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e.l.f. Beauty, Inc. is projected to rise to $80.63 by 2027, a +5% move from its current price of $76.75. ELF is currently trading above its 50-day average (a bullish sign). Technical indicators currently lean strong buy.
A data-driven summary — not financial advice. See the full breakdown below.
Live market data via Yahoo Finance · updated 7/12/2026
| Period | Min | Prediction | Max | Change |
|---|---|---|---|---|
| Jul 13 | $74.51 | $76.78 | $79.12 | +0.04% |
| Jul 14 | $73.62 | $76.81 | $80.13 | +0.07% |
| Jul 15 | $72.94 | $76.83 | $80.93 | +0.11% |
| Jul 16 | $72.39 | $76.86 | $81.61 | +0.15% |
| Jul 17 | $71.90 | $76.89 | $82.22 | +0.18% |
| Jul 18 | $71.47 | $76.92 | $82.78 | +0.22% |
| Jul 19 | $71.08 | $76.95 | $83.30 | +0.26% |
| Period | Min | Prediction | Max | Change |
|---|---|---|---|---|
| Week 1 | $71.08 | $76.95 | $83.30 | +0.26% |
| Week 2 | $68.95 | $77.14 | $86.31 | +0.51% |
| Week 3 | $67.41 | $77.34 | $88.74 | +0.77% |
| Week 4 | $66.16 | $77.54 | $90.88 | +1.03% |
| Week 5 | $65.10 | $77.74 | $92.83 | +1.29% |
| Week 6 | $64.17 | $77.94 | $94.66 | +1.55% |
| Week 7 | $63.34 | $78.14 | $96.39 | +1.81% |
Short-term targets derived from the forecast trend and recent volatility. Highly uncertain — not financial advice.
e.l.f. Beauty, Inc. is a beauty company that provides cosmetics and skin care products worldwide.
The company offers eye, lip, face, and skin care products and markets brands including e.l.f. Cosmetics, e.l.f. Skin, Well People, Naturium, and Rhode.
Its products are sold through national and international retailers and direct-to-consumer via its e-commerce channel. It was formerly known as J.A. Cosmetics Holdings, Inc. and changed its name to e.l.f. Beauty, Inc. in April 2016. It was founded in 2004 and is headquartered in Oakland, California. It is categorized in the Consumer Defensive sector.
Current price: $74.00. Market cap: $4.4B. Rank: 1471.
The near-term forecast shows a neutral stance in 2026 with min $49.57, avg $74.00, max $97.94 and ROI 0%. The sentiment for 2026 is NEUTRAL.
From 2030 onward, the forecast turns bullish, with 2030 average $91.85 (min $66.10, max $138.11) and ROI 24.1%, followed by continued upside through 2031–2050 (2031 avg $115.46; 2040 avg $195.51; 2050 avg $324.09), with ROI rising to 56%, 164.2%, and 338% respectively. These figures indicate substantial longer-term upside with a bullish sentiment from 2030 onward.
A major floor 49.0% below — a decisive break under it would weaken the trend.
The nearest floor, 35.4% below — buyers have tended to step in here.
Price is pressing into resistance (2.6% away) — a breakout level to watch.
A major ceiling 27.1% above — clearing it would confirm fresh momentum.
Key ELF support and resistance from recent price action — levels where the trend has historically paused or reversed. Percentages are the distance from the current price.
A snapshot of ELF market posture derived from its technical indicators and recent volatility. Higher trend and alignment lean bullish; higher risk means larger swings.
