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Booking Holdings Inc. is projected to rise to $200.80 by 2027, a +13% move from its current price of $178.39. BKNG is currently trading above its 50-day average (a bullish sign). Technical indicators currently lean strong buy.
A data-driven summary — not financial advice. See the full breakdown below.
Live market data via Yahoo Finance · updated 7/12/2026
| Period | Min | Prediction | Max | Change |
|---|---|---|---|---|
| Jul 13 | $174.96 | $178.40 | $181.90 | 0.00% |
| Jul 14 | $173.56 | $178.40 | $183.38 | +0.01% |
| Jul 15 | $172.49 | $178.41 | $184.53 | +0.01% |
| Jul 16 | $171.60 | $178.42 | $185.50 | +0.01% |
| Jul 17 | $170.82 | $178.42 | $186.36 | +0.02% |
| Jul 18 | $170.12 | $178.43 | $187.14 | +0.02% |
| Jul 19 | $169.48 | $178.44 | $187.87 | +0.03% |
| Period | Min | Prediction | Max | Change |
|---|---|---|---|---|
| Week 1 | $169.48 | $178.44 | $187.87 | +0.03% |
| Week 2 | $165.94 | $178.48 | $191.97 | +0.05% |
| Week 3 | $163.29 | $178.53 | $195.18 | +0.08% |
| Week 4 | $161.09 | $178.57 | $197.95 | +0.10% |
| Week 5 | $159.18 | $178.62 | $200.42 | +0.13% |
| Week 6 | $157.48 | $178.66 | $202.68 | +0.15% |
| Week 7 | $155.94 | $178.71 | $204.80 | +0.18% |
Short-term targets derived from the forecast trend and recent volatility. Highly uncertain — not financial advice.
Booking Holdings Inc. is a consumer cyclical company that operates a family of travel and restaurant reservation platforms. Through Booking.com, Priceline, Agoda, OpenTable, and KAYAK, it provides online and traditional reservation services for accommodations, travel, and related activities, along with affiliate programs and travel insurance products.
The group’s offerings span online accommodation, flight, rental car reservations, vacation packages, cruises, activities, and restaurant reservations.
The company was formerly known as The Priceline Group Inc. and changed its name to Booking Holdings Inc. in February 2018. Booking Holdings Inc. was founded in 1997 and is headquartered in Norwalk, Connecticut.
Booking Holdings Inc. (BKNG) currently trades at $174.64 per share and has a market capitalization of $135.32B, ranking 112th by size. These metrics place BKNG among sizable players in the Consumer Cyclical sector with a broad, multi-brand travel reservation footprint.
The near-term price framework is complemented by a detailed year-by-year forecast that places BKNG on a rising trajectory through the end of the forecast horizon. The 2026 forecast sets the base near the current price, with significant upside expected in later years, culminating in substantial appreciation by 2040 and 2050.
A major floor 15.6% below — a decisive break under it would weaken the trend.
The nearest floor, 10.0% below — buyers have tended to step in here.
The nearest ceiling, 3.5% above — a clean break opens room to run.
A major ceiling 11.2% above — clearing it would confirm fresh momentum.
Key BKNG support and resistance from recent price action — levels where the trend has historically paused or reversed. Percentages are the distance from the current price.
A snapshot of BKNG market posture derived from its technical indicators and recent volatility. Higher trend and alignment lean bullish; higher risk means larger swings.
Technical Analysis
Indicators computed on daily closing prices.
