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The Hershey Company is projected to rise to $211.22 by 2027, a +22% move from its current price of $173.66. HSY is currently trading below its 50-day average (a bearish sign). Technical indicators currently lean strong sell.
A data-driven summary — not financial advice. See the full breakdown below.
Live market data via Yahoo Finance · updated 7/12/2026
| Period | Min | Prediction | Max | Change |
|---|---|---|---|---|
| Jul 13 | $170.63 | $173.63 | $176.68 | -0.02% |
| Jul 14 | $169.38 | $173.60 | $177.93 | -0.03% |
| Jul 15 | $168.42 | $173.57 | $178.89 | -0.05% |
| Jul 16 | $167.60 | $173.54 | $179.69 | -0.07% |
| Jul 17 | $166.89 | $173.51 | $180.40 | -0.08% |
| Jul 18 | $166.24 | $173.48 | $181.04 | -0.10% |
| Jul 19 | $165.65 | $173.46 | $181.63 | -0.12% |
| Period | Min | Prediction | Max | Change |
|---|---|---|---|---|
| Week 1 | $165.65 | $173.46 | $181.63 | -0.12% |
| Week 2 | $162.32 | $173.25 | $184.91 | -0.24% |
| Week 3 | $159.78 | $173.05 | $187.42 | -0.35% |
| Week 4 | $157.63 | $172.84 | $189.52 | -0.47% |
| Week 5 | $155.74 | $172.64 | $191.37 | -0.59% |
| Week 6 | $154.03 | $172.43 | $193.03 | -0.71% |
| Week 7 | $152.47 | $172.23 | $194.55 | -0.82% |
Short-term targets derived from the forecast trend and recent volatility. Highly uncertain — not financial advice.
The Hershey Company (HSY) is a consumer defensive stock that manufactures and sells confectionery products and pantry items in the United States and internationally. The company operates through three segments: North America Confectionery, North America Salty Snacks, and International, offering a broad portfolio that includes chocolate and non-chocolate confectionery, gum and mint refreshment products, protein bars, pantry items, and various snack goods. It markets and sells its products through wholesale distributors, chain grocery stores, mass merchandisers, drug stores, vending companies, and other channels, with exports to approximately 65 countries worldwide.
The Hershey Company was founded in 1894 and is based in Hershey, Pennsylvania.
The Hershey Company is a large consumer defensive company with a current price of $171.65 and a market cap of $34.82B, ranking 414 by market capitalization. These figures place HSY among established, diversified confectionery players with a long-standing consumer footprint.
A major floor 11.1% below — a decisive break under it would weaken the trend.
Price is testing support right now (1.6% away) — a key level to hold.
The nearest ceiling, 13.5% above — a clean break opens room to run.
A major ceiling 34.8% above — clearing it would confirm fresh momentum.
Key HSY support and resistance from recent price action — levels where the trend has historically paused or reversed. Percentages are the distance from the current price.
A snapshot of HSY market posture derived from its technical indicators and recent volatility. Higher trend and alignment lean bullish; higher risk means larger swings.
Technical Analysis
Indicators computed on daily closing prices.
