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Rollins, Inc. is projected to rise to $47.98 by 2027, a +7% move from its current price of $44.68. ROL is currently trading below its 50-day average (a bearish sign). Technical indicators currently lean strong sell.
A data-driven summary — not financial advice. See the full breakdown below.
Live market data via Yahoo Finance · updated 7/11/2026
| Period | Min | Prediction | Max | Change |
|---|---|---|---|---|
| Jul 13 | $44.00 | $44.68 | $45.37 | 0.00% |
| Jul 14 | $43.72 | $44.68 | $45.65 | -0.01% |
| Jul 15 | $43.50 | $44.67 | $45.87 | -0.01% |
| Jul 16 | $43.32 | $44.67 | $46.06 | -0.02% |
| Jul 17 | $43.17 | $44.67 | $46.23 | -0.02% |
| Jul 18 | $43.02 | $44.67 | $46.38 | -0.03% |
| Jul 19 | $42.89 | $44.67 | $46.51 | -0.03% |
| Period | Min | Prediction | Max | Change |
|---|---|---|---|---|
| Week 1 | $42.89 | $44.67 | $46.51 | -0.03% |
| Week 2 | $42.17 | $44.65 | $47.29 | -0.06% |
| Week 3 | $41.61 | $44.64 | $47.88 | -0.09% |
| Week 4 | $41.15 | $44.63 | $48.39 | -0.12% |
| Week 5 | $40.75 | $44.61 | $48.84 | -0.15% |
| Week 6 | $40.39 | $44.60 | $49.25 | -0.18% |
| Week 7 | $40.05 | $44.59 | $49.63 | -0.21% |
Short-term targets derived from the forecast trend and recent volatility. Highly uncertain — not financial advice.
Rollins, Inc. is a consumer cyclical company that provides pest and wildlife control services to residential and commercial customers in the United States and internationally.
The company offers pest control services to residential properties protecting from rodents, insects, and wildlife. It also provides workplace pest control solutions for customers across end markets, such as healthcare, food service, and logistics. In addition, the company offers termite protection and ancillary services for both residential and commercial customers.
It serves clients directly, as well as through franchisee operations.
The company was formerly known as Rollins Broadcasting, Inc and changed its name to Rollins, Inc. in 1965. Rollins, Inc. was founded in 1901 and is headquartered in Atlanta, Georgia.
Rollins, Inc. (ROL) operates in the Consumer Cyclical sector as a pest and wildlife control provider serving residential and commercial customers in the United States and internationally. The stock’s current price and market position are reflected in its market capitalization, rank, and price trajectory.
The company’s standing is summarized by its current price, market cap, and rank as listed.
Current price: $44.95. Market cap: $21.64B. Rank: 571.
The 30-day price outlook is supported by a neutral near-term technical backdrop with a balanced risk/return profile, while the long-horizon forecast points to a substantial upside potential, with year-by-year average prices and ROI indicating a rising trend toward 2050.
A major floor 16.0% below — a decisive break under it would weaken the trend.
The nearest floor, 6.6% below — buyers have tended to step in here.
The nearest ceiling, 10.6% above — a clean break opens room to run.
A major ceiling 34.7% above — clearing it would confirm fresh momentum.
Key ROL support and resistance from recent price action — levels where the trend has historically paused or reversed. Percentages are the distance from the current price.
A snapshot of ROL market posture derived from its technical indicators and recent volatility. Higher trend and alignment lean bullish; higher risk means larger swings.
Technical Analysis
Indicators computed on daily closing prices.
