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Franklin Covey Co. is projected to rise to $27.36 by 2027, a +30% move from its current price of $20.97. FC is currently trading below its 50-day average (a bearish sign). Technical indicators currently lean strong sell.
A data-driven summary — not financial advice. See the full breakdown below.
Live market data via Yahoo Finance · updated 7/12/2026
| Period | Min | Prediction | Max | Change |
|---|---|---|---|---|
| Jul 14 | $20.24 | $20.99 | $21.77 | +0.10% |
| Jul 15 | $19.95 | $21.01 | $22.13 | +0.19% |
| Jul 16 | $19.74 | $21.03 | $22.41 | +0.29% |
| Jul 17 | $19.56 | $21.05 | $22.65 | +0.39% |
| Jul 18 | $19.41 | $21.07 | $22.87 | +0.49% |
| Jul 19 | $19.28 | $21.09 | $23.07 | +0.58% |
| Jul 20 | $19.16 | $21.11 | $23.26 | +0.68% |
| Period | Min | Prediction | Max | Change |
|---|---|---|---|---|
| Week 1 | $19.16 | $21.11 | $23.26 | +0.68% |
| Week 2 | $18.53 | $21.26 | $24.38 | +1.37% |
| Week 3 | $18.09 | $21.40 | $25.31 | +2.06% |
| Week 4 | $17.75 | $21.55 | $26.16 | +2.75% |
| Week 5 | $17.47 | $21.69 | $26.94 | +3.45% |
| Week 6 | $17.23 | $21.84 | $27.69 | +4.16% |
| Week 7 | $17.02 | $21.99 | $28.42 | +4.87% |
Short-term targets derived from the forecast trend and recent volatility. Highly uncertain — not financial advice.
Franklin Covey Co. provides training and consulting services in the areas of leadership, customer loyalty, execution, productivity, sales performance, and educational improvement for organizations and individuals worldwide. The company operates through four segments: North America, International Direct Offices, International Licensees, and Education Division.
It offers a suite of individual-effectiveness and leadership-development training and products, such as The 7 Habits of Highly Effective People, The Speed of Trust, The Leader In Me, The Four Disciplines of Execution, Trust & Inspire, and Multipliers. The company also operates internet-based platforms, including All Access Pass and Leader in Me that offer training days and training course materials.
The company was formerly known as Franklin Quest Co. and changed its name to Franklin Covey Co. in May 1997. Franklin Covey Co. was incorporated in 1983 and is based in Draper, Utah. It is categorized as a Consumer Defensive stock.
Franklin Covey Co. (FC) trades at $20.97 per share with a market cap of $236.83M, and it is ranked 3672 by market capitalization.
The current price and market position reflect its standing in the market as a publicly traded stock in the Consumer Defensive sector. The forecast presents an overall price outlook that begins with a near-flat first year and then progresses to a multi-year uptrend, with average prices rising through the latter years.
Forecast data show the 2026 average at $20.97, followed by rising averages in subsequent years, including $27.40 in 2027 and $32.86 in 2030, with further upward movement projected through 2050 (avg $169.43; max $353.03). These figures imply meaningful upside potential over the extended horizon, though they are estimates and not guarantees.
The stock’s forecast path includes growing average prices and sizable max estimates in later years, indicating a bullish long-term trajectory while acknowledging the inherent uncertainty of such projections.
A major floor 45.0% below — a decisive break under it would weaken the trend.
The nearest floor, 6.8% below — buyers have tended to step in here.
The nearest ceiling, 21.8% above — a clean break opens room to run.
A major ceiling 33.7% above — clearing it would confirm fresh momentum.
Key FC support and resistance from recent price action — levels where the trend has historically paused or reversed. Percentages are the distance from the current price.
A snapshot of FC market posture derived from its technical indicators and recent volatility. Higher trend and alignment lean bullish; higher risk means larger swings.
