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Helen of Troy Limited is projected to rise to $29.83 by 2027, a +13% move from its current price of $26.34. HELE is currently trading above its 50-day average (a bullish sign). Technical indicators currently lean buy.
A data-driven summary — not financial advice. See the full breakdown below.
Live market data via Yahoo Finance · updated 7/11/2026
| Period | Min | Prediction | Max | Change |
|---|---|---|---|---|
| Jul 12 | $25.36 | $26.33 | $27.34 | -0.03% |
| Jul 13 | $24.97 | $26.33 | $27.76 | -0.05% |
| Jul 14 | $24.66 | $26.32 | $28.08 | -0.08% |
| Jul 15 | $24.41 | $26.31 | $28.36 | -0.11% |
| Jul 16 | $24.19 | $26.30 | $28.61 | -0.14% |
| Jul 17 | $23.99 | $26.30 | $28.83 | -0.16% |
| Jul 18 | $23.81 | $26.29 | $29.03 | -0.19% |
| Period | Min | Prediction | Max | Change |
|---|---|---|---|---|
| Week 1 | $23.81 | $26.29 | $29.03 | -0.19% |
| Week 2 | $22.80 | $26.24 | $30.19 | -0.38% |
| Week 3 | $22.05 | $26.19 | $31.10 | -0.57% |
| Week 4 | $21.44 | $26.14 | $31.88 | -0.76% |
| Week 5 | $20.90 | $26.09 | $32.57 | -0.95% |
| Week 6 | $20.42 | $26.04 | $33.21 | -1.13% |
| Week 7 | $19.99 | $25.99 | $33.79 | -1.32% |
Short-term targets derived from the forecast trend and recent volatility. Highly uncertain — not financial advice.
Helen of Troy Limited operates as a consumer products company in the United States, Canada, Europe, the Middle East, Africa, the Asia Pacific, and Latin America. The Home & Outdoor segment offers food storage containers, kitchen utensils for cooking and preparing salads, fruits, vegetables and meats, graters, slicers and choppers, baking essentials, kitchen organization, bath, cleaning, infant and toddler products, and coffee preparation tools and electronics.
This segment also provides insulated beverageware, including bottles, travel tumblers, drinkware and mugs, food and lunch containers, insulated totes, soft coolers, outdoor kitchenware and accessories; technical and outdoor sports packs, bike packs and bags, hydration and travel packs, duffel bags and luggage, lifestyle and everyday packs, and kid carrier packs and accessories. The Beauty & Wellness segment offers brushes, grooming tools and accessories, as well as mass, professional, and prestige hair appliances; prestige shampoos, liquid hair styling products, treatments and conditioners; nail polish, press-on nails, manicure and pedicure systems, grooming tools and nail care essentials; and thermometers, blood pressure monitors, pulse oximeters, nasal aspirators, humidifiers, faucet mount and pitcher water filtration systems, air purifiers, heaters, fans and humidification, thermometry, water filtration and air purification consumables.
It sells its products through mass merchandisers, sporting goods retailers, department stores, drugstore chains, home improvement stores, grocery stores, specialty stores, prestige beauty chains, beauty supply retailers, e-commerce retailers, wholesalers, warehouse clubs and distributors, and directly to consumers under the OXO, Hydro Flask, Osprey, Vicks, Braun, Honeywell, PUR, Hot Tools, Drybar, Curlsmith, Revlon, and Olive & June brands. Helen of Troy Limited was incorporated in 1968 and is headquartered in El Paso, Texas.
Helen of Troy Limited (HELE) is a consumer defensive stock with a current price of $27.43. It carries a market cap of $638.9M and holds a rank of 2878 by market capitalization. The current price and market position place it among mid-cap consumer products names traded in multiple regions.
The multi-year forecast envisions upside potential, with the 2026 average price at $27.43 and the 2050 average at $293.49, implying an average ROI that climbs to as high as 970% over the horizon. These figures indicate a path of meaningful appreciation from today’s level, contingent on market conditions and the realized execution of the forecasted milestones.
A major floor 47.3% below — a decisive break under it would weaken the trend.
The nearest floor, 7.6% below — buyers have tended to step in here.
The nearest ceiling, 13.4% above — a clean break opens room to run.
A major ceiling 22.9% above — clearing it would confirm fresh momentum.
Key HELE support and resistance from recent price action — levels where the trend has historically paused or reversed. Percentages are the distance from the current price.
