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Harley-Davidson, Inc. is projected to rise to $30.23 by 2027, a +20% move from its current price of $25.14. HOG is currently trading above its 50-day average (a bullish sign). Technical indicators currently lean buy.
A data-driven summary — not financial advice. See the full breakdown below.
Live market data via Yahoo Finance · updated 7/11/2026
| Period | Min | Prediction | Max | Change |
|---|---|---|---|---|
| Jul 12 | $24.66 | $25.15 | $25.65 | +0.05% |
| Jul 13 | $24.48 | $25.16 | $25.87 | +0.09% |
| Jul 14 | $24.33 | $25.17 | $26.04 | +0.14% |
| Jul 15 | $24.22 | $25.19 | $26.19 | +0.18% |
| Jul 16 | $24.12 | $25.20 | $26.33 | +0.23% |
| Jul 17 | $24.03 | $25.21 | $26.45 | +0.27% |
| Jul 18 | $23.95 | $25.22 | $26.56 | +0.32% |
| Period | Min | Prediction | Max | Change |
|---|---|---|---|---|
| Week 1 | $23.95 | $25.22 | $26.56 | +0.32% |
| Week 2 | $23.51 | $25.30 | $27.23 | +0.64% |
| Week 3 | $23.20 | $25.38 | $27.77 | +0.96% |
| Week 4 | $22.96 | $25.46 | $28.24 | +1.28% |
| Week 5 | $22.75 | $25.54 | $28.68 | +1.61% |
| Week 6 | $22.57 | $25.63 | $29.10 | +1.93% |
| Week 7 | $22.41 | $25.71 | $29.49 | +2.26% |
Short-term targets derived from the forecast trend and recent volatility. Highly uncertain — not financial advice.
Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services.
The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, Grand American touring, standard, sportbike, adventure touring, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels.
The LiveWire segment sells electric motorcycles, balance bikes for kids, electric bikes, parts and accessories, apparel, and related parts and services. The Harley-Davidson Financial Services segment provides wholesale financing services, such as floorplan and open-account financing of motorcycles, and retail financing services, such as installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale insurance and voluntary protection products. Harley-Davidson, Inc.
was founded in 1903 and is based in Milwaukee, Wisconsin.
Harley-Davidson, Inc. (HOG) is a Consumer Cyclical stock with a current price of $25.14 per share and a market cap of $2.65B. It is ranked 1834 by market capitalization.
The stock sits in the Consumer Cyclical category, reflecting its core business of motorcycles and related products. The current indicators show a bullish tilt, with the RSI(14) at 50, and the moving averages slightly above the price: SMA50 is $24.73 and SMA200 is $23.03.
The price outlook remains bullish over the longer horizon, with the forecast showing an avg price path from $25.14 in 2026 to $46.53 in 2030 and up to $298.30 in 2050, with corresponding max values and rising ROIs (e.g., max $63.81 in 2030, max $203.80 in 2040, max $493.40 in 2050 and ROIs of 85.1%, 426.4%, and 1086.5% respectively). The sentiment across these forecast years is bullish, supporting a sustained higher-price trajectory over time.
A major floor 31.6% below — a decisive break under it would weaken the trend.
The nearest floor, 4.1% below — buyers have tended to step in here.
The nearest ceiling, 3.7% above — a clean break opens room to run.
A major ceiling 7.7% above — clearing it would confirm fresh momentum.
Key HOG support and resistance from recent price action — levels where the trend has historically paused or reversed. Percentages are the distance from the current price.
A snapshot of HOG market posture derived from its technical indicators and recent volatility. Higher trend and alignment lean bullish; higher risk means larger swings.
