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Dollar General Corporation is projected to rise to $112.39 by 2027, a +8% move from its current price of $104.33. DG is currently trading below its 50-day average (a bearish sign). Technical indicators currently lean strong sell.
A data-driven summary — not financial advice. See the full breakdown below.
Live market data via Yahoo Finance · updated 5/28/2026
| Period | Min | Prediction | Max | Change |
|---|---|---|---|---|
| May 29 | $102.30 | $104.34 | $106.42 | +0.01% |
| May 30 | $101.47 | $104.35 | $107.30 | +0.02% |
| May 31 | $100.85 | $104.36 | $107.99 | +0.02% |
| Jun 1 | $100.32 | $104.36 | $108.57 | +0.03% |
| Jun 2 | $99.87 | $104.37 | $109.08 | +0.04% |
| Jun 3 | $99.45 | $104.38 | $109.55 | +0.05% |
| Jun 4 | $99.08 | $104.39 | $109.99 | +0.06% |
| Period | Min | Prediction | Max | Change |
|---|---|---|---|---|
| Week 1 | $99.08 | $104.39 | $109.99 | +0.06% |
| Week 2 | $97.01 | $104.45 | $112.46 | +0.11% |
| Week 3 | $95.47 | $104.51 | $114.40 | +0.17% |
| Week 4 | $94.20 | $104.57 | $116.08 | +0.23% |
| Week 5 | $93.10 | $104.63 | $117.59 | +0.29% |
| Week 6 | $92.12 | $104.69 | $118.98 | +0.34% |
| Week 7 | $91.23 | $104.75 | $120.27 | +0.40% |
Short-term targets derived from the forecast trend and recent volatility. Highly uncertain — not financial advice.
Dollar General Corporation is a discount retailer operating across the southern, southwestern, midwestern, and eastern United States. It offers a broad range of merchandise, including consumables, packaged foods, perishables, and general merchandise such as over-the-counter medicines, personal care products, pet supplies, seasonal items, home goods, and apparel. The company was formerly known as J.L.
Turner & Son, Inc. and changed its name to Dollar General Corporation in 1968. Dollar General Corporation was founded in 1939 and is based in Goodlettsville, Tennessee. In the applicable category, the asset sits within the Consumer Defensive sector.
Dollar General (DG) is currently priced at $105.65 per share with a market cap of $23.27B, and it holds a rank of 522. The near-term setup is tempered, while the longer horizon shows meaningful upside reflected in the year-by-year forecast. The forecast projects an average price of $132.05 in 2030, rising to $259.90 in 2040 and $513.72 in 2050, with corresponding ROIs of 25, 146, and 386.2 respectively.
A major floor 17.6% below — a decisive break under it would weaken the trend.
Price is testing support right now (2.5% away) — a key level to hold.
The nearest ceiling, 21.4% above — a clean break opens room to run.
A major ceiling 49.8% above — clearing it would confirm fresh momentum.
Key DG support and resistance from recent price action — levels where the trend has historically paused or reversed. Percentages are the distance from the current price.
A snapshot of DG market posture derived from its technical indicators and recent volatility. Higher trend and alignment lean bullish; higher risk means larger swings.
Technical Analysis
Indicators computed on daily closing prices.
| Period | SMA | Action | EMA | Action |
|---|---|---|---|---|
| MA 5 | $104.66 | Sell | $104.51 | Sell |
| MA 10 | $104.22 | Buy | $105.44 | Sell |
| MA 20 | $108.59 | Sell | $108.52 | Sell |
| MA 50 | $116.30 | Sell | $116.71 | Sell |
| MA 100 | $131.71 | Sell | $121.86 | Sell |
| MA 200 | $121.08 | Sell | $120.12 | Sell |
| Name | Value | Action |
|---|---|---|
| RSI (14) | 37.71 | Neutral |
| Stoch RSI (14) | 79.92 | Neutral |
| CCI (20) | -53.32 | Neutral |
| Williams %R (14) | -82.47 | Info |
| MACD (12,26,9) | 0.25 | Buy |
| ROC (12) | -7.91 | Sell |
| Bollinger %B (20,2) | 0.31 | Neutral |
| Stochastic %K (14) | 17.53 | Buy |
| TRIX (15) | -0.57 | Sell |
| Awesome (5,34) | -9.09 | Sell |
| Ultimate (7,14,28) | 47.00 | Neutral |
| Momentum (10) | 1.35 | Buy |
| Aroon Osc (25) | -64.00 | Sell |
| Hull MA (9) | 104.70 | Sell |
| ADX (14) | 28.11 | Sell |
| ATR (14) | 1.99 | Info |
The 30-day technical picture is neutral, with RSI(14) at 40. The stock is trading below its short- and longer-term moving averages, with SMA50 at $117.47 and SMA200 at $121.20. Support is identified at $101.75 and resistance at $126.68, while the 30-day price range spans from $92.26 to $120.98.
| Year | Min | Avg | Max | ROI | Sentiment |
|---|---|---|---|---|---|
| $101.75 | $104.33 | $136.10 | 0% | Neutral | |
| $91.53 | $112.39 | $144.65 | +8% | Neutral | |
| $95.05 | $118.96 | $157.28 | +14% | Neutral | |
| $95.57 | $121.52 | $164.14 | +16% | Neutral | |
| $100.48 | $129.55 | $178.22 | +24% | Bullish | |
| $116.45 | $152.05 | $212.56 | +46% | Bullish | |
| $125.98 | $166.44 | $236.08 | +60% | Bullish | |
| $130.47 | $174.27 | $250.48 | +67% | Bullish | |
| $127.60 | $172.21 | $250.57 | +65% | Bullish | |
| $130.25 | $177.54 | $261.28 | +70% | Bullish | |
| $176.47 | $251.44 | $388.33 | +141% | Bullish | |
| $322.14 | $494.31 | $820.04 | +374% | Bullish |
Current year — the forecast is anchored to the live price, so ROI shows 0%.
