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Herc Holdings Inc. is projected to rise to $205.93 by 2027, a +38% move from its current price of $148.91. HRI is currently trading above its 50-day average (a bullish sign). Technical indicators currently lean strong buy.
A data-driven summary — not financial advice. See the full breakdown below.
Live market data via Yahoo Finance · updated 7/11/2026
| Period | Min | Prediction | Max | Change |
|---|---|---|---|---|
| Jul 12 | $144.60 | $149.08 | $153.71 | +0.12% |
| Jul 13 | $142.95 | $149.26 | $155.84 | +0.24% |
| Jul 14 | $141.74 | $149.44 | $157.55 | +0.35% |
| Jul 15 | $140.75 | $149.61 | $159.03 | +0.47% |
| Jul 16 | $139.91 | $149.79 | $160.37 | +0.59% |
| Jul 17 | $139.16 | $149.96 | $161.60 | +0.71% |
| Jul 18 | $138.49 | $150.14 | $162.77 | +0.83% |
| Period | Min | Prediction | Max | Change |
|---|---|---|---|---|
| Week 1 | $138.49 | $150.14 | $162.77 | +0.83% |
| Week 2 | $135.04 | $151.38 | $169.69 | +1.66% |
| Week 3 | $132.71 | $152.63 | $175.54 | +2.50% |
| Week 4 | $130.94 | $153.89 | $180.86 | +3.34% |
| Week 5 | $129.52 | $155.16 | $185.86 | +4.19% |
| Week 6 | $128.36 | $156.44 | $190.65 | +5.05% |
| Week 7 | $127.39 | $157.73 | $195.29 | +5.92% |
Short-term targets derived from the forecast trend and recent volatility. Highly uncertain — not financial advice.
Herc Holdings Inc. operates as an equipment rental supplier in the United States and internationally. It rents aerial, earthmoving, material handling, trucks and trailers, air compressors, compaction, and lighting equipment.
The company offers ProSolutions, including power generation, climate control, remediation and restoration, pump, trench shoring, and studio and production equipment; and ProContractor professional grade tools. It provides repair, maintenance, equipment management, and safety training, as well as equipment re-rental and on-site support services, and ancillary services such as equipment transport, rental protection, cleaning, refueling, and labor.
It sells used equipment and contractor supplies, such as construction consumables, tools, small equipment, and safety supplies. Herc Holdings Inc. was incorporated in 1965 and is based in Bonita Springs, Florida.
Herc Holdings Inc. (HRI) is currently priced at $140.23 per share, with a market capitalization of $4.68B and a rank of 1440.
The 30-day technical picture shows neutral sentiment with RSI14 at 50, SMA50 for $136.42 and SMA200 for $135.46, a support level at $128.26 and a resistance at $155.12, and a 30-day price range of $113.95 to $172.57. Annualized volatility is 60%.
Forecasts imply a path of rising values after 2026, with 2026 average $140.23 (min $91.04, max $206.39, ROI 0, sentiment NEUTRAL); and stronger bullish momentum in later years, including 2027 average $184.17, 2028 average $226.14, 2029 average $257.99, 2030 average $250.50, 2040 average $577.32, and 2050 average $1,104.51, with progressively higher max values and ROIs up to 687.6% in 2050.
A major floor 38.9% below — a decisive break under it would weaken the trend.
The nearest floor, 13.9% below — buyers have tended to step in here.
The nearest ceiling, 4.2% above — a clean break opens room to run.
A major ceiling 14.8% above — clearing it would confirm fresh momentum.
Key HRI support and resistance from recent price action — levels where the trend has historically paused or reversed. Percentages are the distance from the current price.
A snapshot of HRI market posture derived from its technical indicators and recent volatility. Higher trend and alignment lean bullish; higher risk means larger swings.
