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Diageo plc is projected to rise to $93.19 by 2027, a +14% move from its current price of $82.03. DEO is currently trading above its 50-day average (a bullish sign). Technical indicators currently lean strong buy.
A data-driven summary — not financial advice. See the full breakdown below.
Live market data via Yahoo Finance · updated 7/12/2026
| Period | Min | Prediction | Max | Change |
|---|---|---|---|---|
| Jul 13 | $80.76 | $82.06 | $83.37 | +0.03% |
| Jul 14 | $80.26 | $82.08 | $83.95 | +0.06% |
| Jul 15 | $79.88 | $82.11 | $84.40 | +0.10% |
| Jul 16 | $79.56 | $82.13 | $84.79 | +0.13% |
| Jul 17 | $79.29 | $82.16 | $85.13 | +0.16% |
| Jul 18 | $79.05 | $82.19 | $85.45 | +0.19% |
| Jul 19 | $78.83 | $82.21 | $85.74 | +0.22% |
| Period | Min | Prediction | Max | Change |
|---|---|---|---|---|
| Week 1 | $78.83 | $82.21 | $85.74 | +0.22% |
| Week 2 | $77.64 | $82.39 | $87.44 | +0.44% |
| Week 3 | $76.78 | $82.58 | $88.82 | +0.67% |
| Week 4 | $76.09 | $82.76 | $90.02 | +0.89% |
| Week 5 | $75.50 | $82.95 | $91.12 | +1.12% |
| Week 6 | $74.99 | $83.13 | $92.15 | +1.34% |
| Week 7 | $74.54 | $83.31 | $93.12 | +1.57% |
Short-term targets derived from the forecast trend and recent volatility. Highly uncertain — not financial advice.
Diageo plc is a consumer defensive company that, with its subsidiaries, engages in the production, marketing, and distribution of alcoholic beverages across North America, Europe, the Asia Pacific, Latin America and Caribbean, and Africa. It offers beer, scotch, gin, vodka, rum, liqueur, raki, wine, Irish and Canadian whisky, US and Indian whisky, Chinese whisky, cachaça, tequila, brandy, and Chinese white spirit beverages. The company also provides ready-to-drink and non-alcoholic beverages.
Its principal brands include Johnnie Walker, Don Julio, Guinness, Crown Royal, Smirnoff, Baileys, Captain Morgan, Casamigos, Shui Jing Fang, and McDowell's. The company was formerly known as Guinness plc and changed its name to Diageo plc in February 1998. The company was incorporated in 1886 and is headquartered in London, the United Kingdom.
Diageo plc (DEO) is a consumer defensive company trading at $82.16 per share, with a market cap of $45.67B. It is ranked 335 by market capitalization. This places Diageo among large-cap consumer staples offerings with a global footprint in alcoholic and non-alcoholic beverages.
The near-term technical picture is bullish, supported by a 30-day range and key moving averages.
A major floor 11.7% below — a decisive break under it would weaken the trend.
The nearest floor, 4.1% below — buyers have tended to step in here.
The nearest ceiling, 3.1% above — a clean break opens room to run.
A major ceiling 6.9% above — clearing it would confirm fresh momentum.
Key DEO support and resistance from recent price action — levels where the trend has historically paused or reversed. Percentages are the distance from the current price.
A snapshot of DEO market posture derived from its technical indicators and recent volatility. Higher trend and alignment lean bullish; higher risk means larger swings.
Technical Analysis
Indicators computed on daily closing prices.
| Period | SMA | Action | EMA | Action |
|---|---|---|---|---|
| MA 5 | $81.60 | Buy | $81.50 | Buy |
| MA 10 | $81.59 | Buy | $81.47 | Buy |
| MA 20 | $81.32 | Buy | $81.43 | Buy |
| MA 50 | $81.66 | Buy | $81.47 | Buy |
| MA 100 | $81.34 | Buy | $82.89 | Sell |
| MA 200 | $86.81 | Sell | $87.84 | Sell |
| Name | Value | Action |
|---|---|---|
| RSI (14) | 51.89 | Neutral |
| Stoch RSI (14) | 64.71 | Neutral |
| CCI (20) | 40.06 | Neutral |
| Williams %R (14) | -30.77 | Info |
| MACD (12,26,9) | 0.02 | Buy |
| ROC (12) | -0.26 | Sell |
| Bollinger %B (20,2) | 0.63 | Neutral |
| Stochastic %K (14) | 69.23 | Neutral |
| TRIX (15) | 0.00 | Buy |
| Awesome (5,34) | -0.01 | Sell |
| Ultimate (7,14,28) | 55.60 | Neutral |
| Momentum (10) | -0.58 | Sell |
| Aroon Osc (25) | 64.00 | Buy |
| Hull MA (9) | 81.46 | Buy |
| ADX (14) | 8.94 | Neutral |
| ATR (14) | 1.27 | Info |
The technical picture shows bullish sentiment with RSI(14) at 50. The 50-day simple moving average is $81.43 and the 200-day simple moving average is $87.22. Immediate support stands at $78.67 and resistance at $86.56, framing a 30-day price range from $73.50 to $91.84.
