Loading…
Bread Financial Holdings, Inc. is projected to rise to $118.37 by 2027, a +32% move from its current price of $89.92. BFH is currently trading above its 50-day average (a bullish sign). Technical indicators currently lean strong buy.
A data-driven summary — not financial advice. See the full breakdown below.
Live market data via Yahoo Finance · updated 5/28/2026
| Period | Min | Prediction | Max | Change |
|---|---|---|---|---|
| May 29 | $88.22 | $89.95 | $91.70 | +0.03% |
| May 30 | $87.55 | $89.97 | $92.47 | +0.06% |
| May 31 | $87.03 | $90.00 | $93.07 | +0.09% |
| Jun 1 | $86.61 | $90.03 | $93.58 | +0.12% |
| Jun 2 | $86.24 | $90.05 | $94.04 | +0.15% |
| Jun 3 | $85.91 | $90.08 | $94.45 | +0.18% |
| Jun 4 | $85.61 | $90.11 | $94.84 | +0.21% |
| Period | Min | Prediction | Max | Change |
|---|---|---|---|---|
| Week 1 | $85.61 | $90.11 | $94.84 | +0.21% |
| Week 2 | $83.99 | $90.30 | $97.08 | +0.42% |
| Week 3 | $82.81 | $90.49 | $98.88 | +0.63% |
| Week 4 | $81.85 | $90.68 | $100.45 | +0.84% |
| Week 5 | $81.04 | $90.87 | $101.89 | +1.05% |
| Week 6 | $80.33 | $91.06 | $103.22 | +1.27% |
| Week 7 | $79.69 | $91.25 | $104.48 | +1.48% |
Short-term targets derived from the forecast trend and recent volatility. Highly uncertain — not financial advice.
Bread Financial Holdings, Inc. provides tech-forward payment and lending solutions to customers and consumer-based industries in North America. It offers credit card and other loans financing services, including risk management solutions, underwriting, and funding services for private label and co-brand credit card programs, as well as through Bread Pay partnerships.
The company also manages and services the loans it originates for private label, co-brand, and general-purpose credit card programs, and installment loans and split-pay products; and provides marketing, and data and analytics services. Bread Pay is a digital payments platform and robust suite of application programming interfaces that allows merchants and partners to integrate online point-of-sale financing and other digital payment products.
Bread offers retail and deposit products, primarily in the form of certificates of deposit and high-yield savings accounts, including traditional and Roth Individual Retirement Accounts. The company offers its products under the Bread, Bread Financial, Bread Cashback, Bread Rewards, Bread Pay, and Bread Savings brands. Bread Financial Holdings, Inc.
was incorporated in 1995 and is headquartered in Columbus, Ohio. It was formerly known as Alliance Data Systems Corporation and changed its name to Bread Financial Holdings, Inc. in March 2022.
Bread Financial Holdings, Inc. (BFH) is trading at $86.60, with a market cap of $3.5B, and it ranks 1608 by market capitalization. The current price sits within a 30-day range of $75.95 to $98.74, reflecting recent trading activity within a defined band.
Technical backdrop shows a bullish tilt in the near term, with RSI14 at 50, a SMA50 of $81.59, and a SMA200 of $70.96. Support is noted at $80.19 and resistance at $92.44, framing potential upside within the 30-day window.
A major floor 24.2% below — a decisive break under it would weaken the trend.
The nearest floor, 7.5% below — buyers have tended to step in here.
Price is pressing into resistance (2.8% away) — a breakout level to watch.
A major ceiling 8.8% above — clearing it would confirm fresh momentum.
Key BFH support and resistance from recent price action — levels where the trend has historically paused or reversed. Percentages are the distance from the current price.
A snapshot of BFH market posture derived from its technical indicators and recent volatility. Higher trend and alignment lean bullish; higher risk means larger swings.
Technical Analysis
Indicators computed on daily closing prices.
