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Diageo plc is projected to rise to $101.53 by 2027, a +17% move from its current price of $86.56. DEO is currently trading above its 50-day average (a bullish sign). Technical indicators currently lean strong buy.
A data-driven summary — not financial advice. See the full breakdown below.
Live market data via Yahoo Finance · updated 5/28/2026
| Period | Min | Prediction | Max | Change |
|---|---|---|---|---|
| May 29 | $85.30 | $86.58 | $87.87 | +0.02% |
| May 30 | $84.80 | $86.59 | $88.42 | +0.04% |
| May 31 | $84.42 | $86.61 | $88.86 | +0.06% |
| Jun 1 | $84.10 | $86.63 | $89.23 | +0.08% |
| Jun 2 | $83.82 | $86.64 | $89.56 | +0.09% |
| Jun 3 | $83.57 | $86.66 | $89.86 | +0.11% |
| Jun 4 | $83.35 | $86.67 | $90.14 | +0.13% |
| Period | Min | Prediction | Max | Change |
|---|---|---|---|---|
| Week 1 | $83.35 | $86.67 | $90.14 | +0.13% |
| Week 2 | $82.11 | $86.79 | $91.73 | +0.26% |
| Week 3 | $81.20 | $86.90 | $93.00 | +0.40% |
| Week 4 | $80.46 | $87.02 | $94.11 | +0.53% |
| Week 5 | $79.83 | $87.13 | $95.11 | +0.66% |
| Week 6 | $79.27 | $87.25 | $96.03 | +0.79% |
| Week 7 | $78.76 | $87.36 | $96.90 | +0.93% |
Short-term targets derived from the forecast trend and recent volatility. Highly uncertain — not financial advice.
Diageo plc is a consumer defensive company that engages in the production, marketing, and distribution of alcoholic beverages. It operates in North America, Europe, the Asia Pacific, Latin America and Caribbean, and Africa. Its portfolio includes beer, scotch, gin, vodka, rum, liqueur, raki, wine, Irish and Canadian whisky, US and Indian whisky, Chinese whisky, cachaça, tequila, brandy, and Chinese white spirit beverages, as well as ready-to-drink and non-alcoholic beverages.
Its principal brands include Johnnie Walker, Don Julio, Guinness, Crown Royal, Smirnoff, Baileys, Captain Morgan, Casamigos, Shui Jing Fang, and McDowell's. The company was incorporated in 1886 and is headquartered in London, United Kingdom. It was formerly known as Guinness plc and changed its name to Diageo plc in February 1998.
Diageo is categorized as Consumer Defensive, reflecting its focus on consumer staples across a global beverage platform.
Diageo plc (DEO) is priced at $86.16 per share, with a market cap of $47.9B and a rank of 328. The current price and market position place it among large-cap consumer staples stocks with a diversified portfolio of alcoholic beverages and related brands.
The price outlook, based on the provided forecast, shows a long-term upward trajectory. The forecasted average price moves from $86.16 in 2026 to higher levels in subsequent years, reaching $120.85 on average in 2030 and $545.55 on average by 2050. Max forecast values rise to $165.10 in 2030, $487.36 in 2040, and $892.74 in 2050, underscoring a strong long-run upside potential while implying higher volatility.
The longer-horizon outlook is bullish, with progressively larger average prices and notable ROIs in the late 2020s through 2050.
A major floor 16.3% below — a decisive break under it would weaken the trend.
The nearest floor, 10.6% below — buyers have tended to step in here.
Price is pressing into resistance (0.0% away) — a breakout level to watch.
A major ceiling 18.0% above — clearing it would confirm fresh momentum.
Key DEO support and resistance from recent price action — levels where the trend has historically paused or reversed. Percentages are the distance from the current price.
A snapshot of DEO market posture derived from its technical indicators and recent volatility. Higher trend and alignment lean bullish; higher risk means larger swings.