Technical Analysis
Indicators computed on daily closing prices.
| Period | SMA | Action | EMA | Action |
|---|---|---|---|---|
| MA 5 | $25.31 | Sell | $25.14 | Buy |
| MA 10 | $24.95 | Buy | $25.11 | Buy |
| MA 20 | $25.25 | Sell | $25.04 | Buy |
| MA 50 | $24.73 | Buy | $24.41 | Buy |
| MA 100 | $22.47 | Buy | $23.58 | Buy |
| MA 200 | $23.03 | Buy | $23.64 | Buy |
| Name | Value | Action |
|---|---|---|
| RSI (14) | 51.63 | Neutral |
| Stoch RSI (14) | 51.96 | Neutral |
| CCI (20) | -16.81 | Neutral |
| Williams %R (14) | -43.10 | Info |
| MACD (12,26,9) | -0.04 | Sell |
| ROC (12) | -1.72 | Sell |
| Bollinger %B (20,2) | 0.45 | Neutral |
| Stochastic %K (14) | 56.90 | Neutral |
| TRIX (15) | 0.11 | Buy |
| Awesome (5,34) | 0.48 | Buy |
| Ultimate (7,14,28) | 55.18 | Neutral |
| Momentum (10) | -0.32 | Sell |
| Aroon Osc (25) | -44.00 | Sell |
| Hull MA (9) | 25.41 | Sell |
| ADX (14) | 10.04 | Neutral |
| ATR (14) | 0.47 | Info |
The 30-day technical picture is bullish. RSI14 sits at 50, and the near-term trend is supported by SMA50 at $24.73 and SMA200 at $23.03, indicating a constructive tilt in price action.
Key support is at $24.11 and resistance at $26.07, outlining a within-range setup as the price stays above the recent floor. The 30-day range spans from $22.09 to $28.61, highlighting a broad trading band and ongoing upside potential given the bullish tone.
| Year | Min | Avg | Max | ROI | Sentiment |
|---|---|---|---|---|---|
| $17.19 | $25.14 | $32.94 | 0% | Neutral | |
| $24.69 | $30.23 | $38.73 | +20% | Bullish | |
| $26.81 | $33.46 | $44.07 | +33% | Bullish | |
| $30.79 | $39.05 | $52.56 | +55% | Bullish | |
| $36.18 | $46.53 | $63.81 | +85% | Bullish | |
| $43.37 | $56.48 | $78.72 | +125% | Bullish | |
| $48.16 | $63.47 | $89.75 | +152% | Bullish | |
| $51.60 | $68.75 | $98.53 | +173% | Bullish | |
| $55.88 | $75.23 | $109.14 | +199% | Bullish | |
| $56.83 | $77.26 | $113.38 | +207% | Bullish | |
| $93.14 | $132.34 | $203.80 | +426% | Bullish | |
| $195.04 | $298.30 | $493.40 | +10.9x | Bullish |
Current year — the forecast is anchored to the live price, so ROI shows 0%.
| Month | Min | Avg | Max | Change |
|---|---|---|---|---|
| July 2026 | $17.19 | $25.14 | $30.24 | +0.00% |
| August 2026 | $21.88 | $25.64 | $30.70 | +1.98% |
| September 2026 | $22.26 | $26.21 | $31.64 | +2.22% |
| October 2026 | $22.97 | $27.16 | $33.02 | +3.65% |
| November 2026 | $22.92 | $27.20 | $33.25 | +0.12% |
| December 2026 | $22.52 | $26.81 | $32.94 | -1.43% |
Click any year to see its month-by-month HOG forecast. Min / Avg / Max are a bear / base / bull scenario; ROI is the projected move from the current price. Change is the month-over-month move in the average. Estimates, not guarantees.
In 2026, HOG is projected to trade between $17.19 and $32.94, averaging $25.14 — a potential gain of 0% from today's $25.14. A consolidation phase looks the most probable path here.
Harley-Davidson, Inc.'s 2027 outlook centres on $30.23, within a $24.69 to $38.73 range. That is up +20% on the projected 2026 average. That marks a +20% change versus current levels. Momentum favours further upside here.
By 2028, HOG could reach as high as $44.07, with a base case around $33.46 and support toward $26.81 — roughly +33% from $25.14. Buyers look set to stay in control over this stretch.
Expect HOG to range from $30.79 to $52.56 through 2029. The $39.05 average target implies a +55% move from current prices. That is up +17% on the projected 2028 average. Momentum favours further upside here.