| Period | SMA | Action | EMA | Action |
|---|---|---|---|---|
| MA 5 | $87.70 | Buy | $87.99 | Buy |
| MA 10 | $86.63 | Buy | $87.16 | Buy |
| MA 20 | $86.11 | Buy | $86.30 | Buy |
| MA 50 | $82.33 | Buy | $83.12 | Buy |
| MA 100 | $77.99 | Buy | $78.87 | Buy |
| MA 200 | $71.27 | Buy | $72.85 | Buy |
| Name | Value | Action |
|---|---|---|
| RSI (14) | 60.49 | Neutral |
| Stoch RSI (14) | 100.00 | Sell |
| CCI (20) | 188.72 | Buy |
| Williams %R (14) | 0.00 | Info |
| MACD (12,26,9) | 0.05 | Buy |
| ROC (12) | 2.95 | Buy |
| Bollinger %B (20,2) | 1.08 | Sell |
| Stochastic %K (14) | 100.00 | Sell |
| TRIX (15) | 0.21 | Buy |
| Awesome (5,34) | 1.52 | Buy |
| Ultimate (7,14,28) | 60.27 | Neutral |
| Momentum (10) | 5.29 | Buy |
| Aroon Osc (25) | -60.00 | Sell |
| Hull MA (9) | 88.45 | Buy |
| ADX (14) | 13.71 | Neutral |
| ATR (14) | 1.59 | Info |
The near-term picture remains bullish on a technical basis. RSI14 is 50, and the price action sits around the mid-point of a 30-day range. The SMA50 is $81.59, above the SMA200 of $70.96, which can provide a constructive trend context.
Key levels to watch are support at $80.19 and resistance at $92.44. The 30-day price range runs from $75.95 to $98.74, indicating room for movement within a defined corridor in the short term.
| Year | Min | Avg | Max | ROI | Sentiment |
|---|---|---|---|---|---|
| $68.20 | $89.92 | $121.60 | 0% | Neutral | |
| $96.53 | $118.37 | $152.05 | +32% | Bullish | |
| $117.63 | $146.95 | $193.82 | +63% | Bullish | |
| $153.02 | $194.14 | $261.51 | +116% | Bullish | |
| $175.52 | $225.74 | $309.58 | +151% | Bullish | |
| $201.90 | $262.90 | $366.29 | +192% | Bullish | |
| $225.38 | $296.87 | $419.56 | +230% | Bullish | |
| $230.46 | $306.83 | $439.31 | +241% | Bullish | |
| $277.13 | $372.73 | $540.12 | +315% | Bullish | |
| $341.12 | $463.24 | $678.85 | +415% | Bullish | |
| $511.01 | $724.65 | $1,113.61 | +706% | Bullish | |
| $1,141.22 | $1,739.53 | $2,868.54 | +18.3x | Bullish |
Current year — the forecast is anchored to the live price, so ROI shows 0%.
| Month | Min | Avg | Max | Change |
|---|---|---|---|---|
| May 2026 | $68.20 | $89.92 | $105.17 | +0.00% |
| June 2026 | $77.03 | $89.90 | $106.98 | -0.02% |
| July 2026 | $78.72 | $92.41 | $111.03 | +2.79% |
| August 2026 | $79.85 | $94.17 | $113.99 | +1.91% |
| September 2026 | $78.57 | $93.01 | $113.28 | -1.23% |
| October 2026 | $78.86 | $93.69 | $114.73 | +0.72% |
| November 2026 | $81.50 | $97.12 | $119.51 | +3.67% |
| December 2026 | $82.31 | $98.37 | $121.60 | +1.29% |
Click any year to see its month-by-month BFH forecast. Min / Avg / Max are a bear / base / bull scenario; ROI is the projected move from the current price. Change is the month-over-month move in the average. Estimates, not guarantees.
Bread Financial Holdings, Inc.'s 2026 outlook centres on $89.92, within a $68.20 to $121.60 range. That marks a 0% change versus current levels. A consolidation phase looks the most probable path here.
By 2027, BFH could reach as high as $152.05, with a base case around $118.37 and support toward $96.53 — roughly +32% from $89.92. Momentum favours further upside here.
Expect BFH to range from $117.63 to $193.82 through 2028. The $146.95 average target implies a +63% move from current prices. That is up +24% on the projected 2027 average. Buyers look set to stay in control over this stretch.
The BFH price prediction for 2029 points to an average of $194.14 (low $153.02, high $261.51) — a potential gain of +116% on today's $89.92. Momentum favours further upside here.
In 2030, BFH is projected to trade between $175.52 and $309.58, averaging $225.74 — a potential gain of +151% from today's $89.92. That is up +16% on the projected 2029 average. Buyers look set to stay in control over this stretch.
Bread Financial Holdings, Inc.'s 2031 outlook centres on $262.90, within a $201.90 to $366.29 range. That is up +16% on the projected 2030 average. That marks a +192% change versus current levels. Momentum favours further upside here.
By 2032, BFH could reach as high as $419.56, with a base case around $296.87 and support toward $225.38 — roughly +230% from $89.92. Buyers look set to stay in control over this stretch.