| Period | SMA | Action | EMA | Action |
|---|---|---|---|---|
| MA 5 | $44.11 | Buy | $44.20 | Buy |
| MA 10 | $43.34 | Buy | $44.00 | Buy |
| MA 20 | $44.39 | Buy | $44.71 | Sell |
| MA 50 | $48.62 | Sell | $47.77 | Sell |
| MA 100 | $52.38 | Sell | $51.10 | Sell |
| MA 200 | $56.04 | Sell | $53.61 | Sell |
| Name | Value | Action |
|---|---|---|
| RSI (14) | 44.45 | Neutral |
| Stoch RSI (14) | 90.53 | Sell |
| CCI (20) | 4.16 | Neutral |
| Williams %R (14) | -14.95 | Info |
| MACD (12,26,9) | 0.43 | Buy |
| ROC (12) | -0.38 | Sell |
| Bollinger %B (20,2) | 0.51 | Neutral |
| Stochastic %K (14) | 85.05 | Sell |
| TRIX (15) | -0.54 | Sell |
| Awesome (5,34) | -1.99 | Sell |
| Ultimate (7,14,28) | 63.73 | Neutral |
| Momentum (10) | 1.67 | Buy |
| Aroon Osc (25) | -52.00 | Sell |
| Hull MA (9) | 45.13 | Sell |
| ADX (14) | 31.96 | Sell |
| ATR (14) | 0.68 | Info |
The 30-day technical picture is NEUTRAL. RSI15/14 is 50, reflecting balanced momentum.
SMA50 is $49.07 and SMA200 is $56.15, showing the near-term price may hover around the mid-to-longer-term moving averages.
Key support is at $41.74 and resistance at $53.16. The 30-day price range spans from $40.40 to $50.02, indicating recent trading has been within a relatively tight band.
| Year | Min | Avg | Max | ROI | Sentiment |
|---|---|---|---|---|---|
| $41.74 | $44.68 | $52.86 | 0% | Neutral | |
| $39.29 | $47.98 | $61.25 | +7% | Neutral | |
| $41.41 | $51.51 | $67.54 | +15% | Neutral | |
| $47.79 | $60.37 | $80.84 | +35% | Bullish | |
| $52.26 | $66.90 | $91.20 | +50% | Bullish | |
| $51.40 | $66.61 | $92.24 | +49% | Bullish | |
| $55.07 | $72.17 | $101.36 | +62% | Bullish | |
| $56.09 | $74.28 | $105.67 | +66% | Bullish | |
| $56.61 | $75.71 | $108.99 | +69% | Bullish | |
| $69.38 | $93.68 | $136.36 | +110% | Bullish | |
| $82.82 | $116.62 | $177.89 | +161% | Bullish | |
| $144.73 | $218.57 | $357.39 | +389% | Bullish |
Current year — the forecast is anchored to the live price, so ROI shows 0%.
| Month | Min | Avg | Max | Change |
|---|---|---|---|---|
| July 2026 | $41.74 | $44.68 | $52.13 | +0.00% |
| August 2026 | $37.59 | $44.00 | $52.63 | -1.52% |
| September 2026 | $37.83 | $44.50 | $53.65 | +1.14% |
| October 2026 | $36.93 | $43.62 | $52.93 | -1.99% |
| November 2026 | $35.88 | $42.53 | $51.88 | -2.51% |
| December 2026 | $36.25 | $43.11 | $52.86 | +1.37% |
Click any year to see its month-by-month ROL forecast. Min / Avg / Max are a bear / base / bull scenario; ROI is the projected move from the current price. Change is the month-over-month move in the average. Estimates, not guarantees.
Rollins, Inc.'s 2026 outlook centres on $44.68, within a $41.74 to $52.86 range. That marks a 0% change versus current levels. Price action looks broadly range-bound.
By 2027, ROL could reach as high as $61.25, with a base case around $47.98 and support toward $39.29 — roughly +7% from $44.68. A consolidation phase looks the most probable path here.
Expect ROL to range from $41.41 to $67.54 through 2028. The $51.51 average target implies a +15% move from current prices. That is up +7% on the projected 2027 average. Price action looks broadly range-bound.
The ROL price prediction for 2029 points to an average of $60.37 (low $47.79, high $80.84) — a potential gain of +35% on today's $44.68. Buyers look set to stay in control over this stretch.
In 2030, ROL is projected to trade between $52.26 and $91.20, averaging $66.90 — a potential gain of +50% from today's $44.68. That is up +11% on the projected 2029 average. Momentum favours further upside here.
Rollins, Inc.'s 2031 outlook centres on $66.61, within a $51.40 to $92.24 range. That is 0% versus the projected 2030 average. That marks a +49% change versus current levels. Buyers look set to stay in control over this stretch.
By 2032, ROL could reach as high as $101.36, with a base case around $72.17 and support toward $55.07 — roughly +62% from $44.68. Momentum favours further upside here.
