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Helen of Troy Limited is projected to rise to $29.28 by 2027, a +7% move from its current price of $27.25. HELE is currently trading above its 50-day average (a bullish sign). Technical indicators currently lean strong buy.
A data-driven summary — not financial advice. See the full breakdown below.
Live market data via Yahoo Finance · updated 5/28/2026
| Period | Min | Prediction | Max | Change |
|---|---|---|---|---|
| May 29 | $26.40 | $27.24 | $28.10 | -0.04% |
| May 30 | $26.05 | $27.23 | $28.46 | -0.09% |
| May 31 | $25.78 | $27.21 | $28.73 | -0.13% |
| Jun 1 | $25.55 | $27.20 | $28.96 | -0.18% |
| Jun 2 | $25.35 | $27.19 | $29.16 | -0.22% |
| Jun 3 | $25.17 | $27.18 | $29.34 | -0.27% |
| Jun 4 | $25.01 | $27.17 | $29.51 | -0.31% |
| Period | Min | Prediction | Max | Change |
|---|---|---|---|---|
| Week 1 | $25.01 | $27.17 | $29.51 | -0.31% |
| Week 2 | $24.09 | $27.08 | $30.45 | -0.62% |
| Week 3 | $23.39 | $27.00 | $31.16 | -0.93% |
| Week 4 | $22.80 | $26.91 | $31.76 | -1.24% |
| Week 5 | $22.29 | $26.83 | $32.29 | -1.55% |
| Week 6 | $21.83 | $26.74 | $32.76 | -1.86% |
| Week 7 | $21.41 | $26.66 | $33.19 | -2.16% |
Short-term targets derived from the forecast trend and recent volatility. Highly uncertain — not financial advice.
Helen of Troy Limited operates as a consumer products company in the United States, Canada, Europe, the Middle East, Africa, the Asia Pacific, and Latin America. The Home & Outdoor segment offers food storage containers, kitchen utensils for cooking and preparing salads, fruits, vegetables and meats, graters, slicers and choppers, baking essentials, kitchen organization, bath, cleaning, infant and toddler products, and coffee preparation tools and electronics. This segment also provides insulated beverageware, including bottles, travel tumblers, drinkware and mugs, food and lunch containers, insulated totes, soft coolers, outdoor kitchenware and accessories; technical and outdoor sports packs, bike packs and bags, hydration and travel packs, duffel bags and luggage, lifestyle and everyday packs, and kid carrier packs and accessories.
The Beauty & Wellness segment offers brushes, grooming tools and accessories, as well as mass, professional, and prestige hair appliances; prestige shampoos, liquid hair styling products, treatments and conditioners; nail polish, press-on nails, manicure and pedicure systems, grooming tools and nail care essentials; and thermometers, blood pressure monitors, pulse oximeters, nasal aspirators, humidifiers, faucet mount and pitcher water filtration systems, air purifiers, heaters, fans and humidification, thermometry, water filtration and air purification consumables. It sells its products through mass merchandisers, sporting goods retailers, department stores, drugstore chains, home improvement stores, grocery stores, specialty stores, prestige beauty chains, beauty supply retailers, e-commerce retailers, wholesalers, warehouse clubs and distributors, and directly to consumers under the OXO, Hydro Flask, Osprey, Vicks, Braun, Honeywell, PUR, Hot Tools, Drybar, Curlsmith, Revlon, and Olive & June brands. Helen of Troy Limited was incorporated in 1968 and is headquartered in El Paso, Texas.
Helen of Troy Limited (HELE) is a consumer defensives stock with current price $25.65 and market capitalization $596.56M, ranked 2904. It sits in the Consumer Defensive category and trades in a broad, diversified product portfolio across Home & Outdoor and Beauty & Wellness categories.
A major floor 49.1% below — a decisive break under it would weaken the trend.
The nearest floor, 36.0% below — buyers have tended to step in here.
Price is pressing into resistance (0.0% away) — a breakout level to watch.
A major ceiling 24.0% above — clearing it would confirm fresh momentum.
Key HELE support and resistance from recent price action — levels where the trend has historically paused or reversed. Percentages are the distance from the current price.
A snapshot of HELE market posture derived from its technical indicators and recent volatility. Higher trend and alignment lean bullish; higher risk means larger swings.
