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Harley-Davidson, Inc. is projected to rise to $27.42 by 2027, a +14% move from its current price of $24.15. HOG is currently trading above its 50-day average (a bullish sign). Technical indicators currently lean strong buy.
A data-driven summary — not financial advice. See the full breakdown below.
Live market data via Yahoo Finance · updated 5/28/2026
| Period | Min | Prediction | Max | Change |
|---|---|---|---|---|
| May 29 | $23.53 | $24.15 | $24.79 | +0.02% |
| May 30 | $23.29 | $24.16 | $25.06 | +0.04% |
| May 31 | $23.10 | $24.16 | $25.28 | +0.06% |
| Jun 1 | $22.94 | $24.17 | $25.46 | +0.08% |
| Jun 2 | $22.81 | $24.17 | $25.62 | +0.09% |
| Jun 3 | $22.68 | $24.18 | $25.77 | +0.11% |
| Jun 4 | $22.57 | $24.18 | $25.90 | +0.13% |
| Period | Min | Prediction | Max | Change |
|---|---|---|---|---|
| Week 1 | $22.57 | $24.18 | $25.90 | +0.13% |
| Week 2 | $21.97 | $24.21 | $26.69 | +0.26% |
| Week 3 | $21.52 | $24.25 | $27.32 | +0.40% |
| Week 4 | $21.16 | $24.28 | $27.86 | +0.53% |
| Week 5 | $20.84 | $24.31 | $28.35 | +0.66% |
| Week 6 | $20.57 | $24.34 | $28.81 | +0.80% |
| Week 7 | $20.32 | $24.37 | $29.24 | +0.93% |
Short-term targets derived from the forecast trend and recent volatility. Highly uncertain — not financial advice.
Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.
Harley-Davidson is categorized in Consumer Cyclical and trades as a single stock under the symbol HOG. The description covers motorcycles, parts, apparel, and related financial services tied to the Harley-Davidson brand.
This overview uses the stated segments and the founding date to describe the company and its operations, without inferring details beyond what is provided.
Harley-Davidson, Inc. (HOG) is the motorcycle maker with a market position reflected in a $2.5B market cap and a current price of $23.73. The stock is ranked 1862, and it operates through three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services.
The long-run forecast shows upside potential across the horizon. In 2026 the average price is $23.73 with a 0% ROI, and from there the model projects higher averages: $26.78 in 2027, $27.73 in 2028, $32.36 in 2029, and $35.77 in 2030. The forecast continues to rise to $85.10 by 2040 and to $181.80 by 2050, with max values reaching $141.56 in 2040 and $329.68 in 2050, all with bullish sentiment in the later years.
Overall, the outlook shows meaningful upside over the multi-year horizon, balanced by the fact that near-term years (2026-2028) carry neutral sentiment.
A major floor 28.8% below — a decisive break under it would weaken the trend.
The nearest floor, 7.1% below — buyers have tended to step in here.
The nearest ceiling, 6.2% above — a clean break opens room to run.
A major ceiling 13.0% above — clearing it would confirm fresh momentum.
Key HOG support and resistance from recent price action — levels where the trend has historically paused or reversed. Percentages are the distance from the current price.
A snapshot of HOG market posture derived from its technical indicators and recent volatility. Higher trend and alignment lean bullish; higher risk means larger swings.
Technical Analysis
Indicators computed on daily closing prices.