The HOG price prediction for 2030 points to an average of $46.53 (low $36.18, high $63.81) — a potential gain of +85% on today's $25.14. Buyers look set to stay in control over this stretch.
In 2031, HOG is projected to trade between $43.37 and $78.72, averaging $56.48 — a potential gain of +125% from today's $25.14. That is up +21% on the projected 2030 average. Momentum favours further upside here.
Harley-Davidson, Inc.'s 2032 outlook centres on $63.47, within a $48.16 to $89.75 range. That is up +12% on the projected 2031 average. That marks a +152% change versus current levels. Buyers look set to stay in control over this stretch.
By 2033, HOG could reach as high as $98.53, with a base case around $68.75 and support toward $51.60 — roughly +173% from $25.14. Momentum favours further upside here.
Expect HOG to range from $55.88 to $109.14 through 2034. The $75.23 average target implies a +199% move from current prices. That is up +9% on the projected 2033 average. Buyers look set to stay in control over this stretch.
The HOG price prediction for 2035 points to an average of $77.26 (low $56.83, high $113.38) — a potential gain of +207% on today's $25.14. Momentum favours further upside here.
In 2040, HOG is projected to trade between $93.14 and $203.80, averaging $132.34 — a potential gain of +426% from today's $25.14. That is up +71% on the projected 2035 average. Buyers look set to stay in control over this stretch.
Harley-Davidson, Inc.'s 2050 outlook centres on $298.30, within a $195.04 to $493.40 range. That is up +125% on the projected 2040 average. That marks a +10.9x change versus current levels. Momentum favours further upside here.
Investing $1,000 in HOG today (≈ 39.777247 HOG) could be worth
$11,865.52
+$10,865.52 (+1087%) by 2050 · US Dollar
Based on the average projected HOG price of $298.3 in 2050.
Based on the base (average) forecast scenario. FX rates are indicative. Estimates only — not financial advice.
See what a past investment in HOGwould be worth at today's price.
$1,000 invested in HOG on Jul 10, 2025 (≈ 39.82477 HOG) would be worth
$1,001.19
+$1.19 (+0.1%) today · 1.00× · US Dollar
Based on a HOG entry price of $25.11 vs. today's $25.14.
| Invested | Entry price | Value today | Return |
|---|---|---|---|
| 1 week ago | $24.96 | $1,007.21 | +0.7% |
| 1 month ago | $24.42 | $1,029.48 | +2.9% |
| 3 months ago | $22.79 | $1,103.12 | +10.3% |
| 6 months ago | $20.82 | $1,207.49 | +20.7% |
| 1 year ago | $25.11 | $1,001.19 | +0.1% |
| All time (5.0y) ago | $46.1 | $545.34 | -45.5% |
Past performance from historical market data — it does not predict future results. FX rates are indicative. Not financial advice.
Enter a price to see how it sits against our HOG forecast.
Our base-case forecast reaches $50.00 around 2031.
Implied market cap at $50.00: $5.26B
The multi-year forecast shows a continued bullish path, with notable milestones in several years. The 2027 forecast sits at an avg of $30.23 with a bullish sentiment, followed by 2028 at $33.46 and 2029 at $39.05, leading to a 2030 avg of $46.53 and a 2030 ROI of 85.1%. By 2040, the avg is projected to $132.34 with a ROI of 426.4%, and by 2050 the avg reaches $298.30 with a ROI of 1086.5% and a bullish sentiment throughout.
These are estimates, not guarantees, and reflect the projected path of average prices and ROIs over time. The forecast implies substantial upside potential over the coming decades, but it also depends on a range of macro and sector-specific factors that could influence actual outcomes.
Tap a question to reveal the answer.
Avg $46.53; min $36.18; max $63.81; ROI 85.1%; sentiment BULLISH.
The forecast shows a bullish path in coming years, with 2027 avg $30.23, 2030 avg $46.53, and 2050 avg $298.30, with ROIs up to 1086.5%.
Yes, according to the forecast, max values reach $203.80 in 2040 and $493.40 in 2050.
Current price is $25.14 and market cap is $2.65B.
30-day range is $22.09 to $28.61.
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