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MediaAlpha, Inc. is projected to rise to $17.09 by 2027, a +28% move from its current price of $13.37. MAX is currently trading above its 50-day average (a bullish sign). Technical indicators currently lean strong buy.
A data-driven summary — not financial advice. See the full breakdown below.
Live market data via Yahoo Finance · updated 7/11/2026
| Period | Min | Prediction | Max | Change |
|---|---|---|---|---|
| Jul 12 | $13.04 | $13.38 | $13.73 | +0.09% |
| Jul 13 | $12.91 | $13.39 | $13.90 | +0.18% |
| Jul 14 | $12.82 | $13.41 | $14.02 | +0.27% |
| Jul 15 | $12.74 | $13.42 | $14.13 | +0.36% |
| Jul 16 | $12.67 | $13.43 | $14.23 | +0.45% |
| Jul 17 | $12.61 | $13.44 | $14.33 | +0.54% |
| Jul 18 | $12.56 | $13.45 | $14.41 | +0.63% |
| Period | Min | Prediction | Max | Change |
|---|---|---|---|---|
| Week 1 | $12.56 | $13.45 | $14.41 | +0.63% |
| Week 2 | $12.28 | $13.54 | $14.92 | +1.27% |
| Week 3 | $12.09 | $13.62 | $15.35 | +1.90% |
| Week 4 | $11.95 | $13.71 | $15.73 | +2.55% |
| Week 5 | $11.83 | $13.80 | $16.09 | +3.19% |
| Week 6 | $11.73 | $13.88 | $16.43 | +3.84% |
| Week 7 | $11.65 | $13.97 | $16.76 | +4.50% |
Short-term targets derived from the forecast trend and recent volatility. Highly uncertain — not financial advice.
MediaAlpha, Inc. (MAX) operates an insurance customer acquisition platform in the United States through its subsidiaries. It serves insurance carriers, agents, distributors, and other clients across a range of verticals, including property and casualty insurance, health insurance, and life insurance.
MediaAlpha was founded in 2014 and is headquartered in Los Angeles, California. It is categorized within the Communications Services sector.
The company’s primary offering centers on connecting customers with insurance products and related services, leveraging its platform to support acquisition efforts across multiple lines of coverage.
MediaAlpha, Inc. (MAX) currently trades at $14.00, with a market cap of $756.87M and a rank of 2726. The stock sits in the Communications Services category and shows a bullish near-term bias in its technical setup.
The 30-day technical picture features a bullish sentiment, with a high 30-day range that extends toward $16.92 and a low near $11.58. Important levels include support at $8.27 and resistance at $14.00, while moving averages place the price dynamics in context: SMA50 at $9.63 and SMA200 at $10.66. The RSI sits at 90, suggesting an overbought condition in the short term, and annualized volatility is about 50%.
Forecasts imply a path of upside over multiple years, with 2026 averaging $14.00 and rising in subsequent years toward significantly higher levels (e.g., 2027 avg $18.56, 2028 avg $24.61, 2029 avg $35.20, 2030 avg $39.82, 2040 avg $134.42, 2050 avg $357.43). The ROI figures show meaningful gains over time, culminating in 2050 with an estimated ROI of 2453% and a bullish sentiment across most forecast years.
A major floor 53.8% below — a decisive break under it would weaken the trend.
The nearest floor, 38.0% below — buyers have tended to step in here.
The nearest ceiling, 4.7% above — a clean break opens room to run.
A major ceiling 31.6% above — clearing it would confirm fresh momentum.
Key MAX support and resistance from recent price action — levels where the trend has historically paused or reversed. Percentages are the distance from the current price.
A snapshot of MAX market posture derived from its technical indicators and recent volatility. Higher trend and alignment lean bullish; higher risk means larger swings.