| Period | SMA | Action | EMA | Action |
|---|---|---|---|---|
| MA 5 | $174.64 | Sell | $174.58 | Sell |
| MA 10 | $177.01 | Sell | $176.02 | Sell |
| MA 20 | $177.70 | Sell | $178.01 | Sell |
| MA 50 | $183.63 | Sell | $183.91 | Sell |
| MA 100 | $197.73 | Sell | $189.44 | Sell |
| MA 200 | $193.08 | Sell | $190.28 | Sell |
| Name | Value | Action |
|---|---|---|
| RSI (14) | 42.98 | Neutral |
| Stoch RSI (14) | 57.99 | Neutral |
| CCI (20) | -81.95 | Neutral |
| Williams %R (14) | -77.20 | Info |
| MACD (12,26,9) | -0.12 | Sell |
| ROC (12) | -3.13 | Sell |
| Bollinger %B (20,2) | 0.23 | Neutral |
| Stochastic %K (14) | 22.80 | Neutral |
| TRIX (15) | -0.21 | Sell |
| Awesome (5,34) | -6.79 | Sell |
| Ultimate (7,14,28) | 46.01 | Neutral |
| Momentum (10) | -3.02 | Sell |
| Aroon Osc (25) | -40.00 | Sell |
| Hull MA (9) | 172.06 | Buy |
| ADX (14) | 14.17 | Neutral |
| ATR (14) | 3.15 | Info |
In the near term, the 30-day technical picture shows Bearish sentiment. The RSI(14) is 40, and the 50-day simple moving average sits at $183.92 while the 200-day moving average is at $193.18. Nearby support is noted at $170.89 and resistance at $197.82.
The 30-day price range spans from $152.67 to $193.00, highlighting modest downside risk relative to its longer-run bullish forecasts.
| Year | Min | Avg | Max | ROI | Sentiment |
|---|---|---|---|---|---|
| $170.89 | $173.66 | $214.18 | 0% | Neutral | |
| $172.99 | $211.22 | $269.63 | +22% | Bullish | |
| $190.27 | $236.68 | $310.31 | +36% | Bullish | |
| $191.45 | $241.83 | $323.80 | +39% | Bullish | |
| $198.40 | $253.99 | $346.22 | +46% | Bullish | |
| $203.73 | $264.00 | $365.54 | +52% | Bullish | |
| $212.16 | $278.02 | $390.44 | +60% | Bullish | |
| $225.00 | $297.96 | $423.85 | +72% | Bullish | |
| $254.96 | $340.99 | $490.87 | +96% | Bullish | |
| $285.18 | $385.02 | $560.42 | +122% | Bullish | |
| $347.18 | $488.88 | $745.71 | +182% | Bullish | |
| $580.47 | $876.64 | $1,433.36 | +405% | Bullish |
Current year — the forecast is anchored to the live price, so ROI shows 0%.
| Month | Min | Avg | Max | Change |
|---|---|---|---|---|
| July 2026 | $170.89 | $173.66 | $208.39 | +0.00% |
| August 2026 | $150.08 | $175.67 | $210.07 | +1.16% |
| September 2026 | $145.40 | $171.01 | $206.09 | -2.65% |
| October 2026 | $145.34 | $171.65 | $208.23 | +0.37% |
| November 2026 | $147.98 | $175.36 | $213.91 | +2.16% |
| December 2026 | $146.94 | $174.69 | $214.18 | -0.38% |
Click any year to see its month-by-month HSY forecast. Min / Avg / Max are a bear / base / bull scenario; ROI is the projected move from the current price. Change is the month-over-month move in the average. Estimates, not guarantees.
The Hershey Company's 2026 outlook centres on $173.66, within a $170.89 to $214.18 range. That marks a 0% change versus current levels. A consolidation phase looks the most probable path here.
By 2027, HSY could reach as high as $269.63, with a base case around $211.22 and support toward $172.99 — roughly +22% from $173.66. Momentum favours further upside here.
Expect HSY to range from $190.27 to $310.31 through 2028. The $236.68 average target implies a +36% move from current prices. That is up +12% on the projected 2027 average. Buyers look set to stay in control over this stretch.
The HSY price prediction for 2029 points to an average of $241.83 (low $191.45, high $323.80) — a potential gain of +39% on today's $173.66. Momentum favours further upside here.
In 2030, HSY is projected to trade between $198.40 and $346.22, averaging $253.99 — a potential gain of +46% from today's $173.66. That is up +5% on the projected 2029 average. Buyers look set to stay in control over this stretch.
The Hershey Company's 2031 outlook centres on $264.00, within a $203.73 to $365.54 range. That is up +4% on the projected 2030 average. That marks a +52% change versus current levels. Momentum favours further upside here.