| Period | SMA | Action | EMA | Action |
|---|---|---|---|---|
| MA 5 | $178.24 | Buy | $178.08 | Buy |
| MA 10 | $180.05 | Sell | $178.08 | Buy |
| MA 20 | $175.89 | Buy | $175.90 | Buy |
| MA 50 | $168.56 | Buy | $172.94 | Buy |
| MA 100 | $171.03 | Buy | $175.81 | Buy |
| MA 200 | $187.76 | Sell | $183.26 | Sell |
| Name | Value | Action |
|---|---|---|
| RSI (14) | 54.37 | Neutral |
| Stoch RSI (14) | 30.12 | Neutral |
| CCI (20) | 33.28 | Neutral |
| Williams %R (14) | -36.75 | Info |
| MACD (12,26,9) | -0.33 | Sell |
| ROC (12) | 5.59 | Buy |
| Bollinger %B (20,2) | 0.60 | Neutral |
| Stochastic %K (14) | 63.25 | Neutral |
| TRIX (15) | 0.30 | Buy |
| Awesome (5,34) | 6.80 | Buy |
| Ultimate (7,14,28) | 52.80 | Neutral |
| Momentum (10) | 1.34 | Buy |
| Aroon Osc (25) | 60.00 | Buy |
| Hull MA (9) | 175.44 | Buy |
| ADX (14) | 13.77 | Neutral |
| ATR (14) | 3.34 | Info |
Technical sentiment remains NEUTRAL with RSI(14) at 50 and a near-term balance between buying and selling pressure. The stock trades above the 50-day moving average of $169.56 but below the 200-day moving average of $191.72, suggesting mixed intermediate trends.
Key support sits at $154.13 and resistance at $171.28. Over the last 30 days, the price has moved in a range from $157.64 to $193.47, indicating a fairly wide but contained activity band. The annualized volatility stands at 30%, underscoring a higher level of price variability over time.
| Year | Min | Avg | Max | ROI | Sentiment |
|---|---|---|---|---|---|
| $154.13 | $178.39 | $218.50 | 0% | Neutral | |
| $164.12 | $200.80 | $257.11 | +13% | Neutral | |
| $175.73 | $219.19 | $288.46 | +23% | Bullish | |
| $192.19 | $243.56 | $327.57 | +37% | Bullish | |
| $224.49 | $288.47 | $395.16 | +62% | Bullish | |
| $255.45 | $332.41 | $462.75 | +86% | Bullish | |
| $280.44 | $369.22 | $521.51 | +107% | Bullish | |
| $287.91 | $383.20 | $548.45 | +115% | Bullish | |
| $298.51 | $401.42 | $581.57 | +125% | Bullish | |
| $318.74 | $432.83 | $634.25 | +143% | Bullish | |
| $485.40 | $688.65 | $1,058.77 | +286% | Bullish | |
| $883.06 | $1,347.63 | $2,224.70 | +655% | Bullish |
Current year — the forecast is anchored to the live price, so ROI shows 0%.
| Month | Min | Avg | Max | Change |
|---|---|---|---|---|
| July 2026 | $154.13 | $178.39 | $214.87 | +0.00% |
| August 2026 | $154.69 | $181.18 | $216.86 | +1.56% |
| September 2026 | $152.06 | $178.98 | $215.96 | -1.21% |
| October 2026 | $153.28 | $181.18 | $220.12 | +1.23% |
| November 2026 | $153.30 | $181.86 | $222.19 | +0.37% |
| December 2026 | $149.46 | $177.90 | $218.50 | -2.18% |
Click any year to see its month-by-month BKNG forecast. Min / Avg / Max are a bear / base / bull scenario; ROI is the projected move from the current price. Change is the month-over-month move in the average. Estimates, not guarantees.
By 2026, BKNG could reach as high as $218.50, with a base case around $178.39 and support toward $154.13 — roughly 0% from $178.39. A consolidation phase looks the most probable path here.
Expect BKNG to range from $164.12 to $257.11 through 2027. The $200.80 average target implies a +13% move from current prices. That is up +13% on the projected 2026 average. Price action looks broadly range-bound.
The BKNG price prediction for 2028 points to an average of $219.19 (low $175.73, high $288.46) — a potential gain of +23% on today's $178.39. Buyers look set to stay in control over this stretch.
In 2029, BKNG is projected to trade between $192.19 and $327.57, averaging $243.56 — a potential gain of +37% from today's $178.39. That is up +11% on the projected 2028 average. Momentum favours further upside here.
Booking Holdings Inc.'s 2030 outlook centres on $288.47, within a $224.49 to $395.16 range. That is up +18% on the projected 2029 average. That marks a +62% change versus current levels. Buyers look set to stay in control over this stretch.
By 2031, BKNG could reach as high as $462.75, with a base case around $332.41 and support toward $255.45 — roughly +86% from $178.39. Momentum favours further upside here.