Technical Analysis
Indicators computed on daily closing prices.
| Period | SMA | Action | EMA | Action |
|---|---|---|---|---|
| MA 5 | $140.42 | Buy | $143.22 | Buy |
| MA 10 | $141.81 | Buy | $142.64 | Buy |
| MA 20 | $145.04 | Buy | $142.48 | Buy |
| MA 50 | $138.80 | Buy | $138.10 | Buy |
| MA 100 | $127.77 | Buy | $135.28 | Buy |
| MA 200 | $135.84 | Buy | $135.71 | Buy |
| Name | Value | Action |
|---|---|---|
| RSI (14) | 56.43 | Neutral |
| Stoch RSI (14) | 73.08 | Neutral |
| CCI (20) | 51.43 | Neutral |
| Williams %R (14) | -21.71 | Info |
| MACD (12,26,9) | -0.67 | Sell |
| ROC (12) | 3.92 | Buy |
| Bollinger %B (20,2) | 0.66 | Neutral |
| Stochastic %K (14) | 78.29 | Neutral |
| TRIX (15) | 0.18 | Buy |
| Awesome (5,34) | -0.96 | Sell |
| Ultimate (7,14,28) | 54.97 | Neutral |
| Momentum (10) | -4.09 | Sell |
| Aroon Osc (25) | 44.00 | Buy |
| Hull MA (9) | 142.98 | Buy |
| ADX (14) | 12.39 | Neutral |
| ATR (14) | 4.38 | Info |
The 30-day picture is NEUTRAL with RSI at 50. The SMA50 is $136.42 and the SMA200 is $135.46, indicating a modest positive slope. The stock sits on a support of $128.26 and faces resistance at $155.12, with a 30-day price range from $113.95 to $172.57.
Investors should note the annualized volatility of 60%, which highlights significant price movement potential over time.
| Year | Min | Avg | Max | ROI | Sentiment |
|---|---|---|---|---|---|
| $91.04 | $148.91 | $219.66 | 0% | Neutral | |
| $162.14 | $205.93 | $277.79 | +38% | Bullish | |
| $192.38 | $252.17 | $354.25 | +69% | Bullish | |
| $215.71 | $290.28 | $420.91 | +95% | Bullish | |
| $213.71 | $294.35 | $438.31 | +98% | Bullish | |
| $219.57 | $308.92 | $470.78 | +107% | Bullish | |
| $233.78 | $335.50 | $522.00 | +125% | Bullish | |
| $275.31 | $402.54 | $638.15 | +170% | Bullish | |
| $326.39 | $485.79 | $783.50 | +226% | Bullish | |
| $338.58 | $512.59 | $840.04 | +244% | Bullish | |
| $456.74 | $747.44 | $1,309.39 | +402% | Bullish | |
| $785.05 | $1,471.98 | $2,840.23 | +889% | Bullish |
Current year — the forecast is anchored to the live price, so ROI shows 0%.
| Month | Min | Avg | Max | Change |
|---|---|---|---|---|
| July 2026 | $91.04 | $148.91 | $178.20 | +0.00% |
| August 2026 | $132.02 | $156.35 | $190.52 | +4.99% |
| September 2026 | $138.86 | $165.74 | $204.45 | +6.01% |
| October 2026 | $138.61 | $166.56 | $207.60 | +0.50% |
| November 2026 | $137.86 | $166.60 | $209.46 | +0.02% |
| December 2026 | $142.67 | $173.33 | $219.66 | +4.04% |
Click any year to see its month-by-month HRI forecast. Min / Avg / Max are a bear / base / bull scenario; ROI is the projected move from the current price. Change is the month-over-month move in the average. Estimates, not guarantees.
Herc Holdings Inc.'s 2026 outlook centres on $148.91, within a $91.04 to $219.66 range. That marks a 0% change versus current levels. Price action looks broadly range-bound.
By 2027, HRI could reach as high as $277.79, with a base case around $205.93 and support toward $162.14 — roughly +38% from $148.91. Buyers look set to stay in control over this stretch.
Expect HRI to range from $192.38 to $354.25 through 2028. The $252.17 average target implies a +69% move from current prices. That is up +22% on the projected 2027 average. Momentum favours further upside here.
The HRI price prediction for 2029 points to an average of $290.28 (low $215.71, high $420.91) — a potential gain of +95% on today's $148.91. Buyers look set to stay in control over this stretch.
In 2030, HRI is projected to trade between $213.71 and $438.31, averaging $294.35 — a potential gain of +98% from today's $148.91. That is up +1% on the projected 2029 average. Momentum favours further upside here.
Herc Holdings Inc.'s 2031 outlook centres on $308.92, within a $219.57 to $470.78 range. That is up +5% on the projected 2030 average. That marks a +107% change versus current levels. Buyers look set to stay in control over this stretch.