Technical Analysis
Indicators computed on daily closing prices.
| Period | SMA | Action | EMA | Action |
|---|---|---|---|---|
| MA 5 | $85.76 | Buy | $85.52 | Buy |
| MA 10 | $83.98 | Buy | $84.51 | Buy |
| MA 20 | $82.59 | Buy | $83.10 | Buy |
| MA 50 | $79.21 | Buy | $82.16 | Buy |
| MA 100 | $84.65 | Buy | $84.36 | Buy |
| MA 200 | $90.85 | Sell | $90.21 | Sell |
| Name | Value | Action |
|---|---|---|
| RSI (14) | 63.76 | Neutral |
| Stoch RSI (14) | 94.60 | Sell |
| CCI (20) | 113.63 | Buy |
| Williams %R (14) | 0.00 | Info |
| MACD (12,26,9) | 0.39 | Buy |
| ROC (12) | 2.68 | Buy |
| Bollinger %B (20,2) | 0.88 | Neutral |
| Stochastic %K (14) | 100.00 | Sell |
| TRIX (15) | 0.24 | Buy |
| Awesome (5,34) | 4.30 | Buy |
| Ultimate (7,14,28) | 73.00 | Sell |
| Momentum (10) | 5.45 | Buy |
| Aroon Osc (25) | 76.00 | Buy |
| Hull MA (9) | 86.65 | Sell |
| ADX (14) | 16.85 | Neutral |
| ATR (14) | 1.14 | Info |
Near-term sentiment is Neutral. The RSI(14) is 70, with the 50-day simple moving average at $78.86 and the 200-day simple moving average at $91.08. The stock shows a near-term support at $77.40 and resistance at $86.19, with the 30-day price range spanning $78.05 to $95.11.
Traders may look for consolidation around the current level with potential upside above the $86.19 resistance in a bullish scenario.
| Year | Min | Avg | Max | ROI | Sentiment |
|---|---|---|---|---|---|
| $72.47 | $86.56 | $112.76 | 0% | Neutral | |
| $82.94 | $101.53 | $130.09 | +17% | Neutral | |
| $85.95 | $107.14 | $140.86 | +24% | Bullish | |
| $94.17 | $119.16 | $159.92 | +38% | Bullish | |
| $95.91 | $122.97 | $167.97 | +42% | Bullish | |
| $105.88 | $137.40 | $190.59 | +59% | Bullish | |
| $130.92 | $171.80 | $241.66 | +98% | Bullish | |
| $137.47 | $182.27 | $259.68 | +111% | Bullish | |
| $145.68 | $195.07 | $281.21 | +125% | Bullish | |
| $158.76 | $214.59 | $312.76 | +148% | Bullish | |
| $232.29 | $327.41 | $499.93 | +278% | Bullish | |
| $373.97 | $565.22 | $924.85 | +553% | Bullish |
Current year — the forecast is anchored to the live price, so ROI shows 0%.
| Month | Min | Avg | Max | Change |
|---|---|---|---|---|
| May 2026 | $72.47 | $86.56 | $101.53 | +0.00% |
| June 2026 | $74.80 | $87.25 | $103.76 | +0.80% |
| July 2026 | $75.05 | $88.06 | $105.71 | +0.92% |
| August 2026 | $76.80 | $90.52 | $109.45 | +2.79% |
| September 2026 | $76.70 | $90.74 | $110.37 | +0.24% |
| October 2026 | $74.98 | $89.00 | $108.84 | -1.91% |
| November 2026 | $75.27 | $89.61 | $110.10 | +0.68% |
| December 2026 | $76.53 | $91.37 | $112.76 | +1.96% |
Click any year to see its month-by-month DEO forecast. Min / Avg / Max are a bear / base / bull scenario; ROI is the projected move from the current price. Change is the month-over-month move in the average. Estimates, not guarantees.
Diageo plc's 2026 outlook centres on $86.56, within a $72.47 to $112.76 range. That marks a 0% change versus current levels. A consolidation phase looks the most probable path here.
By 2027, DEO could reach as high as $130.09, with a base case around $101.53 and support toward $82.94 — roughly +17% from $86.56. Price action looks broadly range-bound.
Expect DEO to range from $85.95 to $140.86 through 2028. The $107.14 average target implies a +24% move from current prices. That is up +6% on the projected 2027 average. Buyers look set to stay in control over this stretch.
The DEO price prediction for 2029 points to an average of $119.16 (low $94.17, high $159.92) — a potential gain of +38% on today's $86.56. Momentum favours further upside here.
In 2030, DEO is projected to trade between $95.91 and $167.97, averaging $122.97 — a potential gain of +42% from today's $86.56. That is up +3% on the projected 2029 average. Buyers look set to stay in control over this stretch.