A snapshot of HELE market posture derived from its technical indicators and recent volatility. Higher trend and alignment lean bullish; higher risk means larger swings.
Technical Analysis
Indicators computed on daily closing prices.
| Period | SMA | Action | EMA | Action |
|---|---|---|---|---|
| MA 5 | $26.90 | Sell | $26.94 | Sell |
| MA 10 | $27.81 | Sell | $27.29 | Sell |
| MA 20 | $27.75 | Sell | $27.25 | Sell |
| MA 50 | $26.10 | Buy | $25.64 | Buy |
| MA 100 | $21.64 | Buy | $23.61 | Buy |
| MA 200 | $20.88 | Buy | $24.32 | Buy |
| Name | Value | Action |
|---|---|---|
| RSI (14) | 47.44 | Neutral |
| Stoch RSI (14) | 25.73 | Neutral |
| CCI (20) | -88.66 | Neutral |
| Williams %R (14) | -72.12 | Info |
| MACD (12,26,9) | -0.34 | Sell |
| ROC (12) | 1.39 | Buy |
| Bollinger %B (20,2) | 0.22 | Neutral |
| Stochastic %K (14) | 27.88 | Neutral |
| TRIX (15) | 0.36 | Buy |
| Awesome (5,34) | -0.21 | Sell |
| Ultimate (7,14,28) | 40.74 | Neutral |
| Momentum (10) | -1.49 | Sell |
| Aroon Osc (25) | 20.00 | Buy |
| Hull MA (9) | 26.04 | Buy |
| ADX (14) | 17.29 | Neutral |
| ATR (14) | 0.94 | Info |
The 30-day technical picture is bullish, with sentiment labeled BULLISH and RSI14 at 50. The near-term trend is supported by the SMA50 at $26.04 and the SMA200 at $20.86, suggesting room for a move higher before resistance comes into play.
Key support is seen at $24.34 and resistance at $29.86, framing a defined range. The 30-day range runs from a low of $21.38 to a high of $35.19, reflecting a sizable short-term volatility band.
| Year | Min | Avg | Max | ROI | Sentiment |
|---|---|---|---|---|---|
| $13.88 | $26.34 | $34.98 | 0% | Neutral | |
| $22.92 | $29.83 | $41.52 | +13% | Neutral | |
| $24.25 | $32.85 | $47.98 | +25% | Bullish | |
| $25.38 | $35.53 | $53.88 | +35% | Bullish | |
| $34.61 | $49.93 | $78.10 | +90% | Bullish | |
| $40.41 | $59.92 | $96.31 | +128% | Bullish | |
| $38.06 | $57.91 | $95.35 | +120% | Bullish | |
| $41.05 | $64.00 | $107.69 | +143% | Bullish | |
| $40.99 | $65.42 | $112.29 | +148% | Bullish | |
| $41.35 | $67.49 | $118.00 | +156% | Bullish | |
| $60.02 | $108.76 | $205.25 | +313% | Bullish | |
| $123.01 | $269.58 | $567.61 | +923% | Bullish |
Current year — the forecast is anchored to the live price, so ROI shows 0%.
| Month | Min | Avg | Max | Change |
|---|---|---|---|---|
| July 2026 | $13.88 | $26.34 | $31.17 | +0.00% |
| August 2026 | $20.92 | $24.95 | $30.73 | -5.29% |
| September 2026 | $21.34 | $25.70 | $32.13 | +3.01% |
| October 2026 | $22.02 | $26.74 | $33.86 | +4.08% |
| November 2026 | $21.71 | $26.55 | $33.97 | -0.72% |
| December 2026 | $22.00 | $27.08 | $34.98 | +1.99% |
Click any year to see its month-by-month HELE forecast. Min / Avg / Max are a bear / base / bull scenario; ROI is the projected move from the current price. Change is the month-over-month move in the average. Estimates, not guarantees.
Helen of Troy Limited's 2026 outlook centres on $26.34, within a $13.88 to $34.98 range. That marks a 0% change versus current levels. A consolidation phase looks the most probable path here.
By 2027, HELE could reach as high as $41.52, with a base case around $29.83 and support toward $22.92 — roughly +13% from $26.34. Price action looks broadly range-bound.
Expect HELE to range from $24.25 to $47.98 through 2028. The $32.85 average target implies a +25% move from current prices. That is up +10% on the projected 2027 average. Buyers look set to stay in control over this stretch.