Technical Analysis
Indicators computed on daily closing prices.
| Period | SMA | Action | EMA | Action |
|---|---|---|---|---|
| MA 5 | $75.10 | Buy | $75.39 | Buy |
| MA 10 | $74.20 | Buy | $73.42 | Buy |
| MA 20 | $68.88 | Buy | $69.51 | Buy |
| MA 50 | $61.18 | Buy | $65.59 | Buy |
| MA 100 | $67.36 | Buy | $68.67 | Buy |
| MA 200 | $81.74 | Sell | $78.08 | Sell |
| Name | Value | Action |
|---|---|---|
| RSI (14) | 67.14 | Neutral |
| Stoch RSI (14) | 48.56 | Neutral |
| CCI (20) | 95.99 | Neutral |
| Williams %R (14) | -12.85 | Info |
| MACD (12,26,9) | 0.66 | Buy |
| ROC (12) | 20.89 | Buy |
| Bollinger %B (20,2) | 0.83 | Neutral |
| Stochastic %K (14) | 87.15 | Sell |
| TRIX (15) | 0.98 | Buy |
| Awesome (5,34) | 12.36 | Buy |
| Ultimate (7,14,28) | 64.10 | Neutral |
| Momentum (10) | 11.66 | Buy |
| Aroon Osc (25) | 68.00 | Buy |
| Hull MA (9) | 75.57 | Buy |
| ADX (14) | 28.32 | Buy |
| ATR (14) | 2.04 | Info |
The 30-day technical picture is NEUTRAL. RSI14 is at 70, with the 50-day simple moving average at $59.77 and the 200-day simple moving average at $84.05. The stock sits with support at $49.57 and resistance at $74.00.
The 30-day price path has ranged from a low of $60.02 to a high of $91.24, indicating a broad trading channel and near-term upside potential but no clear breakout beyond the stated resistance level.
| Year | Min | Avg | Max | ROI | Sentiment |
|---|---|---|---|---|---|
| $49.57 | $76.75 | $101.75 | 0% | Neutral | |
| $63.60 | $80.63 | $108.49 | +5% | Neutral | |
| $64.32 | $84.11 | $117.79 | +10% | Neutral | |
| $70.93 | $95.17 | $137.51 | +24% | Bullish | |
| $76.06 | $104.41 | $154.87 | +36% | Bullish | |
| $91.85 | $128.72 | $195.35 | +68% | Bullish | |
| $98.85 | $141.25 | $218.79 | +84% | Bullish | |
| $91.72 | $133.48 | $210.62 | +74% | Bullish | |
| $96.62 | $143.08 | $229.64 | +86% | Bullish | |
| $99.46 | $149.76 | $244.19 | +95% | Bullish | |
| $142.08 | $230.82 | $402.00 | +201% | Bullish | |
| $218.34 | $404.99 | $776.09 | +428% | Bullish |
Current year — the forecast is anchored to the live price, so ROI shows 0%.
| Month | Min | Avg | Max | Change |
|---|---|---|---|---|
| July 2026 | $49.57 | $76.75 | $92.37 | +0.00% |
| August 2026 | $67.34 | $79.68 | $96.97 | +3.82% |
| September 2026 | $66.54 | $79.35 | $97.75 | -0.41% |
| October 2026 | $64.24 | $77.12 | $95.98 | -2.81% |
| November 2026 | $64.79 | $78.21 | $98.18 | +1.42% |
| December 2026 | $66.27 | $80.42 | $101.75 | +2.83% |
Click any year to see its month-by-month ELF forecast. Min / Avg / Max are a bear / base / bull scenario; ROI is the projected move from the current price. Change is the month-over-month move in the average. Estimates, not guarantees.
By 2026, ELF could reach as high as $101.75, with a base case around $76.75 and support toward $49.57 — roughly 0% from $76.75. Price action looks broadly range-bound.
Expect ELF to range from $63.60 to $108.49 through 2027. The $80.63 average target implies a +5% move from current prices. That is up +5% on the projected 2026 average. A consolidation phase looks the most probable path here.
The ELF price prediction for 2028 points to an average of $84.11 (low $64.32, high $117.79) — a potential gain of +10% on today's $76.75. Price action looks broadly range-bound.
In 2029, ELF is projected to trade between $70.93 and $137.51, averaging $95.17 — a potential gain of +24% from today's $76.75. That is up +13% on the projected 2028 average. Buyers look set to stay in control over this stretch.
e.l.f. Beauty, Inc.'s 2030 outlook centres on $104.41, within a $76.06 to $154.87 range. That is up +10% on the projected 2029 average. That marks a +36% change versus current levels. Momentum favours further upside here.