Technical Analysis
Indicators computed on daily closing prices.
| Period | SMA | Action | EMA | Action |
|---|---|---|---|---|
| MA 5 | $13.61 | Sell | $13.38 | Sell |
| MA 10 | $13.11 | Buy | $12.92 | Buy |
| MA 20 | $11.61 | Buy | $11.96 | Buy |
| MA 50 | $9.94 | Buy | $10.68 | Buy |
| MA 100 | $9.70 | Buy | $10.29 | Buy |
| MA 200 | $10.67 | Buy | $10.46 | Buy |
| Name | Value | Action |
|---|---|---|
| RSI (14) | 75.96 | Sell |
| Stoch RSI (14) | 46.39 | Neutral |
| CCI (20) | 78.11 | Neutral |
| Williams %R (14) | -16.49 | Info |
| MACD (12,26,9) | 0.16 | Buy |
| ROC (12) | 29.18 | Buy |
| Bollinger %B (20,2) | 0.77 | Neutral |
| Stochastic %K (14) | 83.51 | Sell |
| TRIX (15) | 1.45 | Buy |
| Awesome (5,34) | 3.13 | Buy |
| Ultimate (7,14,28) | 75.21 | Sell |
| Momentum (10) | 2.37 | Buy |
| Aroon Osc (25) | 84.00 | Buy |
| Hull MA (9) | 13.69 | Sell |
| ADX (14) | 43.45 | Buy |
| ATR (14) | 0.28 | Info |
The near-term technical picture is bullish, with market momentum favoring upside in the 30-day window. RSI at 90 indicates an overbought condition, which often accompanies a strong price move in the short term.
SMA50 at $9.63 and SMA200 at $10.66 provide nearby moving-average context, while price action remains capped by a resistance at $14.00 and supported by a base around $8.27. The 30-day price range spans from $11.58 to $16.92, highlighting potential for continued volatility within that band and the risk of a pullback toward support if momentum wanes.
| Year | Min | Avg | Max | ROI | Sentiment |
|---|---|---|---|---|---|
| $7.17 | $13.37 | $18.93 | 0% | Neutral | |
| $13.66 | $17.09 | $22.57 | +28% | Bullish | |
| $16.84 | $21.62 | $29.58 | +62% | Bullish | |
| $23.11 | $30.33 | $42.67 | +127% | Bullish | |
| $25.58 | $34.22 | $49.29 | +156% | Bullish | |
| $28.37 | $38.64 | $56.79 | +189% | Bullish | |
| $32.17 | $44.52 | $66.66 | +233% | Bullish | |
| $32.89 | $46.22 | $70.36 | +246% | Bullish | |
| $37.94 | $54.10 | $83.62 | +305% | Bullish | |
| $44.33 | $64.10 | $100.50 | +379% | Bullish | |
| $68.14 | $104.91 | $174.57 | +685% | Bullish | |
| $155.97 | $267.41 | $485.45 | +19.0x | Bullish |
Current year — the forecast is anchored to the live price, so ROI shows 0%.
| Month | Min | Avg | Max | Change |
|---|---|---|---|---|
| July 2026 | $7.17 | $13.37 | $16.44 | +0.00% |
| August 2026 | $12.27 | $14.47 | $17.50 | +8.20% |
| September 2026 | $12.23 | $14.51 | $17.74 | +0.31% |
| October 2026 | $12.21 | $14.57 | $17.97 | +0.41% |
| November 2026 | $12.55 | $15.06 | $18.71 | +3.34% |
| December 2026 | $12.55 | $15.13 | $18.93 | +0.45% |
Click any year to see its month-by-month MAX forecast. Min / Avg / Max are a bear / base / bull scenario; ROI is the projected move from the current price. Change is the month-over-month move in the average. Estimates, not guarantees.
The MAX price prediction for 2026 points to an average of $13.37 (low $7.17, high $18.93) — a potential gain of 0% on today's $13.37. A consolidation phase looks the most probable path here.
In 2027, MAX is projected to trade between $13.66 and $22.57, averaging $17.09 — a potential gain of +28% from today's $13.37. That is up +28% on the projected 2026 average. Momentum favours further upside here.
MediaAlpha, Inc.'s 2028 outlook centres on $21.62, within a $16.84 to $29.58 range. That is up +27% on the projected 2027 average. That marks a +62% change versus current levels. Buyers look set to stay in control over this stretch.
By 2029, MAX could reach as high as $42.67, with a base case around $30.33 and support toward $23.11 — roughly +127% from $13.37. Momentum favours further upside here.