Technical Analysis
Indicators computed on daily closing prices.
| Period | SMA | Action | EMA | Action |
|---|---|---|---|---|
| MA 5 | $25.66 | Buy | $25.97 | Buy |
| MA 10 | $24.51 | Buy | $25.15 | Buy |
| MA 20 | $24.38 | Buy | $24.05 | Buy |
| MA 50 | $20.08 | Buy | $21.63 | Buy |
| MA 100 | $19.07 | Buy | $20.57 | Buy |
| MA 200 | $20.39 | Buy | $23.28 | Buy |
| Name | Value | Action |
|---|---|---|
| RSI (14) | 70.25 | Sell |
| Stoch RSI (14) | 65.59 | Neutral |
| CCI (20) | 195.49 | Buy |
| Williams %R (14) | 0.00 | Info |
| MACD (12,26,9) | 0.08 | Buy |
| ROC (12) | 10.28 | Buy |
| Bollinger %B (20,2) | 1.08 | Sell |
| Stochastic %K (14) | 100.00 | Sell |
| TRIX (15) | 1.01 | Buy |
| Awesome (5,34) | 3.20 | Buy |
| Ultimate (7,14,28) | 79.39 | Sell |
| Momentum (10) | 3.28 | Buy |
| Aroon Osc (25) | 96.00 | Buy |
| Hull MA (9) | 26.92 | Buy |
| ADX (14) | 32.83 | Buy |
| ATR (14) | 0.74 | Info |
The 30-day technical picture is currently neutral. RSI14 is 70, with a SMA50 of $19.65 and a SMA200 of $20.34. Near-term support sits at $16.87 and resistance at $25.81. The 30-day range spans $20.80 to $31.63, and annualized volatility stands at 60%.
| Year | Min | Avg | Max | ROI | Sentiment |
|---|---|---|---|---|---|
| $13.88 | $27.25 | $38.40 | 0% | Neutral | |
| $22.89 | $29.28 | $39.86 | +7% | Neutral | |
| $24.34 | $32.13 | $45.53 | +18% | Neutral | |
| $28.03 | $38.00 | $55.58 | +39% | Bullish | |
| $33.35 | $46.30 | $69.54 | +70% | Bullish | |
| $38.54 | $54.67 | $84.05 | +101% | Bullish | |
| $38.30 | $55.45 | $87.05 | +104% | Bullish | |
| $38.49 | $56.81 | $90.88 | +108% | Bullish | |
| $40.97 | $61.57 | $100.23 | +126% | Bullish | |
| $41.95 | $64.16 | $106.14 | +135% | Bullish | |
| $57.31 | $94.99 | $168.09 | +249% | Bullish | |
| $122.68 | $234.19 | $456.95 | +759% | Bullish |
Current year — the forecast is anchored to the live price, so ROI shows 0%.
| Month | Min | Avg | Max | Change |
|---|---|---|---|---|
| May 2026 | $13.88 | $27.25 | $32.02 | +0.00% |
| June 2026 | $22.41 | $26.40 | $31.91 | -3.10% |
| July 2026 | $21.99 | $26.16 | $32.11 | -0.91% |
| August 2026 | $22.72 | $27.24 | $33.82 | +4.10% |
| September 2026 | $22.90 | $27.62 | $34.62 | +1.41% |
| October 2026 | $22.63 | $27.46 | $34.72 | -0.59% |
| November 2026 | $23.42 | $28.56 | $36.38 | +4.00% |
| December 2026 | $24.42 | $29.92 | $38.40 | +4.79% |
Click any year to see its month-by-month HELE forecast. Min / Avg / Max are a bear / base / bull scenario; ROI is the projected move from the current price. Change is the month-over-month move in the average. Estimates, not guarantees.
Helen of Troy Limited's 2026 outlook centres on $27.25, within a $13.88 to $38.40 range. That marks a 0% change versus current levels. A consolidation phase looks the most probable path here.
By 2027, HELE could reach as high as $39.86, with a base case around $29.28 and support toward $22.89 — roughly +7% from $27.25. Price action looks broadly range-bound.
Expect HELE to range from $24.34 to $45.53 through 2028. The $32.13 average target implies a +18% move from current prices. That is up +10% on the projected 2027 average. A consolidation phase looks the most probable path here.
The HELE price prediction for 2029 points to an average of $38.00 (low $28.03, high $55.58) — a potential gain of +39% on today's $27.25. Momentum favours further upside here.
In 2030, HELE is projected to trade between $33.35 and $69.54, averaging $46.30 — a potential gain of +70% from today's $27.25. That is up +22% on the projected 2029 average. Buyers look set to stay in control over this stretch.
Helen of Troy Limited's 2031 outlook centres on $54.67, within a $38.54 to $84.05 range. That is up +18% on the projected 2030 average. That marks a +101% change versus current levels. Momentum favours further upside here.
By 2032, HELE could reach as high as $87.05, with a base case around $55.45 and support toward $38.30 — roughly +104% from $27.25. Buyers look set to stay in control over this stretch.
