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The Clorox Company is projected to rise to $101.89 by 2027, a +6% move from its current price of $96.56. CLX is currently trading above its 50-day average (a bullish sign). Technical indicators currently lean strong buy.
A data-driven summary — not financial advice. See the full breakdown below.
Live market data via Yahoo Finance · updated 7/12/2026
| Period | Min | Prediction | Max | Change |
|---|---|---|---|---|
| Jul 13 | $94.80 | $96.54 | $98.32 | -0.02% |
| Jul 14 | $94.06 | $96.53 | $99.06 | -0.03% |
| Jul 15 | $93.50 | $96.51 | $99.62 | -0.05% |
| Jul 16 | $93.03 | $96.50 | $100.09 | -0.07% |
| Jul 17 | $92.62 | $96.48 | $100.50 | -0.08% |
| Jul 18 | $92.24 | $96.46 | $100.88 | -0.10% |
| Jul 19 | $91.89 | $96.45 | $101.23 | -0.12% |
| Period | Min | Prediction | Max | Change |
|---|---|---|---|---|
| Week 1 | $91.89 | $96.45 | $101.23 | -0.12% |
| Week 2 | $89.97 | $96.34 | $103.15 | -0.23% |
| Week 3 | $88.49 | $96.22 | $104.63 | -0.35% |
| Week 4 | $87.25 | $96.11 | $105.87 | -0.46% |
| Week 5 | $86.16 | $96.00 | $106.96 | -0.58% |
| Week 6 | $85.18 | $95.89 | $107.95 | -0.70% |
| Week 7 | $84.27 | $95.78 | $108.85 | -0.81% |
Short-term targets derived from the forecast trend and recent volatility. Highly uncertain — not financial advice.
The Clorox Company manufactures and markets consumer and professional products worldwide. It operates through four segments: Health and Wellness, Household, Lifestyle, and International.
The Health and Wellness segment offers home care cleaning and disinfecting products under the Clorox, Clorox2, Pine-Sol, Scentiva, Tilex, Liquid-Plumr, Poett, and Formula 409 brands; professional cleaning and disinfecting products under the CloroxPro and Clorox Healthcare brands; and professional food service products under the Hidden Valley brand in the United States.
The Household segment provides cat litter products under the Fresh Step and Scoop Away brands; bags and wraps under the Glad brand; and grilling products under the Kingsford brand in the United States. The Lifestyle segment offers dressings, dips, seasonings, and sauces primarily under the Hidden Valley brand; water-filtration products under the Brita brand; and natural personal care products under the Burt's Bees brand in the United States. The International segment provides laundry additives, home care products, bags and wraps, cat litter products, water-filtration systems, professional cleaning and disinfecting products, natural personal care products, food, grilling products, and digestive health products internationally primarily under the Clorox, Glad, Poett, Brita, Burt's Bees, Pine-Sol, Ever Clean, Clorinda, Chux and Fresh Step Brands.
It also offers vitamins, minerals, and supplement products under the Natural Vitality, RenewLife, NeoCell, and Rainbow Light brands.
The company sells its products through mass retailers; grocery outlets; warehouse clubs; dollar stores; home hardware centers; drug, pet, and military stores; third-party and owned e-commerce channels; and distributors, as well as a direct sales force. The company was founded in 1913 and is headquartered in Oakland, California.
The Clorox Company (CLX) is a consumer defensive stock with a current price of $95.80. Its market capitalization is $11.58B and its market rank is 849.
The near-term price outlook is shaped by a multi-year forecast that shows the average price rising from $95.80 in 2026 to $538.06 in 2050, with notable milestone averages including $129.78 in 2029, $147.57 in 2030, and $272.16 in 2040.
Sentiment on the forecast shifts from NEUTRAL in 2026–2028 to BULLISH from 2029 onward, aligning with a long-run growth trajectory implied by the yearly Avg values.
A major floor 13.0% below — a decisive break under it would weaken the trend.
The nearest floor, 8.3% below — buyers have tended to step in here.
Price is pressing into resistance (2.9% away) — a breakout level to watch.
A major ceiling 25.5% above — clearing it would confirm fresh momentum.
Key CLX support and resistance from recent price action — levels where the trend has historically paused or reversed. Percentages are the distance from the current price.
A snapshot of CLX market posture derived from its technical indicators and recent volatility. Higher trend and alignment lean bullish; higher risk means larger swings.
