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Dollar General Corporation is projected to rise to $129.70 by 2027, a +9% move from its current price of $118.92. DG is currently trading above its 50-day average (a bullish sign). Technical indicators currently lean strong buy.
A data-driven summary — not financial advice. See the full breakdown below.
Live market data via Yahoo Finance · updated 7/11/2026
| Period | Min | Prediction | Max | Change |
|---|---|---|---|---|
| Jul 13 | $116.77 | $118.94 | $121.15 | +0.02% |
| Jul 14 | $115.91 | $118.97 | $122.10 | +0.04% |
| Jul 15 | $115.25 | $118.99 | $122.84 | +0.06% |
| Jul 16 | $114.71 | $119.01 | $123.47 | +0.08% |
| Jul 17 | $114.23 | $119.03 | $124.04 | +0.10% |
| Jul 18 | $113.81 | $119.06 | $124.55 | +0.11% |
| Jul 19 | $113.42 | $119.08 | $125.02 | +0.13% |
| Period | Min | Prediction | Max | Change |
|---|---|---|---|---|
| Week 1 | $113.42 | $119.08 | $125.02 | +0.13% |
| Week 2 | $111.30 | $119.24 | $127.74 | +0.27% |
| Week 3 | $109.74 | $119.40 | $129.91 | +0.40% |
| Week 4 | $108.46 | $119.55 | $131.79 | +0.53% |
| Week 5 | $107.36 | $119.71 | $133.49 | +0.67% |
| Week 6 | $106.39 | $119.87 | $135.07 | +0.80% |
| Week 7 | $105.52 | $120.03 | $136.54 | +0.94% |
Short-term targets derived from the forecast trend and recent volatility. Highly uncertain — not financial advice.
Dollar General Corporation is a discount retailer. It offers a wide range of consumable and non-food products, including household items, beverages, paper products, cleaning supplies, personal care items, pet supplies, seasonal goods, home office items, and apparel, serving customers across the southern, southwestern, midwestern, and eastern United States.
The company was founded in 1939 and is based in Goodlettsville, Tennessee. It was formerly known as J.L. Turner & Son, Inc. and changed its name to Dollar General Corporation in 1968. It is categorized in the Consumer Defensive sector.
Dollar General Corporation (DG) is a discount retailer with a current price of $114.34 and a market capitalization of $25.22B, ranking 507 by market cap.
As of now, DG sits in the mid-cap tier with a price that, according to the near-term forecast, aligns with its current level: the 2026 average price is $114.34, with a range from $101.75 to $148.40 and a neutral sentiment.
Looking further out, the multi-year forecast projects higher price levels: 2030 average of $157.09 (ROI 37.4%), 2040 average of $325.92 (ROI 185%), and 2050 average of $657.01 (ROI 474.6%), with bullish sentiment in the longer horizon.
A major floor 17.6% below — a decisive break under it would weaken the trend.
The nearest floor, 12.9% below — buyers have tended to step in here.
Price is pressing into resistance (0.5% away) — a breakout level to watch.
A major ceiling 28.7% above — clearing it would confirm fresh momentum.
Key DG support and resistance from recent price action — levels where the trend has historically paused or reversed. Percentages are the distance from the current price.
A snapshot of DG market posture derived from its technical indicators and recent volatility. Higher trend and alignment lean bullish; higher risk means larger swings.
Technical Analysis
Indicators computed on daily closing prices.