Technical Analysis
Indicators computed on daily closing prices.
| Period | SMA | Action | EMA | Action |
|---|---|---|---|---|
| MA 5 | $21.16 | Sell | $21.26 | Sell |
| MA 10 | $22.75 | Sell | $22.06 | Sell |
| MA 20 | $23.24 | Sell | $22.72 | Sell |
| MA 50 | $22.88 | Sell | $22.44 | Sell |
| MA 100 | $19.86 | Buy | $21.20 | Sell |
| MA 200 | $18.79 | Buy | $20.75 | Buy |
| Name | Value | Action |
|---|---|---|
| RSI (14) | 41.45 | Neutral |
| Stoch RSI (14) | 23.31 | Neutral |
| CCI (20) | -125.61 | Sell |
| Williams %R (14) | -76.21 | Info |
| MACD (12,26,9) | -0.48 | Sell |
| ROC (12) | -9.65 | Sell |
| Bollinger %B (20,2) | 0.13 | Neutral |
| Stochastic %K (14) | 23.79 | Neutral |
| TRIX (15) | -0.03 | Sell |
| Awesome (5,34) | -2.30 | Sell |
| Ultimate (7,14,28) | 35.31 | Neutral |
| Momentum (10) | -2.75 | Sell |
| Aroon Osc (25) | -24.00 | Sell |
| Hull MA (9) | 19.66 | Buy |
| ADX (14) | 18.68 | Neutral |
| ATR (14) | 0.83 | Info |
The 30-day technical picture leans bullish overall, suggesting positive near-term momentum. RSI14 sits at 40, indicating room for upside without being overbought.
Key moving averages show the near-term trend tests: SMA50 at $22.88 and SMA200 at $18.79, with immediate support at $19.54 and resistance at $25.55. The stock has traded within a 30-day range of $16.47 to $26.70, highlighting a constructive but range-bound setup over the last month.
| Year | Min | Avg | Max | ROI | Sentiment |
|---|---|---|---|---|---|
| $11.54 | $20.97 | $30.21 | 0% | Neutral | |
| $21.09 | $27.36 | $37.94 | +30% | Bullish | |
| $21.74 | $29.32 | $42.62 | +40% | Bullish | |
| $23.45 | $32.67 | $49.26 | +56% | Bullish | |
| $22.90 | $32.84 | $51.06 | +57% | Bullish | |
| $23.90 | $35.20 | $56.20 | +68% | Bullish | |
| $29.30 | $44.25 | $72.35 | +111% | Bullish | |
| $35.76 | $55.29 | $92.35 | +164% | Bullish | |
| $38.64 | $61.11 | $104.09 | +191% | Bullish | |
| $36.52 | $59.04 | $102.40 | +182% | Bullish | |
| $57.40 | $102.63 | $191.95 | +389% | Bullish | |
| $78.91 | $169.35 | $352.86 | +708% | Bullish |
Current year — the forecast is anchored to the live price, so ROI shows 0%.
| Month | Min | Avg | Max | Change |
|---|---|---|---|---|
| July 2026 | $11.54 | $20.97 | $25.63 | +0.00% |
| August 2026 | $18.14 | $21.61 | $26.57 | +3.03% |
| September 2026 | $19.05 | $22.91 | $28.59 | +6.04% |
| October 2026 | $19.82 | $24.02 | $30.35 | +4.86% |
| November 2026 | $19.37 | $23.64 | $30.17 | -1.59% |
| December 2026 | $19.09 | $23.45 | $30.21 | -0.81% |
Click any year to see its month-by-month FC forecast. Min / Avg / Max are a bear / base / bull scenario; ROI is the projected move from the current price. Change is the month-over-month move in the average. Estimates, not guarantees.
The FC price prediction for 2026 points to an average of $20.97 (low $11.54, high $30.21) — a potential gain of 0% on today's $20.97. Price action looks broadly range-bound.
In 2027, FC is projected to trade between $21.09 and $37.94, averaging $27.36 — a potential gain of +30% from today's $20.97. That is up +30% on the projected 2026 average. Buyers look set to stay in control over this stretch.
Franklin Covey Co.'s 2028 outlook centres on $29.32, within a $21.74 to $42.62 range. That is up +7% on the projected 2027 average. That marks a +40% change versus current levels. Momentum favours further upside here.
By 2029, FC could reach as high as $49.26, with a base case around $32.67 and support toward $23.45 — roughly +56% from $20.97. Buyers look set to stay in control over this stretch.
Expect FC to range from $22.90 to $51.06 through 2030. The $32.84 average target implies a +57% move from current prices. That is up +1% on the projected 2029 average. Momentum favours further upside here.
The FC price prediction for 2031 points to an average of $35.20 (low $23.90, high $56.20) — a potential gain of +68% on today's $20.97. Buyers look set to stay in control over this stretch.