Expect ROL to range from $56.09 to $105.67 through 2033. The $74.28 average target implies a +66% move from current prices. That is up +3% on the projected 2032 average. Buyers look set to stay in control over this stretch.
The ROL price prediction for 2034 points to an average of $75.71 (low $56.61, high $108.99) — a potential gain of +69% on today's $44.68. Momentum favours further upside here.
In 2035, ROL is projected to trade between $69.38 and $136.36, averaging $93.68 — a potential gain of +110% from today's $44.68. That is up +24% on the projected 2034 average. Buyers look set to stay in control over this stretch.
Rollins, Inc.'s 2040 outlook centres on $116.62, within a $82.82 to $177.89 range. That is up +24% on the projected 2035 average. That marks a +161% change versus current levels. Momentum favours further upside here.
By 2050, ROL could reach as high as $357.39, with a base case around $218.57 and support toward $144.73 — roughly +389% from $44.68. Buyers look set to stay in control over this stretch.
Investing $1,000 in ROL today (≈ 22.381379 ROL) could be worth
$4,891.99
+$3,891.99 (+389%) by 2050 · US Dollar
Based on the average projected ROL price of $218.57 in 2050.
Based on the base (average) forecast scenario. FX rates are indicative. Estimates only — not financial advice.
See what a past investment in ROLwould be worth at today's price.
$1,000 invested in ROL on Jul 10, 2025 (≈ 17.979145 ROL) would be worth
$803.31
-$196.69 (-19.7%) today · 0.80× · US Dollar
Based on a ROL entry price of $55.62 vs. today's $44.68.
| Invested | Entry price | Value today | Return |
|---|---|---|---|
| 1 week ago | $43.38 | $1,029.97 | +3.0% |
| 1 month ago | $47.77 | $935.32 | -6.5% |
| 3 months ago | $54.23 | $823.9 | -17.6% |
| 6 months ago | $61.01 | $732.34 | -26.8% |
| 1 year ago | $55.62 | $803.31 | -19.7% |
| All time (5.0y) ago | $35.34 | $1,264.29 | +26.4% |
Past performance from historical market data — it does not predict future results. FX rates are indicative. Not financial advice.
Enter a price to see how it sits against our ROL forecast.
Our base-case forecast reaches $89.00 around 2035.
Implied market cap at $89.00: $42.85B
The multi-year forecast shows a bullish trajectory beginning in the later years and extending through 2050. The 2026 forecast sits at an average of $44.95 with a 0% ROI, implying little year-over-year change in the near term.
From 2027 onward, the annual averages rise, with 2029 at $61.56 (ROI 37%) and 2030 at $68.16 (ROI 51.6%), followed by 2031 at $68.05 (ROI 51.4%). The trajectory continues higher through 2032 ($73.93, ROI 64.5%), 2033 ($76.06, ROI 69.2%), and 2034 ($77.89, ROI 73.3%), before reaching 2035 at $96.72 (ROI 115.2%).
The forecast extends into the next decade and beyond, with 2040 expected at $120.66 (ROI 168.4%) and 2050 at $227.08 (ROI 405.2%), with a max forecast of $371.31 in 2050. These figures depict a bullish long-term outlook, though the forecast is not a guarantee and carries inherent uncertainty.
Tap a question to reveal the answer.
Avg price $68.16; min $53.23; max $92.92; ROI 51.6%; sentiment BULLISH.
The forecast shows a bullish trajectory from 2029 onward, with ROI reaching 37% in 2029, 51.6% in 2030, 51.4% in 2031, 64.5% in 2032, 69.2% in 2033, 73.3% in 2034, 115.2% in 2035, 168.4% in 2040, and 405.2% in 2050, indicating substantial upside potential though it is not a guarantee.
Yes. The forecast max values show $108.22 (2033), $112.14 (2034), $140.79 (2035), $184.06 (2040), and $371.31 (2050), indicating the possibility of surpassing $100 in the 2033–2035 window.
Current price is $44.95; market cap is $21.64B.
Sentiment: NEUTRAL. RSI14: 50. SMA50: $49.07. SMA200: $56.15. Support: $41.74. Resistance: $53.16. 30-day range: $40.40–$50.02.
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