Expect MAX to range from $25.58 to $49.29 through 2030. The $34.22 average target implies a +156% move from current prices. That is up +13% on the projected 2029 average. Buyers look set to stay in control over this stretch.
The MAX price prediction for 2031 points to an average of $38.64 (low $28.37, high $56.79) — a potential gain of +189% on today's $13.37. Momentum favours further upside here.
In 2032, MAX is projected to trade between $32.17 and $66.66, averaging $44.52 — a potential gain of +233% from today's $13.37. That is up +15% on the projected 2031 average. Buyers look set to stay in control over this stretch.
MediaAlpha, Inc.'s 2033 outlook centres on $46.22, within a $32.89 to $70.36 range. That is up +4% on the projected 2032 average. That marks a +246% change versus current levels. Momentum favours further upside here.
By 2034, MAX could reach as high as $83.62, with a base case around $54.10 and support toward $37.94 — roughly +305% from $13.37. Buyers look set to stay in control over this stretch.
Expect MAX to range from $44.33 to $100.50 through 2035. The $64.10 average target implies a +379% move from current prices. That is up +18% on the projected 2034 average. Momentum favours further upside here.
The MAX price prediction for 2040 points to an average of $104.91 (low $68.14, high $174.57) — a potential gain of +685% on today's $13.37. Buyers look set to stay in control over this stretch.
In 2050, MAX is projected to trade between $155.97 and $485.45, averaging $267.41 — a potential gain of +19.0x from today's $13.37. That is up +155% on the projected 2040 average. Momentum favours further upside here.
Investing $1,000 in MAX today (≈ 74.794316 MAX) could be worth
$20,000.52
+$19,000.52 (+1900%) by 2050 · US Dollar
Based on the average projected MAX price of $267.41 in 2050.
Based on the base (average) forecast scenario. FX rates are indicative. Estimates only — not financial advice.
See what a past investment in MAXwould be worth at today's price.
$1,000 invested in MAX on Jul 10, 2025 (≈ 93.28358 MAX) would be worth
$1,247.2
+$247.2 (+24.7%) today · 1.25× · US Dollar
Based on a MAX entry price of $10.72 vs. today's $13.37.
| Invested | Entry price | Value today | Return |
|---|---|---|---|
| 1 week ago | $13.43 | $995.53 | -0.4% |
| 1 month ago | $9.59 | $1,394.16 | +39.4% |
| 3 months ago | $9.05 | $1,477.35 | +47.7% |
| 6 months ago | $11.54 | $1,158.58 | +15.9% |
| 1 year ago | $10.72 | $1,247.2 | +24.7% |
| All time (5.0y) ago | $34.5 | $387.54 | -61.2% |
Past performance from historical market data — it does not predict future results. FX rates are indicative. Not financial advice.
Enter a price to see how it sits against our MAX forecast.
Our base-case forecast reaches $27.00 around 2029.
Implied market cap at $27.00: $1.46B
The multi-year forecast shows a persistent bullish tilt, with the average price rising from $14.00 in 2026 to $39.82 in 2030 and then substantially higher in the decades beyond. Specifically, the 2030 avg is $39.82 and the 2040 avg is $134.42, followed by a 2050 avg of $357.43, reflecting a long-run upswing in the price trajectory. The implied ROI progresses from 0% in 2026 to 32.6% in 2027, 75.8% in 2028, 151.4% in 2029, reaching 184.4% in 2030 and accelerating to 860.1% by 2040 and 2453% by 2050.
The forecast carries bullish sentiment across 2027 through 2050, with the lone exception in 2026 listed as neutral. However, these are estimates, not guarantees, and actual results may differ due to market and sector factors.
Tap a question to reveal the answer.
Avg $39.82; min $29.24; max $58.54; ROI 184.4%; sentiment BULLISH.
The forecast shows bullish sentiment from 2027 onward with rising averages and ROI: 2027 avg $18.56; 2028 avg $24.61; 2029 avg $35.20; 2030 avg $39.82; ROI to 184.4% by 2030 and up to 2453% by 2050.
Yes, the max price in 2029 is $50.45, and the max prices continue higher in later years: 2030 $58.54; 2040 $230.83; 2050 $673.57.
Thirty-day range: low $11.58, high $16.92.
Current price $14.00; market cap $756.87M.
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