Diageo plc's 2031 outlook centres on $137.40, within a $105.88 to $190.59 range. That is up +12% on the projected 2030 average. That marks a +59% change versus current levels. Momentum favours further upside here.
By 2032, DEO could reach as high as $241.66, with a base case around $171.80 and support toward $130.92 — roughly +98% from $86.56. Buyers look set to stay in control over this stretch.
Expect DEO to range from $137.47 to $259.68 through 2033. The $182.27 average target implies a +111% move from current prices. That is up +6% on the projected 2032 average. Momentum favours further upside here.
The DEO price prediction for 2034 points to an average of $195.07 (low $145.68, high $281.21) — a potential gain of +125% on today's $86.56. Buyers look set to stay in control over this stretch.
In 2035, DEO is projected to trade between $158.76 and $312.76, averaging $214.59 — a potential gain of +148% from today's $86.56. That is up +10% on the projected 2034 average. Momentum favours further upside here.
Diageo plc's 2040 outlook centres on $327.41, within a $232.29 to $499.93 range. That is up +53% on the projected 2035 average. That marks a +278% change versus current levels. Buyers look set to stay in control over this stretch.
By 2050, DEO could reach as high as $924.85, with a base case around $565.22 and support toward $373.97 — roughly +553% from $86.56. Momentum favours further upside here.
Investing $1,000 in DEO today (≈ 11.55268 DEO) could be worth
$6,529.79
+$5,529.79 (+553%) by 2050 · US Dollar
Based on the average projected DEO price of $565.22 in 2050.
Based on the base (average) forecast scenario. FX rates are indicative. Estimates only — not financial advice.
See what a past investment in DEOwould be worth at today's price.
$1,000 invested in DEO on May 27, 2025 (≈ 9.095043 DEO) would be worth
$787.27
-$212.73 (-21.3%) today · 0.79× · US Dollar
Based on a DEO entry price of $109.95 vs. today's $86.56.
| Invested | Entry price | Value today | Return |
|---|---|---|---|
| 1 week ago | $85.12 | $1,016.92 | +1.7% |
| 1 month ago | $79 | $1,095.7 | +9.6% |
| 3 months ago | $85.52 | $1,012.16 | +1.2% |
| 6 months ago | $91.61 | $944.88 | -5.5% |
| 1 year ago | $109.95 | $787.27 | -21.3% |
| All time (5.0y) ago | $193.69 | $446.9 | -55.3% |
Past performance from historical market data — it does not predict future results. FX rates are indicative. Not financial advice.
Enter a price to see how it sits against our DEO forecast.
Our base-case forecast reaches $170.00 around 2032.
Implied market cap at $170.00: $94.5B
The multi-year forecast indicates a bullish trajectory from 2028 onward, with the average forecast price steadily climbing from $106.41 in 2028 to $120.85 in 2030, $135.65 in 2031, and $168.34 in 2032. The 2030 forecast carries an average price of $120.85 and an ROI of 40.3, while the 2040 forecast shows an average of $319.14 with an ROI of 270.4, and the 2050 forecast shows an average of $545.55 with an ROI of 533.2. Sentiment is labeled BULLISH from 2028 onward, reinforcing an overarching optimistic view for the long horizon despite potential volatility.
As always, these are estimates and not guarantees, with upside and downside risks inherent in the forecasts.
Key milestones include a rising average price into the late 2020s and beyond, along with progressively higher max forecasts (e.g., $165.10 in 2030, $487.36 in 2040, $892.74 in 2050). The strength of the long-run outlook is tempered by near-term uncertainty, as seen in the neutral start to 2026 and continued volatility implied by the wide max values.
Tap a question to reveal the answer.
The forecast shows an avg of $120.85, with a min of $94.24 and a max of $165.10; ROI 40.3 and sentiment BULLISH.
The long-range forecast is bullish from 2028 onward, with rising avg prices and ROIs up to 533.2 by 2050, though near-term figures (e.g., 2026-2027) show more modest expectations.
Yes. The max forecast for 2032 is $236.85, indicating that the asset could exceed $200 by 2032 under the max-path scenario.
Current price is $86.16 and market cap is $47.9B.
Sentiment is NEUTRAL; RSI(14) is 70. SMA50 is $78.86, SMA200 is $91.08. Support is $77.40 and resistance is $86.19. The 30-day range is $78.05 to $95.11.
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