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The Hershey Company is projected to rise to $264.70 by 2027, a +34% move from its current price of $197.82. HSY is currently trading above its 50-day average (a bullish sign). Technical indicators currently lean strong buy.
A data-driven summary — not financial advice. See the full breakdown below.
Live market data via Yahoo Finance · updated 5/28/2026
| Period | Min | Prediction | Max | Change |
|---|---|---|---|---|
| May 29 | $194.90 | $197.84 | $200.82 | +0.01% |
| May 30 | $193.71 | $197.85 | $202.08 | +0.02% |
| May 31 | $192.80 | $197.87 | $203.06 | +0.02% |
| Jun 1 | $192.05 | $197.88 | $203.89 | +0.03% |
| Jun 2 | $191.39 | $197.90 | $204.63 | +0.04% |
| Jun 3 | $190.79 | $197.91 | $205.30 | +0.05% |
| Jun 4 | $190.25 | $197.93 | $205.92 | +0.05% |
| Period | Min | Prediction | Max | Change |
|---|---|---|---|---|
| Week 1 | $190.25 | $197.93 | $205.92 | +0.05% |
| Week 2 | $187.25 | $198.04 | $209.44 | +0.11% |
| Week 3 | $185.01 | $198.14 | $212.21 | +0.16% |
| Week 4 | $183.16 | $198.25 | $214.58 | +0.22% |
| Week 5 | $181.56 | $198.36 | $216.72 | +0.27% |
| Week 6 | $180.13 | $198.47 | $218.68 | +0.33% |
| Week 7 | $178.83 | $198.58 | $220.50 | +0.38% |
Short-term targets derived from the forecast trend and recent volatility. Highly uncertain — not financial advice.
The Hershey Company, together with its subsidiaries, engages in the manufacture and sale of confectionery products and pantry items in the United States and internationally.
It operates through three segments: North America Confectionery, North America Salty Snacks, and International. It offers chocolate and non-chocolate confectionery products; gum and mint refreshment products, including mints, chewing gums, and bubble gums; protein bars; pantry items, such as baking ingredients, toppings, beverages, and sundae syrups; and snack items comprising spreads, bars, snack bites, mixes, popcorn, and pretzels.
It provides its products primarily under the Hershey's, Reese's, Kisses, Jolly Rancher, Almond Joy, Brookside, barkTHINS, Cadbury, Good & Plenty, Heath, Kit Kat, Payday, Rolo, Twizzlers, Sour Strips, Whoppers, York, Ice Breakers, Breath Savers, Bubble Yum, Lily's, SkinnyPop, Pirates Booty, Dot's Homestyle Pretzels, and ONE Bar brands, as well as under the Pelon Pelo Rico, IO-IO, and Sofit brands. The company markets and sells its products to wholesale distributors, chain grocery stores, mass merchandisers, chain drug stores, vending companies, wholesale clubs, convenience stores, dollar stores, concessionaires, and department stores. It exports its products in approximately 65 countries worldwide.
The Hershey Company was founded in 1894 and is based in Hershey, Pennsylvania.
The Hershey Company (HSY) is currently priced at $194.78 and is ranked 371 by market capitalization, with a market cap of $39.51B.
The long-range price outlook shows a bullish trajectory beyond 2026, with the 2026 average price at $194.78 and rising to $333.64 by 2030, $702.97 by 2040, and $1,351.28 by 2050. Sentiment turns bullish from 2027 onward, aligning with a continued upward path in the forecast horizon.
A major floor 10.7% below — a decisive break under it would weaken the trend.
The nearest floor, 8.0% below — buyers have tended to step in here.
Price is pressing into resistance (0.0% away) — a breakout level to watch.
A major ceiling 19.4% above — clearing it would confirm fresh momentum.
Key HSY support and resistance from recent price action — levels where the trend has historically paused or reversed. Percentages are the distance from the current price.
A snapshot of HSY market posture derived from its technical indicators and recent volatility. Higher trend and alignment lean bullish; higher risk means larger swings.
