---|
| RSI (14) | 62.70 | Neutral |
| Stoch RSI (14) | 98.75 | Sell |
| CCI (20) | 152.95 | Buy |
| Williams %R (14) | 0.00 | Info |
| MACD (12,26,9) | 0.31 | Buy |
| ROC (12) | 8.46 | Buy |
| Bollinger %B (20,2) | 0.99 | Neutral |
| Stochastic %K (14) | 100.00 | Sell |
| TRIX (15) | 0.18 | Buy |
| Awesome (5,34) | 3.32 | Buy |
| Ultimate (7,14,28) | 63.80 | Neutral |
| Momentum (10) | 2.23 | Buy |
| Aroon Osc (25) | 96.00 | Buy |
| Hull MA (9) | 73.92 | Buy |
| ADX (14) | 14.64 | Neutral |
| ATR (14) | 1.15 | Info |
The 30-day technical picture is bullish, with sentiment labeled as BULLISH and a neutral-to-balanced RSI14 reading of 50.
Key moving averages suggest near-term support around the $66 range and resistance near the $72.49 level. The SMA50 sits at $70.71, while the SMA200 sits much lower at $61.75, indicating a construction of momentum above the shorter moving average.
The 30-day price range runs from a low of $63.05 to a high of $77.96, and annualized volatility is 30%, underscoring a notable range and the potential for swing moves within the near term.
| Year | Min | Avg | Max | ROI | Sentiment |
|---|---|---|---|---|---|
| $54.09 | $74.42 | $102.90 | 0% | Neutral | |
| $83.07 | $101.44 | $129.50 | +36% | Bullish | |
| $101.30 | $126.01 | $165.22 | +69% | Bullish | |
| $111.76 | $141.17 | $189.03 | +90% | Bullish | |
| $116.50 | $149.15 | $203.31 | +100% | Bullish | |
| $130.93 | $169.67 | $234.95 | +128% | Bullish | |
| $139.59 | $182.93 | $256.91 | +146% | Bullish | |
| $152.27 | $201.65 | $286.86 | +171% | Bullish | |
| $183.38 | $245.26 | $353.08 | +230% | Bullish | |
| $207.29 | $279.86 | $407.37 | +276% | Bullish | |
| $277.93 | $391.37 | $597.00 | +426% | Bullish | |
| $570.46 | $861.54 | $1,408.70 | +10.6x | Bullish |
Current year — the forecast is anchored to the live price, so ROI shows 0%.
| Month | Min | Avg | Max | Change |
|---|---|---|---|---|
| July 2026 | $54.09 | $74.42 | $88.74 | +0.00% |
| August 2026 | $66.39 | $77.72 | $92.97 | +4.45% |
| September 2026 | $66.92 | $78.72 | $94.89 | +1.28% |
| October 2026 | $66.14 | $78.12 | $94.79 | -0.76% |
| November 2026 | $67.71 | $80.25 | $97.90 | +2.72% |
| December 2026 | $70.58 | $83.92 | $102.90 | +4.57% |
Click any year to see its month-by-month RUSHA forecast. Min / Avg / Max are a bear / base / bull scenario; ROI is the projected move from the current price. Change is the month-over-month move in the average. Estimates, not guarantees.
By 2026, RUSHA could reach as high as $102.90, with a base case around $74.42 and support toward $54.09 — roughly 0% from $74.42. Price action looks broadly range-bound.
Expect RUSHA to range from $83.07 to $129.50 through 2027. The $101.44 average target implies a +36% move from current prices. That is up +36% on the projected 2026 average. Buyers look set to stay in control over this stretch.
The RUSHA price prediction for 2028 points to an average of $126.01 (low $101.30, high $165.22) — a potential gain of +69% on today's $74.42. Momentum favours further upside here.
In 2029, RUSHA is projected to trade between $111.76 and $189.03, averaging $141.17 — a potential gain of +90% from today's $74.42. That is up +12% on the projected 2028 average. Buyers look set to stay in control over this stretch.
Rush Enterprises, Inc.'s 2030 outlook centres on $149.15, within a $116.50 to $203.31 range. That is up +6% on the projected 2029 average. That marks a +100% change versus current levels. Momentum favours further upside here.
By 2031, RUSHA could reach as high as $234.95, with a base case around $169.67 and support toward $130.93 — roughly +128% from $74.42. Buyers look set to stay in control over this stretch.