By 2032, HSY could reach as high as $390.44, with a base case around $278.02 and support toward $212.16 — roughly +60% from $173.66. Buyers look set to stay in control over this stretch.
Expect HSY to range from $225.00 to $423.85 through 2033. The $297.96 average target implies a +72% move from current prices. That is up +7% on the projected 2032 average. Momentum favours further upside here.
The HSY price prediction for 2034 points to an average of $340.99 (low $254.96, high $490.87) — a potential gain of +96% on today's $173.66. Buyers look set to stay in control over this stretch.
In 2035, HSY is projected to trade between $285.18 and $560.42, averaging $385.02 — a potential gain of +122% from today's $173.66. That is up +13% on the projected 2034 average. Momentum favours further upside here.
The Hershey Company's 2040 outlook centres on $488.88, within a $347.18 to $745.71 range. That is up +27% on the projected 2035 average. That marks a +182% change versus current levels. Buyers look set to stay in control over this stretch.
By 2050, HSY could reach as high as $1,433.36, with a base case around $876.64 and support toward $580.47 — roughly +405% from $173.66. Momentum favours further upside here.
Investing $1,000 in HSY today (≈ 5.758378 HSY) could be worth
$5,048
+$4,048 (+405%) by 2050 · US Dollar
Based on the average projected HSY price of $876.64 in 2050.
Based on the base (average) forecast scenario. FX rates are indicative. Estimates only — not financial advice.
See what a past investment in HSYwould be worth at today's price.
$1,000 invested in HSY on Jul 10, 2025 (≈ 6.073858 HSY) would be worth
$1,054.79
+$54.79 (+5.5%) today · 1.05× · US Dollar
Based on a HSY entry price of $164.64 vs. today's $173.66.
| Invested | Entry price | Value today | Return |
|---|---|---|---|
| 1 week ago | $182.14 | $953.44 | -4.7% |
| 1 month ago | $176.61 | $983.3 | -1.7% |
| 3 months ago | $202.31 | $858.39 | -14.2% |
| 6 months ago | $193.13 | $899.19 | -10.1% |
| 1 year ago | $164.64 | $1,054.79 | +5.5% |
| All time (5.0y) ago | $175.93 | $987.1 | -1.3% |
Past performance from historical market data — it does not predict future results. FX rates are indicative. Not financial advice.
Enter a price to see how it sits against our HSY forecast.
Our base-case forecast reaches $350.00 around 2035.
Implied market cap at $350.00: $51.88B
Forecasts for HSY show a transition from neutral in 2026 to bullish growth across the subsequent years, with rising average prices and expanding upside. The 2026 forecast gives an average price of $171.65 (min $170.89, max $211.34) with 0% ROI. From 2027 onward, the outlook strengthens: 2027 avg $208.49, 2028 avg $233.28, 2029 avg $237.41, 2030 avg $249.95; all years exhibit bullish sentiment.
By 2035 the average is $376.20, then $476.60 in 2040, and $852.65 in 2050, with corresponding max values up to $1,394.20 and ROI reaching 396.7%. These figures illustrate a clear bullish trajectory with substantial upside potential, tempered by the usual market uncertainties inherent in any forecast.
Tap a question to reveal the answer.
2030 min $195.23, avg $249.95, max $340.74; ROI 45.6%; sentiment BULLISH.
The outlook shows bullish sentiment from 2027 onward, with ROI reaching 51.2% (2031) and up to 396.7% by 2050, indicating potential upside, but these are estimates and not guarantees.
Yes. The forecast shows a potential max of $415.48 in 2033 (2033 max $415.48; 2033 avg $292.05; 2033 min $220.53).
Bearish sentiment with RSI(14) 40. SMA50 $183.92, SMA200 $193.18. Support at $170.89 and resistance at $197.82. The 30-day range runs from $152.67 to $193.00.
Current price $171.65; market cap $34.82B; rank 414.
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