Expect HELE to range from $38.49 to $90.88 through 2033. The $56.81 average target implies a +108% move from current prices. That is up +2% on the projected 2032 average. Momentum favours further upside here.
The HELE price prediction for 2034 points to an average of $61.57 (low $40.97, high $100.23) — a potential gain of +126% on today's $27.25. Buyers look set to stay in control over this stretch.
In 2035, HELE is projected to trade between $41.95 and $106.14, averaging $64.16 — a potential gain of +135% from today's $27.25. That is up +4% on the projected 2034 average. Momentum favours further upside here.
Helen of Troy Limited's 2040 outlook centres on $94.99, within a $57.31 to $168.09 range. That is up +48% on the projected 2035 average. That marks a +249% change versus current levels. Buyers look set to stay in control over this stretch.
By 2050, HELE could reach as high as $456.95, with a base case around $234.19 and support toward $122.68 — roughly +759% from $27.25. Momentum favours further upside here.
Investing $1,000 in HELE today (≈ 36.697248 HELE) could be worth
$8,594.15
+$7,594.15 (+759%) by 2050 · US Dollar
Based on the average projected HELE price of $234.19 in 2050.
Based on the base (average) forecast scenario. FX rates are indicative. Estimates only — not financial advice.
See what a past investment in HELEwould be worth at today's price.
$1,000 invested in HELE on May 27, 2025 (≈ 38.197097 HELE) would be worth
$1,040.87
+$40.87 (+4.1%) today · 1.04× · US Dollar
Based on a HELE entry price of $26.18 vs. today's $27.25.
| Invested | Entry price | Value today | Return |
|---|---|---|---|
| 1 week ago | $23.95 | $1,137.79 | +13.8% |
| 1 month ago | $23.39 | $1,165.03 | +16.5% |
| 3 months ago | $17.74 | $1,536.08 | +53.6% |
| 6 months ago | $18.95 | $1,437.99 | +43.8% |
| 1 year ago | $26.18 | $1,040.87 | +4.1% |
| All time (5.0y) ago | $214.86 | $126.83 | -87.3% |
Past performance from historical market data — it does not predict future results. FX rates are indicative. Not financial advice.
Enter a price to see how it sits against our HELE forecast.
Our base-case forecast reaches $55.00 around 2032.
Implied market cap at $55.00: $1.28B
The multi-year forecast shows a path from a 2026 average of $25.65 with a min of $13.88 and a max of $36.24 and an ROI of 0% (sentiment NEUTRAL). By 2027 the average is $27.15 (min $21.18; max $37.08; ROI 5.9%; sentiment NEUTRAL) and by 2028 the average reaches $29.99 (min $22.66; max $42.64; ROI 16.9%; sentiment NEUTRAL). In 2029 the average is $35.31 (min $25.96; max $51.83; ROI 37.6%; sentiment BULLISH) and in 2030 the average is $42.66 (min $30.62; max $64.33; ROI 66.3%; sentiment BULLISH).
The forecast continues with 2031 at an average of $50.75 (min $35.63; max $78.34; ROI 97.8%; sentiment BULLISH), 2032 at $51.08 (min $35.13; max $80.53; ROI 99.1%; sentiment BULLISH), 2033 at $51.99 (min $35.06; max $83.55; ROI 102.7%; sentiment BULLISH), 2034 at $56.92 (min $37.68; max $93.10; ROI 121.9%; sentiment BULLISH), and 2035 at $58.46 (min $38.01; max $97.17; ROI 127.9%; sentiment BULLISH). The horizon then shows a steep rise, with 2040 averaging $86.95 (min $52.08; max $154.71; ROI 239%; sentiment BULLISH) and 2050 averaging $212.16 (min $109.96; max $416.65; ROI 727.1%; sentiment BULLISH). These figures imply a sustained bullish trajectory over the long term, but they are estimates and carry inherent uncertainty and risk given market conditions.
Tap a question to reveal the answer.
Min $30.62; Avg $42.66; Max $64.33; ROI 66.3%; sentiment BULLISH.
Min $25.96; Avg $35.31; Max $51.83; ROI 37.6%; sentiment BULLISH.
Yes. In 2040 the max is $154.71 and in 2050 the max is $416.65, with the 2040 and 2050 averages at $86.95 and $212.16 respectively; ROIs are 239% and 727.1% for those years, with sentiment BULLISH.
Current price $25.65; Market cap $596.56M.
RSI14 is 70; SMA50 is $19.65; SMA200 is $20.34; support $16.87; resistance $25.81; 30-day range $20.80-$31.63; annualized volatility 60%.
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