Expect BFH to range from $230.46 to $439.31 through 2033. The $306.83 average target implies a +241% move from current prices. That is up +3% on the projected 2032 average. Momentum favours further upside here.
The BFH price prediction for 2034 points to an average of $372.73 (low $277.13, high $540.12) — a potential gain of +315% on today's $89.92. Buyers look set to stay in control over this stretch.
In 2035, BFH is projected to trade between $341.12 and $678.85, averaging $463.24 — a potential gain of +415% from today's $89.92. That is up +24% on the projected 2034 average. Momentum favours further upside here.
Bread Financial Holdings, Inc.'s 2040 outlook centres on $724.65, within a $511.01 to $1,113.61 range. That is up +56% on the projected 2035 average. That marks a +706% change versus current levels. Buyers look set to stay in control over this stretch.
By 2050, BFH could reach as high as $2,868.54, with a base case around $1,739.53 and support toward $1,141.22 — roughly +18.3x from $89.92. Momentum favours further upside here.
Investing $1,000 in BFH today (≈ 11.120996 BFH) could be worth
$19,345.33
+$18,345.33 (+1835%) by 2050 · US Dollar
Based on the average projected BFH price of $1,739.53 in 2050.
Based on the base (average) forecast scenario. FX rates are indicative. Estimates only — not financial advice.
See what a past investment in BFHwould be worth at today's price.
$1,000 invested in BFH on May 27, 2025 (≈ 19.127774 BFH) would be worth
$1,719.97
+$719.97 (+72.0%) today · 1.72× · US Dollar
Based on a BFH entry price of $52.28 vs. today's $89.92.
| Invested | Entry price | Value today | Return |
|---|---|---|---|
| 1 week ago | $87.69 | $1,025.43 | +2.5% |
| 1 month ago | $88 | $1,021.82 | +2.2% |
| 3 months ago | $79.27 | $1,134.35 | +13.4% |
| 6 months ago | $67.73 | $1,327.62 | +32.8% |
| 1 year ago | $52.28 | $1,719.97 | +72.0% |
| All time (5.0y) ago | $99.41 | $904.54 | -9.5% |
Past performance from historical market data — it does not predict future results. FX rates are indicative. Not financial advice.
Enter a price to see how it sits against our BFH forecast.
Our base-case forecast reaches $180.00 around 2029.
Implied market cap at $180.00: $7.27B
The multi-year forecast shows a clear uptrend with bullish sentiment from 2027 onward. The 2026 forecast lists a min of $68.20, an avg of $86.60, and a max of $116.68, with ROI of 0 and neutral sentiment. By 2027 the avg rises to $112.96 with a max of $145.58 and ROI of 30.4, signaling stronger upside.
The trajectory continues higher, with 2028 avg $139.08 (max $184.14, ROI 60.6) and 2029 avg $181.56 (max $245.62, ROI 109.7). The 2030 forecast shows avg $211.64 and max $291.60 (ROI 144.4), followed by substantial gains through 2031–2050 (2031 avg $244.87; 2032 avg $273.14; 2033 avg $283.12; 2034 avg $342.76; 2035 avg $421.66; 2040 avg $654.18; 2050 avg $1,544.47).
Cumulatively, the forecast paints a bullish path with a long-term upside, illustrated by 2031 max $342.89, 2032 max $388.09, 2033 max $407.66, 2034 max $499.64, 2035 max $621.73, 2040 max $1,012.54, and 2050 max $2,568.89, alongside rising average prices and high ROI values (e.g., 2030 ROI 144.4, 2040 ROI 655.4, 2050 ROI 1683.5). These figures are estimates and not guarantees, and actual results may differ due to market conditions and other factors.
Tap a question to reveal the answer.
2029 min $142.65, avg $181.56, max $245.62 with ROI 109.7; 2030 min $163.95, avg $211.64, max $291.60 with ROI 144.4; sentiment BULLISH.
The forecast shows a path of rising average prices with bullish sentiment from 2027 onward (2026 neutral). For example, 2027 avg $112.96 and 2028 avg $139.08, with higher eventual values and ROI through 2050, indicating upside potential while recognizing the estimates are not guarantees.
Yes. The forecast max prices exceed $300, with 2031 max $342.89 and 2032 max $388.09, indicating a potential to surpass $300 in the later years.
$75.95 to $98.74.
Current price is $86.60 and market cap is $3.5B.
Bread Financial Holdings, Inc. Community Discussion
0Share your Bread Financial Holdings, Inc. price prediction and read what the community thinks. Be respectful — comments are public and not financial advice.
Be the first to share your prediction…
What's your take? Add a comment above to start the conversation.