Technical Analysis
Indicators computed on daily closing prices.
| Period | SMA | Action | EMA | Action |
|---|---|---|---|---|
| MA 5 | $95.64 | Buy | $95.51 | Buy |
| MA 10 | $96.20 | Buy | $95.65 | Buy |
| MA 20 | $95.76 | Buy | $95.48 | Buy |
| MA 50 | $93.71 | Buy | $96.24 | Buy |
| MA 100 | $101.72 | Sell | $99.77 | Sell |
| MA 200 | $106.12 | Sell | $106.73 | Sell |
| Name | Value | Action |
|---|---|---|
| RSI (14) | 52.67 | Neutral |
| Stoch RSI (14) | 80.20 | Sell |
| CCI (20) | 35.97 | Neutral |
| Williams %R (14) | -14.12 | Info |
| MACD (12,26,9) | -0.10 | Sell |
| ROC (12) | 4.23 | Buy |
| Bollinger %B (20,2) | 0.61 | Neutral |
| Stochastic %K (14) | 85.88 | Sell |
| TRIX (15) | 0.07 | Buy |
| Awesome (5,34) | 0.67 | Buy |
| Ultimate (7,14,28) | 54.72 | Neutral |
| Momentum (10) | 1.29 | Buy |
| Aroon Osc (25) | 20.00 | Buy |
| Hull MA (9) | 94.33 | Buy |
| ADX (14) | 9.86 | Neutral |
| ATR (14) | 1.66 | Info |
The 30-day technical picture is bullish, with an overall positive tilt in prices and momentum. The RSI(14) is 50, and the near-term moving averages are $95.37 for the SMA50 and $108.12 for the SMA200, indicating price choppy around the short-term trend while holding above a key support level.
Key support and resistance are $88.53 and $99.32, respectively, framing a modest margin for new highs. The 30-day trading range spans from $85.60 to $107.21, reflecting a volatile but constructive setup. Annualized volatility sits around 30%, underscoring meaningful price movement potential in the month ahead.
| Year | Min | Avg | Max | ROI | Sentiment |
|---|---|---|---|---|---|
| $86.12 | $96.56 | $113.55 | 0% | Neutral | |
| $83.45 | $101.89 | $130.06 | +6% | Neutral | |
| $88.51 | $110.10 | $144.35 | +14% | Neutral | |
| $101.35 | $128.02 | $171.42 | +33% | Bullish | |
| $111.89 | $143.24 | $195.25 | +48% | Bullish | |
| $116.65 | $151.16 | $209.30 | +57% | Bullish | |
| $122.49 | $160.51 | $225.42 | +66% | Bullish | |
| $122.44 | $162.14 | $230.64 | +68% | Bullish | |
| $126.92 | $169.75 | $244.37 | +76% | Bullish | |
| $141.65 | $191.25 | $278.37 | +98% | Bullish | |
| $190.22 | $267.86 | $408.58 | +177% | Bullish | |
| $341.25 | $515.36 | $842.65 | +434% | Bullish |
Current year — the forecast is anchored to the live price, so ROI shows 0%.
| Month | Min | Avg | Max | Change |
|---|---|---|---|---|
| July 2026 | $86.12 | $96.56 | $115.32 | +0.00% |
| August 2026 | $82.02 | $96.00 | $114.80 | -0.58% |
| September 2026 | $80.86 | $95.11 | $114.62 | -0.94% |
| October 2026 | $81.54 | $96.30 | $116.82 | +1.25% |
| November 2026 | $80.36 | $95.23 | $116.17 | -1.10% |
| December 2026 | $77.90 | $92.61 | $113.55 | -2.75% |
Click any year to see its month-by-month CLX forecast. Min / Avg / Max are a bear / base / bull scenario; ROI is the projected move from the current price. Change is the month-over-month move in the average. Estimates, not guarantees.
The Clorox Company's 2026 outlook centres on $96.56, within a $86.12 to $113.55 range. That marks a 0% change versus current levels. Price action looks broadly range-bound.
By 2027, CLX could reach as high as $130.06, with a base case around $101.89 and support toward $83.45 — roughly +6% from $96.56. A consolidation phase looks the most probable path here.
Expect CLX to range from $88.51 to $144.35 through 2028. The $110.10 average target implies a +14% move from current prices. That is up +8% on the projected 2027 average. Price action looks broadly range-bound.
The CLX price prediction for 2029 points to an average of $128.02 (low $101.35, high $171.42) — a potential gain of +33% on today's $96.56. Buyers look set to stay in control over this stretch.
In 2030, CLX is projected to trade between $111.89 and $195.25, averaging $143.24 — a potential gain of +48% from today's $96.56. That is up +12% on the projected 2029 average. Momentum favours further upside here.