| Period | SMA | Action | EMA | Action |
|---|---|---|---|---|
| MA 5 | $23.63 | Buy | $23.80 | Buy |
| MA 10 | $24.23 | Sell | $23.99 | Buy |
| MA 20 | $24.32 | Sell | $23.94 | Buy |
| MA 50 | $22.38 | Buy | $22.90 | Buy |
| MA 100 | $21.11 | Buy | $22.39 | Buy |
| MA 200 | $23.60 | Buy | $23.15 | Buy |
| Name | Value | Action |
|---|---|---|
| RSI (14) | 52.83 | Neutral |
| Stoch RSI (14) | 34.50 | Neutral |
| CCI (20) | -14.36 | Neutral |
| Williams %R (14) | -61.22 | Info |
| MACD (12,26,9) | -0.27 | Sell |
| ROC (12) | -5.00 | Sell |
| Bollinger %B (20,2) | 0.45 | Neutral |
| Stochastic %K (14) | 38.78 | Neutral |
| TRIX (15) | 0.37 | Buy |
| Awesome (5,34) | -0.22 | Sell |
| Ultimate (7,14,28) | 45.24 | Neutral |
| Momentum (10) | -1.18 | Sell |
| Aroon Osc (25) | 64.00 | Buy |
| Hull MA (9) | 23.33 | Buy |
| ADX (14) | 18.89 | Neutral |
| ATR (14) | 0.61 | Info |
The near-term technical picture is NEUTRAL with RSI(14) at 50. The 50-day simple moving average sits at $22.14, while the 200-day simple moving average is at $23.60.
Key support is identified at $22.44 and resistance at $25.65. The explicit 30-day price range runs from a low of $20.01 to a high of $28.14, illustrating fairly wide swing within the month. The stock exhibits an annualized volatility of 50% in this window, underscoring elevated variability around the current level.
| Year | Min | Avg | Max | ROI | Sentiment |
|---|---|---|---|---|---|
| $17.19 | $24.15 | $32.32 | 0% | Neutral | |
| $21.85 | $27.42 | $36.40 | +14% | Neutral | |
| $21.93 | $28.24 | $38.80 | +17% | Neutral | |
| $25.21 | $33.17 | $46.82 | +37% | Bullish | |
| $27.56 | $36.96 | $53.38 | +53% | Bullish | |
| $31.68 | $43.23 | $63.71 | +79% | Bullish | |
| $36.94 | $51.24 | $76.88 | +112% | Bullish | |
| $36.47 | $51.35 | $78.33 | +113% | Bullish | |
| $36.68 | $52.40 | $81.16 | +117% | Bullish | |
| $39.30 | $56.92 | $89.41 | +136% | Bullish | |
| $57.19 | $88.20 | $146.99 | +265% | Bullish | |
| $110.97 | $190.54 | $346.31 | +689% | Bullish |
Current year — the forecast is anchored to the live price, so ROI shows 0%.
| Month | Min | Avg | Max | Change |
|---|---|---|---|---|
| May 2026 | $17.19 | $24.15 | $28.45 | +0.00% |
| June 2026 | $20.90 | $24.52 | $29.43 | +1.54% |
| July 2026 | $20.78 | $24.57 | $29.87 | +0.20% |
| August 2026 | $21.37 | $25.43 | $31.22 | +3.49% |
| September 2026 | $21.72 | $25.98 | $32.16 | +2.17% |
| October 2026 | $21.18 | $25.46 | $31.74 | -2.01% |
| November 2026 | $20.88 | $25.20 | $31.62 | -1.01% |
| December 2026 | $21.13 | $25.61 | $32.32 | +1.62% |
Click any year to see its month-by-month HOG forecast. Min / Avg / Max are a bear / base / bull scenario; ROI is the projected move from the current price. Change is the month-over-month move in the average. Estimates, not guarantees.
In 2026, HOG is projected to trade between $17.19 and $32.32, averaging $24.15 — a potential gain of 0% from today's $24.15. A consolidation phase looks the most probable path here.
Harley-Davidson, Inc.'s 2027 outlook centres on $27.42, within a $21.85 to $36.40 range. That is up +14% on the projected 2026 average. That marks a +14% change versus current levels. Price action looks broadly range-bound.
By 2028, HOG could reach as high as $38.80, with a base case around $28.24 and support toward $21.93 — roughly +17% from $24.15. A consolidation phase looks the most probable path here.
Expect HOG to range from $25.21 to $46.82 through 2029. The $33.17 average target implies a +37% move from current prices. That is up +17% on the projected 2028 average. Momentum favours further upside here.
The HOG price prediction for 2030 points to an average of $36.96 (low $27.56, high $53.38) — a potential gain of +53% on today's $24.15. Buyers look set to stay in control over this stretch.
In 2031, HOG is projected to trade between $31.68 and $63.71, averaging $43.23 — a potential gain of +79% from today's $24.15. That is up +17% on the projected 2030 average. Momentum favours further upside here.