In 2032, FC is projected to trade between $29.30 and $72.35, averaging $44.25 — a potential gain of +111% from today's $20.97. That is up +26% on the projected 2031 average. Momentum favours further upside here.
Franklin Covey Co.'s 2033 outlook centres on $55.29, within a $35.76 to $92.35 range. That is up +25% on the projected 2032 average. That marks a +164% change versus current levels. Buyers look set to stay in control over this stretch.
By 2034, FC could reach as high as $104.09, with a base case around $61.11 and support toward $38.64 — roughly +191% from $20.97. Momentum favours further upside here.
Expect FC to range from $36.52 to $102.40 through 2035. The $59.04 average target implies a +182% move from current prices. That is -3% versus the projected 2034 average. Buyers look set to stay in control over this stretch.
The FC price prediction for 2040 points to an average of $102.63 (low $57.40, high $191.95) — a potential gain of +389% on today's $20.97. Momentum favours further upside here.
In 2050, FC is projected to trade between $78.91 and $352.86, averaging $169.35 — a potential gain of +708% from today's $20.97. That is up +65% on the projected 2040 average. Buyers look set to stay in control over this stretch.
Investing $1,000 in FC today (≈ 47.687172 FC) could be worth
$8,076.04
+$7,076.04 (+708%) by 2050 · US Dollar
Based on the average projected FC price of $169.35 in 2050.
Based on the base (average) forecast scenario. FX rates are indicative. Estimates only — not financial advice.
See what a past investment in FCwould be worth at today's price.
$1,000 invested in FC on Jul 10, 2025 (≈ 47.96163 FC) would be worth
$1,005.76
+$5.76 (+0.6%) today · 1.01× · US Dollar
Based on a FC entry price of $20.85 vs. today's $20.97.
| Invested | Entry price | Value today | Return |
|---|---|---|---|
| 1 week ago | $21.78 | $962.81 | -3.7% |
| 1 month ago | $24.59 | $852.79 | -14.7% |
| 3 months ago | $21.55 | $973.09 | -2.7% |
| 6 months ago | $19.2 | $1,092.19 | +9.2% |
| 1 year ago | $20.85 | $1,005.76 | +0.6% |
| All time (5.0y) ago | $35.73 | $586.9 | -41.3% |
Past performance from historical market data — it does not predict future results. FX rates are indicative. Not financial advice.
Enter a price to see how it sits against our FC forecast.
Our base-case forecast reaches $42.00 around 2032.
Implied market cap at $42.00: $474.34M
The multi-year forecast outlines a clear path of rising averages and expanding price levels. In 2026 the average is $20.97, with a bullish sentiment and a positive directional channel evident in subsequent years, reaching a 2027 average of $27.40 and a 2028 average of $29.29. By 2030 the average is $32.86 with a 56.7% ROI and bullish sentiment, continuing to climb in later years.
From 2032 onward, the forecast shows strong upside, with 2032 average $44.35 (111.5% ROI) and 2033 average $55.33 (163.9% ROI). The trajectory remains bullish through 2034 ($61.00, 190.9% ROI) and 2035 ($59.12, 181.9% ROI). In 2040 the average is $102.60 (389.3% ROI), and by 2050 the average reaches $169.43 with a max of $353.03 and a 708% ROI.
These figures illustrate a substantial long-run upside potential, tempered by the fact that the estimates span wide ranges (for example, 2030 min $22.91 and max $51.09; 2040 min $57.38 and max $191.90; 2050 min $78.94 and max $353.03). They are estimates, not guarantees, and actual results will depend on market conditions and company performance.
Tap a question to reveal the answer.
The forecast shows an average price of $32.86 in 2030, with a min of $22.91 and a max of $51.09; the estimated ROI for 2030 is 56.7% and sentiment is BULLISH.
Forecasts show bullish sentiment from 2027 onward, with positive ROIs: 2027 30.6%, 2028 39.7%, 2029 55.9%, 2030 56.7%, 2031 67.6%, 2032 111.5%, 2033 163.9%, 2034 190.9%, 2035 181.9%, 2040 389.3%, and 2050 708%.
Yes. The forecast maximums include $103.92 in 2034, $92.43 in 2033, $191.90 in 2040, and $353.03 in 2050.
Low $16.47 and high $26.70.
Current price $20.97; market cap $236.83M.
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