The Clorox Company's 2031 outlook centres on $151.16, within a $116.65 to $209.30 range. That is up +6% on the projected 2030 average. That marks a +57% change versus current levels. Buyers look set to stay in control over this stretch.
By 2032, CLX could reach as high as $225.42, with a base case around $160.51 and support toward $122.49 — roughly +66% from $96.56. Momentum favours further upside here.
Expect CLX to range from $122.44 to $230.64 through 2033. The $162.14 average target implies a +68% move from current prices. That is up +1% on the projected 2032 average. Buyers look set to stay in control over this stretch.
The CLX price prediction for 2034 points to an average of $169.75 (low $126.92, high $244.37) — a potential gain of +76% on today's $96.56. Momentum favours further upside here.
In 2035, CLX is projected to trade between $141.65 and $278.37, averaging $191.25 — a potential gain of +98% from today's $96.56. That is up +13% on the projected 2034 average. Buyers look set to stay in control over this stretch.
The Clorox Company's 2040 outlook centres on $267.86, within a $190.22 to $408.58 range. That is up +40% on the projected 2035 average. That marks a +177% change versus current levels. Momentum favours further upside here.
By 2050, CLX could reach as high as $842.65, with a base case around $515.36 and support toward $341.25 — roughly +434% from $96.56. Buyers look set to stay in control over this stretch.
Investing $1,000 in CLX today (≈ 10.356255 CLX) could be worth
$5,337.16
+$4,337.16 (+434%) by 2050 · US Dollar
Based on the average projected CLX price of $515.36 in 2050.
Based on the base (average) forecast scenario. FX rates are indicative. Estimates only — not financial advice.
See what a past investment in CLXwould be worth at today's price.
$1,000 invested in CLX on Jul 10, 2025 (≈ 7.822278 CLX) would be worth
$755.32
-$244.68 (-24.5%) today · 0.76× · US Dollar
Based on a CLX entry price of $127.84 vs. today's $96.56.
| Invested | Entry price | Value today | Return |
|---|---|---|---|
| 1 week ago | $97.26 | $992.8 | -0.7% |
| 1 month ago | $99.32 | $972.21 | -2.8% |
| 3 months ago | $105.28 | $917.17 | -8.3% |
| 6 months ago | $106.98 | $902.6 | -9.7% |
| 1 year ago | $127.84 | $755.32 | -24.5% |
| All time (5.0y) ago | $178.95 | $539.59 | -46.0% |
Past performance from historical market data — it does not predict future results. FX rates are indicative. Not financial advice.
Enter a price to see how it sits against our CLX forecast.
Our base-case forecast reaches $190.00 around 2035.
Implied market cap at $190.00: $22.98B
Over the multi-year horizon, the average forecast price climbs from $95.80 in 2026 to $538.06 in 2050, with intermediate steps including $104.20 in 2027, $110.05 in 2028, $129.78 in 2029, and $147.57 in 2030. The trajectory continues to $152.01 in 2031, $163.87 in 2032, $167.04 in 2033, $170.91 in 2034, and $200.25 in 2035, then rises to $272.16 in 2040 and $538.06 in 2050.
Returns on investment (ROI) follow a similar upward path: 0% in 2026, 8.8% in 2027, 14.9% in 2028, 35.5% in 2029, 54% in 2030, 58.7% in 2031, 71.1% in 2032, 74.4% in 2033, 78.4% in 2034, 109% in 2035, 184.1% in 2040, and 461.6% in 2050.
Sentiment aligns with this long-run uplift: Neutral in 2026, 2027, and 2028, then Bullish from 2029 onward through 2050. These are estimates, not guarantees, and actual outcomes may differ based on market and company-specific factors.
Tap a question to reveal the answer.
The forecast shows an average price of $147.57 in 2030, with a min of $115.19 and a max of $201.33, and an ROI of 54%; sentiment is BULLISH.
Forecasts show rising averages and positive ROIs across the horizon: 2027 avg $104.20 (ROI 8.8%), 2028 avg $110.05 (ROI 14.9%), 2029 avg $129.78 (ROI 35.5%), up to 2050 avg $538.06 (ROI 461.6%). Sentiment turns BULLISH from 2029 onward, but these are estimates, not guarantees.
Yes. The 2026 max is $113.40, and the 2027 max is $133.24; later years show higher maximums such as 2031 max $210.65, 2033 max $237.79, and 2035 max $291.64.
Current price is $95.80, market cap is $11.58B, and market rank is 849.
RSI(14) is 50, SMA(50) is $95.37, SMA(200) is $108.12; support is $88.53 and resistance is $99.32. The 30-day range is $85.60 to $107.21, with about 30% annualized volatility.
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