By 2031, ELF could reach as high as $195.35, with a base case around $128.72 and support toward $91.85 — roughly +68% from $76.75. Buyers look set to stay in control over this stretch.
Expect ELF to range from $98.85 to $218.79 through 2032. The $141.25 average target implies a +84% move from current prices. That is up +10% on the projected 2031 average. Momentum favours further upside here.
The ELF price prediction for 2033 points to an average of $133.48 (low $91.72, high $210.62) — a potential gain of +74% on today's $76.75. Buyers look set to stay in control over this stretch.
In 2034, ELF is projected to trade between $96.62 and $229.64, averaging $143.08 — a potential gain of +86% from today's $76.75. That is up +7% on the projected 2033 average. Momentum favours further upside here.
e.l.f. Beauty, Inc.'s 2035 outlook centres on $149.76, within a $99.46 to $244.19 range. That is up +5% on the projected 2034 average. That marks a +95% change versus current levels. Buyers look set to stay in control over this stretch.
By 2040, ELF could reach as high as $402.00, with a base case around $230.82 and support toward $142.08 — roughly +201% from $76.75. Momentum favours further upside here.
Expect ELF to range from $218.34 to $776.09 through 2050. The $404.99 average target implies a +428% move from current prices. That is up +75% on the projected 2040 average. Buyers look set to stay in control over this stretch.
Investing $1,000 in ELF today (≈ 13.029316 ELF) could be worth
$5,276.81
+$4,276.81 (+428%) by 2050 · US Dollar
Based on the average projected ELF price of $404.99 in 2050.
Based on the base (average) forecast scenario. FX rates are indicative. Estimates only — not financial advice.
See what a past investment in ELFwould be worth at today's price.
$1,000 invested in ELF on Jul 10, 2025 (≈ 8.667764 ELF) would be worth
$665.25
-$334.75 (-33.5%) today · 0.67× · US Dollar
Based on a ELF entry price of $115.37 vs. today's $76.75.
| Invested | Entry price | Value today | Return |
|---|---|---|---|
| 1 week ago | $76.42 | $1,004.32 | +0.4% |
| 1 month ago | $58.12 | $1,320.54 | +32.1% |
| 3 months ago | $65.13 | $1,178.41 | +17.8% |
| 6 months ago | $86.58 | $886.46 | -11.4% |
| 1 year ago | $115.37 | $665.25 | -33.5% |
| All time (5.0y) ago | $25.7 | $2,986.38 | +198.6% |
Past performance from historical market data — it does not predict future results. FX rates are indicative. Not financial advice.
Enter a price to see how it sits against our ELF forecast.
Our base-case forecast reaches $150.00 around 2040.
Implied market cap at $150.00: $8.84B
The multi-year forecast shows a bullish trajectory starting in 2030 and extending through 2050. In 2030 the average price is $91.85 with a potential max of $138.11 and a min of $66.10, implying an ROI of 24.1% and a bullish outlook.
The 2031–2035 period continues the upside, with 2031 average $115.46 and 2032 average $124.22, 2033 average $114.87, 2034 average $125.30, and 2035 average $128.02, all carrying bullish sentiment and higher upside.
The forecast accelerates further by 2040 and 2050, with 2040 average $195.51 (ROI 164.2%) and 2050 average $324.09 (ROI 338%), both labeled bullish. These figures imply meaningful long-term appreciation but remain estimates and are not guarantees.
Tap a question to reveal the answer.
Avg $91.85; min $66.10; max $138.11; ROI 24.1%; Sentiment BULLISH.
Yes. The 2030 max is $138.11 and the 2031 average is $115.46, indicating prices above $100 are possible within the forecast horizon.
Forecasts show bullish sentiment from 2030 onward with higher averages and ROI up to 338% by 2050, but these are estimates and not guarantees.
Current price is $74.00; Market cap is $4.4B.
Sentiment NEUTRAL; RSI14 70; SMA50 $59.77; SMA200 $84.05; Support $49.57; Resistance $74.00; 30-day range $60.02-$91.24.
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