| Month | Min | Avg | Max | Change |
|---|---|---|---|---|
| May 2026 | $101.75 | $104.33 | $122.52 | +0.00% |
| June 2026 | $90.63 | $105.80 | $125.96 | +1.41% |
| July 2026 | $89.50 | $105.11 | $126.38 | -0.65% |
| August 2026 | $90.80 | $107.14 | $129.80 | +1.93% |
| September 2026 | $92.29 | $109.33 | $133.27 | +2.04% |
| October 2026 | $90.87 | $108.03 | $132.44 | -1.18% |
| November 2026 | $89.99 | $107.31 | $132.20 | -0.66% |
| December 2026 | $91.93 | $109.96 | $136.10 | +2.47% |
Click any year to see its month-by-month DG forecast. Min / Avg / Max are a bear / base / bull scenario; ROI is the projected move from the current price. Change is the month-over-month move in the average. Estimates, not guarantees.
In 2026, DG is projected to trade between $101.75 and $136.10, averaging $104.33 — a potential gain of 0% from today's $104.33. Price action looks broadly range-bound.
Dollar General Corporation's 2027 outlook centres on $112.39, within a $91.53 to $144.65 range. That is up +8% on the projected 2026 average. That marks a +8% change versus current levels. A consolidation phase looks the most probable path here.
By 2028, DG could reach as high as $157.28, with a base case around $118.96 and support toward $95.05 — roughly +14% from $104.33. Price action looks broadly range-bound.
Expect DG to range from $95.57 to $164.14 through 2029. The $121.52 average target implies a +16% move from current prices. That is up +2% on the projected 2028 average. A consolidation phase looks the most probable path here.
The DG price prediction for 2030 points to an average of $129.55 (low $100.48, high $178.22) — a potential gain of +24% on today's $104.33. Momentum favours further upside here.
In 2031, DG is projected to trade between $116.45 and $212.56, averaging $152.05 — a potential gain of +46% from today's $104.33. That is up +17% on the projected 2030 average. Buyers look set to stay in control over this stretch.
Dollar General Corporation's 2032 outlook centres on $166.44, within a $125.98 to $236.08 range. That is up +9% on the projected 2031 average. That marks a +60% change versus current levels. Momentum favours further upside here.
By 2033, DG could reach as high as $250.48, with a base case around $174.27 and support toward $130.47 — roughly +67% from $104.33. Buyers look set to stay in control over this stretch.
Expect DG to range from $127.60 to $250.57 through 2034. The $172.21 average target implies a +65% move from current prices. That is -1% versus the projected 2033 average. Momentum favours further upside here.
The DG price prediction for 2035 points to an average of $177.54 (low $130.25, high $261.28) — a potential gain of +70% on today's $104.33. Buyers look set to stay in control over this stretch.
In 2040, DG is projected to trade between $176.47 and $388.33, averaging $251.44 — a potential gain of +141% from today's $104.33. That is up +42% on the projected 2035 average. Momentum favours further upside here.
Dollar General Corporation's 2050 outlook centres on $494.31, within a $322.14 to $820.04 range. That is up +97% on the projected 2040 average. That marks a +374% change versus current levels. Buyers look set to stay in control over this stretch.
Investing $1,000 in DG today (≈ 9.584971 DG) could be worth
$4,737.91
+$3,737.91 (+374%) by 2050 · US Dollar
Based on the average projected DG price of $494.31 in 2050.
Based on the base (average) forecast scenario. FX rates are indicative. Estimates only — not financial advice.
See what a past investment in DGwould be worth at today's price.
$1,000 invested in DG on May 27, 2025 (≈ 9.902951 DG) would be worth
$1,033.17
+$33.17 (+3.3%) today · 1.03× · US Dollar
Based on a DG entry price of $100.98 vs. today's $104.33.
| Invested | Entry price | Value today | Return |
|---|---|---|---|
| 1 week ago | $104.61 | $997.32 | -0.3% |
| 1 month ago | $117.35 | $889.05 | -11.1% |
| 3 months ago | $154 | $677.47 | -32.3% |
| 6 months ago | $109.49 | $952.87 | -4.7% |
| 1 year ago | $100.98 | $1,033.17 | +3.3% |
| All time (5.0y) ago | $201.42 | $517.97 | -48.2% |
Past performance from historical market data — it does not predict future results. FX rates are indicative. Not financial advice.
Enter a price to see how it sits against our DG forecast.
Our base-case forecast reaches $210.00 around 2040.
Implied market cap at $210.00: $46.25B
The multi-year forecast shows a bullish trajectory beginning in 2030, with an average price of $132.05 and a max of $182.88 (min $101.89) and an ROI of 25. From 2040 onward, the average rises to $259.90 (max $405.58, min $180.58) with a 146 ROI, and by 2050 the average reaches $513.72 (max $862.92, min $330.12) with a 386.2 ROI. These projections imply substantial upside over the long term, but they are estimates and carry inherent uncertainty and risk.
Tap a question to reveal the answer.
2030 forecast: avg $132.05, min $101.89, max $182.88 with ROI 25; sentiment BULLISH.
The forecast shows neutral sentiment in the near term but a bullish shift beginning in 2030, with rising averages (e.g., 2030 avg $132.05) and higher potential later in the horizon.
Yes, the forecast max values include $405.58 in 2040 and $862.92 in 2050, indicating potential above $400 in the long horizon.
DG's current price is $105.65.
DG's market cap is $23.27B.
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