| Period | SMA | Action | EMA | Action |
|---|---|---|---|---|
| MA 5 | $116.23 | Buy | $116.80 | Buy |
| MA 10 | $116.67 | Buy | $116.28 | Buy |
| MA 20 | $115.59 | Buy | $115.01 | Buy |
| MA 50 | $111.18 | Buy | $114.85 | Buy |
| MA 100 | $121.67 | Sell | $118.09 | Buy |
| MA 200 | $121.58 | Sell | $118.33 | Buy |
| Name | Value | Action |
|---|---|---|
| RSI (14) | 58.56 | Neutral |
| Stoch RSI (14) | 67.60 | Neutral |
| CCI (20) | 117.33 | Buy |
| Williams %R (14) | -8.37 | Info |
| MACD (12,26,9) | 0.05 | Buy |
| ROC (12) | 3.79 | Buy |
| Bollinger %B (20,2) | 0.83 | Neutral |
| Stochastic %K (14) | 91.63 | Sell |
| TRIX (15) | 0.23 | Buy |
| Awesome (5,34) | 4.30 | Buy |
| Ultimate (7,14,28) | 64.31 | Neutral |
| Momentum (10) | 1.36 | Buy |
| Aroon Osc (25) | 60.00 | Buy |
| Hull MA (9) | 116.08 | Buy |
| ADX (14) | 13.34 | Neutral |
| ATR (14) | 2.02 | Info |
Technical sentiment is bullish. The RSI(14) is 60, suggesting moderate upward momentum.
The 50-day simple moving average is $113.27 and the 200-day simple moving average is $120.77, with a near-term interplay around those levels.
The price study shows a 30-day price range of $99.95 to $130.80, with a documented support at $101.75 and resistance at $117.01. Annualized volatility is 40%, indicating notable price movement potential within these parameters.
| Year | Min | Avg | Max | ROI | Sentiment |
|---|---|---|---|---|---|
| $101.75 | $118.92 | $150.81 | 0% | Neutral | |
| $106.22 | $129.70 | $165.58 | +9% | Neutral | |
| $115.14 | $143.23 | $187.79 | +20% | Bullish | |
| $113.35 | $143.18 | $191.73 | +20% | Bullish | |
| $125.07 | $160.12 | $218.27 | +35% | Bullish | |
| $146.32 | $189.61 | $262.56 | +59% | Bullish | |
| $154.15 | $202.01 | $283.70 | +70% | Bullish | |
| $168.14 | $222.66 | $316.76 | +87% | Bullish | |
| $167.68 | $224.27 | $322.85 | +89% | Bullish | |
| $164.45 | $222.03 | $323.19 | +87% | Bullish | |
| $239.34 | $337.03 | $514.11 | +183% | Bullish | |
| $433.88 | $655.26 | $1,071.42 | +451% | Bullish |
Current year — the forecast is anchored to the live price, so ROI shows 0%.
| Month | Min | Avg | Max | Change |
|---|---|---|---|---|
| July 2026 | $101.75 | $118.92 | $142.71 | +0.00% |
| August 2026 | $102.67 | $120.20 | $143.77 | +1.08% |
| September 2026 | $102.87 | $121.00 | $145.86 | +0.67% |
| October 2026 | $105.36 | $124.44 | $151.00 | +2.85% |
| November 2026 | $105.34 | $124.85 | $152.32 | +0.32% |
| December 2026 | $103.44 | $122.99 | $150.81 | -1.49% |
Click any year to see its month-by-month DG forecast. Min / Avg / Max are a bear / base / bull scenario; ROI is the projected move from the current price. Change is the month-over-month move in the average. Estimates, not guarantees.
In 2026, DG is projected to trade between $101.75 and $150.81, averaging $118.92 — a potential gain of 0% from today's $118.92. Price action looks broadly range-bound.
Dollar General Corporation's 2027 outlook centres on $129.70, within a $106.22 to $165.58 range. That is up +9% on the projected 2026 average. That marks a +9% change versus current levels. A consolidation phase looks the most probable path here.
By 2028, DG could reach as high as $187.79, with a base case around $143.23 and support toward $115.14 — roughly +20% from $118.92. Momentum favours further upside here.
Expect DG to range from $113.35 to $191.73 through 2029. The $143.18 average target implies a +20% move from current prices. That is 0% versus the projected 2028 average. Buyers look set to stay in control over this stretch.
The DG price prediction for 2030 points to an average of $160.12 (low $125.07, high $218.27) — a potential gain of +35% on today's $118.92. Momentum favours further upside here.