Technical Analysis
Indicators computed on daily closing prices.
| Period | SMA | Action | EMA | Action |
|---|---|---|---|---|
| MA 5 | $192.99 | Buy | $193.80 | Buy |
| MA 10 | $192.24 | Buy | $192.35 | Buy |
| MA 20 | $189.36 | Buy | $191.85 | Buy |
| MA 50 | $197.51 | Buy | $196.19 | Buy |
| MA 100 | $203.96 | Sell | $197.87 | Sell |
| MA 200 | $193.69 | Buy | $194.05 | Buy |
| Name | Value | Action |
|---|---|---|
| RSI (14) | 56.60 | Neutral |
| Stoch RSI (14) | 100.00 | Sell |
| CCI (20) | 166.90 | Buy |
| Williams %R (14) | 0.00 | Info |
| MACD (12,26,9) | 1.46 | Buy |
| ROC (12) | 6.39 | Buy |
| Bollinger %B (20,2) | 1.01 | Sell |
| Stochastic %K (14) | 100.00 | Sell |
| TRIX (15) | -0.16 | Sell |
| Awesome (5,34) | 1.86 | Buy |
| Ultimate (7,14,28) | 67.90 | Neutral |
| Momentum (10) | 5.91 | Buy |
| Aroon Osc (25) | 64.00 | Buy |
| Hull MA (9) | 194.36 | Buy |
| ADX (14) | 16.49 | Neutral |
| ATR (14) | 2.98 | Info |
The 30-day technical picture is bullish.
RSI (14) sits at 50, with the SMA50 at $198.47 and the SMA200 at $193.60, indicating a balanced near-term momentum around key moving averages. Key near-term support is at $182.01 and resistance at $197.68, framing a constructive setup for a continuation above the support level.
The 30-day price range runs from a low of $178.23 to a high of $212.86, signaling upside potential within the recent trading band.
| Year | Min | Avg | Max | ROI | Sentiment |
|---|---|---|---|---|---|
| $179.28 | $197.82 | $257.78 | 0% | Neutral | |
| $216.24 | $264.70 | $339.16 | +34% | Bullish | |
| $229.60 | $286.18 | $376.26 | +45% | Bullish | |
| $235.46 | $297.93 | $399.87 | +51% | Bullish | |
| $261.99 | $335.92 | $458.83 | +70% | Bullish | |
| $263.08 | $341.39 | $473.57 | +73% | Bullish | |
| $277.30 | $363.87 | $511.85 | +84% | Bullish | |
| $321.38 | $426.12 | $607.09 | +115% | Bullish | |
| $353.57 | $473.43 | $682.48 | +139% | Bullish | |
| $394.44 | $533.13 | $777.03 | +170% | Bullish | |
| $499.25 | $703.68 | $1,074.46 | +256% | Bullish | |
| $885.59 | $1,338.49 | $2,190.13 | +577% | Bullish |
Current year — the forecast is anchored to the live price, so ROI shows 0%.
| Month | Min | Avg | Max | Change |
|---|---|---|---|---|
| May 2026 | $179.28 | $197.82 | $232.19 | +0.00% |
| June 2026 | $173.56 | $202.47 | $240.77 | +2.35% |
| July 2026 | $169.81 | $199.23 | $239.16 | -1.60% |
| August 2026 | $166.82 | $196.61 | $237.73 | -1.32% |
| September 2026 | $170.06 | $201.17 | $244.69 | +2.32% |
| October 2026 | $172.07 | $204.25 | $249.77 | +1.53% |
| November 2026 | $170.85 | $203.40 | $249.91 | -0.41% |
| December 2026 | $174.94 | $208.87 | $257.78 | +2.69% |
Click any year to see its month-by-month HSY forecast. Min / Avg / Max are a bear / base / bull scenario; ROI is the projected move from the current price. Change is the month-over-month move in the average. Estimates, not guarantees.
The Hershey Company's 2026 outlook centres on $197.82, within a $179.28 to $257.78 range. That marks a 0% change versus current levels. A consolidation phase looks the most probable path here.
By 2027, HSY could reach as high as $339.16, with a base case around $264.70 and support toward $216.24 — roughly +34% from $197.82. Momentum favours further upside here.
Expect HSY to range from $229.60 to $376.26 through 2028. The $286.18 average target implies a +45% move from current prices. That is up +8% on the projected 2027 average. Buyers look set to stay in control over this stretch.
The HSY price prediction for 2029 points to an average of $297.93 (low $235.46, high $399.87) — a potential gain of +51% on today's $197.82. Momentum favours further upside here.