By 2032, HRI could reach as high as $522.00, with a base case around $335.50 and support toward $233.78 — roughly +125% from $148.91. Momentum favours further upside here.
Expect HRI to range from $275.31 to $638.15 through 2033. The $402.54 average target implies a +170% move from current prices. That is up +20% on the projected 2032 average. Buyers look set to stay in control over this stretch.
The HRI price prediction for 2034 points to an average of $485.79 (low $326.39, high $783.50) — a potential gain of +226% on today's $148.91. Momentum favours further upside here.
In 2035, HRI is projected to trade between $338.58 and $840.04, averaging $512.59 — a potential gain of +244% from today's $148.91. That is up +6% on the projected 2034 average. Buyers look set to stay in control over this stretch.
Herc Holdings Inc.'s 2040 outlook centres on $747.44, within a $456.74 to $1,309.39 range. That is up +46% on the projected 2035 average. That marks a +402% change versus current levels. Momentum favours further upside here.
By 2050, HRI could reach as high as $2,840.23, with a base case around $1,471.98 and support toward $785.05 — roughly +889% from $148.91. Buyers look set to stay in control over this stretch.
Investing $1,000 in HRI today (≈ 6.715466 HRI) could be worth
$9,885.03
+$8,885.03 (+889%) by 2050 · US Dollar
Based on the average projected HRI price of $1,471.98 in 2050.
Based on the base (average) forecast scenario. FX rates are indicative. Estimates only — not financial advice.
See what a past investment in HRIwould be worth at today's price.
$1,000 invested in HRI on Jul 10, 2025 (≈ 6.708708 HRI) would be worth
$998.99
-$1.01 (-0.1%) today · 1.00× · US Dollar
Based on a HRI entry price of $149.06 vs. today's $148.91.
| Invested | Entry price | Value today | Return |
|---|---|---|---|
| 1 week ago | $134.91 | $1,103.77 | +10.4% |
| 1 month ago | $141.38 | $1,053.26 | +5.3% |
| 3 months ago | $102.96 | $1,446.29 | +44.6% |
| 6 months ago | $164.48 | $905.34 | -9.5% |
| 1 year ago | $149.06 | $998.99 | -0.1% |
| All time (5.0y) ago | $115.49 | $1,289.38 | +28.9% |
Past performance from historical market data — it does not predict future results. FX rates are indicative. Not financial advice.
Enter a price to see how it sits against our HRI forecast.
Our base-case forecast reaches $300.00 around 2031.
Implied market cap at $300.00: $10.02B
The multi-year forecast shows a bullish trajectory from 2027 onward. In 2027 the average is $184.17 with a min of $144.40 and a max of $249.82 (ROI 31.3), and sentiment is BULLISH. 2028 projects an average of $226.14 (min $171.64, max $319.70; ROI 61.3), and 2029 projects an average of $257.99 (min $190.57, max $376.71; ROI 84).
In 2030 the average is $250.50 (min $180.64, max $375.83; ROI 78.6) with BULLISH sentiment. The forecast continues to rise through 2031–2035 and into 2040 and 2050, with 2031 average $261.89 and max $402.32 (ROI 86.8), 2032 average $282.33 and max $442.99 (ROI 101.3), 2033 average $323.05 and max $516.67 (ROI 130.4), 2034 average $393.46 and max $640.44 (ROI 180.6), and 2035 average $416.52 and max $689.11 (ROI 197).
By 2040, the average is projected to be $577.32 with a max of $1,022.39 (ROI 311.7), and by 2050 the average could reach $1,104.51 with a max of $2,158.29 (ROI 687.6), all with BULLISH sentiment. These are estimates and not guarantees, reflecting a path of substantial upside alongside inherent market uncertainty.
Tap a question to reveal the answer.
2030 avg $250.50; min $180.64; max $375.83; ROI 78.6; sentiment BULLISH.
The forecast shows bullish sentiment from 2027 onward with rising averages: 2027 avg $184.17 (ROI 31.3), 2030 avg $250.50 (ROI 78.6), and 2050 avg $1,104.51 (ROI 687.6), indicating a strong upward path but with inherent uncertainty.
Yes. The 2050 forecast max is $2,158.29, which exceeds $2,000.
Current price $140.23; market cap $4.68B.
30-day range low $113.95, high $172.57.
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