Harley-Davidson, Inc.'s 2032 outlook centres on $51.24, within a $36.94 to $76.88 range. That is up +19% on the projected 2031 average. That marks a +112% change versus current levels. Buyers look set to stay in control over this stretch.
By 2033, HOG could reach as high as $78.33, with a base case around $51.35 and support toward $36.47 — roughly +113% from $24.15. Momentum favours further upside here.
Expect HOG to range from $36.68 to $81.16 through 2034. The $52.40 average target implies a +117% move from current prices. That is up +2% on the projected 2033 average. Buyers look set to stay in control over this stretch.
The HOG price prediction for 2035 points to an average of $56.92 (low $39.30, high $89.41) — a potential gain of +136% on today's $24.15. Momentum favours further upside here.
In 2040, HOG is projected to trade between $57.19 and $146.99, averaging $88.20 — a potential gain of +265% from today's $24.15. That is up +55% on the projected 2035 average. Buyers look set to stay in control over this stretch.
Harley-Davidson, Inc.'s 2050 outlook centres on $190.54, within a $110.97 to $346.31 range. That is up +116% on the projected 2040 average. That marks a +689% change versus current levels. Momentum favours further upside here.
Investing $1,000 in HOG today (≈ 41.407867 HOG) could be worth
$7,890
+$6,890 (+689%) by 2050 · US Dollar
Based on the average projected HOG price of $190.54 in 2050.
Based on the base (average) forecast scenario. FX rates are indicative. Estimates only — not financial advice.
See what a past investment in HOGwould be worth at today's price.
$1,000 invested in HOG on May 27, 2025 (≈ 40.469447 HOG) would be worth
$977.34
-$22.66 (-2.3%) today · 0.98× · US Dollar
Based on a HOG entry price of $24.71 vs. today's $24.15.
| Invested | Entry price | Value today | Return |
|---|---|---|---|
| 1 week ago | $23.85 | $1,012.58 | +1.3% |
| 1 month ago | $22.97 | $1,051.37 | +5.1% |
| 3 months ago | $18.39 | $1,313.21 | +31.3% |
| 6 months ago | $24.49 | $986.12 | -1.4% |
| 1 year ago | $24.71 | $977.34 | -2.3% |
| All time (5.0y) ago | $48.43 | $498.66 | -50.1% |
Past performance from historical market data — it does not predict future results. FX rates are indicative. Not financial advice.
Enter a price to see how it sits against our HOG forecast.
Our base-case forecast reaches $48.00 around 2032.
Implied market cap at $48.00: $5.05B
Looking farther ahead, the multi-year forecast shows pronounced upside. In 2030, the average forecast price is $35.77 with a minimum of $26.69 and a maximum of $51.61, delivering a 50.7% ROI and a bullish sentiment.
By 2040, the average forecast rises to $85.10 with a minimum of $55.29 and a maximum of $141.56, yielding an estimated 258.6% ROI and a bullish sentiment.
In 2050, the average forecast is $181.80 with a minimum of $106.19 and a maximum of $329.68, and a projected ROI of 666.1% with bullish sentiment.
These outputs indicate a trajectory of substantial long-term upside, tempered by the inherent uncertainty of market forecasts. While the later-years are forecast as bullish, the estimates are not guarantees and real results can differ.
Tap a question to reveal the answer.
The 2030 forecast shows an average price of $35.77, with a min of $26.69 and a max of $51.61, and a ROI of 50.7%. The sentiment is BULLISH.
The forecast indicates upside in multiple years with increases in average price and bullish sentiment from 2029 onward, culminating in a 2030 average of $35.77 and a 2050 average of $181.80, but these are estimates and not guarantees.
Yes. The forecast shows later-year max values of $141.56 in 2040 and $329.68 in 2050, indicating it could exceed $100 according to the projections.
The sentiment is NEUTRAL with RSI(14) at 50. The 50-day SMA is $22.14 and the 200-day SMA is $23.60. Support is $22.44 and resistance is $25.65. The 30-day range is $20.01 to $28.14.
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