These levels help define near-term risk and potential entry points for traders watching DEO.
| Year | Min | Avg | Max | ROI | Sentiment |
|---|---|---|---|---|---|
| $72.47 | $82.03 | $102.74 | 0% | Neutral | |
| $76.32 | $93.19 | $118.96 | +14% | Neutral | |
| $78.60 | $97.78 | $128.19 | +19% | Neutral | |
| $83.63 | $105.63 | $141.44 | +29% | Bullish | |
| $85.74 | $109.77 | $149.62 | +34% | Bullish | |
| $91.56 | $118.65 | $164.29 | +45% | Bullish | |
| $107.97 | $141.48 | $198.69 | +72% | Bullish | |
| $119.89 | $158.76 | $225.85 | +94% | Bullish | |
| $126.35 | $168.99 | $243.26 | +106% | Bullish | |
| $129.10 | $174.29 | $253.69 | +112% | Bullish | |
| $189.77 | $267.23 | $407.62 | +226% | Bullish | |
| $298.36 | $450.59 | $736.74 | +449% | Bullish |
Current year — the forecast is anchored to the live price, so ROI shows 0%.
| Month | Min | Avg | Max | Change |
|---|---|---|---|---|
| July 2026 | $72.47 | $82.03 | $97.72 | +0.00% |
| August 2026 | $70.64 | $82.68 | $98.87 | +0.79% |
| September 2026 | $71.79 | $84.44 | $101.76 | +2.13% |
| October 2026 | $72.80 | $85.98 | $104.30 | +1.83% |
| November 2026 | $71.45 | $84.67 | $103.28 | -1.52% |
| December 2026 | $70.48 | $83.80 | $102.74 | -1.04% |
Click any year to see its month-by-month DEO forecast. Min / Avg / Max are a bear / base / bull scenario; ROI is the projected move from the current price. Change is the month-over-month move in the average. Estimates, not guarantees.
Diageo plc's 2026 outlook centres on $82.03, within a $72.47 to $102.74 range. That marks a 0% change versus current levels. A consolidation phase looks the most probable path here.
By 2027, DEO could reach as high as $118.96, with a base case around $93.19 and support toward $76.32 — roughly +14% from $82.03. Price action looks broadly range-bound.
Expect DEO to range from $78.60 to $128.19 through 2028. The $97.78 average target implies a +19% move from current prices. That is up +5% on the projected 2027 average. A consolidation phase looks the most probable path here.
The DEO price prediction for 2029 points to an average of $105.63 (low $83.63, high $141.44) — a potential gain of +29% on today's $82.03. Momentum favours further upside here.
In 2030, DEO is projected to trade between $85.74 and $149.62, averaging $109.77 — a potential gain of +34% from today's $82.03. That is up +4% on the projected 2029 average. Buyers look set to stay in control over this stretch.
Diageo plc's 2031 outlook centres on $118.65, within a $91.56 to $164.29 range. That is up +8% on the projected 2030 average. That marks a +45% change versus current levels. Momentum favours further upside here.
By 2032, DEO could reach as high as $198.69, with a base case around $141.48 and support toward $107.97 — roughly +72% from $82.03. Buyers look set to stay in control over this stretch.
Expect DEO to range from $119.89 to $225.85 through 2033. The $158.76 average target implies a +94% move from current prices. That is up +12% on the projected 2032 average. Momentum favours further upside here.
The DEO price prediction for 2034 points to an average of $168.99 (low $126.35, high $243.26) — a potential gain of +106% on today's $82.03. Buyers look set to stay in control over this stretch.