Expect RUSHA to range from $139.59 to $256.91 through 2032. The $182.93 average target implies a +146% move from current prices. That is up +8% on the projected 2031 average. Momentum favours further upside here.
The RUSHA price prediction for 2033 points to an average of $201.65 (low $152.27, high $286.86) — a potential gain of +171% on today's $74.42. Buyers look set to stay in control over this stretch.
In 2034, RUSHA is projected to trade between $183.38 and $353.08, averaging $245.26 — a potential gain of +230% from today's $74.42. That is up +22% on the projected 2033 average. Momentum favours further upside here.
Rush Enterprises, Inc.'s 2035 outlook centres on $279.86, within a $207.29 to $407.37 range. That is up +14% on the projected 2034 average. That marks a +276% change versus current levels. Buyers look set to stay in control over this stretch.
By 2040, RUSHA could reach as high as $597.00, with a base case around $391.37 and support toward $277.93 — roughly +426% from $74.42. Momentum favours further upside here.
Expect RUSHA to range from $570.46 to $1,408.70 through 2050. The $861.54 average target implies a +10.6x move from current prices. That is up +120% on the projected 2040 average. Buyers look set to stay in control over this stretch.
Investing $1,000 in RUSHA today (≈ 13.438151 RUSHA) could be worth
$11,577.48
+$10,577.48 (+1058%) by 2050 · US Dollar
Based on the average projected RUSHA price of $861.54 in 2050.
Based on the base (average) forecast scenario. FX rates are indicative. Estimates only — not financial advice.
See what a past investment in RUSHAwould be worth at today's price.
$1,000 invested in RUSHA on Jul 10, 2025 (≈ 18.487706 RUSHA) would be worth
$1,375.76
+$375.76 (+37.6%) today · 1.38× · US Dollar
Based on a RUSHA entry price of $54.09 vs. today's $74.42.
| Invested | Entry price | Value today | Return |
|---|---|---|---|
| 1 week ago | $73.16 | $1,017.15 | +1.7% |
| 1 month ago | $67.77 | $1,098.05 | +9.8% |
| 3 months ago | $71.15 | $1,045.89 | +4.6% |
| 6 months ago | $58.97 | $1,261.91 | +26.2% |
| 1 year ago | $54.09 | $1,375.76 | +37.6% |
| All time (5.0y) ago | $29.6 | $2,514.02 | +151.4% |
Past performance from historical market data — it does not predict future results. FX rates are indicative. Not financial advice.
Enter a price to see how it sits against our RUSHA forecast.
Our base-case forecast reaches $150.00 around 2031.
Implied market cap at $150.00: $9.15B
The multi-year forecast points to a bullish path with rising averages and sizable upside potential. In 2026 the avg price is $70.11, with a neutral sentiment in the near term, before a pronounced rise in subsequent years.
From 2027 onward, the forecast shows continued upside: 2027 avg $93.83 (ROI 33.8%), 2028 avg $116.53 (ROI 66.2%), and 2029 avg $127.68 (ROI 82.1%), all with bullish sentiment. By 2030 the avg is $133.34 (ROI 90.2%), and 2031 shows $153.82 (ROI 119.4%), 2032 $160.44 (ROI 128.8%), 2033 $174.30 (ROI 148.6%), 2034 $218.16 (ROI 211.2%), and 2035 $241.93 (ROI 245.1%), all marked bullish.
The growth continues into 2040 with an avg of $336.46 (ROI 379.9%) and into 2050 with an avg of $714.62 (ROI 919.3%), maintaining a bullish sentiment. These figures reflect a sustained upward trajectory across the long horizon, with substantial upside potential but framed as estimates rather than guarantees.
Tap a question to reveal the answer.
The forecast for 2030 shows an average price of $133.34, with a min of $104.09 and a max of $181.93, and a projected ROI of 90.2%.
Long-term forecasts point to a bullish path with rising averages and sizable upside through 2050, including a 2030 average of $133.34 and a 2050 average of $714.62, though these are estimates and not guarantees.
Yes. The forecast envisions higher prices beyond $200, with a max of $213.15 in 2031, $225.48 in 2032, $248.12 in 2033, and $314.25 in 2034, among others.
Current price: $70.11. Market capitalization: $5.45B.
Low $63.05, High $77.96.
Rush Enterprises, Inc. Community Discussion
0Share your Rush Enterprises, Inc. price prediction and read what the community thinks. Be respectful — comments are public and not financial advice.
Be the first to share your prediction…
What's your take? Add a comment above to start the conversation.