Expect BKNG to range from $280.44 to $521.51 through 2032. The $369.22 average target implies a +107% move from current prices. That is up +11% on the projected 2031 average. Buyers look set to stay in control over this stretch.
The BKNG price prediction for 2033 points to an average of $383.20 (low $287.91, high $548.45) — a potential gain of +115% on today's $178.39. Momentum favours further upside here.
In 2034, BKNG is projected to trade between $298.51 and $581.57, averaging $401.42 — a potential gain of +125% from today's $178.39. That is up +5% on the projected 2033 average. Buyers look set to stay in control over this stretch.
Booking Holdings Inc.'s 2035 outlook centres on $432.83, within a $318.74 to $634.25 range. That is up +8% on the projected 2034 average. That marks a +143% change versus current levels. Momentum favours further upside here.
By 2040, BKNG could reach as high as $1,058.77, with a base case around $688.65 and support toward $485.40 — roughly +286% from $178.39. Buyers look set to stay in control over this stretch.
Expect BKNG to range from $883.06 to $2,224.70 through 2050. The $1,347.63 average target implies a +655% move from current prices. That is up +96% on the projected 2040 average. Momentum favours further upside here.
Investing $1,000 in BKNG today (≈ 5.605695 BKNG) could be worth
$7,554.42
+$6,554.42 (+655%) by 2050 · US Dollar
Based on the average projected BKNG price of $1,347.63 in 2050.
Based on the base (average) forecast scenario. FX rates are indicative. Estimates only — not financial advice.
See what a past investment in BKNGwould be worth at today's price.
$1,000 invested in BKNG on Jul 10, 2025 (≈ 4.371768 BKNG) would be worth
$779.88
-$220.12 (-22.0%) today · 0.78× · US Dollar
Based on a BKNG entry price of $228.74 vs. today's $178.39.
| Invested | Entry price | Value today | Return |
|---|---|---|---|
| 1 week ago | $184.56 | $966.57 | -3.3% |
| 1 month ago | $160.64 | $1,110.5 | +11.0% |
| 3 months ago | $173.46 | $1,028.42 | +2.8% |
| 6 months ago | $215.66 | $827.18 | -17.3% |
| 1 year ago | $228.74 | $779.88 | -22.0% |
| All time (5.0y) ago | $87.54 | $2,037.87 | +103.8% |
Past performance from historical market data — it does not predict future results. FX rates are indicative. Not financial advice.
Enter a price to see how it sits against our BKNG forecast.
Our base-case forecast reaches $360.00 around 2032.
Implied market cap at $360.00: $278.96B
The multi-year outlook shows a clear upward trajectory in average price and a rising ROI across the horizon. The 2026 forecast lists an average price of $174.64 with a low of $154.13 and a high of $211.04, and a 0 ROI, signaling no expected gain from current level in that year. By 2027 the average moves to $195.13 with an ROI of 11.7.
In 2028 the average is $201.39 with ROI 15.3, and 2029 shows $217.62 average with ROI 24.6. The 2030 forecast rises to an average of $261.27 with ROI 49.6, followed by 2031 at $289.64 (ROI 65.8) and 2032 at $318.84 (ROI 82.6). The trajectory continues through 2033 at $332.70 (ROI 90.5) and 2034 at $332.66 (ROI 90.5), with 2035 at $363.54 (ROI 108.2).
Significant acceleration appears by 2040, with an average of $544.90 and a ROI of 212, and the range extending to $831.66. By 2050, the forecast envisions an average of $1,042.62 with a high of $1,705.49 and a ROI of 497. Investors should note these are estimates, not guarantees, and come with inherent uncertainty and risk.
Tap a question to reveal the answer.
For 2030 the forecast shows an average price of $261.27, a min of $203.91, a max of $356.56, and a ROI of 49.6; sentiment is BULLISH.
The forecast portrays a rising trajectory with increasing averages and ROIs across 2026–2050, including 2029 average $217.62 (ROI 24.6) and 2040 average $544.90 (ROI 212), culminating in 2050 average $1,042.62 (ROI 497). These are estimates and not guarantees.
Yes. The 2040 forecast lists an average of $544.90 and a max of $831.66, indicating that crossing $500 by 2040 is possible according to the projection.
The current price is $174.64 per share.
The 30-day range is $157.64 to $193.47.
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