In 2035, DEO is projected to trade between $129.10 and $253.69, averaging $174.29 — a potential gain of +112% from today's $82.03. That is up +3% on the projected 2034 average. Momentum favours further upside here.
Diageo plc's 2040 outlook centres on $267.23, within a $189.77 to $407.62 range. That is up +53% on the projected 2035 average. That marks a +226% change versus current levels. Buyers look set to stay in control over this stretch.
By 2050, DEO could reach as high as $736.74, with a base case around $450.59 and support toward $298.36 — roughly +449% from $82.03. Momentum favours further upside here.
Investing $1,000 in DEO today (≈ 12.190662 DEO) could be worth
$5,492.96
+$4,492.96 (+449%) by 2050 · US Dollar
Based on the average projected DEO price of $450.59 in 2050.
Based on the base (average) forecast scenario. FX rates are indicative. Estimates only — not financial advice.
See what a past investment in DEOwould be worth at today's price.
$1,000 invested in DEO on Jul 10, 2025 (≈ 9.479572 DEO) would be worth
$777.61
-$222.39 (-22.2%) today · 0.78× · US Dollar
Based on a DEO entry price of $105.49 vs. today's $82.03.
| Invested | Entry price | Value today | Return |
|---|---|---|---|
| 1 week ago | $82.16 | $998.42 | -0.2% |
| 1 month ago | $79.78 | $1,028.2 | +2.8% |
| 3 months ago | $77.45 | $1,059.13 | +5.9% |
| 6 months ago | $90.89 | $902.52 | -9.7% |
| 1 year ago | $105.49 | $777.61 | -22.2% |
| All time (5.0y) ago | $192.73 | $425.62 | -57.4% |
Past performance from historical market data — it does not predict future results. FX rates are indicative. Not financial advice.
Enter a price to see how it sits against our DEO forecast.
Our base-case forecast reaches $160.00 around 2034.
Implied market cap at $160.00: $88.94B
Forecasts span a multi-year horizon, with the 2026 price forecast starting at an average of $82.16 (min $72.47, max $103.26) and moving upward in subsequent years. The 2027 forecast shows an average of $93.63 (min $76.65, max $119.60) with a 14% ROI and neutral sentiment. The 2028 forecast places the average at $96.98 (min $77.94, max $127.22) with an 18% ROI and neutral sentiment, while 2029 projects an average of $105.25 (min $83.30, max $140.99) and 28.1% ROI with a bullish posture.
By 2030, the average is $109.16 (min $85.24, max $148.85) and the ROI is 32.9% with bullish sentiment. The outlook continues to strengthen through 2031 ($116.80 avg, $90.12 min, $161.78 max, 42.2% ROI), 2032 ($140.76 avg, $107.39 min, $197.74 max, 71.3% ROI), 2033 ($156.81 avg, $118.39 min, $223.12 max, 90.9% ROI), and 2034 ($165.17 avg, $123.47 min, $237.83 max, 101% ROI). By 2035 the average is $172.78 (min $127.95, max $251.56) with a 110.3% ROI and bullish sentiment.
The trajectory accelerates substantially in later years, reaching a 2040 average of $260.89 (min $185.24, max $398.03) and a 217.5% ROI, with bullish sentiment. By 2050 the forecast shows an average of $440.55 (min $291.67, max $720.42) and a remarkable 436.2% ROI, remaining bullish. These figures imply a long horizon of upside but are estimates, not guarantees, and carry inherent uncertainty.
Tap a question to reveal the answer.
The 2030 forecast shows an average price of $109.16, with a minimum of $85.24 and a maximum of $148.85. The expected ROI is 32.9%, and the sentiment is BULLISH.
Forecasts through 2030 show rising averages and a positive ROI (32.9% in 2030) with bullish sentiment. Longer term, 2040 shows an average of $260.89 and 217.5% ROI, and 2050 shows an average of $440.55 with 436.2% ROI, all indicating upside potential within the provided estimates.
Yes. The 2030 max forecast is $148.85, which is just under $150.
The 2040 forecast projects an average price of $260.89 with a 217.5% ROI and bullish sentiment, suggesting substantial long-term upside within the forecast horizon.
The 2050 forecast shows an average price of $440.55 with a 436.2% ROI and bullish sentiment, indicating significant potential appreciation over the long term.
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