In 2031, DG is projected to trade between $146.32 and $262.56, averaging $189.61 — a potential gain of +59% from today's $118.92. That is up +18% on the projected 2030 average. Buyers look set to stay in control over this stretch.
Dollar General Corporation's 2032 outlook centres on $202.01, within a $154.15 to $283.70 range. That is up +7% on the projected 2031 average. That marks a +70% change versus current levels. Momentum favours further upside here.
By 2033, DG could reach as high as $316.76, with a base case around $222.66 and support toward $168.14 — roughly +87% from $118.92. Buyers look set to stay in control over this stretch.
Expect DG to range from $167.68 to $322.85 through 2034. The $224.27 average target implies a +89% move from current prices. That is up +1% on the projected 2033 average. Momentum favours further upside here.
The DG price prediction for 2035 points to an average of $222.03 (low $164.45, high $323.19) — a potential gain of +87% on today's $118.92. Buyers look set to stay in control over this stretch.
In 2040, DG is projected to trade between $239.34 and $514.11, averaging $337.03 — a potential gain of +183% from today's $118.92. That is up +52% on the projected 2035 average. Momentum favours further upside here.
Dollar General Corporation's 2050 outlook centres on $655.26, within a $433.88 to $1,071.42 range. That is up +94% on the projected 2040 average. That marks a +451% change versus current levels. Buyers look set to stay in control over this stretch.
Investing $1,000 in DG today (≈ 8.409014 DG) could be worth
$5,510.08
+$4,510.08 (+451%) by 2050 · US Dollar
Based on the average projected DG price of $655.26 in 2050.
Based on the base (average) forecast scenario. FX rates are indicative. Estimates only — not financial advice.
See what a past investment in DGwould be worth at today's price.
$1,000 invested in DG on Jul 10, 2025 (≈ 8.907892 DG) would be worth
$1,059.33
+$59.33 (+5.9%) today · 1.06× · US Dollar
Based on a DG entry price of $112.26 vs. today's $118.92.
| Invested | Entry price | Value today | Return |
|---|---|---|---|
| 1 week ago | $118.17 | $1,006.35 | +0.6% |
| 1 month ago | $109.96 | $1,081.48 | +8.1% |
| 3 months ago | $115.73 | $1,027.56 | +2.8% |
| 6 months ago | $148.86 | $798.87 | -20.1% |
| 1 year ago | $112.26 | $1,059.33 | +5.9% |
| All time (5.0y) ago | $220.02 | $540.5 | -46.0% |
Past performance from historical market data — it does not predict future results. FX rates are indicative. Not financial advice.
Enter a price to see how it sits against our DG forecast.
Our base-case forecast reaches $240.00 around 2040.
Implied market cap at $240.00: $52.94B
The multi-year forecast describes a clear upward trajectory for DG over the coming years. In 2030 the average forecast is $157.09, with a max of $217.08 and a min of $121.42, yielding a projected ROI of 37.4% and a bullish outlook.
By 2040 the average forecast climbs to $325.92 and the max to $507.34, with an ROI of 185% and continued bullish sentiment. By 2050 the average is $657.01 and the max $1,100.60, with a projected ROI of 474.6% and bullish sentiment.
The longer-range view shows bullish sentiment persisting from 2029 onward, alongside steadily rising average prices and substantial upside. These figures are estimates and not guarantees, and actual results can differ due to market and business conditions.
Tap a question to reveal the answer.
2030 min $121.42, avg $157.09, max $217.08; ROI 37.4%; sentiment BULLISH.
The forecast shows bullish sentiment from 2029 onward, with rising averages: 2029 avg $140.67 (ROI 23%), 2030 avg $157.09 (ROI 37.4%), 2040 avg $325.92 (ROI 185%), and 2050 avg $657.01 (ROI 474.6%).
Yes. The 2030 max is $217.08, the 2040 max is $507.34, and the 2050 max is $1,100.60.
30-day range: low $99.95, high $130.80.
Current price $114.34; market cap $25.22B.
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