In 2030, HSY is projected to trade between $261.99 and $458.83, averaging $335.92 — a potential gain of +70% from today's $197.82. That is up +13% on the projected 2029 average. Buyers look set to stay in control over this stretch.
The Hershey Company's 2031 outlook centres on $341.39, within a $263.08 to $473.57 range. That is up +2% on the projected 2030 average. That marks a +73% change versus current levels. Momentum favours further upside here.
By 2032, HSY could reach as high as $511.85, with a base case around $363.87 and support toward $277.30 — roughly +84% from $197.82. Buyers look set to stay in control over this stretch.
Expect HSY to range from $321.38 to $607.09 through 2033. The $426.12 average target implies a +115% move from current prices. That is up +17% on the projected 2032 average. Momentum favours further upside here.
The HSY price prediction for 2034 points to an average of $473.43 (low $353.57, high $682.48) — a potential gain of +139% on today's $197.82. Buyers look set to stay in control over this stretch.
In 2035, HSY is projected to trade between $394.44 and $777.03, averaging $533.13 — a potential gain of +170% from today's $197.82. That is up +13% on the projected 2034 average. Momentum favours further upside here.
The Hershey Company's 2040 outlook centres on $703.68, within a $499.25 to $1,074.46 range. That is up +32% on the projected 2035 average. That marks a +256% change versus current levels. Buyers look set to stay in control over this stretch.
By 2050, HSY could reach as high as $2,190.13, with a base case around $1,338.49 and support toward $885.59 — roughly +577% from $197.82. Momentum favours further upside here.
Investing $1,000 in HSY today (≈ 5.055101 HSY) could be worth
$6,766.19
+$5,766.19 (+577%) by 2050 · US Dollar
Based on the average projected HSY price of $1,338.49 in 2050.
Based on the base (average) forecast scenario. FX rates are indicative. Estimates only — not financial advice.
See what a past investment in HSYwould be worth at today's price.
$1,000 invested in HSY on May 27, 2025 (≈ 6.319914 HSY) would be worth
$1,250.21
+$250.21 (+25.0%) today · 1.25× · US Dollar
Based on a HSY entry price of $158.23 vs. today's $197.82.
| Invested | Entry price | Value today | Return |
|---|---|---|---|
| 1 week ago | $190.84 | $1,036.58 | +3.7% |
| 1 month ago | $186.49 | $1,060.75 | +6.1% |
| 3 months ago | $231.5 | $854.51 | -14.5% |
| 6 months ago | $188.08 | $1,051.79 | +5.2% |
| 1 year ago | $158.23 | $1,250.21 | +25.0% |
| All time (5.0y) ago | $172.65 | $1,145.79 | +14.6% |
Past performance from historical market data — it does not predict future results. FX rates are indicative. Not financial advice.
Enter a price to see how it sits against our HSY forecast.
Our base-case forecast reaches $400.00 around 2033.
Implied market cap at $400.00: $59.29B
The multi-year outlook is bullish over the longer horizon. The forecast highlights a path of rising averages and substantial upside through 2030, 2040, and 2050.
For 2030, the average price is $333.64 with a min of $260.17 and a max of $455.82, yielding an ROI of 71.3% and a bullish sentiment.
By 2040, the average price is $702.97 with a min of $498.68 and a max of $1,073.50, yielding an ROI of 260.9% and a bullish sentiment.
By 2050, the average price is $1,351.28 with a min of $893.97 and a max of $2,211.25, yielding an ROI of 593.8% and a bullish sentiment.
In 2026 the forecast shows an average of $194.78 with an ROI of 0 and neutral sentiment, providing a reference point for the longer-term ascent. These figures are estimates, not guarantees, and reflect potential upside aligned with the forecasted paths.
Tap a question to reveal the answer.
Avg $333.64; min $260.17; max $455.82; ROI 71.3%; sentiment BULLISH.
The long-term outlook shows bullish sentiment with rising averages to $333.64 by 2030, $702.97 by 2040, and $1,351.28 by 2050, with ROIs of 71.3%, 260.9%, and 593.8% respectively; note these are estimates, not guarantees.
Yes. The 2040 forecast maximum is $1,073.50, which exceeds $1,000.
Current price is $194.78 and market cap is $39.51B.
Low $178.23; High $212.86.
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