The HELE price prediction for 2029 points to an average of $35.53 (low $25.38, high $53.88) — a potential gain of +35% on today's $26.34. Momentum favours further upside here.
In 2030, HELE is projected to trade between $34.61 and $78.10, averaging $49.93 — a potential gain of +90% from today's $26.34. That is up +41% on the projected 2029 average. Buyers look set to stay in control over this stretch.
Helen of Troy Limited's 2031 outlook centres on $59.92, within a $40.41 to $96.31 range. That is up +20% on the projected 2030 average. That marks a +128% change versus current levels. Momentum favours further upside here.
By 2032, HELE could reach as high as $95.35, with a base case around $57.91 and support toward $38.06 — roughly +120% from $26.34. Buyers look set to stay in control over this stretch.
Expect HELE to range from $41.05 to $107.69 through 2033. The $64.00 average target implies a +143% move from current prices. That is up +11% on the projected 2032 average. Momentum favours further upside here.
The HELE price prediction for 2034 points to an average of $65.42 (low $40.99, high $112.29) — a potential gain of +148% on today's $26.34. Buyers look set to stay in control over this stretch.
In 2035, HELE is projected to trade between $41.35 and $118.00, averaging $67.49 — a potential gain of +156% from today's $26.34. That is up +3% on the projected 2034 average. Momentum favours further upside here.
Helen of Troy Limited's 2040 outlook centres on $108.76, within a $60.02 to $205.25 range. That is up +61% on the projected 2035 average. That marks a +313% change versus current levels. Buyers look set to stay in control over this stretch.
By 2050, HELE could reach as high as $567.61, with a base case around $269.58 and support toward $123.01 — roughly +923% from $26.34. Momentum favours further upside here.
Investing $1,000 in HELE today (≈ 37.965072 HELE) could be worth
$10,234.52
+$9,234.52 (+923%) by 2050 · US Dollar
Based on the average projected HELE price of $269.58 in 2050.
Based on the base (average) forecast scenario. FX rates are indicative. Estimates only — not financial advice.
See what a past investment in HELEwould be worth at today's price.
$1,000 invested in HELE on Jul 10, 2025 (≈ 41.736229 HELE) would be worth
$1,099.33
+$99.33 (+9.9%) today · 1.10× · US Dollar
Based on a HELE entry price of $23.96 vs. today's $26.34.
| Invested | Entry price | Value today | Return |
|---|---|---|---|
| 1 week ago | $28.14 | $936.03 | -6.4% |
| 1 month ago | $27.53 | $956.77 | -4.3% |
| 3 months ago | $16.73 | $1,574.42 | +57.4% |
| 6 months ago | $18.78 | $1,402.56 | +40.3% |
| 1 year ago | $23.96 | $1,099.33 | +9.9% |
| All time (5.0y) ago | $213 | $123.66 | -87.6% |
Past performance from historical market data — it does not predict future results. FX rates are indicative. Not financial advice.
Enter a price to see how it sits against our HELE forecast.
Our base-case forecast reaches $53.00 around 2031.
Implied market cap at $53.00: $1.23B
Looking further out, the multi-year forecast shows substantial upside from 2026 through 2050. The 2026 average price is $27.43, rising to a 2050 average of $293.49, with the long-run ROI climbing to 970. This path includes notable milestones such as a 2027 average of $31.25 and a 2030 average of $53.09, underscoring a strong upward trajectory.
Specifically, the forecast spans 2027 with an average of $31.25 and 2028 with $34.47, followed by 2029 at $37.66 and 2030 at $53.09. By 2040, the average price is projected to be $116.80 with a 325.8% ROI, and by 2050 the average is $293.49 with a 970% ROI. While these figures illustrate a compelling upside, they are estimates subject to market conditions and execution risk, and are not guaranteed.
Tap a question to reveal the answer.
The forecast shows 2030 with an average price of $53.09, a min of $36.72, a max of $83.23, and an ROI of 93.5%. The sentiment is BULLISH.
The forecast envisions upside across the horizon, with the 2026 average at $27.43 and the 2050 average at $293.49, yielding an ROI up to 970%. The sentiment is BULLISH.
Yes. The 2031 forecast shows a max of $102.51 and the 2032 forecast shows a max of $101.72, indicating the possibility of reaching or exceeding $100 in those years.
Current price is $27.43 and the market cap is $638.9M.
The 30-day range is from a low of $21.38 to a high of $35.19.
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